Alteryx Adobe Experience Platform Setup Instructions

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Alteryx Adobe Experience PlatformSetup InstructionsThe Alteryx Analytic Process Automation (APA) Platform and Adobe Experience Platform (AEP) solution unifiesall your data sources and speeds up analytics, data science, and the automation of processes. This makes it easyfor marketers, sellers, and business analysts — without specialized skillsets — to get deeper insights on customersegments, marketing campaigns, conversions, churn, pricing optimization, and more. Alteryx provides a dragand-drop experience with over 260 automation building blocks to integrate and analyze all your customer andmarketing data quickly.The Alteryx APA Platform, used with data from AEP and other Adobe products including Adobe Analytics,Marketo, and any other data source, lets you automate marketing analytics to achieve accurate, fast, and datadriven outcomes. The Alteryx APA Platform is used by 1,000s of customers globally.Experience Game-Changing Analytics for Marketing and Sales: Improve customer segmentation and personalization, campaign response, and marketing ROI Blend Adobe data with Salesforce.com, Marketo, clickstream, social, and any other data source in minutes Optimize omnichannel marketing and product assortment Uncover insights with easy-to-use analytics including response modeling and A/B testingGet started by performing the following steps:1. Go to the Marketing Analytics Starter Kit for Adobe. (If you already have Alteryx Designer you can skipstraight to the Adobe District on Alteryx Gallery to get just the Starter Kit or tools for Adobe Analyticsor Marketo)

2. Complete the Get Your Starter Kit form and click Download Now.3. Open the downloaded Marketing NonAdmin x64.exe file.4. Follow the prompts to install Alteryx Designer and the Marketing Analytics Starter Kit.5. To view the Marketing Analytics Starter Kit samples, open Alteryx Designer and go to Help SampleWorkflows Marketing Analytics Starter Kit.Page 2 of 6

Adobe Analytics tool for Alteryx Designer (Optional)The Adobe Analytics tool authenticates to the Adobe Analytics report suites (to which you have access) andgenerates ad hoc reports based on multiple parameters via the Adobe Analytics Reporting API.1. Go to the Adobe Analytics Tool listing on the Alteryx Gallery.2. Click Run twice.3. Select the most recent version link to download the Adobe Analytics tool.4. Open the downloaded yxi file.5. Click Install.Page 3 of 6

6. Adobe Analytics will show up in the tool palette within the Connectors category.7. Adobe Analytics tool help documentation provides instructions for using and configuring the tool withinAlteryx Designer.Page 4 of 6

Marketo tools for Alteryx Designer (Optional)The Marketo tools (i.e., Append, Input, and Output) provide access to your Marketo instance from withinAlteryx. Using the Marketo APIs, you are able to read Marketo records, create and update leads, and appendinformation to existing Marketo data.1. Go to the Marketo Tools listing on the Alteryx Gallery.2. Click Run twice.3. Select the most recent version link to download the Marketo tools.4. Open the downloaded yxi file.5. Click Install.Page 5 of 6

6. Marketo Append, Input, and Output tools will show up in the tool palette within the Connectorscategory.7. Market Input, Output, and Append tool help documentation provides instructions for using andconfiguring the tools within Alteryx Designer.Visit the Adobe District on the Alteryx Gallery to access additional solutions.Page 6 of 6

Adobe Analytics tool for Alteryx Designer (Optional) The Adobe Analytics tool authenticates to the Adobe Analytics report suites (to which you have access) and generates ad hoc reports based on multiple parameters via the Adobe Analytics Reporting API. 1. Go to the Adobe Analytics Tool listi

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