NRES 369/569 Syllabus

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NRES 369/569 SyllabusInterpretive Media – Spring 2019Tuesday 1:00-1:50 (TNR 120)Wednesday 3:00-3:50 (TNR 352)Friday Labs 10:00-11:50; 1:00-2:50 (TNR 356 Computer Lab)Instructors:Dr. Brenda LackeyMegan Espe182 TNRSchmeeckle Reserve346-2076346-4992Office Hours for Dr. Lackey: Tues., 3-4 p.m.; Wed. 9-10 a.m.; Fri. 9-10 a.m.Text and Lab Manual (purchase):The Non-Designer’s Design Book (3rd Ed.) by Robin Williams (at bookstore)Signs, Trails, and Wayside Exhibits by Gross, Zimmerman, & Buchholz (in class)Interpretive Media Lab Manual (in class)Text (rental):Interpretive Centers by Gross and ZimmermanFinal Exam:Monday, May 13, 2:45-4:45 p.m., TNR 120Course overview:This course will provide students with a thorough understanding of the principles thatguide the development of quality interpretive media such as signs, exhibits, trails, digitalmedia, and publications. Students will discover design theory, explore and evaluatemedia samples, develop interpretive writing skills, and create new interpretive media.Students will also master the use of computer design programs to develop and produceinterpretive media.Learning Outcomes for the Course:1. You will be able to explain what interpretive media is and identify the designprinciples and interpretation concepts of quality interpretive media products.2. You will be able to evaluate various types of interpretive media using techniquesdiscussed in class.3. You will be able to develop an interpretive media plan for a client using the planningskills and knowledge gained in class.Grading Procedure:A93-100%A90-92%B 87-89%B83-86%B80-82%F 60%C CCD D77-79%73-76%70-72%67-69%60-66%1

Grading:50 Poster Project25 Field Trip100 Sign Redesign Project100 Mid-term20 Writing Assignments100 Brochure Redesign Project200 Interpretive Media Plan (group project for client)275 Lab Attendance100 Final Exam (May 13)970 pointsInterpretive Media Individual Assignments:Poster Project (50 points) Due Feb. 12You will develop your own poster design by applying the principles presented in classusing a poster that you provide. The project will be graded based on the followingcriteria:15 points:Design (balance, unity, space, sequence, focal point, contrast,repetition, alignment, proportion)15 points:Message/Writing (concise, interesting, active verbs, concrete nouns,readability, spelling, grammar, organization, style)20 points:Interpretation (connects the meanings of the resource with theinterests of the audience)Sign Redesign Project (100 points) Due Mar. 15You will be developing an interpretive panel using the principles presented in class usingan existing sign. The project will be graded based on the following criteria:30 points:Design (balance, unity, space, sequence, focal point, contrast,repetition, alignment, proportion)30 points:Message/Writing (concise, interesting, active verbs, concrete nouns,readability, spelling, grammar, organization, style)40 points:Interpretation (connects the meanings of the resource with theinterests of the audience)Brochure Redesign Project (100 points) Due Apr. 10You will be developing an interpretive brochure using principles presented in class usingan existing brochure. The project will be graded based on the following criteria:30 points:Design (balance, unity, space, sequence, focal point, contrast,repetition, alignment, proportion)30 points:Message/Writing (concise, interesting, active verbs, concrete nouns,readability, spelling, grammar, organization, style)40 points:Interpretation (connects the meanings of the resource with theinterests of the audience)2

Interpretive Media Plan Group Project (200 points):You will be working as a group with a client to design specific interpretive media thatconnects people with meanings of resources. More specific directions will be provided inclass. The project will be graded based on the following criteria:Interpretive Media Plan (200 points)35 points:Media Purpose & Justification65 points:Conceptual Media and Storyline25 points:Other Media Plan Components25 points:Professionalism and Grammar/Spelling25 points:Class Presentation25 points:Contribution as a Team MemberAssignment Due Dates for Group Media Plans:Media Purpose & Justification: Draft Due Mar. 5Conceptual Media & Storyline: Draft Due Apr. 3Draft Media Plan: Due Apr. 24Final Media Plan: Due May 3Attendance and Active Class Participation:To develop as a confident, effective, and creative communicator, you must actively participate inthe class learning community. We will strive to establish a supportive environment in which allstudents feel comfortable challenging themselves, knowing that they will receive respectful,honest, and thoughtful input from the class. You will benefit both from giving feedback toothers about their projects and from reflecting upon how your classmates respond to your ownproducts.Therefore, you are expected to enthusiastically contribute to discussions, complete assignmentson time, and participate in activities. Attendance is strongly encouraged. Roll will betaken, and 25 points will be deducted for each unexcused lab absence. Additionalpoints may be deducted for lack of participation or poor attitude.Academic Integrity:While you will be required to work as a team for some tasks, the work you do should resultcompletely from your own efforts as an individual (or as a group, when so assigned). A studentwill be guilty of violating academic integrity if he/she a) knowingly represents work of others ashis/her own, b) uses or obtains unauthorized assistance in the execution of any academic work,or c) gives fraudulent assistance to another student. Please refer to the Student’s CommunityRights and Responsibilities manual for a detailed description of UWSP policies regardingacademic integrity and consequences for academic misconduct.Communication:Course instructors will communicate most often using Desire2Learn (D2L) and email withupdates or reminders about class meetings or assignments. Please check D2L and email on aregular basis, especially before lecture and discussion times.3

Week/DateJan. 22-25Jan. 29-Feb. 1Feb. 5-8Feb. 12-15Feb. 19-22Lecture (Tuesday)1-1:50 p.m. TNR 120Course OverviewIntro. to InterpretiveMediaDesign FundamentalsInterpretive Planning; Project visioning:Introduction to Camp Assignment of GroupTesomas Plan project Projects; Media Plan –Details/LogisticsExhibits; PostersPreparation for Field TripDUE;Review Gallery ofPostersSign Basics Messages; Sign MaterialsWriting/ Inscriptions Sign/RedesignAssignmentPublications;Mar. 5-8Exploring EffectiveBrochures/LeafletsMedia Purpose/Justification DUEMid-Term Exam;Work DayMar. 19-22Mar. 26-29Apr. 2-5Exploring EffectivePosters and Flyers; Bringa poster to class; PosterAssignmentFeb. 26-Mar. 1Mar. 12-15Discussion (Wednesday)3:00-3:50 p.m. TNR 352Lab Introduction; DigitalImage FundamentalsSPRING BREAK –NO CLASSESLegal Media;Rules/Orienting;Brochure RedesignAssignmentUniversal DesignExploring EffectiveBooklets, Pamphlets,NewslettersMid-Term Exam ReviewInstructors meet withMedia Plan GroupsSign/Redesign Viewing;Exploring InterpretiveAudio/MultimediaExploring VideoInterpretation/ DigitalMedia; ConceptualMedia & Storyline DUELab (Friday)10 a.m. or 1 p.m.Working withDigital Images:PhotoshopDesigning Posters:InDesignCreating LayeredScenes: PhotoshopField Trip: 8:30-4:00Camp TesomasNO LABDesigningInterpretive Signs:InDesign;Preparing forPrinting &FabricationDesigningNewsletters &Booklets: etiveCenters pp. 156158; Signs,Trails pp. 1-7Design book pp.11-90; SignsTrails pp. 38-46Signs, Trailspp. 97-107InterpretiveCenters pp.160-184Signs, Trailspp. 9-19, 31-37;49-69CreatingPublicationsChapters 5 & 6Sign Redesign DUENO LABDeveloping AudioInterpretation andQR CodesDeveloping VideoInterpretationSigns, Trailspp. 20-29InterpretiveCenters pp. 971014

Apr. 9-12Work DayInstructors meet withMedia Plan GroupsExploring InterpretiveWeb Sites/Social Media;Brochure Redesign DueWork DayInterpretive TrailsApr. 23-26Work DayWork DayDraft Media Plans DUEApr. 30-May 3Draft ProjectsReturned;Work DayPrepare for Presentations Work DayFinal Media PlansDUEApr. 16-19May 7-10May 14-17Present Projects inClassDevelopingInterpretiveWebsitesExploring OtherMedia DesignSoftwareSigns, Trailspp. 139-149Work DayExam ReviewFinal Lecture Exam: May 135

guide the development of quality interpretive media such as signs, exhibits, trails, digital media, and publications. Students will discover design theory, explore and evaluate media samples, develop interpretive writing skills, and create new interpretive media. Students will also master t

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