Adobe Experience Cloud Dynamic Tag Management Product .

Adobe Experience CloudDynamic Tag Management ProductDocumentation

ContentsDynamic Tag Management Product Documentation.5Release Notes for Dynamic Tag Management.7Dynamic Tag Management Overview.8Getting Started.12Best Practices for Getting Started with Adobe Dynamic Tag Management.15Web Properties.16Users and Permissions.20Create and Manage Groups for DTM in the Adobe Admin Console.21Create and Manage Groups in DTM.25Embed Code and Hosting Options.27Header and Footer Code.29Add header and footer code.30Verify header and footer code.30Library Management.32Tools.34Adobe Experience Manager ContextHub Tool.34Adobe Analytics Tool.37Adobe Audience Manager Tool.40Adobe Media Optimizer Tool.41Adobe Target Tool.43Last updated 9/6/2018Dynamic Tag Management ProductDocumentation

ContentsExperience Cloud ID Service.44Google Analytics Tool.45Google Universal Analytics Tool.48Nielsen Tool.51Third-party tags.54Deploy JavaScript tags to opt in to DTM.55Object References to Handle Cookies.57Data Elements.58Rules.64Load Order for Rules.66Create new rule.70Create conditions for event-based rules.70Create conditions for page-load rules.72Create conditions for direct-call rules.73Set up actions for the condition to trigger.74Test unpublished rules for Akamai hosting.75Test rules for Library Download or FTP.76Migrating to Dynamic Tag Management.77Migrating from Adobe Tag Management.77Adobe Tag Manager 1.0 to Dynamic Tag Management Mapping.78Adobe Tag Manager 2.0 to Dynamic Tag Management Mapping.83Dynamic Tag Management Object Reference .88Frequently Asked Questions.89How Do Tag Management Systems Improve Page Load Speed?.97Resources.100Troubleshooting.101Last updated 9/6/2018Dynamic Tag Management ProductDocumentation

Chrome Warning on 2G Networks.103Dynamic Tag Management Plugins.105Search Discovery Plugins.105Disruptive Advertising Debugging Plugin.107Tagtician Debugging Plugin.108Documentation Updates.111Previous Release Notes.118Contact and Legal Information.137Last updated 9/6/2018Dynamic Tag Management ProductDocumentation

Dynamic Tag Management ProductDocumentation5Dynamic Tag Management Product DocumentationDynamic Tag Management (DTM) lets you manage your Adobe Experience Cloud solutions and other tags acrossall of your sites, regardless of your number of domains.Last Updated: November 14, 2017Getting Started & Popular TopicsVideos Adobe Experience Manager ContextHub Tool Best Practices for Getting Started with Adobe DynamicTag Management Best Practices for Implementing Adobe Target usingDynamic Tag Management Request access Frequently asked questions (FAQ) Troubleshooting DTM Demo VideosWhat's New and Release Notes Launch, by AdobeLaunch is the next-generation of tag managementcapabilities from Adobe. Launch gives customers asimple way to deploy and manage all of the analytics,marketing, and advertising tags necessary to powerrelevant customer experiences. Release Notes for Dynamic Tag ManagementCurrent release notes and known issues for dynamictag management. Experience Cloud ID Services settingsLearn how to deploy the Experience Cloud ID Service(Visitor ID) using dynamic tag management. Deploy Adobe AnalyticsLearn how to let dynamic tag management automaticallymanage your report suites accounts andAppMeasurement code. Manually implement Adobe Analytics (legacy)Learn how to manually deploy an Adobe Analytics tool.This procedure describes a manual (legacy)implementation. Deploy Adobe TargetLearn now to automatically deploy Adobe Target. Google Universal AnalyticsSettings for deploying Google Universal Analytics.Plugins Dynamic Tag Management PluginsCommunity Resources Solution Overview Experience Cloud Forum Adobe Experience Cloud Community Idea Exchange Adobe Training and Tutorials Featured Solutions CenterDigital Marketing Blog #Dynamic Tag ManagementTwitter If you have questions about dynamic tag managementyou can also tweet us at @AdobeMktgCare with thehashtag #DTM.

Dynamic Tag Management ProductDocumentationAdditional Help Documentation UpdatesSee the changes made to this documentation. Experience Cloud Release NotesLearn about what's new for all solutions. Product Documentation HomeSearch and browse for help across all productdocumentation topics.Contact Adobe Global Services for help with animplementation.Contact your Adobe Account Manager to find out moreabout professional services.6

Release Notes for Dynamic Tag Management7Release Notes for Dynamic Tag ManagementRelease notes and known issues for Dynamic Tag Management.This section contains the following information: Current Release Notes Documentation Updates, Previous Release Notes, and Experience Cloud Release NotesCurrent Release NotesThe June 17, 2016 Dynamic Tag Management release includes the following changes:New FeaturesFeatureDescriptionAEM ContextHub ToolUse the AEM ContextHub tool to integrate Dynamic Tag Management with the AdobeExperience Manager (AEM) ContextHub (AEM's version of the data layer). You canalso use this tool to integrate DTM with any data layer, even for websites that do notuse AEM.See Adobe Experience Manager ContextHub Tool.dataelementchanged eventThe dataelementchanged event lets you select a specific data element to use as atrigger.See Event Types.Documentation Updates, Previous Release Notes, and Experience Cloud Release NotesIn addition to the notes for each release, the following resources provide additional information:ResourceDescriptionDocumentation UpdatesView detailed information about updates to this guide that might not be included inthese release notes.Previous Release NotesView information about new features and enhancements in previous releases ofDynamic Tag Management.Experience Cloud ReleaseNotesView the latest release notes for the Adobe Experience Cloud solutions.

Dynamic Tag Management Overview8Dynamic Tag Management OverviewDynamic tag management lets marketers quickly and easily manage tags and provides innovative tools for collectingand distributing data across digital marketing systems. Dynamic tag management also enables responsive deliveryof user-specific content —providing new levels of agility and control to companies seeking to thrive in today’s fastpaced digital marketplace.This section contains the following information: Business Challenge Solution Benefits Key Features Overview VideosBusiness ChallengeThe world of digital marketing is a complex space. Marketers are expected to consistently identify their customersand prospects and the online spaces they inhabit—and that’s just the beginning. Marketers must then deliver contentwhile measuring its engagement and effectiveness all the way through the conversion funnel and beyond. Toaccomplish this, marketers have historically needed to rely upon JavaScript “tags” to implement their strategies andprograms on their websites. For the most part, “tagging” sites and other online experiences has been the domainof IT, subjecting marketing strategy to IT process and prolonged implementations based upon technical releaseschedules and resource availability.In addition, as the technologies and tools used by marketers to implement digital strategies and deliver consumerexperiences become more sophisticated, the technical requirements associated with installing and managing thesetools continues to grow.These factors are hampering marketers’ ability to quickly adapt to the fast-paced, dynamic digital marketplace andcompromising the effectiveness of the very tools that are designed to make digital marketers successful.SolutionDynamic tag management provides digital marketers tremendous flexibility and control to implement and optimizedigital experiences while reducing IT dependence—allowing marketers to focus on marketing, rather than tags.Dynamic tag management not only solves standard tag management problems, such as code deployment, datamanagement, and rule building, but also provides an intuitive capability that maps directly to marketing scenariosand user experiences. This approach makes it easier for marketers to develop digital marketing strategies andquickly implement them without dealing with potentially frustrating IT projects. To allow marketers to deliver the rightmessage or collect the right data for any given scenario, this robust capability identifies specific users and audiencesegments on the site to enable instantaneous delivery of segment-specific content and to generate specificexperience-based reporting.Dynamic tag management is offered to Adobe Experience Cloud customers as an included, value-add feature.Adobe is committed to keeping the dynamic tag management capability open and will continue to develop featuresthat allow for deployment of the most popular digital marketing services, including non-Adobe services.BenefitsDynamic tag management provides the following benefits: Improved Site Speed: Optimize loading of multiple analytics and marketing tags, proven to slow page loads.

Dynamic Tag Management Overview9 Quicker Implementations: Significantly reduce deployment time. Increased Efficiencies: Reclaim substantial amounts of time spent managing analytics and media tags. Control and Security: Develop and deploy tag strategies by collaborating with marketing, analysts, and IT torecommend, test, and deploy tags within protocols and across systems all within the capability. Enhanced Flexibility: Quickly test and optimize tags without being bound by release cycles. Centralized Tool Management: Trigger many tags and technologies simultaneously, rather than creating separaterules for each one. Reduced Costs: Minimize the need to use JavaScript-trained IT resources for tag management activities.Key FeaturesDynamic tag management provides the following key features: Unmatched rule-driven data collection Site-centric rather than tag-centric user interface Robust process and workflow management Lightweight, meta-based library Ability to host anywhere Built-in collaborative tools Management of multiple sitesOverview VideosActivation, powered by dynamic tag management, gives you intuitive tools to manage an unlimited number of Adobeand third-party tags. Now, you have more control and flexibility to optimize almost anything online, all while reducingyour dependency on IT resources.What Is Adobe DTM - IntroTime: 1:05By the end of these videos youshould be able to: Explain what DTM is Explain its position in themarket Explain the "top down"approach Explain the importance of ourlibrary hosting options What tags does DTM support?What Is Adobe DTM - BackgroundTime: 3:05By the end of these videos youshould be able to:

Dynamic Tag Management OverviewWhat Is Adobe DTM - Background10Time: 3:05 Explain what DTM is Explain its position in themarket Explain the "top down"approach Explain the importance of ourlibrary hosting options What tags does DTM support?What Is Adobe DTM - Scope of UsageTime: 1:33By the end of these videos youshould be able to: Explain what DTM is Explain its position in themarket Explain the "top down"approach Explain the importance of ourlibrary hosting options What tags does DTM support?What Is Adobe DTM - Top Down ApproachTime: 3:53By the end of these videos youshould be able to: Explain what DTM is Explain its position in themarket Explain the "top down"approach Explain the importance of ourlibrary hosting options What tags does DTM support?What Is Adobe DTM - Hosting OptionsTime: 2:43By the end of these videos youshould be able to: Explain what DTM is

Dynamic Tag Management OverviewWhat Is Adobe DTM - Hosting Options11Time: 2:43 Explain its position in themarket Explain the "top down"approach Explain the importance of ourlibrary hosting options What tags does DTM support?What Is Adobe DTM - Tag SupportTime: 1:18By the end of these videos youshould be able to: Explain what DTM is Explain its position in themarket Explain the "top down"approach Explain the importance of ourlibrary hosting options What tags does DTM support?