Plain Talk About Literacy And Learning - The Center For .

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Plain Talk AboutLiteracy and Learning Partnership OpportunitiesFebruary 9-11, 2022Hilton New Orleans Riverside#PlainTalkNOLAQuestions?Sarah Cortell Vandersypen, CFREVice President of Advancement and StrategyP: (225) 256-0509 M: (440) 832-1261Email: sarah@cdl.org www.cdl.org

Plain Talk About Literacy and LearningPlain Talk About Literacy and Learning has become known as the conference forthe latest research and dialogue on effective reading instruction and assessment.With carefully curated presenters and exhibitors, Plain Talk lets you join like-mindededucators and decision makers from across the globe.For 2022, we will return to New Orleans for three days of sessions and networking.We’ll bring experts from the U.S. and abroad to attract attendees for a lively in-personconference.KEYNOTE SPEAKERDR. STANISLAS DEHAENEAuthor of “How We Learn:Why Brains Learn Better ThanAny Machine for Now”All events held at: Hilton New Orleans RiversideTwo Poydras Street, New Orleans, LA 70130Phone: 1 (504) 561-0500 Reservations: 1 (800) 445-86671

About Our AttendeesAttendees includesuperintendents, state anddistrict office administrators,principals, teacher leaders andcoaches, and technical assistanceproviders (average attendanceat Plain Talk is 1,200).CANADA,712020 Plain TalkAbout LIteracyand Learning 1521 ATTENDEESPUERTORICO, 22021 Virtual Plain Talk1260703ATTENDEESFIRST TIME ATTENDEES98%SAID PLAIN TALK INCREASEDKNOWLEDGE OF THE SCIENCEOF READING48STATES, CANADA, AUSTRALIA,NEW ZEALAND, PUERTO RICO,AND SOUTH AFRICA2

Don't miss out as we return to Plain Talk in NewOrleans!With new sponsorship opportunities and ways to connect with attendees, we know you will be able to enhance yourpresence and establish your brand as a leader in the industry.Becoming an industry partner for Plain Talk has many great benefits including: The ability to connect directly with educational professionals from all over the globe.In 2020, Plain Talk brought more than 1,500 educators and decision makers to New Orleans. Past exhibitors reportthat this is the one conference they never miss. Dedicated Exhibit Hall time.Booths are strategically placed in high traffic areas, and attendees will be able to learn about your products andservices during dedicated breaks. In addition to having access to the entire attendee mailing list and e-mails ofattendees who opt-in to share, you’ll be able to use a new lead generator. More ways to elevate your brand.We’ve created more ways to elevate your brand to your target audience. Whether it’s through exclusive sponsorshipopportunities, an education track sponsorship, or an exhibitor session, you’ll be highlighted through the officialconference program, website, mobile app, and social media.Exhibit Booths allow you to:Network Meet new people and renewrelationships with existingcustomers Gather contact information fromattendees visiting your booth Follow up after the conferencethrough email and phone callsGain Visibility Pitch products and servicesin your exhibitor booth orthrough sessions specificallydesigned for exhibitors Be visible on the conferencewebsite long after the lastday of the conferenceShare Information Educate potential buyerswith demonstrations Advance the thoughtleadership in the field ofliteracy and learningYOUR BRAND WILL EXTEND BEYOND THE CONFERENCE WALLS3361 Facebook Fans68K Impressions1876 Twitter Followers82K Impressions3

SPONSOR BENEFITSTITLE 20,000GOLD LEVEL 7,500SILVER LEVEL 5,000642Up to 75-wordcompany profileUp to 75-wordcompany profileUp to 75-wordcompany profileUp to 75-wordcompany profileLogo and company profile listed on Plain Talk Sponsor/Exhibitor page with embedded link to your websiteÜÜÜÜSocial media promotionsÜÜÜÜFeatured in conference email with other SponsorsÜÜÜÜÜÜOption to provide CDL with insert(s) in registration packet21Complimentary booth tables/spaces in premier spot inexhibit area321Mailing list and emails for attendees who opt-inÜÜÜÜListed in Mobile AppÜÜÜÜ3 days2 days1 day3111Recognition during welcoming remarks and conferenceslidesÜÜÜÜOne slide in CDL’s Daily Welcome Slide Show on day ofSponsor’s choiceÜÜÜÜ1 full page; fullcolor; premiumplacement1 full page;black and white1/2 page; blackand white1/4 page; blackand whiteÜÜÜÜThank you email blastÜÜÜÜNext year's Sponsorship PackageÜÜÜÜComplimentary 3-day conference registrationsBRONZE LEVEL 2,000Pre-Plain Talk RecognitionAckowledgement as a sponsor on Plain Talk homepage andCDL’s registration site with embedded link to your websiteOn-site RecognitionLogo on all major Plain Talk signageBanner ad in Plain Talk AppPush Notification(s) in Plain Talk App (day and timeselected by sponsor)Ad placement in Plain Talk printed program15% Discount on additional advertisingPost-Plain Talk Recognition4

TITLE SPONSORBe the exclusive Title Sponsorof Plain Talk 2022! Title sponsorshipputs your branding message frontand center, next to the title of theconference. All Plain Talk materials willbe co-branded with the Title Sponsor’slogo, and a company representativewill give opening remarks on day onewith an opportunity to play a video (upto 3 min.). Additional benefits includean exhibitor session to share productsand services during Plain Talk, onesponsored e-mail to attendees, and onesponsored post on the CDL blog.KEYNOTE SPONSOR3 AVAILABLEBring your brand to the mainstage bysponsoring one the Keynote Speakers!This sponsorship includes signage onthe Keynote Podium, one full-pageprogram ad, and one push notificationin the mobile app on the day of thesponsored Keynote.TOTE BAG SPONSORGive attendees a way to carry allof their Plain Talk essentials with abranded tote bag. Put your companylogo in the hands of all attendees asthe sponsor of the official Plain Talktote used throughout the conferenceand long after the event is over.WIFI SPONSORMOBILE APP SPONSORWIFI access for Plain Talkattendees is a must! The exclusive WIFIsponsor will benefit from prominentexposure on the Hilton WIFI splashscreen and be able to create a customname and password for the network.This sponsorship will put your company’smessaging in the palm of the attendees’hands – literally. As the Mobile AppSponsor, you will enjoy prominentrecognition through the app, including apassword connected to your company’sname, logo on the app splash screenand one push notification.EDUCATION TRACKS SPONSORTRACKS:EQUITY AND INCLUSIONLITERACY LEADERSHIPNEW TO SCIENCE OF READINGADVANCED SCIENCE OF READINGRESEARCH TO PRACTICEThis sponsorship opportunity willbring visibility to your company byassociating it with one of five EducationTracks. You will gain increased logorecognition in a Plain Talk email blastfeaturing your track and a specialprogram feature.EXHIBITOR SESSIONS SPONSOR4 AVAILABLETake exhibiting to the next level byparticipating in one of four sessionsthat allow you to showcase yourproducts and services with a 30minute session.LANYARD SPONSORYour company logo will be featuredon the lanyards which are worn byall Plain Talk attendees. Ensure yourcompany's visibility each day of PlainTalk and send home a reminder of yourcompany's support of educators withthese reusable lanyards."I love the manyopportunities to engagewith the exhibitors withoutfeeling rushed – they arealways close by."- AttendeeCOFFEE BREAK SPONSOR2 AVAILABLEThe coffee break sponsor will benefitfrom customized napkins with yourlogo and onsite signage during thebreak.5

EXHIBITOR BENEFITSBooth Set-up: Exhibitor Booth (one 6’ table draped and 1 chair or9’ x 9’ floor space for floor-standing exhibits) Two (2) complimentary conference registrations Breakfast and lunch in VIP Exhibitor Lounge Mailing addresses for all Plain Talk attendees Email address for Plain Talk attendees who opt-in toshare with exhibitors Overnight security when the exhibit hall is closed Discounted rate for up to 2 additional staff membersat 525 per personExhibitors not set-up by 8:00 pm on Tuesday, February8th will be considered no-shows and their exhibit spacemay immediately be utilized by Institute Managementfor any other exhibitor or purpose. All materialsshipped to the hotel must be retrieved no later than7:00 pm on Tuesday, February 8th, 2022. Exhibitorsare prohibited from bringing additional tables to addto booth space.Cost of Booth Space 2,000USD Exhibitor Booth includes 9’W x 9’D space and 2 registrations Table Top (one 6’ table and 1 chair) or Floorstanding exhibit options available 100USD Additional 6’ table Max 1 per booth. All tables must fit in9’W x 9’D space. 150USD Electricity for all 3 daysLead Capture 300 Device Rental 250 App Only LicenseEasily capture, qualify and rate leads you generate in theExhibit Hall to be able to more quickly and effectivelyfollow-up.Booth and table Set-up options:6ft.9ft.9ft.Booth Tear Down:Tear down may begin no earlier than 12:15 pm onFriday, February 11th and must be completed no laterthan 2:15 pm.Preliminary ScheduleTuesday2/8ExhibitorCheck-In &Set-UpExhibitorHoursExhibitorTear DownWednesday2/9Thursday2/10Friday2/119:00 amto4:15 pm9:00 amto4:15 pm9:00 amto12:15 pm1:00 pmto8:00 pm12:15 pmto2:15 pm*This is a preliminary schedule. Exhibit hours indicated may change.Exhibitors will receive a final schedule approximately 2 weeks prior tothe Institute as the Institute schedule is finalized.6

Exhibit Floor Plan - 1st FloorGrand GrandSalon BSalonSalon8GrandSalon A97Escalators and Elevators to2nd and 3rd Floors410GrandSalon DSalonSalonSubject to changeAssignment of SpaceBooth space is assigned on a first-come, first-serve basisupon receipt of completed Exhibitor Application andpayment in full. Sponsors receive preference. Phone callswill not be accepted to reserve exhibit space or otherexhibitor opportunities. Space is limited.EXHIBITOR PROFILEPlease provide a brief corporate profile(75 words or less) in Microsoft Word, includingyour address, phone number, email andwebsite to be listed as contact information.Submit your logo in color as a .pdf or.tif file in 300 dpi.Send to lauren@cdl.org no later thanOctober 22, 2021. Profile will be included onCDL’s website and in the Plain Talk programand app. Profiles may be edited by CDL.7

ADVERTISINGIn addition to exhibiting, companies may wish to reachour attendees and presenters via advertising. Ads may bepurchased in our full-color digital program and app. Onlyexhibitors and sponsors may advertise at Plain Talk.Advertising OpportunitiesMarketing OpportunitiesConference ProgramDaily Welcome Slide ShowAll attendees will be provided with a digital programand a printed program on-site if they opt-in. Theprogram will include the schedule, details on presenters,sessions and exhibitors, and other information.full page7.5” x 10”1/2 pagehorizontal7.5” x 5”1/4 pagehorizontal7.5” x 2.5” 150 on preferred dayThe welcome slide show will play each morning between7:00 am and 7:55 am before the keynote address for allattendees. The file must be a Powerpoint slide with a16:9 ratio and a minimum font size of 30 points.Mobile app Push Notifications1/4 pagevertical3.75” x 5”Rates (full color digital program;black and white printed program) 900 Full page 150 on preferred day(CDL staff will coordinate on time of day.)The Plain Talk app is available to access materialsand interact with other presenters, exhibitors, andparticipants. App push notifications help drive boothand website traffic, increase brand visability andboost sales. Similar to text messages, push notificationsappear on the screen of an attendee’s device even ifthe app is closed. 550 1/2 page horizontal 350 1/4 page horizontal 350 1/4 page verticalAd Specifications All ads should be provided as .pdf or .tif filein 300 dpi at desired print size Design can be in full color Ads do not bleed, so crops and bleeds arenot requiredTo avoid additional costs, please supply files inaccordance with the defined criteria listed above.ContentIn keeping with CDL’s philosophy, all exhibitorads must be directly related to evidence-basedliteracy/education products or services. CDLreserves the right to reject any advertisementfor any reason whatsoever.Deadline for Submitting AdMaterial is: December 10, 2021.Email ads to lauren@cdl.org.8

Institute Exhibit PoliciesRegulations & Restrictions Exhibiting companies must be related to the field of education.Their products and their services must align with evidencebased literacy, teaching, and/or learning. CDL reserves theright to determine the eligibility of any exhibit/exhibitor forinclusion in Plain Talk, either prior to or after the execution ofthe Exhibit Contract. Booth exhibitors are encouraged to sellon the exhibit floor and are responsible for all appropriatetaxes and licensing. Exhibitors are prohibited from bringing additional tables to addto booth space. Distribution of promotional items (buttons, pens, etc.), flyers oradvertising materials is limited to within exhibit space. Exhibitoractivities are also prohibited in any location other than theexhibit area. Exhibitors are expressly prohibited from assigning, sublettingor sharing exhibit booth space. Interference of any kind withthe space of other exhibitors is prohibited. CDL reserves the right to limit exhibits or activities therein thatdetract from the character of the exhibit hall and/or Plain Talkas a whole. This reservation includes persons, things, conduct,printed materials, or anything of a nature objectionable to CDL.In the event of such occurrence or restriction, neither CDL, northe Hilton, is liable for refunds including, but not limited to,exhibit fees and other expenses.Private Parties Exhibitors shall be authorized to host private parties in theHilton at the approval of CDL. Exhibitors agree not to hostprivate parties during scheduled hours of Plain Talk’s meetings,exhibits and other functions.Cancellations All cancellations must be made in writing and received by CDLno later than January 8, 2022. Cancellations received prior toJanuary 8, 2022 will be refunded less a 25% service fee. Norefunds will be made after January 8, 2022. If the exhibitor has not checked in and set-up by 8:00 pm onTuesday, February 8, 2022, CDL may utilize the space for anypurpose without refund to exhibitor.Liability and Insurance CDL and/or the Hilton will not be responsible for any expensesincurred other than payments included on the ExhibitorApplication form if Plain Talk is cancelled for any reason, norare they responsible for any loss to Exhibit Booth and/ormaterials due to theft, damage, fire, or any cause whatsoeverwhile exhibits are in transit to or from Plain Talk or while theyare in the building. CDL will employ reputable security when the exhibit areais closed. The duty of the security guards will be to protectthe general exhibit area against fire and catastrophes. Theexhibitor is solely responsible for his own exhibit against lossor damage from theft, accident, or other incident at all times.All property of the exhibitor is to remain at all times in his care,custody, and control. Exhibitors should secure items of value at all times and arerequired to maintain appropriate and adequate insuranceto cover injury, loss, or damage to the public, attendees, itsemployees, and property. Exhibitor Responsibility Clause: To the fullest extent permittedby law, the person/legal entity described as “Exhibitor” inthis clause and in this exhibitor contract (regardless whethersuch person/legal entity is also described as “Exhibitor” inthis contract) hereby assumes full responsibility and agreesto indemnify, defend and hold harmless Hilton New OrleansRiverside (“Hotel”) and Hotel’s owners, managers, subsidiaries,affiliates, employees and agents (collectively, “Hotel Parties”),as well as Center for Development and Learning (“Group”),from and against any and all claims or expenses arising outof Exhibitor’s use of the Hotel’s exhibition premises. Exhibitoragrees to obtain and maintain during the use of the exhibitionpremises, Comprehensive General Liability Insurance,including contractual liability covering the Exhibitor’s indemnityobligations in this clause. Such insurance shall be in the amountof not less than 1,000,000 combined single limit for personalinjury and property damage. The Hotel Parties and Group shallbe named as additional insureds on such policy, and Exhibitorshall supply the Hotel with a Certificate of Insurance at least 30days prior to the use of the exhibition premises. The Exhibitorunderstands that neither the Group nor the Hotel Partiesmaintain insurance covering the Exhibitor’s property and it isthe sole responsibility of the Exhibitor to obtain such insurance.Contact The CDL staff works hard to ensure not only the qualityand success of Plain Talk, but the quality and success of ourexhibitors’ experiences. Please contact us at sarah@cdl.org ifyou have questions.Please contact Sarah Cortell Vandersypen, CFRE for more information.3500 North Causeway Boulevard, Suite 1240, Metairie, LA 70002P: (225) 256-0509 M: (440) 832-1261 Email: sarah@cdl.org9

Thank youto our 2021 Plain Talk Sponsors!3500 North CausewayBoulevard, Suite 1240Metairie, LA 70002530 Lakeland DriveSuite 1ABaton Rouge, LA 70802(504) 840-9786 www.cdl.orglearn@cdl.org

Phone: 1 (504) 561-0500 Reservations: 1 (800) 445-8667 KEYNOTE SPEAKER Plain Talk About Literacy and Learning DR. STANISLAS DEHAENE Author of “How We Learn: Why Brains Learn Better Than Any Machine for Now” 1. About Our Attendees ATTENDEES FIRST TIME ATTENDEES 1260 703 9

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