Residential Heating, Cooling And Water Heating Program .

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Residential Heating, Cooling and Water Heating ProgramParticipating ContractorCo-Op Advertising ProgramGrow Your Business With Promotional Support Fromthe Residential Heating, Cooling and Water Heating ProgramConsumers Energy is providing co-operative advertising funding to participating contractors toassist in the promotion of the Consumers Energy Residential Heating, Cooling and Water Heatingprogram. Contractors will be able to reserve up to 5,000 in matching advertising funds foradvertising taking place between Feb. 1 and Oct. 31, 2022. Matching funds are available to advertisethe central air conditioner and furnace replacement and comprehensive tune-up programs, usingprint advertisements, digital banner advertisements, direct mail postcard mailings and radioadvertisements.Current contractors who achieve Gold level status in 2022 now have exclusive access to co-opFacebook advertisements.FEBRUARY e 1 of 42

Program Details Matching funds are available for digital banner advertisements, print advertisements and direct mail postcard mailingsthat run between Feb. 1 and Oct. 31, 2022. To qualify for funding, contractors must email hvaccoopads@icf.com torequest the advertisement templates shown in this guide, and must use the templates as described on page 5 underthe Reimbursement Process section. Contractors must submit all advertising designs for final approval before theadvertisement runs. Approval will require at least five business days. Matching funds are available to reimburse 50% of the total advertising cost, up to 5,000 per participating contractor.Funding will be on a first-come, first-served basis until available funds are reserved. Using the form on page 6, request matching funds for your planned advertising. See pages 5 and 6 for submissiondeadlines. All supporting documentation for advertising reimbursement must be received by ICF by Nov. 15, 2022. Approvedreimbursements will be disbursed by Jan. 31, 2023. Materials advertising heating and cooling comprehensive tune-ups may only be used by participatingConsumers Energy comprehensive tune-up contractors. Contact us for more information about enrolling as acomprehensive tune-up contractor.Note: Receiving confirmation that funds have been reserved for your planned advertising does not guarantee that youwill receive co-op advertising funds; all other conditions must be met with respect to acceptable run dates and verificationdocumentation to receive reimbursement.Acceptable Media Formats and Approval ProcessConsumers Energy has designed advertisement templates to be used by contractors in the Co-Op Advertising program.Please read the following for advertisement specifications and instructions.Digital Banner Advertisements Digital banner advertisements are available in three sizes (728 x 90, 300 x 250, 160 x 600), three color options (darkblue, light blue and white) and four message options (AC replacement, cooling comprehensive tune-up, furnacereplacement or heating comprehensive tune-up), as shown on pages 7–12. These templates allow space for contractorsto add their own custom advertisement. Email hvaccoopads@icf.com to request the advertisement template files. Contractor may request a custom-sized digital advertisement by emailing hvaccoopads@icf.com. Please include thesize you need and which color advertisement you prefer. Please also indicate whether you’d like the AC replacement,cooling comprehensive tune-up, furnace replacement or heating comprehensive tune-up message option. Allow twoweeks for delivery of the custom-sized advertisement and an additional two weeks for the approval process. Banner ads should link to your company’s webpage to enable customers to find more information about your business. Contractor must submit all advertising designs for approval before the advertising runs. Approval will require at leastfive business days. Please email all materials to hvaccoopads@icf.com for approval.For contractors to qualify for co-funding, banner ad files must be used as is. Contractors are not permitted to modifythe pre-approved designs.Page 2 of 42

Print Advertisements Print advertisement templates are available in two sizes and two color options, as shown on pages 13–36. Thesetemplates allow space for contractors to add their own custom advertisement. Email hvaccoopads@icf.com to request the advertisement template package. For a contractor to remain eligible for co-funding, the Consumers Energy–branded portion of the ad must not beremoved or modified in any way. Before advertisements are placed, contractors must submit their final ad design toConsumers Energy for approval to ensure that the ad remains in line with program branding. Ads must be in four-color process, to allow for correct reproduction of the Consumers Energy element.Contractor may request a custom-sized print advertisement by emailing hvaccoopads@icf.com. Please include thesize you need and whether you prefer the dark blue or light blue advertisement. Please also indicate whether you’dlike the AC replacement, cooling comprehensive tune-up, furnace replacement or heating comprehensive tune-upmessage option. Allow two weeks for delivery of the custom-sized advertisement and an additional two weeks for theapproval process.Contractor must submit all advertising designs for approval before the advertising runs. Approval will require at leastfive business days. Please email all materials to hvaccoopads@icf.com for approval.Direct Mail Postcards Direct mail postcards are available in two designs, as shown on pages 37–40. These templates allow space forcontractors to add their own custom advertisement. Email hvaccoopads@icf.com to request the template package. Quantities of up to 2,000 postcards are available to contractors free of charge. Request postcards by completingthe Funds Reservation Request Form on page 6. For pricing on larger orders, please contact the program team athvaccoopads@icf.com. Postage costs for distributing to your customer base are eligible for co-funding through theco-op program. Contractor must submit all advertising designs for approval before the advertising runs. Approval will require at leastfive business days. Please email all materials to hvaccoopads@icf.com for approval.Page 3 of 42

Radio Script An approximately 30-second script can be found on page 41. Once the advertisement is recorded, the contractor must submit all audio files for approval before placement. Approvalwill require at least five business days. Please email all materials to hvaccoopads@icf.com for approval. ICF will notify contractors if the advertisement needs to be pulled or put on hold due to power outages or severeweather circumstances.Portions of the script can be adjusted to be specific to your business.To maintain your eligibility for co-funding, the Consumers Energy-branded portion of the script should not be modifiedin any way.Facebook Advertisements (Sponsored Posts) To qualify for Facebook advertising co-funding, contractor must have:» Achieved Gold level status for 2022» An active Facebook page for the company that is an active Residential Heating, Cooling and Water Heatingprogram Trade Ally» A Facebook page moderator who responds to customer comments Facebook ads are available in four image options and two message options (heating replacement and coolingreplacement). Examples of the Facebook ad templates are on page 42. If approved for co-funding, the contractor must agree to respond to any negative customer comments within 24 hoursusing a scripted response that will be delivered with the ad templates. The contractor must also send a screenshot ofthe comment(s) and response(s) to hvaccoopads@icf.com Facebook ads should link to your company’s webpage so that customers can find more information about your business. ICF will notify contractors if the advertisement needs to be pulled or put on hold due to power outages or severeweather circumstances.Image files and content must be used as is. Contractors are not permitted to modify the pre-approved materials.The contractor must submit the Facebook preview link for approval before the advertisement runs. Approval will requireat least five business days. Please email all materials to hvaccoopads@icf.com for approval.Page 4 of 42

Reimbursement ProcessTo receive funding, you must include supporting documentation for each type of advertisement. Please see thespecifications below. Supporting documentation requirements will vary based on the media being used:– Digital Banner Ads: Invoice from the media outlet and screenshot of banner ad(s) online– Print Ads: Invoice from the print publication (e.g., newspaper, magazine) and a tear sheet for each run date– Direct Mail Postcards: Postage receipt from the United States Postal Service or the vendor used– Radio Script: Invoice from the radio station and final audio file– Facebook Advertisement: Invoice from Facebook and preview link of the ad being run Supporting documentation must be received by Consumers Energy c/o ICF at the Jackson address no later thanNov. 15, 2022. There will be no exceptions to this deadline. Documentation received after Nov. 15, 2022, will result in noco-op advertising funds being awarded. For all advertisement types, please also include a copy of your company’s W-9form, required by ICF to process your payment. If supporting documentation has been scanned, it may be submitted by mail or email. If submitting by mail,documentation must be received on or before Nov. 15, 2022. A Nov. 15 postmark will not qualify.By mail:Consumers Energy HVAC Co-Op Ad Programc/o ICFP.O. Box 1193Jackson, MI 49204 By email:hvaccoopads@icf.comReimbursement will occur in the form of a check to the contractor, which will be issued on or before Jan. 31, 2023.Co-Op Advertising Program Checklist By Oct. 1, 2022, request matching funds for your planned advertising using the form on the next page. Pleasesubmit your request by Oct. 1 so that we may earmark funds for your company. Funding is available on a first-come,first-served basis. Funding requests may not be submitted after Oct. 1. Email hvaccoopads@icf.com to request prints and/or the template package for your advertisements. By Nov. 15, 2022, submit supporting documentation for your advertisements that run between Feb. 1 andOct. 31, 2022, along with your company’s W-9 form for payment processing.Submit your ad design for review and approval at least 10 days prior to your advertisement’s start date. Please allowour team as much review time as possible to account for any requested revisions to your company’s ad.Page 5 of 42

Funds Reservation Request FormTo be eligible to receive co-op funds, contractor must submit completed form by Oct. 1, 2022, or 10 business days(minimum) before advertisement insertion deadline, whichever comes first. Please submit your request for funding as soonas possible. Funding is available on a first-come, first-served basis and is not guaranteed.Company Name:Contact Name:Street Address:City:State:ZIP:Email Address:Phone:Fax:MediaRun Date(s)Total CostEstimated Impressions D igital Banner Ads P rint Ads R adio Ads F acebook AdsMail DateTotal Postage CostTotal Postcards Requested(Gold level contractors only)Direct Mail D irect Mail PostcardNote: Marketing material may only be used during run date(s) or mail date.Matching funds requested: (50% of total cost, up to 5,000)I acknowledge and agree that requesting and/or receiving confirmation that funds have been reserved for my plannedadvertising does not guarantee that I will receive co-op advertising funds, and that all other conditions must be met withrespect to acceptable run dates and verification documentation to receive reimbursement.Contractor:Authorized Representative:Title:Date:Signature:Please submit this completed form to hvaccoopads@icf.comPage 6 of 42

Digital Banner AdsCooling System Equipment Replacement MessageGet Ahead of Cooling System BreakdownsSave up to 500 on a high efficiencycentral air conditioner with rebatesfrom Consumers EnergyYour ad goes hereYour logo goes hereYour ad goes hereYour logo goes hereGet Ahead of Cooling System BreakdownsSave up to 500 on a high efficiencycentral air conditioner with rebatesfrom Consumers Energy728 X 90 pixelsAvailable in dark blue and whiteCooling System Tune-Up MessageTreat Your AC to a MakeoverSave 50 on a coolingcomprehensive tune-up withrebates from Consumers EnergyYour ad goes hereYour logo goes hereYour ad goes hereYour logo goes hereTreat Your AC to a MakeoverSave 50 on a coolingcomprehensive tune-up withrebates from Consumers Energy728 X 90 pixelsAvailable in dark blue and whiteEmail hvaccoopads@icf.com to request the advertisement template package.Page 7 of 42

Digital Banner AdsHeating System Equipment Replacement MessageGet Ahead of Heating System BreakdownsSave up to 400 on a high efficiencyfurnace with rebates fromConsumers EnergyYour ad goes hereYour logo goes hereYour ad goes hereYour logo goes hereGet Ahead of Heating System BreakdownsSave up to 400 on a high efficiencyfurnace with rebates fromConsumers Energy728 X 90 pixelsAvailable in dark blue and whiteHeating System Tune-Up MessageTreat Your Heating System to a MakeoverSave 50 on a heatingcomprehensive tune-up withrebates from Consumers EnergyYour ad goes hereYour logo goes hereYour ad goes hereYour logo goes hereTreat Your Heating System to a MakeoverSave 50 on a heatingcomprehensive tune-up withrebates from Consumers Energy728 X 90 pixelsAvailable in dark blue and whiteEmail hvaccoopads@icf.com to request the advertisement template package.Page 8 of 42

Digital Banner AdsCooling System Equipment Replacement MessageGet Ahead of Cooling System BreakdownsGet Ahead of Cooling System BreakdownsSave up to 500 on a high efficiency central air conditionerwith rebates from Consumers EnergySave up to 500 on a high efficiency central air conditionerwith rebates from Consumers EnergyYour ad goes hereYour ad goes hereYour logo goes hereYour logo goes here300 X 250 pixelsAvailable in dark blue and light blueCooling System Tune-Up MessageTreat Your AC to a MakeoverTreat Your AC to a MakeoverSave 50 on a cooling comprehensive tune-upwith rebates from Consumers EnergySave 50 on a cooling comprehensive tune-upwith rebates from Consumers EnergyYour ad goes hereYour logo goes hereYour ad goes hereYour logo goes here300 X 250 pixelsAvailable in dark blue and light blueEmail hvaccoopads@icf.com to request the advertisement template package.Page 9 of 42

Digital Banner AdsHeating System Equipment Replacement MessageGet Ahead of Heating System BreakdownsGet Ahead of Heating System BreakdownsSave up to 400 on a high efficiency furnace with rebatesfrom Consumers EnergySave up to 400 on a high efficiency furnace with rebatesfrom Consumers EnergyYour ad goes hereYour ad goes hereYour logo goes hereYour logo goes here300 X 250 pixelsAvailable in dark blue and light blueHeating System Tune-Up MessageTreat Your Heating System to a MakeoverTreat Your Heating System to a MakeoverSave 50 on a heating comprehensive tune-up with rebatesfrom Consumers EnergySave 50 on a heating comprehensive tune-up with rebatesfrom Consumers EnergyYour ad goes hereYour logo goes hereYour ad goes hereYour logo goes here300 X 250 pixelsAvailable in dark blue and light blueEmail hvaccoopads@icf.com to request the advertisement template package.Page 10 of 42

Digital Banner AdsCooling SystemEquipment Replacement MessageGet Ahead ofCooling SystemBreakdownsGet Ahead ofCooling SystemBreakdownsSave up to 500 on ahigh efficiency central airconditioner with rebatesfrom Consumers EnergySave up to 500 on ahigh efficiency central airconditioner with rebatesfrom Consumers EnergyCooling SystemTune-Up MessageTreat Your ACto a MakeoverTreat Your ACto a MakeoverSave 50 on a coolingcomprehensive tune-upwith rebates fromConsumers EnergySave 50 on a coolingcomprehensive tune-upwith rebates fromConsumers EnergyYour ad goes hereYour ad goes hereYour ad goes hereYour ad goes hereYour logo goes hereYour logo goes hereYour logo goes hereYour logo goes here160 X 600 pixelsAvailable in dark blue and light blue160 X 600 pixelsAvailable in dark blue and light blueEmail hvaccoopads@icf.com to request the advertisement template package.Page 11 of 42

Digital Banner AdsHeating SystemEquipment Replacement MessageHeating SystemTune-Up MessageGet Ahead ofHeating SystemBreakdownsGet Ahead ofHeating SystemBreakdownsTreat YourHeating Systemto a MakeoverTreat YourHeating Systemto a MakeoverSave up to 400 on ahigh efficiency furnacewith rebates fromConsumers EnergySave up to 400 on ahigh efficiency furnacewith rebates fromConsumers EnergySave 50 on a heatingcomprehensive tune-upwith rebates fromConsumers EnergySave 50 on a heatingcomprehensive tune-upwith rebates fromConsumers EnergyYour ad goes hereYour ad goes hereYour ad goes hereYour ad goes hereYour logo goes hereYour logo goes hereYour logo goes hereYour logo goes here160 X 600 pixelsAvailable in dark blue and light blue160 X 600 pixelsAvailable in dark blue and light blueEmail hvaccoopads@icf.com to request the advertisement template package.Page 12 of 42

Print AdsPlacement suggestion — Vertical Ad: 5.5” X 5.5”Available in dark blue and light blueCooling System Equipment Replacement MessageGet Aheadof CoolingSystemBreakdownsYour ad goes hereContact this contractorto learn how you cansave up to 500 on ahigh efficiency central airconditioner with rebatesfrom Consumers EnergyYour logo goes hereFunds are limited and available on afirst-come, first-served basis. This offeris valid for Consumers Energy residentialcustomers only. Check with yourcontractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 13 of 42

Print AdsPlacement suggestion — Horizontal Ad: 5.5” X 5.5”Available in dark blue and light blueCooling System Equipment Replacement MessageGet Ahead of Cooling System BreakdownsContact this contractor to learn how you can save up to 500 on ahigh efficiency central air conditioner with rebates from Consumers EnergyYour ad goes hereYour logo goes hereFunds are limited and available on afirst-come, first-served basis. This offeris valid for Consumers Energy residentialcustomers only. Check with yourcontractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 14 of 42

Print AdsPlacement suggestion — Vertical Ad: 5.5” X 5.5”Available in dark blue and light blueCooling System Equipment Replacement MessageGet Aheadof CoolingSystemBreakdownsYour ad goes hereContact this contractorto learn how you cansave up to 500 on ahigh efficiency central airconditioner with rebatesfrom Consumers EnergyYour logo goes hereFunds are limited and available on afirst-come, first-served basis. This offeris valid for Consumers Energy residentialcustomers only. Check with yourcontractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 15 of 42

Print AdsPlacement suggestion — Horizontal Ad: 5.5” X 5.5”Available in dark blue and light blueCooling System Equipment Replacement MessageGet Ahead of Cooling System BreakdownsContact this contractor to learn how you can save up to 500 on ahigh efficiency central air conditioner with rebates from Consumers EnergyYour ad goes hereYour logo goes hereFunds are limited and available on afirst-come, first-served basis. This offeris valid for Consumers Energy residentialcustomers only. Check with yourcontractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 16 of 42

Print AdsPlacement suggestion — Vertical Ad: 5.5” X 5.5”Available in dark blue and light blueCooling System Tune-Up MessageTreat YourAC to aMakeoverContact this contractorto learn how you cansave 50 on a coolingcomprehensive tune-upwith rebates fromConsumers EnergyYour ad goes hereYour logo goes hereFunds are limited and available on afirst-come, first-served basis. This offeris valid for Consumers Energy residentialcustomers only. Check with yourcontractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 17 of 42

Print AdsPlacement suggestion — Horizontal Ad: 5.5” X 5.5”Available in dark blue and light blueCooling System Tune-Up MessageTreat Your AC to a MakeoverContact this contractor to learn how you can save 50 on a coolingcomprehensive tune-up with rebates from Consumers EnergyYour ad goes hereYour logo goes hereFunds are limited and available on afirst-come, first-served basis. This offeris valid for Consumers Energy residentialcustomers only. Check with yourcontractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 18 of 42

Print AdsPlacement suggestion — Vertical Ad: 5.5” X 5.5”Available in dark blue and light blueCooling System Tune-Up MessageTreat YourAC to aMakeoverContact this contractorto learn how you cansave 50 on a coolingcomprehensive tune-upwith rebates fromConsumers EnergyYour ad goes hereYour logo goes hereFunds are limited and available on afirst-come, first-served basis. This offeris valid for Consumers Energy residentialcustomers only. Check with yourcontractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 19 of 42

Print AdsPlacement suggestion — Horizontal Ad: 5.5” X 5.5”Available in dark blue and light blueCooling System Tune-Up MessageTreat Your AC to a MakeoverContact this contractor to learn how you can save 50 on a coolingcomprehensive tune-up with rebates from Consumers EnergyYour ad goes hereYour logo goes hereFunds are limited and available on afirst-come, first-served basis. This offeris valid for Consumers Energy residentialcustomers only. Check with yourcontractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 20 of 42

Print AdsPlacement suggestion — Vertical Ad: 5.5” X 5.5”Available in dark blue and light blueHeating System Equipment Replacement MessageGet Aheadof HeatingSystemBreakdownsYour ad goes hereContact this contractorto learn how you cansave up to 400 on ahigh efficiency furnacewith rebates fromConsumers EnergyYour logo goes hereFunds are limited and available on afirst-come, first-served basis. This offeris valid for Consumers Energy residentialcustomers only. Check with yourcontractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 21 of 42

Print AdsPlacement suggestion — Horizontal Ad: 5.5” X 5.5”Available in dark blue and light blueHeating System Equipment Replacement MessageGet Ahead of Heating System BreakdownsContact this contractor to learn how you can save up to 400 on ahigh efficiency furnace with rebates from Consumers EnergyYour ad goes hereYour logo goes hereFunds are limited and available on afirst-come, first-served basis. This offeris valid for Consumers Energy residentialcustomers only. Check with yourcontractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 22 of 42

Print AdsPlacement suggestion — Vertical Ad: 5.5” X 5.5”Available in dark blue and light blueHeating System Equipment Replacement MessageGet Aheadof HeatingSystemBreakdownsYour ad goes hereContact this contractorto learn how you cansave up to 400 on ahigh efficiency furnacewith rebates fromConsumers EnergyYour logo goes hereFunds are limited and available on afirst-come, first-served basis. This offeris valid for Consumers Energy residentialcustomers only. Check with yourcontractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 23 of 42

Print AdsPlacement suggestion — Horizontal Ad: 5.5” X 5.5”Available in dark blue and light blueHeating System Equipment Replacement MessageGet Ahead of Heating System BreakdownsContact this contractor to learn how you can save up to 400 on ahigh efficiency furnace with rebates from Consumers EnergyYour ad goes hereYour logo goes hereFunds are limited and available on afirst-come, first-served basis. This offeris valid for Consumers Energy residentialcustomers only. Check with yourcontractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 24 of 42

Print AdsPlacement suggestion — Vertical Ad: 5.5” X 5.5”Available in dark blue and light blueHeating System Tune-Up MessageTreat YourHeatingSystem to aMakeoverYour ad goes hereContact this contractorto learn how you cansave 50 on a heatingcomprehensive tune-upwith rebates fromConsumers EnergyYour logo goes hereFunds are limited and available on afirst-come, first-served basis. This offeris valid for Consumers Energy residentialcustomers only. Check with yourcontractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 25 of 42

Print AdsPlacement suggestion — Horizontal Ad: 5.5” X 5.5”Available in dark blue and light blueHeating System Tune-Up MessageTreat Your Heating System to a MakeoverContact this contractor to learn how you can save 50 on a heatingcomprehensive tune-up with rebates from Consumers EnergyYour ad goes hereYour logo goes hereFunds are limited and available on afirst-come, first-served basis. This offeris valid for Consumers Energy residentialcustomers only. Check with yourcontractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 26 of 42

Print AdsPlacement suggestion — Vertical Ad: 5.5” X 5.5”Available in dark blue and light blueHeating System Tune-Up MessageTreat YourHeatingSystem to aMakeoverYour ad goes hereContact this contractorto learn how you cansave 50 on a heatingcomprehensive tune-upwith rebates fromConsumers EnergyYour logo goes hereFunds are limited and available on afirst-come, first-served basis. This offeris valid for Consumers Energy residentialcustomers only. Check with yourcontractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 27 of 42

Print AdsPlacement suggestion — Horizontal Ad: 5.5” X 5.5”Available in dark blue and light blueHeating System Tune-Up MessageTreat Your Heating System to a MakeoverContact this contractor to learn how you can save 50 on a heatingcomprehensive tune-up with rebates from Consumers EnergyYour ad goes hereYour logo goes hereFunds are limited and available on afirst-come, first-served basis. This offeris valid for Consumers Energy residentialcustomers only. Check with yourcontractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 28 of 42

Print AdsPlacement suggestion — Vertical Ad: 5.5” X 8”Available in dark blue and light blueCooling System Equipment Replacement MessageGet Ahead of Cooling System BreakdownsContact this contractor to learn how you can save up to 500 on ahigh efficiency central air conditioner with rebates from Consumers EnergyYour ad goes hereYour logo goes hereFunds are limited and available on a first-come,first-served basis. This offer is valid forConsumers Energy residential customers only.Check with your contractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 29 of 42

Print AdsPlacement suggestion — Vertical Ad: 5.5” X 8”Available in dark blue and light blueCooling System Equipment Replacement MessageGet Ahead of Cooling System BreakdownsContact this contractor to learn how you can save up to 500 on ahigh efficiency central air conditioner with rebates from Consumers EnergyYour ad goes hereYour logo goes hereFunds are limited and available on a first-come,first-served basis. This offer is valid forConsumers Energy residential customers only.Check with your contractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 30 of 42

Print AdsPlacement suggestion — Vertical Ad: 5.5” X 8”Available in dark blue and light blueCooling System Tune-Up MessageTreat Your AC to a MakeoverContact this contractor to learn how you can save 50 on a coolingcomprehensive tune-up with rebates from Consumers EnergyYour ad goes hereYour logo goes hereFunds are limited and available on a first-come,first-served basis. This offer is valid forConsumers Energy residential customers only.Check with your contractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 31 of 42

Print AdsPlacement suggestion — Vertical Ad: 5.5” X 8”Available in dark blue and light blueCooling System Tune-Up MessageTreat Your AC to a MakeoverContactthis act thisyoucangetsave 50 on a coolingcomprehensive tune-up with rebates from Consumers Energyup to 3,500 in rebates from Consumers EnergyYour ad goes hereYour logo goes hereFunds are limited and available on a first-come,first-served basis. This offer is valid forConsumers Energy residential customers only.Check with your contractor for details.ConsumersEnergy.com/hvacEmail hvaccoopads@icf.com to request the advertisement template package.Page 32 of 42

Print AdsPlacement suggestion — Vertical Ad: 5.5” X 8”Available in dark blue and light blueHeating System Equipment Replacement MessageGet Ahead of Heating System BreakdownsContactthis act thisyoucangetsave up to 400 on ahigh efficiency furnace with rebates from Consumers Energyup to 3,500 in rebates fr

Page 3 of 42 Print Advertisements Print advertisement templates are available in two sizes and two color options, as shown on pages 13–36.These templates allow space for contractors to add their own custom advertisement. Email hvaccoopads@icf.com to request the advertisement template package. Contractor may

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Cooling Capacity (Nominal BTUH) 15,000 Locked Rotor Cooling Amps 63.0 Running Watts/Cooling (1) 1,650 Running Watts/Cooling (2) 1,900 Running Watts/Heating (3) 1,800 Electrical Rating 115V 60HZ 1 Phase Delivered BTU Heating Output* 5,600 Approximate Full-Load Amps: Cooling Heating 15.3 16.0* Evaporator Air Delivery CFM 320 CFM-High Speed

The peak Heating and cooling loads were calculated by Trane Trace 700 and are listed in Table 4 below for each of the rooftop air handling units and the supplemental air handlers for the café and fitness areas. Table 4 - Cooling and Heating Loads Cooling and Heating Loads Cooling (tons) Heating (MBH) AHU 1-1 52.1 309.7 AHU 1-2 42.5 262.8

Heating and cooling in buildings and industry account for half of the EU's energy consumption. 75% of heating and cooling in the EU is still generated from fossil fuels while only 16% is generated from renewable energy. According to the EU commission, the heating and cooling sector must sharply reduce its energy consumption and cut its use of

The Roth wall heating and cooling system helps reduce energy consumption, makes rooms feel noticeably more comfortable, and improves the quality of the ambient air without imposing any restrictions in terms of interior design. Roth wall heating and cooling systems can be based on various Roth radiant heating and cooling systems:

the heating and cooling load limits in Tables 7 and 8 corresponding to the star ratings in subclause J3D3(1)(a) of Volume One of the NCC. Explanatory information For Class 2 SOUs, the average of all SOUs' heating and cooling loads should not exceed the heating and cooling load limits for 7 stars in Table 7. The worst performing SOU

3 Auto Changeover is not designed to provide rapid changes between heating and cooling operation or simultaneous heating and cooling. This feature is not recommended for systems with more than one indoor unit unless all indoor units have similar heating and cooling requirements and have similar temperature set points. If all indoor units have

Check the outdoor-air lockouts for the heating and cooling PID loops and adjust accordingly (OA cooling lockout should be 50oF or higher and OA heating lockout should be 60oF or less) to help mitigate heating and cooling overlap. Also check for heating/cooling discharge temperature dead-

gas instantaneous 5 star min. rating heating & cooling: heating one phase reverse cycle heating, eer 3.0 - 3.5 cooling one phase reverse cycle cooling eer 3.0 - 3.5 the heating and cooling sytem must provide for day/night zoneing between living areas and bedrooms. lighting fluorescent lighting and or l.e.d. lamps to minimum of: