Power Community Limited 1

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Power Community Limited1

The Port Adelaide Football Club acknowledges theland on which we train and play, are based on thetraditional lands of the Kaurna people. We respecttheir spiritual relationship with their Country.We also acknowledge Aboriginal and Torres StraitIslander people as the traditional custodians ofAustralia and that their cultural and heritage beliefsare still as important to the living people today.2Port Adelaide Football ClubPower Community Limited3

WelcomeFrom David Koch, Chairman,Port Adelaide Football ClubAt the Port Adelaide Football Club, ourmission statement proudly declares,“We exist to win Premierships andmake our community proud.”results in terms of students completingYear 12 and going into employment orfurther education, with help from thePowerful Futures program.As a community club formed back in 1870,community is at the heart of everythingwe do.In its eleventh year, the Aboriginal PowerCup’s annual carnival was so big - with 450students from 72 schools – that it had tobe moved away from Alberton Oval for thefirst time.Port Adelaide survives because of itscommunity support – its community iswoven deep into its DNA.And as The Club has grown fromcommunity and social club to SANFLpowerhouse, and now to a challenger inthe elite AFL competition, so too has itscommitment to community.The Power Community Limited team isso dedicated to reaching communitiesfar and wide that it has travelled theequivalent of four times around the worlddelivering its programs in 2018. Led byclub legend Russell Ebert, the PowerCommunity Youth Program has been anindustry leader for 20 years, visiting 90schools in 2018.The Club is also a leader in thedelivery of Aboriginal programs andcultural awareness workshops acrosscommunities and organisations in SouthAustralia and the Northern Territory.The Aboriginal Power Cup, which usesfootball as a tool to engage Aboriginalstudents and keep them committed totheir education, is now seeing significant4Port Adelaide Football ClubIn its second year, the Power InterculturalProgram is engaging with students frommulticultural backgrounds to educate themabout both Australian and other cultures,with sport – and football in particular – atits core.Port Adelaide’s community team alsodelivers wellbeing and resilience programsto children with parents in the AustralianDefence Force. This program is alsofacilitated to offenders in South Australianprisons, to provide them the opportunityto reflect on personal challenges and givethem strategies to make positive decisions.The Power to End Violence Against Womenprogram is educating male secondarystudents about the importance ofrespectful relationships and a recent studyfound it was having a material impacton changing behaviours and attitudes.This program was also recognised as arole model for other organisations by theCommonwealth Government.Beyond these programs, The Club hasbuilt upon its Aboriginal AFL AcademyFrom Ross Wait, General Manager,Power Community Limitedby launching a Women’s Aboriginal AFLAcademy, providing an educational andcultural opportunity, as well as a footballpathway for talented young Indigenousmen and women.The Port Adelaide Football Club is incrediblyproud of its programs and the work it doesin the community.The Club only exists because of theundeniable passion, loyalty and support ofits local community.We are in a unique position as a clubto use the power of elite football andathletes to create a positive impact on thecommunity. As such we deliver a range ofcommunity programs to create social andeconomic impact in Australia. As a clubwe have had a presence in our communitysince 1870 and we are continuing to buildon the work that has been happening inour own backyard since then.We are forever indebted to the localcommunity, so it only makes sense to investso much time and money into it throughour programs.Over the course of 2018, we have engagedover 70,000 community members acrossSouth Australia and the Northern Territoryand managed to travel over 150,000kilometres, or almost four times aroundthe world.While we are being globally recognisedthrough our work in China, we have alwaysmaintained that for every step we take on aglobal stage, we are committed to doublingdown in our heartland and in our localcommunity.We have 13 key programs that engageyoung people, including specificallytargeting those who are Aboriginal orhave Multicultural roots, with a focuson education, school completion andemployment or further education.For 149 years we have been dedicatedto our community and our steadfastcommitment remains a key pillar of ourfuture strategy.Key themes from our programs includecultural awareness, leadership, healthylifestyles, respect, wellbeing andresilience. In additional to this, it isimportant that we continue to evolve andstrengthen our programs which will seethe introduction of Science, Technology,Engineering and Mathematics (STEM)components which will encourage criticalthinking and problem solving. STEMpresents a huge opportunity for ouryoung people and the heartland of thePort Adelaide Football Club.David KochChairman,Port Adelaide Football ClubKey highlights of 2018 include theintroduction of the Women’s AboriginalAFL Academy (WAAA), a research projecton the Power to End Violence AgainstWomen program, employment of afull-time staff member to managethe Powerful Futures transition toemployment program, Academy tripsto East Arnhem Land, Garma andNew Zealand, and the opportunityfor student Zahraa al-Sarraf from ourPower Intercultural Program to becomethe first female CEO for the PAFC, evenif it was just for a day.Credit must be attributed to thesupport of our funding partners,players, board and staff whocontinue to push the boundaries anddrive us forward. We look forwardto continued success and theopportunity to creatively impactour community.Ross WaitGeneral Manager,Power Community LimitedPower Community Limited5

Wai Palya!The Port Adelaide Football Clubcontinues to support our youngAboriginal people across AustraliaI have been lucky in my life to be givenpathways and opportunities, and forthat I will forever be grateful.Unfortunately, this is not the case formany of my family members and friends,regardless of their talent and potential.I had many doors opened for me, andthrough the support of my parents– especially my mother with whom Ilived - I was given the belief that I couldachieve anything.Aboriginal people play an important rolein society but for too long have grown tobelieve that they are second-class andnot worthy of opportunity.At Port Adelaide we are aiming tochange that perception and providethe pathways and opportunities thatall young people deserve, regardless ofwhere they come from or whether theyidentify as Indigenous.Through football we are contributingto improved educational outcomes andcreating the leaders of the future.Power Community Limited and thePort Adelaide Football Club have longbeen proud of the contribution of ourAboriginal players and staff, and froma single program in 2008, we havebuilt an industry-leading and awardwinning suite of in-school and sportinginitiatives.We are combining education, health,wellbeing, leadership and culturalawareness and seeing positiveoutcomes for our participants.opportunity. Why wouldn’t wegive others the same chances?We are incredibly proud of the work wehave done so far with our Aboriginalprograms but it is only the start.From my own experience, growing upin Ceduna, I realise that opportunitytends to be even more limited foryoung people in regional or remotecommunities.The next step for us is to provide anenvironment where young Aboriginalpeople from remote and regionalcentres can thrive away from theircommunity.What is PowerCommunity Limited?Having been firmly entrenched in the community since 1870, Port AdelaideFootball Club’s guiding mantra is simple: We Exist to Win Premierships and MakeOur Community Proud. To deliver on this, the PAFC created an independent legalentity, Power Community Limited (PCL) with the charter to leverage the power ofelite football. With this charter PCL drive real social and economic change in ourcommunity through programs that create education and employment outcomes.Our programs cover some of the key issues confronting young people in society;health, wellbeing and resilience, respectful relationships, cultural awarenessand reconciliation, youth education pathways and retention, and employmenttransitions, with a Science, Technology, Engineering and Mathematics flavour.Programs are focused on Youth, Aboriginal and Multicultural program pillars.Paul VandenberghDirector, Aboriginal ProgramsPower Community LimitedWe envision an Aboriginal Centre ofExcellence (ACE) which will providespecialised and culturally sensitivesupport and training to remove many ofthe barriers these young people face toreaching their potential.We want our next generations ofAboriginal leaders to dream big andpursue their ambitions, and we want toprovide a state-of-the-art aspirationalenvironment to help them do that.I played elite-level sport, I havetravelled the globe and I have held manymanagement roles.My life was transformed by6Port Adelaide Football ClubPower Community Limited7

OUR programs reached70,652our STRATEGY769 SchoolsVISITS throughout34 communities &7 language groupspeople last yearEngagementEducationSociallyengaged &Connected tocommunitySchoolattendance,retention &completionEmployment& TertiaryEducationLearning& earning82studentplacementsACROSS AUSTRALIAeducationalwork books areprinted each year191 total81Wellbeing& Resilience2,502 hoursin the community,790 20hours per yearLeadership8Port Adelaide Football ClubHEALTHLEARNINGindividual items donatedaround the world:Over 4,000 to community groups,Over 3,000 to sporting groups,Over 37,000 to schools andOver 500 to charitiesinvolved in theaboriginal power cupTICKETSPAFC Players spend over45,219studentsin year 125,750Culturecharitieshave beensupportedinto employment ortertiary education in 2018key themesRespect4210,000 donated toattend games7 Game Day experienceshave been grantedinvolving over 780 people.successfullycompleted theirsace in 20184x150,000 kmswere travelled overthe year. That’salmost 4 times49Footballclubsengagedaround the world.121 schools engaged at Albertonincluding tours & sport carnivalsspent in the Communityby the PCL teamPower Community Limited9

KEY PARTNERTESTIMONIALSScience, Technology, Engineering, and Mathematics (STEM) is in our DNA. We are passionate about acceleratingSTEM education through impactful partnerships, such as our one with Power Community Limited. The mostinspiring STEM learning takes place when students put theory into practice and get hands-on experience withreal-world science and engineering tools.Naval Group has seen this inspiration in action firsthand within our programs across the world and here inAustralia through the Community Youth and Power of STEM Programs. Naval Group is proud to help provide STEMexperiences to students and inspire the next generation to help Australia maintain and build the skills that willensure the protection of our national interests and support our future economy.Partnering with Port Adelaide’s Aboriginal AFL Academy has given EnergyAustralia the opportunity to engage witha program that enriches knowledge, understanding and respect of Aboriginal culture.Through EnergyAustralia’s support of the Academy, we are proud to have contributed to the educational successof the young men who have participated in this program.Lauren BolandSponsorship Lead, EnergyAustraliaJohn DavisCEO, Naval Group Australia10Port Adelaide Football ClubPower Community Limited11

“.I felt like I was apart of somethingbigger.”An open letterto the PAFC fromZahraa Al-SarrafThe Power Intercultural Program has definitely changed me forthe better. A stereotype about a female of my background is thatshe cannot do this, she doesn’t have the capability to, and she isNOT ALLOWED to do this. Yet here I am, writing about how thePower Intercultural Program has helped me with my identity andunderstanding who I truly am. I had a life changing experience with thePort Adelaide Football Club earlier this year with becoming The Club’sCEO for a day and I will never be the same after it because for once, Iwas in control. I got to walk around feeling proud and comfortable inmy own skin.I was making my parents proud of me, my family overseas talkedabout my experience for weeks and the Muslim community keptcongratulating me for my success. I was the centre of attention and Ifound myself after this experience. I will forever be thankful towardsthe Port Adelaide Football Club for giving me the chance to discover myreal identity. The Power Intercultural Program has helped me with myown cultural awareness. I see my culture a lot differently than what Ionce did. I never thought that I would get the chance to do everythingthat the program has helped me achieve. I was never shy or quiet sothis was my way to put myself out there, being the centre of attentionhelped me become a part of my community. By extending the PowerIntercultural Program students would have a lot more time to interactwith other students. I personally made some friends in the half yearthat I was a part of this program and it’s hard to face the fact that Iprobably won’t see or be in contact with these friends anymore. If Ihad a year then I’d have been able to find a way to get in touch and talkabout our new found interest in football.I felt like I was a part of something bigger and for that half year that Iwas doing the multicultural program with Port Adelaide Football Club Iwas a part of a bigger family. If this extended to a whole year then I amcertain that students would understand that being a part of a family/community is a lot more heart-warming than some might think.If I was given the choice to do this subject at school every year thenyes! Sign me up please! Because why not. It’ll go towards ones learningjourney and then one day it might start to form a career path. Afterthis program and the opportunities, I was given (CEO for a day), I feelas though I should restructure my future around a career path here. Itis usually rare for schools to interact with each other for fun activities.It is usually a science or career expo and so to have this as a reasonto interact with other schools really opened my eyes. I don’t walkaround and see groups of schools all in one corner of a room, I seethem interacting with other schools. Instead of seeing a cluster of blueuniformed students, I might see red and brown and green uniformedstudents, talking and laughing and just getting to know each other.When I talk to my friends and we somehow run out of things to say wealways sit and just recollect the memories we made when we had thisprogram open. Inside and outside of the classroom, this memory hasmade something special between us.12Port Adelaide Football ClubWomen’s Aboriginal AFL Academy student - Tamia BlackwellWoodville High School“The Women’s Aboriginal AFL Academy has provided me the opportunity to travel to New Zealand, I now have a passport that I cantravel the world with and sisters that I will have for the rest of my life. I have a Certificate III in Fitness and have made connectionsthat provide guaranteed positions in the workforce. I am forever thankful for the Power Aboriginal team who put their everything in,to open us Aboriginal and Torres Strait Islander youths to opportunities that will deeply impact our lives forever.The 2018 Women’s Aboriginal AFL Academy trip to New Zealand was a trip of a lifetime, that I will never forget. The trip not onlyallowed me to travel overseas for the first time, but explore the Maori culture and traditions and practices that came with it. I sawsimilarities between Aboriginal and Maori cultures and therefore it was amazing to receive education from respected leaders in theirown communities. Meeting with the Kahu girls has allowed us to make friendships and connections that we will hold for a lifetimeand with this continue to learn about their culture and adapt to their practices in some cases. As a team we saw sides to each otherthat weren’t seen throughout the four terms spent together. Being together for seven days in another country built upon oursisterhood as a team which really matters on and off the football field.”Women’s Aboriginal AFL AcademyTamia was lucky enough to take part in the first Women’s Aboriginal AFL Academy (WAAA) across the AFL, where the PAFC staff,players and coaches dedicate their time to the educational and sporting success of school-aged Aboriginal and Torres Strait Islanderfemale students. Tamia will complete her second year in the WAAA in 2019 as a leader across the program. She is aspiring to studya Bachelor of Public Relations and Politics and has a keen interest in STEM. Tamia led a workshop at the STEM congress in SouthAustralia focussing on connecting STEM with culture and dance. Shewas selected to present to STEM educators at the ATSIMA conference inMelbourne and she currently delivers this to schools in SA.Power Intercultural Programstudent - Shawn LiuThomas More College“The Power Intercultural Program (PIP) provided a greatopportunity to explore Aboriginal culture and those othercultures that make Australia what it is today. The recognition ofthe Port Adelaide Football Club towards Aboriginal culture is veryrespectable, particularly organising a traditional cultural welcomefor the PIP students at Alberton Oval. The PIP encouragedstudents from all cultures and backgrounds to come togetherunited by Australian Rules Football. The experience of being at anAFL game was the most amazing experience, it was the first gameI have ever watched, my first experience with 40,000 fans roaringand cheering for the PAFC and united as one!”Power Intercultural ProgramShaun participated in the Power Intercultural Program in 2018.He was unaware that his school had students from 61 differentcultures enrolled. The program enabled him and his peersto explore the diversity of the classroom. The program alsoprovided an insight into the Aboriginal culture and thesimilarities between other cultures.Power Community Limited13

RKSHOP14Port Adelaide Football ClubPower Community Limited15

Power CommunityYouth ProgramThe Power Community Youth Program is an initiative of theSouth Australian Government and the Port Adelaide FootballClub and was established in 1999 as the first educational-basedprogram administered by an AFL club. The program is managedby four-time Magarey Medallist Russell Ebert and involvesrepeat visits to primary schools across South Australia.90 Schoolsinvolved inthe programPort Adelaide Football Club players, staff and femaleathletes, from a variety of sports, promote messages onhealthy lifestyles and respect, along with lessons on Science,Technology, Engineering and Mathematics (STEM). The programis aligned to the South Australian School Curriculum. Lessonsare delivered to students in Years 5 – 7 with a whole schoolassembly held for the final lesson.As an addition to the program, participating schools are invitedto attend the annual CYP Statewide Super Cup which promoteshealthy lifestyles and encourages students to be active.In 2019, an interactive e-Book will be introduced for teachersand students which will be accessed via our website.16Port Adelaide Football ClubOver 12,381 kmstravelled to deliverthe programPAFC Players gave710 hoursto the program“Wonderful program that links stronglyto the curriculum. The presenters alwaysengaged our students. I loved the activitybooks. I also loved the way the staffinteracted & treated the students.”Toby“The program really made us think aboutwhat we are doing every day to ensure thatwe are living a healthy lifestyle. Our classreally enjoyed the open discussion that theathletes and staff had, it gave everyone anopportunity

the elite AFL competition, so too has its commitment to community. The Power Community Limited team is so dedicated to reaching communities far and wide that it has travelled the equivalent of four times around the world delivering its programs in 2018. Led by club legend Rus

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