REAL ESTATE INDUSTRY DECISION-MAKERS - Florida Realtors

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REACH141,000REAL ESTATE INDUSTRY DECISION-MAKERSAdvertise with us!THE BUSINESSMAGAZINEOF FLORIDAREAL ESTATEPlusFLORIDA REALTORS NEWSDAILY INDUSTRY HEADLINES E-NEWSLETTERFLORIDAREALTORS.ORGOFFICIAL ONLINE RESOURCE FOR REALTORS IN FLORIDAFLORIDA REALTORS LEGAL NEWS

INTEGRATEDMARKETING SOLUTIONSFLORIDA REALTOR MAGAZINEAward-winning editorial contentMonthly circulation: 141,891BPA audited circulationDigital online editionSpecialty advertising optionsInserts, Outserts, Cover Wraps, Selective BindingOpportunitiesFLORIDA REALTORS NEWSDaily email newsletterDaily circulation: 96,000 subscribersBanners and text advertisingWWW.FLORIDAREALTORS.ORGOfficial Web site of Florida RealtorsMonthly unique views: 137,000Banner advertisingFLORIDA REALTORS LEGAL NEWSTwice-monthly email newsletterCirculation: 103,000Banner and text advertisingBroadcast Your Expertiseto a Global AudiencePlusMiami RealtorSamuel Awosoluuses podcaststo connect withglobal buyers.International NetiquetteReaching Chinese Buyers and InvestorsThe Rules for Investor VisasAPRIL 2017The Global EditionTHE BUSINESSMAGAZINEOF FLORIDAREAL ESTATE floridarealtors.org/magazine where THE worldinDO I FIND GLOBAL:BUYERS,INFO ON TRENDS,NETWORKING CLUBS,TECHNOLOGY TIPS,MARKETING IDEAS?FLORIDA REALTORS Write Compelling Listing CopyExpert tips from Leigh BrownALSOTips for Wowing Landlords & TenantsTarget MarketingJULY 2017THE BUSINESSMAGAZINEOF FLORIDAREAL ESTATEfloridarealtors.org/magazine FANATICALPROSPECTINGGenerate Leadslike a Super StarTop 7 ObjectionsHandledGet The ListingEvery Time.SeriouslyFlorida RealtorsAnnual Conventionand Trade Expopg. 11FLORIDA REALTORS “I have read Florida Realtor for over 25 years and love themagazine. I think I’ve started more sales conferences withinformation from Florida Realtor than any other source.”—SCOTT C. BROKER ASSOCIATE

THE BUSINESSMAGAZINEOF FLORIDAREAL ESTATEFlorida Realtor offers innovative, business-boosting tips and strategies for licensed real estatebrokers and salespersons. The monthly trade magazine plays a vital role connecting morethan 141,000 Realtors (members of Florida Realtors) and allied professionals by providing arespected, authoritative forum for creative ideas and successful practices.The Secret to Higher SalesTurning Your Agents IntoEntrepreneursTHE SURVEY SAYS:ALSOANDRES KORDAENRIQUE TERANAvanti Way Realty Avanti Way RealtyMiamiMiamiSelling Prime Properties at Auction4 Listing Agreement Must-havesManaging Appraisal ExpectationsRated #1 memberservice.MARCH 2017THE BUSINESSMAGAZINEOF FLORIDAREAL ESTATEfloridarealtors.org/magazine PlusHOW TO HELPFLOODINSURANCEWhat YouNeed toKnow to HelpCustomersHOARDERS,SENIORS ANDSQUABBLINGFAMILIESResolvingEscrowDisputesHow Long WilThat Home Last?A part-by-part guide to lifeexpectancy of pieces andsystems in a homeFLORIDA REALTORS Broadcast Your Expertiseto a Global AudiencePlusMiami RealtorSamuel Awosoluuses podcaststo connect withglobal buyers.International NetiquetteReaching Chinese Buyers and InvestorsThe Rules for Investor VisasAPRIL 2017The Global EditionTHE BUSINESSMAGAZINEOF FLORIDAREAL ESTATE floridarealtors.org/magazine where THE worldin90% of Brokers useFlorida Realtor magazinein sales meetings to educatenew associates.DO I FIND GLOBAL:BUYERS,INFO ON TRENDS,NETWORKING CLUBS,TECHNOLOGY TIPS,MARKETING IDEAS?FLORIDA REALTORS 20 Ways to Lead Gen with Your CRM, Facebook and InstagramPlusProspecting Without Cold CallingHow to Build a High-functioning TeamAUGUST 2018THE BUSINESSMAGAZINEOF FLORIDAREAL ESTATEfloridarealtors.org/magazine 100RICHNICHESFLORIDA REALTORS 2018Florida Realtors Convention &Trade Expopg. 29Realtors look to FloridaRealtor for expert adviceon marketing, technology,business trends andmanagement issues.

THE BUSINESSMAGAZINEOF FLORIDAREAL ESTATETwo thirds of our readers agree thatFlorida Realtor is the best magazinefor business ideas, and the industrypublication they read first.AUDIENCE SURVEY DATA*READERSHIPADVERTISING 85% read Florida Realtor magazine 51 minutes average time spent with an issue 64% save their copies of Florida Realtor forfuture reference 1.5 pass along readership Median age: 59 Female: 63% Male: 37% Average number of years in real estate:13 years Job title/positionSales Associate: 75%Broker: 18%Property Manager/Appraiser: 7% Median household income: 119,000 Median net worth: 360,000 68% of readers indicated Florida Realtorcontains advertising that is relevant to theirbusiness needs 52% indicated Florida Realtor has providedinformation that helped aid a purchasingdecision 67% of readers indicated Florida Realtors isthe best magazine for business ideasPOTENTIAL PURCHASING POWER 40,438,935 PER MONTHPotential Purchasing Power equals 285, theaverage amount Florida Realtors survey*respondents said they spend per month, timesour audited circulation of 141,891**Breaking Through the Chinese Firewall2017 NARLena Tan shares the communication tools sheuses to reach Chinese buyers and investors.READERSHIP ACTIONW IN N ERAPRIL 2018THE BUSINESSMAGAZINEOF FLORIDAREAL ESTATE 43% contacted a product/service companyor visited a product/service website 56% discussed item in magazine with L ESTATE.TOP AREAS OF INTEREST Real estate technology Marketing advice & products Sales techniques Social media/online networking Professional photography techniques*Source — Readex Research 2017 Florida RealtorEditorial Survey. 2.8% margin of error at the 95%confidence level.* Source — Florida Realtor BPA Brand Report forthe 6 month period ended June 2018.For advertising inquiries, contact Jeff Felbabat (407) 438-1400 ext. 2351 or advertise@far.orgGLOBAL OUTREACH AWARDYour Guide to Working WithInternational Buyers and Investors.Emerging Trends in Hot Global MarketsFunding U.S. Property PurchasesAvoiding Legal IssuesVideo MarketingCryptocurrency and more!How to Be the Market ExpertSTEP 1: Use Florida Realtors DataJULY 2018THE BUSINESSMAGAZINEOF FLORIDAREAL ESTATEfloridarealtors.org/magazine31 WAYSTO GETLISTINGSPlusWho’s the Procuring Cause?17 Success StrategiesSAVETHE DATE!PENN & TELLERREDEFINING MAGICFlorida RealtorsConvention& Trade Expopg. 9 Using Tech to Market Smarter FLORIDAFLORIDAREALTORSREALTORSPatrick Bissett puts predictive analytics to work.ALSOBrokers: Keeping Agents MotivatedSelling to Sports StarsNew Tax ChangesMAY 2018THE BUSINESSMAGAZINEOF FLORIDAREAL ESTATEfloridarealtors.org/magazineAGENTTEAMS LOCKCHAINHYPERLOCALFLORIDA REALTORS Where the industry is headed and what itwill mean for Realtors like you.FLORIDA REALTORS

THE BUSINESSMAGAZINEOF FLORIDAREAL ESTATE20 Ways to Lead Gen with Your CRM, Facebook and InstagramPlus2019 DISPLAY ADVERTISING RATESProspecting Without Cold CallingHow to Build a High-functioning TeamAUGUST 2018THE BUSINESSMAGAZINEOF FLORIDAREAL ESTATEfloridarealtors.org/magazine Effective January/February 2019 issue (audited circulation 070756635Full 25590550RICHNICHES2018Florida Realtors Convention &Trade ExpoFLORIDA REALTORS pg. 29The Secret to Higher SalesTurning Your Agents IntoEntrepreneursALSOANDRES KORDAENRIQUE TERANAvanti Way Realty Avanti Way RealtyMiamiMiamiSelling Prime Properties at Auction4 Listing Agreement Must-havesManaging Appraisal ExpectationsMARCH 2017THE BUSINESSMAGAZINEOF FLORIDAREAL ESTATEfloridarealtors.org/magazine PlusHOW TO HELPCovers 3xCover 4 (back)54656x10x51604855Cover 2 (inside front)516048704585Cover 3 (inside back)487046004330FLOODINSURANCEWhat YouNeed toKnow to HelpCustomersHOARDERS,SENIORS ANDSQUABBLINGFAMILIESResolvingEscrowDisputesHow Long WilThat Home Last?A part-by-part guide to lifeexpectancy of pieces andsystems in a homeFLORIDA REALTORS Rates include four-color process.Black and white rates available upon re quest.Cover contracts may be canceled upon 90 days notice.2019 CLOSING DATESIssueJanuary/FebruarySpace ClosingMaterials DueMail DateOct 22Nov 9Dec 17MarchJan 3Jan 18Feb 19AprilJan 28Feb 15Mar 21MayFeb 22Mar 15Apr 17JuneMar 25Apr 12May 20JulyApr 25May 10Jun 20AugustMay 23Jun 15Jul 24SeptemberJun 26Jul 12Aug 20OctoberJul 30Aug 9Sep 23November/DecemberAug 28Sep 13Oct 22Rates are based on frequency within a 12-month period from first insertion.Special PositionsAn extra 10% computed on applicable rate. Contact publisher for availability. Positioning ofadvertisements is at the discretion of publisher except where specific positions are agreed to bycontract.Shipping:7025 Augusta National DriveOrlando FL 32822-5017Mailing:P O Box 725025Orlando FL 32872-5025407.438.1400 ext 2351407.438.1411 Faxadvertise@far.org

THE BUSINESSMAGAZINEOF FLORIDAREAL ESTATEPRODUCTION SPECIFICATIONSDIGITAL FILESMANUFACTURINGPRE-PRESS:PRESS:BINDING:TRIM SIZE:Computer-to-Plate (CTP)Web offsetSaddle-stitchFull page – 8-1/8” x 10-7/8”Spread – 16-1/4” x 10-7/8”ACCEPTABLE FORMATS:PDF/X1aAdobe InDesignAdobe IllustratorAdobe PhotoshopTIFFEPS (see miscellaneous)Indicate the issue for which the digital files are supplied, and the adsize and bleed specs.i.e.: Florida Realtor June 2019 Full Page BleedDIMENSIONSNON-BLEED AD UNIT SIZESAd Size2-Page SpreadFull Page2/3-Page1/2-Page horizontal1/3-Page vertical1/6-Page 5”2.1794”2.1794”2.1794”BLEED AD UNIT SIZES(Ad sizes include 1/8” bleed on all 4 sides of the ad.)Ad SizeWidth2-page Spread16.5”Full Page8.37”2/3-Page5.39”1/2-Page horizontal8.38”1/2-Page horizontal spread16.5”1/3-Page 1.125”5.4491”5.4491”11.125”Keep live copy a minimum of 3/8” inside final trimfor safety.SHIPPING INSTRUCTIONSJeff FelbabFlorida Realtor magazine7025 Augusta National DriveOrlando FL 32822-5017407.438.1400 ext 2351407.438.1411 FAXadvertise@far.orgMISCELLANEOUS INSTRUCTIONSSupply CMYK colorcorrected electronicprintable files. To guaranteecorrect color reproduction,include a proof that meetsSWOP specifications. Seewww.swop.org.Files must include ALLFONTS — Include bothprinter and screen fonts.Include ALL artwork/links(i.e. placed graphics,photographs, logos). Imageresolution should be atleast 300 dpi at final scale.Before placing artwork intothe ad, size artwork to 100%OF ACTUAL SIZE USED INAD.Artwork must be convertedto CMYK colors. RGB colorsare not acceptable. Convertany Pantone colors from“spot” to “process” (CMYK)before saving files.Non-Mac files must besaved as TIFF or exportedas encapsulated postscript(.EPS) in CMYK color withfonts converted to curves.Additional costs may beincurred if file is notsupplied to specifications.

DIGITAL MEDIAOPPORTUNITIESOur email newsletters and web site offer a variety of online advertising opportunitiesdesigned to effectively target your message to Florida’s real estate professionals.FLORIDA REALTORS NEWSDAILY BUSINESS E-NEWSLETTER ADVERTISINGDaily circulation: 96,000 subscribersBanner and text advertisingFLORIDAREALTORS.ORGOFFICIAL WEBSITE OF FLORIDA REALTORSOfficial Web site of Florida RealtorsMonthly unique views: 137,000 Banner advertisingFLORIDA REALTORS LEGAL NEWSTwice-monthly E-newsletterCirculation: 103,000 Banner and text advertising“I love my dailynews service fromFlorida Realtors!”

DAILY BUSINESS E-NEWSLETTER ADVERTISING2019 EMAIL-NEWSLETTER ADVERTISING RATESAD UNITAD SIZEPLACEMENT1 WEEK6 WEEKS12 WEEKS24 WEEKSBanner468 x 90Position 1 1,400 1,260 1,135 995Rectangle300 x 250Position 21,2601,1351,020915TextSee specsPosition 31,105995895805TextSee specsPosition 4895805715625Florida Realtors News is a daily emailnewsletter that summaries each day’smost essential real estate news. Deliveredin crisp, headline format with links to theassociation’s web site for comprehensivenews information.RATES ARE NET PER WEEKThere are 5 newsletters per weekexcluding holidaysPayable in advanceNon-cancelable2019 CLOSING DATESInsertion order, payment andcopy are due no later than fivebusiness days prior to Mondaystart datePOSITION 1468 x 90BannerAD SPECIFICATIONSADVERTISEMENTBanner: 468 x 90 pixelsPOSITION 2300 x 250RectangleRectangle: 300 x 250 pixelsText specifications:Headline - maximum 10 wordsand no more than 65 charactersincluding spaces.Body copy - maximum 28 wordsand no more than 169 charactersincluding spaces.Maximum file size: 50KFile Type: JPG, GIFCreative must be surrounded byminimum 1 pixel borderAnimated GIFs accepted - seenote below* NOTE * When designing GIFs withanimation for use in email, make surethe first frame contains all vital information,such as call-to-action, offer, or headline.Not every email client supportsanimated GIFs.Audio not permittedProvide click-through, destination URLFor advertising inquiries, contactJeff Felbab at (407) 438-1400 ext. 2351or advertise@far.orgPOSITION 3Text AdSee text adspecificationsPOSITION 4Text AdSee text adspecifications

DAILY LEGAL E-NEWSLETTER ADVERTISING2019 EMAIL-NEWSLETTER ADVERTISING RATESAD UNITAD SIZEPLACEMENT1 MONTH3 MONTHS6 MONTHS12 MONTHSBanner468 x 90Position 1 850 815 775 735Rectangle300 x 250Position 2825785755725TextSee specsPosition 3775725675625TextSee specsPosition 4725685640595Twice a month, FloridaRealtors Legal News providesadvice to help members stayon the right side of the law. It’sno wonder it’s among our mostpopular publications.RATES ARE NET PER MONTHThere are 2 newsletters per monthPayable in advanceNon-cancelableSubject to availability2018 CLOSING DATESInsertion order, payment and copyare due no later than seven businessdays prior to Monday start dateAD SPECIFICATIONSBanner: 468 x 90 pixelsRectangle: 300 x 250 pixelsText specifications:POSITION 1468 x 90BannerHeadline - maximum 10 words and nomore than 65 characters includingspaces.Body copy - maximum 28 wordsand no more than 169 charactersincluding spaces.Maximum file size: 50KPOSITION 2300 x 250RectangleFile Type: JPG, GIFCreative must be surrounded byminimum 1 pixel borderAnimated GIFs accepted - see notebelow* NOTE * When designing GIFs withanimation for use in email, make sure thefirst frame contains all vital information,such as call-to-action, offer, or headline.Not every email client supports animatedGIFs.Audio not permittedProvide click-through, destination URLPOSITION 3Text AdSee text adspecificationsFor advertising inquiries, contact Jeff Felbabat (407) 438-1400 ext. 2351 or advertise@far.orgPOSITION 4Text AdSee text adspecifications

eBLAST ADVERTISING RATES2019 eBLAST ADVERTISING RATESFull ListDistribution: 94,000 7,000 netFile Type: JPG, GIFMaximum file size: 300kb600 pixels wide (fixed) x 500 pixels highProvide click-through, destination URLSubject line: Maximum of 35 charactersincluding spacesPre-header text: Maximum of 100 charactersincluding spacesNo use of spam flag words - examples includefree, discount, save, buy, dollar signs,amount referencesNo animationeBlast template will include FloridaRealtors logo/brandingDue dates - eBlast material is due 10business days prior to launch dateFor advertising inquiries, contact Jeff Felbabat (407) 438-1400 ext. 2351 or advertise@far.org

FloridaRealtors.orgOFFICIAL WEB SITE OF FLORIDA REALTORSThe FloridaRealtors.org web site provides valuable tools and resources that helpFlorida’s real estate professionals every day. The site connects Realtors with contractforms, technology services, advocacy resources, and market data and research.BANNER ADVERTISING RATES: 999 per month535,000page viewsper month273,000sessions permonth137,000uniquevisitorsper month300 X 250EXAMPLEFULL BANNER AD SPECIFICATIONSBanner: 300 x 250Weight: 50KFile Type: JPG, GIFAnimations: 15 seconds limit, 3 loop maximumCreative must be surrounded by minimum 1 pixel borderAudio not permittedProvide click-through URLLinking URLs must be domain name based — NOT theIP addressSubmit banner and URL via email.

The monthly trade magazine plays a vital role connecting more than 141,000 Realtors (members of Florida Realtors) and allied professionals by providing a respected, authoritative forum for creative ideas and successful practices.

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