Wright County Market Area Profile

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CENTER FOR COMMUNITY VITALITYWright County Market Area ProfileA retail and service market analysis for Wright CountyPresented by Neil Linscheid and Ryan Pesch

Wright County Market Area ProfileA retail and service market analysis for Wright CountyMarch 23, 2022Presented by Neil Linscheid and Ryan Pesch, Extension Educators, Center ofCommunity VitalityReport Reviewers:Joleen Foss, Executive Director – Wright County Economic Development PartnershipSponsors: 2022, Regents of the University of Minnesota. University of Minnesota Extension is an equal opportunity educator and employer. In accordance withthe Americans with Disabilities Act, this publication/material is available in alternative formats upon request. Direct requests to 612-624-2116.Wright County Market Area Profile1

Table of contentsContentsIntroduction . 3Geographic Area for Analysis . 3Wright County Economy Overview . 5Takeaways. 5Commuting Patterns. 6Retail Trends . 8Taxable Sales Analysis . 9Retail Gap Analysis . 10Retail Marketplace Profile . 16Consumer Profiles. 18City Summary Reports. 19Wright County Market Area Profile2

IntroductionUniversity of Minnesota Extension created the Market Area Profile (MAP) program toassist Minnesota communities in developing their retail and service sectors. Thisreport aims to provide existing businesses, potential businesses, and economicdevelopment organizations with information that will help their individual market andbusiness strategies.Extension staff created this report through secondary data and an analysis compiledthrough Business Analyst, a Geographic Information System (GIS) software programfrom Esri (www.Esri.com), along with the U.S. Census, and Minnesota Department ofRevenue Taxable Retail Sales Data. Esri synthesizes national market research dataevery year from almost 26,000 adult consumers through in-home, face-to-faceinterviews about their media choices, demographics, lifestyles and attitudes, and usageof almost 6,000 products in 550 categories. Since the major customer for these dataare national brands, information is not collected for independent business categories,such as antique stores, attorneys, dental offices, etc. For more information about Esriand the survey data, see Appendix A.This project also involved working with economic development leaders from citieswithin Wright County. The economic development leaders that participated in thisproject provided insights about the local markets in their respective communities andassisted in identifying local trade areas for each community. These leaders alsoprovided additional suggestions for examining important locations using mobileanalytics data.Geographic Area for AnalysisWright County, Minnesota is the primary area of analysis for this report. WrightCounty is located in central Minnesota and is included in the Minneapolis-Saint PaulMetropolitan Statistical Area.In addition to the overall county level analysis, a market analysis was conducted foreach participating city in this project. A trade area for each city was identified andthen the corresponding market analysis was completed.Wright County has a diverse mix of retail opportunities. The regional retail shoppingdestinations include Albertville, Buffalo, and Monticello. Interestingly, Otsego and St.Michael have larger total populations but fewer retail businesses. Otsego & SaintWright County Market Area Profile3

Michael are heavily influenced by their proximity to nearby regional retail centers.Delano can be considered a large convenience retail center because it draws consumersfrom nearby communities but is heavily influenced by other larger regionalcompetitors. The remaining communities can be considered small convenience retailcenters because they primarily serve their local consumer needs. Table 1 shows WrightCounty cities by total population using data from the US Census for each community.CityPopulationData SourceOtsego19,9662020 CensusSt. Michael18,2352020 CensusBuffalo16,1682020 CensusMonticello14,4552020 CensusAlbertville7,8962020 CensusDelano6,4842020 CensusRockford4,5512019 ACSAnnandale3,3872019 ACSHanover3,2982019 ACSMontrose3,1822019 ACSCokato2,7382019 ACSMaple Lake2,3152019 ACSHoward Lake1,8812019 ACSClearwater1,8592019 ACSWaverly1,4102019 ACS1792019 ACS54Wright County*South HavenDaytonTable 1: Wright County cities by populationDate Source: This table uses data from either the US Census or the American Community Survey.Data was retrieved from: https://www.census.gov/quickfacts for each community.* This is an estimate of the number of Dayton residents living in Wright County, provided by WrightCounty. However, the majority of Dayton is geographically located in Hennepin County. The city ofDayton has a total population of 7,262 according to the 2020 Census.Wright County Market Area Profile4

Wright County Economy Overview141,961Population (2021)The population grew by 9,569 over the last 5 years and is projected to grow by 7,429over the next 5 years.50,992Total Regional EmploymentJobs grew by 2,058 over the last 5 years and are projected to grow by 4,547 over thenext 5 years. 85.0KMedian Household Income (2019)Median household income is 22.1K above the national median household income of 62.8K.Takeaways As of 2021, the region's population increased by 7.2% since 2016, growing by9,569. The population is expected to increase by 5.2% between 2021 and2026, adding 7,429.From 2016 to 2021, jobs increased by 4.2% in Wright County, MN from 48,933to 50,992. This change outpaced the national growth rate of 0.4% by 4.6%. Asthe number of jobs increased, the labor force participation rate decreased from74.5% to 69.2% between 2016 and 2021.Wright County, MN had a November 2021 unemployment rate of 1.89%,decreasing from 3.86% 5 years before.Concerning educational attainment, 21.1% of Wright County, MNresidents possess a Bachelor's Degree (0.8% above the national average),and 13.8% hold an Associate's Degree (5.1% above the national average).The top three industries in 2021 are Education and Hospitals (LocalGovernment), Restaurants and Other Eating Places, and LocalGovernment, Excluding Education and Hospitals.Retail Trade is the largest industry by jobs in Wright County with 7,320jobs. Followed by Government (6,737), Health Care (6,168), Manufacturing(6,127), and Construction (5,392).Retail Trade also exceeds the national employment average with alocation quotient of 1.44.Wright County Market Area Profile5

Commuting PatternsPeople tend to buy goods and services near where they live or work. Therefore, it isimportant to understand commuting patterns to better identify retail competition.Figure 1 shows the U.S. Census Bureau’s worker in-flow and out-flow estimates1 forWright County. 68.6% (41,237) of Wright County workers live in Wright County but areemployed outside of Wright County based on 2019 estimates. This translates to a netoutflow of workers of 29,632 people.Figure 1: Inflow/Outflow Counts Wright County 2019Out commuting is not evenly distributed across the county. Figure 2 shows netcommuters by zip code. Easter Wright county has a higher number of out commutersthan Southwestern Wright County.1 Data Source: U.S. Census Bureau. (2022). LEHD Origin-Destination Employment Statistics (2002-2019).Washington, DC: U.S. Census Bureau, Longitudinal-Employer Household Dynamics Programat https://onthemap.ces.census.gov. LODES 7.5Wright County Market Area Profile6

Figure 2: Net commuting by zip code Wright County 2021The top ten work destinations for people that live in Wright County (2019) aredisplayed in Table 2. The most popular work destination for Wright County residentsis Minneapolis with 5,399 residents commuting there daily.Place 7.0%Plymouth3,7215.0%Monticello3,1874.3%Maple t. Cloud1,9622.6%Delano1,8852.5%St. Michael1,7902.4%44,35859.3%All Other LocationsTable 2: Jobs Counts by Places Where Workers are Employed - All Jobs2Data Source: U.S. Census Bureau. (2022). LEHD Origin-Destination Employment Statistics (2002-2019).Washington, DC: U.S. Census Bureau, Longitudinal-Employer Household Dynamics Programat https://onthemap.ces.census.gov. LODES 7.52Wright County Market Area Profile7

Retail TrendsMethodsThis project used three methods 3 to analyze the retail trends in Wright County: Taxable SalesAnalysis, Retail Gap Analysis, and the ESRI Retail Marketplace Profile. Each method offers adifferent perspective on the retail situation in the county. The Taxable Sales Analysis uses datafrom the Minnesota Department of Revenue and is the most reliable. Unfortunately, data releasesare lagged by about 24 months, so this is considered the least current of the methods. Retail GapAnalysis uses Minnesota and US per capita spending and per store spending averages to estimateretail gaps in the number of businesses. When accurate business counts are available this methodcan provide a rough estimate of market gaps. The Retail Marketplace Profile from ESRIestimates leakages and deficits in dollars per category instead of the number of businesses.3Those interested in learning about these methods can access additional information r-county%27sreport-2780360 and view a brief video describing this method here:https://www.youtube.com/watch?v L3A32FghJRQ . Additionally, each method is described in further detail ail-servicebusinesses/#Tool2Wright County Market Area Profile8

Taxable Sales AnalysisBy law, businesses must report their gross sales, taxable sales, and sales and use tax to theMinnesota Department of Revenue yearly. The Department of Revenue, in turn, publishes afull dataset for the state around 24 months after the end of the fiscal year. This highquality dataset provides valuable information about sales and the number of businesses in13 retail and service categories for all counties and select cities across Minnesota. Thisinformation was uses to estimate the pull factors, potential sales, and historical retailtrends for Wright County.Three important terms are helpful to understand when reviewed the following results:Pull factorA pull factor is defined as the per capita dollar sales of a city or county divided bythe per capita sales for the state. For example, if a city's per capita sales are 20,000per year and the state per capita sales are 10,000 per year, the pull factor is 2.0( 20,000 10,000). This means the city is selling to 200 percent of its population.Pull factors are good measures of sales activity because they reflect changes inpopulation, inflation, and the state economy.Potential salesPotential sales are the product of county population, state per capita sales, and theindex of income. They are an estimate of the amount of money that is spent onretail goods and services by residents of a county. When compared to actual sales inthe county, potential sales give you a sense of how your county is performing bothoverall and by business category.North American Industry Classification System (NAICS)NAICS is the standard used to classify business establishments by type. Forexample, bars and restaurants are all in category 722, Food Services and DrinkingPlaces, whereas the 4-digit code 7225 includes only restaurants, and the 6-digit code722511 includes only full-service restaurants. While our retail trade analysis reportsare organized by 3-digit code into 13 categories, other data sources providestatistics for more specific subcategories.Wright County Market Area Profile9

Wright County Retail Trade OverviewTotal Taxable and Gross Retail SalesThe table below presents gross and taxable retail and services sales for Wright County from 2004 through 2019. Taxable sales inWright County increased 9.5 percent from 2012 to 2019, while the number of firms rose 2.4 percent. Statewide, taxable salesincreased 9.4 percent over the same time period and the number of firms fell 3.4 percent. The per capita sales and pull factor datain this table are based on taxable sales, the more verified sales measure.The table also presents sales data in constant 2019 dollars. These figures have been adjusted for inflation to reflect their value in2019. For example, in 2008, taxable sales in Wright County totaled 697.82 million, an amount worth 820.96 million in 2019dollars. In constant dollars, gross sales grew 15.1 percent between 2012 and 2019. Constant dollar taxable sales increased 2.9percent over the same time period."Current DollarsConstant 2019 DollarsYearEstimatedPopulation2004106,889 1,687.54 608.34 2,280.47 822.082,266 5,6910.612005110,730 1,757.90 599.38 2,282.99 778.412,316 5,4130.572006114,787 1,931.21 674.74 2,444.58 854.102,334 5,8780.612007117,372 2,060.97 719.77 2,544.40 888.612,450 6,1320.632008119,701 2,086.69 697.82 2,454.93 820.962,455 5,8300.612009121,907 2,280.73 676.40 2,715.15 805.242,510 5,5490.622010125,118 2,006.51 718.92 2,333.15 835.952,531 5,7460.642011126,033 2,201.37 740.47 2,473.45 831.992,431 5,8750.632012127,133 2,315.95 768.33 2,545.00 844.312,423 6,0430.622013128,459 2,452.83 850.76 2,666.12 924.742,540 6,6230.772014129,946 2,562.95 894.06 2,755.86 961.352,545 6,8800.782015131,361 2,555.17 942.11 2,747.50 1,013.022,561 7,1720.792016132,598 2,532.77 952.13 2,694.44 1,012.902,619 7,1810.792017134,365 2,807.68 985.74 2,924.66 1,026.812,645 7,3360.792018136,510 3,009.16 1,020.84 3,070.57 1,041.672,679 7,4780.782019138,531 3,102.38 1,042.13 3,102.38 1,042.132,681 5%22.5%9.5%15.1%2.9%2.4%4.8%-1.5%7 yr Change'12 to '193 yr Change'16 to '19Gross Sales* Taxable Sales( millions)( millions)Gross Sales* Taxable Sales Number Per Capita( millions)( millions)of FirmsSales*Gross sales figures are self-reported by firms and not audited by the Dept. of Revenue for accuracy.Wright County: Retail/Service Sales in Constant Dollars MillionsTotal Sales: Gross & Taxable 3,500 3,000 2,500 2,000 1,500 1,000 500 0YearConstant Gross SalesConstant Taxable SalesPullFactor

Wright CountySelected Components of Change*, 2016 to 2019Taxable Sales2016CategoryTaxable Sales2019DollarChangePercentChangeVehicles & Parts 51,867,725 62,836,017 10,968,292 21.15%Furniture 15,087,208 14,850,610- 236,598-1.57%Electronics 10,714,927 10,876,935 162,008 1.51% 209,785,730 193,377,441- 16,408,289-7.82%Food, Groceries 99,842,336 109,658,539 9,816,203 9.83%Health, Personal Stores 12,562,871 12,443,949- 118,922-0.95%Gas/Convenience Store 41,994,835 48,909,474 6,914,639 16.47%The table also presents sales data 25,326,121 24,093,906- 1,232,215-4.87% 7,280,396 6,806,856- 473,540-6.50% 110,886,532 145,653,905 34,767,373 31.35%Miscellaneous Retail 37,291,514 42,556,403 5,264,889 14.12%Accommodations 12,174,242 14,722,232 2,547,990 20.93%Eating & Drinking Places 148,758,096 173,943,392 25,185,296 16.93%Total Retail and Services Sales 952,129,452 1,042,130,784 90,001,332 9.45%Building MaterialsLeisure GoodsGeneral Merchandise Stores* Figures not adjusted for inflation.Dollar Changes by Category (in Millions)2016 - 2019 34.77 25.19 10.97 9.82 6.91 5.26 0.16- 0.12- 0.24- 1.23 2.55- 0.47- 16.41PartsFurn.Elect.Bldg.FoodHealth C-Store ClothesLeis.GenMer.Misc.Accom.Eat

Pull Factors By Merchandise CategoryWright CountyThe following tables and charts depict pull factors in Wright County from 2010 to 2019* by merchandise category. Pullfactors are a measure of trade area size that provide a useful measure of changes over time because they account forchanges in population and state-wide industry trends.Pull Factors by NAICSMerchandise Category (1of 0201120122013201420152016201720182019Vehicles lth as ICS Category DescriptionsMotor Vehicles & Parts: Establishments that sell new & used autos, boats, motorcycles, golf carts, RV's, campers,snowmobiles, trailers, tires, and parts.Furniture: Stores that sell furniture, beds, carpeting, window coverings, lamps, china, kitchenware, & woodburning stoves.Electronics: Establishments primarily engaged in retailing household-type appliances, sewing machines, cameras,computers, and other electronic goods.Building Materials: Establishments that sell lumber, hardware, paint, wallpaper, tile, hardwood floors, roofing, fencing,ceiling fans, lawn equipment, and garden centers.Food: Grocery stores, deli's, bakery, & butcher shops that sell food to be prepared at home. Liquor stores.Health & Personal: Pharmacies, food supplements, vision supplies, cosmetics, & hearing aid stores.Gas and Convenience Store: Retailers that sell fuel along with convenience store items.Clothing: New clothing and accessories, jewelry, shoes, bridal shops, clock shops, and luggage stores.Leisure Goods: Sporting goods, books, music, hobby stores, fabric shops, and toy stores.*Caution should be used when comparing pull factors before 2003 to those in later years due to the switch fromSIC to NAICS.

Recent Trends By Merchandise CategoryWright CountyThe following tables and charts depict pull factors in Wright County from 2010 to 2019* by merchandise category. Pullfactors are a measure of trade area size that provide a useful measure of changes over time because they account forchanges in population and state-wide industry trends.Pull Factor by NAICSMerchandise Catagory (2 of 20152016201720182019Gen. Merch.Misc. .240.220.240.250.240.230.260.240.25Eating 9NAICS Category DescriptionsGeneral Merchandise: Establishments that sell a mixed line of goods. Examples are department stores, supercenters,and dollar stores.Miscellaneous Store Retailers: Stores not covered in other categories such as florists, office supplies, pets, antiques,tobacco, art, used merchandise, and trophies.Non-Store Retail: Retailers that do not use stores. This includes mail order, internet selling, bazaars, vendingmachines, fuel oil dealers, firewood dealers, door-to-door sales, and produce stands.Amusement: Establishments such as golf courses, bowling lanes, marinas, amusement parks, water parks, shootingranges, pool halls, horseback riding, ballrooms, health club facilities, ski hills, and casinos.Lodging: Seasonal resorts, hotels, boarding houses, bed & breakfast, campgrounds, and RV parks.Eating & Drinking: Restaurants, donut shops, coffee house, cafeteria, caterers, taverns, and nightclubs,Repair: Businesses that return equipment to working order. Examples: cars, lawnmowers, small engines, knives,shoes, computers, furniture, and appliances.Personal Services: Barbers, beauty salons, tanning facilities, funeral homes, laundromats, dry cleaners, pet groomers,and kennels*Caution should be used when comparing pull factors before 2003 to those in later years due to the switch fromSIC to NAICS.

Comparison with Neighboring CountiesWright CountyPull 9020508111417Fiscal YearWright CountyMcLeod CountySherburne CountyHennepin CountyMeeker CountyStearns CountyComparison with Neighboring Counties, 2019TownWright CountyHennepin CountyMcLeod CountyMeeker CountySherburne CountyStearns CountyPullPer Capita FactorTaxableSalesNumber of Taxable (TaxableGross SalesSales)SalesFirmsPopulation ( millions) ( millions)138,531 3,102.38 1,042.132,681 7,5230.781,279,981 54,393.13 18,269.6228,478 14,2731.4835,963 691.04 287.49733 7,9940.8323,256 328.30 113.95436 4,9000.5197,520 1,462.90 538.241,593 5,5190.57160,211 4,753.23 1,622.223,559 10,1261.05

Trade Area Analysis of Retail SalesWright CountyThe following tables provide information on retail sales by merchandise category. "Potential sales" is a standard to whichactual performance is compared. In calculating potential sales, population and income characteristics are taken intoaccount. Potential sales can be used as a guideline or "par value" in analyzing retail strength.Deviations from these norms can be analyzed to first judge whether they should be considered relevant. If the differencesappear to be significant (whether in dollar amounts or relatively with percentages), additional consideration is merited.Categories with undesirable performance may be further examined for potential corrective action. It is also important todetermine whether or not the situation is relatively uncontrollable due to external or extenuating circumstances. In cases offavorable differences from expectations, the positive aspects should be identified and built upon.Trade Area Analysis by Merchandise Category, 2019Variance Between Actual & PotentialPotentialSales( millions)ActualSales( millions)In Dollars(millions)As % ofPotentialTrade AreaPop. Gain orLossNumberof FirmsPercent ofTotalSalesVehicles & Parts 68.88 62.84- 6.04-8.8%-11,787856.2%Furniture Stores 31.95 14.85- 17.09-53.5%-71,901291.5%Electronics 35.10 10.88- 24.22-69.0%-92,723321.1% 118.77 193.38 74.60 62.8%84,3955218.9%Food, Groceries 88.11 109.66 21.55 24.5%32,8585910.7%Health, Personal Stores 15.10 12.44- 2.66-17.6%-23,639491.2%Gas/Convenience Store 30.63 48.91 18.28 59.7%80,196504.8%Clothing 17.55 24.09 6.54 37.3%50,102862.4%Leisure Goods 22.01 6.81- 15.20-69.1%-92,806590.7% 119.80 145.65 25.86 21.6%28,9992014.3%Miscellaneous Retail 33.45 42.56 9.11 27.2%36,6022104.2%Amusement & Recreation 37.87 17.99- 19.88-52.5%-70,545581.8%Accommodations 50.21 14.72- 35.48-70.7%-94,964261.4% 206.20 173.94- 32.26-15.6%-21,02221117.0%Repair, Maintenance 33.13 33.67 0.54 1.6%2,1781983.3%Personal Services, Laundry 20.13 9.29- 10.83-53.8%-72,3282380.9% 1,132.06 1,020.84- 111.23-9.8%-13,202Merchandise GroupBuilding MaterialsGeneral Merchandise StoresEating & Drinking PlacesTotal Taxable Retail & Service*2,679100.0%*All retail and service categories are included in Total Sales, including some categories not shown. Therefore, the merchandise groups shown heregenerally will not sum to Total Sales.

Wright County Retail Trade Performance in PercentagesThe chart below depicts the percentage amount Wright County's actual sales were above or below potential sales in 2019by merchandise group. Of the 16 merchandise categories with reported data, sales in 7 of the categories were above whatwould be expected based on the county's population and income characteristics as well as statewide spending patterns. Thestrongest merchandise group by this standard is the Building Materials category, which has a 62.8 percent surplus. Overall,Wright County had a retail sales leakage of 9.8 percent.Percentage Above or Below Potential Sales, 2019Vehicles & Parts-8.8%Furniture StoresElectronics-53.5%-69.0%Building Materials 62.8%Food, Groceries 24.5%Health, Personal Stores-17.6%Gas/Convenience Store 59.7%ClothingLeisure Goods 37.3%-69.1%General Merchandise Stores 21.6%Miscellaneous Retail 27.2%Amusement & RecreationAccommodations-52.5%-70.7%Eating & Drinking Places-15.6%Repair, Maintenance 1.6%Personal Services, Laundry-53.8%Total Taxable Retail & Service*-9.8%-100%-50%0%50%100%

Wright County Retail Trade Performance in DollarsThe chart below depicts the dollar amount Wright County's actual sales were above or below potential sales in 2019 bymerchandise group. Of the 16 merchandise categories with reported data, sales in 7 of the categories were above thecalculated potential. The strongest merchandise group by this standard is the Building Materials category, which has a 74.6million surplus. Overall, Wright County had a retail sales leakage of 111.2 million in 2019.Millions of Above or Below Potential Sales, 2019Vehicles & Parts- 6.04Furniture Stores- 17.09Electronics- 24.22Building Materials 74.60Food, Groceries 21.55Health, Personal Stores- 2.66Gas/Convenience Store 18.28Clothing 6.54Leisure Goods- 15.20General Merchandise Stores 25.86Miscellaneous Retail 9.11Amusement & RecreationAccommodations- 19.88- 35.48Eating & Drinking Places- 32.26Repair, Maintenance 0.54Personal Services, Laundry- 10.83- 60- 40- 20 0 20 40 60 80 100

Wright County Retail Trade Surplus or LeakageCounty Surplus or Leakage as a Percent of 7201120152019Fiscal YearFiscal Population Index ofYear .870.870.870.870.85PotentialSales(in millions) 775.5 818.2 868.4 888.6 918.6 912.4 864.5 915.3 981.6 1,016.1 908.5 969.4 1,027.6 1,049.2 1,093.9 1,142.9 1,132.1Actual Surplus orSurplus or Trade AreaSalesLeakageLeakage as Population(in millions) (in millions) % of Potential Gain or Loss 536.9 608.3 599.4 674.7 719.8 697.8 676.4 718.9 740.5 768.3 850.8 894.1 942.1 952.1 985.7 1,020.8 1,042.1- 238.6- 209.9- 269.0- 213.9- 198.8- 214.6- 188.1- 196.4- 241.1- 247.8- 57.8- 75.4- 85.5- 97.0- 108.2- 122.1- ,285-14,584-11,005

Compare the Community to the RegionMonticello and Wright CountyOn other pages of this report we compared communities using a combination of retail sectors and service sectors.The information on this page only includes businesses in retail trade and does not include service sectors. The retailtrade sectors include the following: building materials, motor vehicles & parts, clothing, food stores, electronics,convenience stores, leisure goods, health stores, furniture, general merchandise, non-store retail, and miscellaneousstores.2019 Retail Sales per capitaRegion 1 Wright County3,467 4,912Region 2 5,3213 5,065Region 4 4,867Region 5 6,038StateRegion 5,2674,957RegionMonticello6ERegion 6W Region 7E Region 11Region 7WRegion10Region8Region 9 3,0953,799 5,6735,227 4,602 4,133Region 9 4,286 4,286 4,602Region 8 4,133Region 10Region 11 Region 7W5,673 5,227State5267Region 7EMonticelloRegion6WWright 13,331CountyRegion 6E 3,7994,912 4,957Region 5Region 4Region 3 6,038 4,867 5,065Region 2Region 1 1,00013,331 3,095 5,321 3,467 6,000 11,000 16,000

State of Minnesota Per Capita Taxable Retail Sales &Threshold Levels for Selected Goods and Services2019Threshold level refers to the number of people per business, which can be used as a general guide for determining the "critical mass" necessary tosupport a business. These are broad averages for the state as a whole and do not reflect differences in income, tourism, agglomeration,establishment, etc. Further, the business counts are based on the number of sales tax returns filed and are converted to "full-time equivalents."Multiplying people per business by sales per capita yields average sales per firm. In addition to state averages, averages for the non-metropolitanregions were calculated by excluding the seven county Minneapolis-St. Paul metropolitan region.Business Activity / Store TypeNAICSPeople Per BusinessStateNon-MetroSales Per CapitaStateNon-MetroMonticelloThe table also presents sales data in constant 2019 dollars. These figures have been adjusted for inflation to r

Figure 1 shows the U.S. Census Bureau's worker in-flow and out-flow estimates1 for Wright County. 68.6% (41,237) of Wright County workers live in Wright County but are employed outside of Wright County based on 2019 estimates. This translates to a net outflow of workers of 29,632 people. Figure 1: Inflow/Outflow Counts Wright County 2019

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