Affiliate Terminology: Special Report

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Copyright All rights reserved worldwide.YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights. LEGALDISCLAIMER: This book is protected by international copyright law and may not be copied, reproduced, givenaway, or used to create derivative works without the publisher’s expressed permission. The publisher retainsfull copyrights to this book. The author has made every reasonable effort to be as accurate and complete aspossible in the creation of this book and to ensure that the information provided is free from errors; however,the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of thesubject matter herein and does not warrant or represent at any time that the contents within are accurate dueto the rapidly changing nature of the internet. Any perceived slights of specific persons, peoples, ororganizations are unintentional. The purpose of this book is to educate, and there are no guarantees of income,sales, or results implied. The publisher/author/reseller can, therefore, not be held accountable for any poorresults you may attain when implementing the techniques or when following any guidelines set out for you inthis book. Any product, website, and company names mentioned in this report are the trademarks or copyrightproperties of their respective owners. The author/publisher/reseller are not associated or affiliated with themin any way. Nor does the referred product, website, and company names sponsor, endorse, or approve thisproduct. COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the linkscontained in this book may be affiliate links, and either the author/publisher/reseller will earn a commission ifyou click on them and buy the product/service mentioned in this book. However, the author/publisher/resellerdisclaims any liability that may result from your involvement with any such websites/products. You shouldperform due diligence before buying the mentioned products or services. This constitutes the entire licenseagreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher.Brought to You by Free-Ebooks-Online.comRelated Info ProductsAffilorama - The #1 Affiliate Marketing Training PortalAffiliate Bots V2.07 - 37 Affiliate Marketing ToolsThe Unselfish Marketer – Ultimate Membership Site for PLR, MRR and Resell ProductsPLR-MRR.com – Private Label Rights & Master Resell Rights ProductsResell Rights Weekly – Free Membership Access PLR & MRR ProductsAffiliate Terminology: Special Report2

Table of ContentsIntroductionAffiliate Marketing 101Affiliate Marketing TerminologyFinal WordsResourcesIntroductionDid you know that you can easily generate a 6-figure income without ever having to create aproduct of your own, and without a well-known name or brand?It’s true! Every day, thousands of affiliates are earning a full-time income from affiliatecampaigns that drive sales from both small and wide-scale product launches.They also make money in many other ways, apart from direct promotion. Affiliates focus onbuilding their own list so that later, if they decide to create their own product, they alreadyhave a built-in customer base!With nearly a zero-startup cost involved, and no risks, there are absolutely no downsides tobecoming an affiliate marketer.Let's take a closer look at just a few of the many advantages of becoming an affiliate marketer: You don’t need a product of your own. You don’t need a website of your own. No customer support is required on your end. No shipping, inventory or overhead involved. You can work at your own pace.Affiliate Terminology: Special Report3

You can venture into multiple niche markets easily.It's easy to see why affiliate marketing is such a viable, and popular method for building asuccessful online business!In fact, whether you are a complete beginner with little experience, or you’re a seasonedmarketer looking to maximize your income, affiliate marketing is an incredible source forpassive income and unstoppable profits.In this special report, we’ll work through the terminology associated to affiliate marketing soyou can gain a better understanding before you dive into this million-dollar marketplace.Are you ready?Let’s begin!Affiliate Marketing 101Before we dive into the terminology associated with the affiliate marketing space, let’s take aquick look at what affiliate marketing is.Affiliate marketing is often considered by many to be the "gateway" into the world of onlinebusiness. One of the reasons why affiliate marketing is so popular is because of just how easy itis to get started.Regardless of your experience, or your skillset, you can make money as an affiliate in just amatter of a few days.In fact, one of the most lucrative aspects of affiliate marketing is just how fast and easy it is tobegin building profitable campaigns that will generate non-stop profits very quickly.In affiliate marketing, there are three main players:1: The Creator2: The Affiliate3: The CustomerAffiliate Terminology: Special Report4

It's the creators job to develop the product, build the website and sales funnel and to provideaffiliates with the tools and information they need to order to effectively promote the website.Affiliates form the bridge between the merchant and the customer, by developing targetedcampaigns that recruit leads, and funneling that traffic directly to the offer via an affiliate link.Affiliates are then paid a commission on every referred sale, most often, a 50/50 split, meaningthat you’d earn 50% commission for every sale made.If you want to jumpstart your affiliate marketing career so you’re able to start making moneyquickly, you should grab a copy of Super Affiliate Secrets, a world-class coaching program,available at: https://promotelabs.com/sasThis all-inclusive course will teach you everything you need to know to generate a steadyincome in affiliate marketing, and best of all, it was created by super affiliates with many yearsof experience, so you’re learning from the pros.Here are a just a few of the many actionable strategies shared inside this premium course: The secrets to positioning yourself as an expert authority in any niche market.Top strategies for getting more affiliate sales by adding value to an offer.Discover a little-known tactic for making money when delivering a free bonus gift.Get three keys to creating big commission checks.Learn four secrets to choosing profitable products.Get four tips for boosting your affiliate income.Find out which tool you can start using today to level the playing field between you andthe super affiliates – and start crushing the competition!I highly recommend signing up for the course if you want to minimize the learning curve so youcan start making money faster.Here’s the link again: https://promotelabs.com/sasAffiliate Marketing TerminologyIf affiliate marketing sounds like something you’d like to get involved in, you’ll want to brush upon the most commonly-used terms associated with this multi-million-dollar industry.Affiliate Terminology: Special Report5

Here are some of the terms you should know:Affiliate Program:An arrangement in which the advertiser pays a commission to an affiliate for each sale capturedvia their website or advertising link.The commission model is based on actions performed by users, usually involving leadgeneration, subscription to a service, a direct one-time purchase, or other actions.The advertiser will utilize performance-tracking software to track the users’ actions and theaffiliates who have assisted in that process.Many service providers run their own affiliate program, which means they buy traffic forthemselves to increase their own profit.Affiliate ManagerAn Affiliate Manager is any person who communicates with the affiliates. They often createoffers and take care of maximizing performance of the affiliate program.AdvertiserThis is a person or organization that owns a business and offers services or products tocustomers.Advertisers are willing to pay affiliates for each new lead or customer they bring. This helpsthem promote their brand and acquire new customers.Affiliate NetworkAn affiliate network acts as an intermediary between affiliates and advertisers. Affiliatenetworks allow affiliates to easily find and participate in affiliate programs suitable for theirinventory.Advertisers who offer affiliate programs work with affiliate networks to reach larger audiences(i.e. all affiliates participating in the network).If you’re looking for a top affiliate program that not only provides instant access to topperforming creatives and done-for-you email swipes, but also offers a free affiliate newsletterAffiliate Terminology: Special Report6

that provides powerful training tips and strategies that will help you maximize your income,you’ll want to join https://promotelabs.com/affiliatesBonus OffersIn affiliate marketing, you are competing against other affiliates, who quite often, may beadvertising to the same group of customers.This is where the power of bonus offers comes into play.Affiliates will often offer bonuses to persuade a customer to purchase through their link ratherthan someone else’s. Typically, the bonus adds additional value to the product that is beingpromoted. In other words, it is relevant, in the same niche/topic, and serves as an auxiliarycomponent.The greater the perceived value, the easier it will be to convince people to purchase throughyour affiliate link. Therefore, it’s very important to learn how to create high-quality bonusesthat stand out and capture the attention of your target audience.Building your bonus offer doesn’t have to be a difficult process, but does require someknowledge of design and/or content creation.One way around this is to use a program like Commission Gorilla, which simplifies the entireprocess of creating affiliate bonus pages. They’ve essentially done the heavy-lifting for you.Commission Gorilla is available at https://www.CommissionGorilla.comCookiesIn affiliate marketing, cookies are used to identify a visitor who has clicked on an affiliate link.It’s simply a form of tracking.Cookies are usually assigned for a specific period of time. If the visitor returns within thattimeframe, the affiliate marketer will be paid for the sale, whether or not the visitor uses theaffiliate link to complete the purchase.CTRYour Click-Through Rate (CTR) is the percentage of website clicks for the number of advertisingimpressions displayed to visitors or bought from other networks.Affiliate Terminology: Special Report7

CPA, CPS, CPL & CPCCost Per Action, or CPA, is the cost of an action carried out by a visitor. An action is almostalways a form of conversion (see below).A visitor either purchases the product or shows an interest in it. This is also referred to as CostPer Sale (CPS) or Cost Per Lead (CPL), respectively.Cost Per Click (CPC) is a payment model for online advertisements. Each time the ad is clicked,an amount will be paid to the advertiser.Cost Per Action (CPA) is a payment plan where advertisers pay their affiliates for conversionsonly. If a sale is not made, the affiliate is not paid.Campaign or OfferThis is the promotion of a product or service. Offers are created by affiliate managers orproduct owners, and usually contain all relevant information about the payout model,commission offer, and best marketing practices.An Offer URL is the final URL where the visitor will land after clicking the promotion link orbanner. This is your landing page where they will find your offer or campaign.ConversionThis is usually a target action of the end user, defined by the advertiser. It can be a subscriptionto a service, lead generation, sale of a product, or installation of a mobile application.Conversion is the final goal of advertising and is the event the affiliates will be paid for. In otherwords, the consumer has now been converted into a paying customer.The Conversion Rate is the percentage of website clicks that converted (turned, changed) into alead or a sale.For example, if one in every hundred visitors to your site makes a purchase, then yourconversion rate would be 0.1%.Data FeedThis is a file containing lists of all the products an advertiser sells, including prices, images ofproducts, descriptions, and affiliate links for the products.Affiliate Terminology: Special Report8

DisclosureThis is a notice on an affiliate’s website or blog, notifying visitors that the affiliate is beingcompensated or paid for sales, recommendations, endorsements, and advertisements of aproduct and/or service on their website or landing page.This is an important part of your marketing campaign because it’s required to comply with FTClaws. You should place this statement towards the top of your landing pages before youmention the affiliate offer.Tracking LinkThis is a unique URL to which an affiliate sends an audience for a particular offer. It can also becalled a click tracking link or affiliate link.Third-Party TrackingThis is the principle of notifying affiliates in real-time for every conversion. When a newconversion (or sale) is received, affiliate software automatically sends a conversion notificationto tracking systems at the affiliate site or other third-party systems.For example, if an affiliate program or network works with another affiliate network, each validpost-back can be forwarded to that affiliate network.Promote Labs has an excellent affiliate program at https://promotelabs.com/affiliates/ whereyou can experience third-party tracking firsthand.They have over 50,000 affiliates already, and you would be eligible to promote all their topselling apps and tools.You’ll also receive access to a newsletter filled with insider tips and strategies, exclusivediscounts, free trials, and beta access to new and best-selling products.You also have instant access to top-performing creatives and email swipes to use in all yourpromotions.CreativeThis is simply an advertisement (ad), or, in a broader sense, any form of content that helps sellthe product, including graphics and banners.Affiliate Terminology: Special Report9

There are many types of creatives used by affiliate marketers. Choosing the right type dependson the advertising channel, target audience, and advertising message.When it comes to using banner-type creatives, they are typically large enough to be easilynoticed without disrupting the user’s experience.Interactive banners are, as the name suggests, dynamic and highly interactive. They usuallyoffer more than one interaction, trying to get users to engage. This type of ad can contain aninteractive element (a video or game) plus a call to action (a contact form, for example) allwithin the same banner.An Ad Tag or Ad Snippet is an HTML element used to display ads by dynamically fetching themfrom an ad server.Referral Bonus ProgramThis is a special type of payout awarded to affiliates who brought new affiliates into the affiliateprogram.For each referred affiliate, they can receive a fixed-price sign-up commission and a percentageof their total earnings in a given period.Client-Based TrackingThis is a tracking method in which information is stored on the user’s computer. A cookie issaved in the user’s browser when they click on the ad, and then linked back to the affiliate thatbrought in that user.After the user completes an action on a page, the tracking program records a conversion for theproper affiliate using a piece of tracking code called tracking pixel.The pixel is also called an impression pixel or iframe pixel, depending on which of these twomethods are used.Client-based tracking is simpler to implement on the advertiser’s side, but is less accurate, sinceit uses cookies.ImpressionsThis refers to the number of times an ad is shown on a page.Affiliate Terminology: Special Report10

Landing PageThis is a website or webpage to which affiliates refer traffic.For example, when a user clicks on an ad or banner, they are redirected to a webpage that givesthem more information about the product advertised on that banner, usually with purchaseoptions.The main purpose of a landing page is for the user to complete an action. It can be a purchase,service sign-up, download, or any other action that has a positive value for the advertiser.Your landing page should reflect your online personality and use your charisma to encourageusers to take action and gain you those commissions.You can also use a bonus page as your destination URL when promoting offers. See a previoussection for information on how to easily create a bonus page using CommissionGorilla.com.Niche MarketingThis type of marketing is focused on a specific group of consumers.Niche marketing targets a far smaller group than general ads do. For example, if you arepromoting yoga products, your niche is yoga while your main industry might be health andfitness.A well-defined niche allows marketers to create more personal ads that will yield better results.Search Engine Optimization (SEO)This is the process of getting a better ranking on search engine results pages. The purpose is toachieve higher visibility and attract more traffic (more visits or clicks) to a website, which inturn results in more sales or leads.LeadThis is a contact with the potential to become a customer. A lead, in other words, is a personwho shows interest in the product or service you are promoting, which makes them more likelyto become a customer instead of a browser.This is also known as a prospect.Affiliate Terminology: Special Report11

Keep in mind that the definition of a lead may vary depending on the organization using theterm.For some companies, a lead is a contact already determined to be a prospective customer,whereas other companies consider any sales contact to be a lead. Your goal is to convert themaximum number of leads into actual customers.EPC (Earnings Per Click)This refers to the amount of commission an affiliate earns fro every person that clicks on theiradvertisement and purchases from the merchant’s website.A/B TestingThis refers to an instance where you are running two or more versions of a webpage or creativeat the same time in order to identify the most effective campaign.Affiliate IDThis is a unique identifier given by the affiliate program or merchant that you are promoting. Ittracks your sales, clicks and often, overall traffic.Ad BlockerThis is the technology that prevents online ads from displaying on a website.Ad blocking is on the rise, so the International Advertising Bureau (IAB) has launched its L.E.A.N.program to make ads better, and therefore, to encourage users to give up their ad blocking.The latest research shows that over 15% of online consumers are using ad blockers nowadays,so something needs to be done to restore the balance in the marketplace.The problem is that unscrupulous advertisers have started showing heavier, more distractingads that impose on the customer instead of enticing their interest. IAB has owned up to thismistake. They realized that the most important thing to do now is to improve the experience ofinternet users so that ad blockers are no longer needed.Encrypted: To advertise on secure websites, advertisers need to create secure, SSL-compliantcreatives for display and video ads. SSL is a protocol for establishing a secure connectionbetween two parties on the internet.Affiliate Terminology: Special Report12

The goal is to make sure that communications are encrypted (or encoded) so that unauthorizedusers cannot understand them.Return on Investment (ROI):This is the amount derived by subtracting your net revenue from the total amount of yourcosts. The result shows you the profitability of your campaign.A high ROI means the gains compare favorably to the cost, so you’re making good profits.There are two main benefits to using the ROI calculation: it’s easy to calculate, and it’s almostuniversally understood.First ClickThis means that the affiliate program will reward commissions to the affiliate who was the firstto refer the customer who made the purchase within the cookie duration timeframe.Last ClickAffiliate programs that reward commissions based on last click attribute the sale to the affiliatewho was the last to refer the customer who purchased the product or service.And finally, here is a list of a few common affiliate marketing abbreviations: AOV: Average Order ValueB2B: Business to Business.B2C: Business to ConsumerEPC: Earnings per ClickSEM: Search Engine MarketingSERP: Search Engine Results PageFinal WordsAffiliate marketing is one of the few opportunities available today that provide you with theopportunity to make money instantly, without hefty start-up costs, experience or skill.In fact, you could very well see results from a single affiliate campaign within just a few shorthours from now, even if you’ve never set one up before!Affiliate Terminology: Special Report13

The next step is to create an action plan and build your bonus pages so that you can stand outin the marketplace and maximize conversion rates.You can learn exactly how to get started inside of the Super Affiliate Secrets course at:https://promotelabs.com/sasIt truly is an exciting and incredibly profitable market to be a part of. In fact, an affiliate canearn anywhere from 10,000 a year to six-figures and beyond when they focus on building atargeted list and then creating emails that motivate their audiences.To your success,ResourcesHere are links to a few resources that I believe will help you:Super Affiliate Secrets: https://promotelabs.com/sasPLINC Affiliate Program: https://promotelabs.com/affiliatesCommission Gorilla: https://www.CommissionGorilla.comAdditional Affiliate Terminology: e Terminology: Special Report14

An affiliate network acts as an intermediary between affiliates and advertisers. Affiliate networks allow affiliates to easily find and participate in affiliate programs suitable for their inventory. Advertisers who offer affiliate programs work with affiliate networks to reach larger audiences (i.e. all affiliates participating in the network).

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