AdSense Auto Ads - Google Search

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AdSense Auto ads-Scott Sheffer VP, Online Partnership GroupShunsuke Product Technical SpecialistAjay Luther Partner Monetization SpecialistConfidential and Proprietary

Ajay LutherPartner MonetizationSpecialistShunsuke KatayamaProduct Technical SpecialistScott ShefferVP,Online Partnerships GroupConfidential & Proprietary

Agenda1.What are AdSense Auto ads? How do they work?2.Why should publishers try AdSense Auto ads?3.How to implement AdSense Auto ads4.Myth Busting5.Q&A

1. What are AdSense Auto ads? How dothey work?Confidential and Proprietary

AdSense Auto ads can help monetize new placementswhile maintaining a good user experience.AdSense Auto ads are a simple, innovative way for publishers toautomatically monetize their pages with just a single piece of adcode.Confidential and Proprietary

Auto ads uses Google’s machine learning technology toidentify placement opportunitiesPublishers add the code once and make all the changes in the UI.Machine learningDetect pagestructure and identifypotential new adplacementsDetect existingGoogle ads on pageIf a publisher makes a change to their site, retrigger analysis.Confidential and ProprietaryPlace new ads basedon existing manualads, ad density limitsand formatperformance

2. Why should publishers try Auto ads?

Auto ads help publishers to move towards a moredynamic and scalable ads experienceToday1.2.Publishers need to use differenttags for different sizes, formats,placements and pagesPublishers spend a lot of timeoptimizing ads on their pages tomaximize revenueConfidential and ProprietaryFuture1.One tag solution (simple andcustomizable within UI)2.Optimization done by Google tokeep the user experience andrevenue highAuto Ads

With AdSense Auto ads publishers can focus on contentand leave monetization/optimization to AdSenseAdSense Auto ads provide three major benefits:1. Ease of useConfidential and Proprietary2. Incremental revenue3. Customizationoptions with moreformats and control

Auto ads are easy to set up and allow publishers tocustomize their settings within their AdSense account Publishers tag their site only once andthey don’t need to paste their codeagain. They can customize their settings intheir AdSense account at any timewithout making changes to the adcode.Confidential and Proprietary

Auto ads can bring incremental revenue, maintaining agood user experienceAccording to beta results, Auto ads provides revenue uplift. Auto ads work well on their own and/or with manually placedads and publishers don’t have to choose between them. For each page, AdSense will choose the placement and theright format for each placement, maintaining good userexperience. Average revenue uplift depends on how well the page iscurrently monetized.Confidential and Proprietary

Multiple ad formats are available for publishers to trywithin Auto adsPublishers can choose among multipledifferent formats including: Text and display adsIn-article adsIn-feed ads (Mobile only)Matched content (Mobile only)Anchor ads (Mobile only)Vignettes ads (Mobile only)Read more about these here.Confidential and Proprietary

Publishers can show different ad formats on differentpages of their site using URL Groups Set specific settings at page/urllevel using URL groups (e.g. onlyIn-article ads on homepage) Disable Auto ads on specific pages(e.g. homepage)Read more about these here.Confidential and Proprietary

Auto ads are especially recommended for AdSensepublishers who are under-monetizing their sites Publishers who hardcode AdSense oruse DFP to manage all their ads Publishers who don’t already havetoo many ads on some or all of theirpages Publishers who are struggling withmonetizationConfidential and Proprietary Publishers with floating menus may not bea good fit for Auto Ads, since it may breakthe layout of the page Sites that use an inflexible layout may notbe a good fit for Auto ads (e.g sometable-based layouts or pages that rely oncss absolute positioning)

3. How to implement Auto adsConfidential and Proprietary

For publishers already using Anchor/Vignette ads, weautomatically migrated their settings to Auto adsConfidential and Proprietary They don't need to paste the ad code again.Auto ads and Page-level ads use the samead code. Use the toggle buttons from within theAdsense UI to try new formats. They can make changes to their Auto adssettings at any time without having tochange the ad code.

Publishers new to Auto ads can create Auto ads throughMy Ads section in their AdSense account1.2.3.4.5.6.7.8.Sign in to your AdSense account.In the left navigation panel, go to My Ads.Click Auto Ads.On the Choose your global settings page, use the controls to select the ad formats that you'd like toshow.Leave Automatically get new formats selected if you want AdSense to automatically add new adformats to your global settings as they become available.Click Next.On the Place code on your page page, click Copy code.Paste the ad code between the head /head tags of each page that you want to show Auto Ads.See our Code implementation guide for details.Auto ads will start to appear on your pages within about 10-20 minutes.Confidential and Proprietary

Wordpress publishers can place Auto Ads code via aplugin or by pasting it into their theme fileGuideConfidential and Proprietary

In the AdSense UI, My Ads Auto ads Get StartedStep 1Confidential and ProprietaryStep 2

Select the ad formats to keep, copy the ad code and pasteit within head /head tag of the siteStep 3Confidential and ProprietaryStep 4

Publishers can also create URL groups to customize Autoads further (Optional)Assigning Url groups is optionaland publishers can keep theirsettings global if they choose todo so.Confidential and Proprietary

Step 1: Publishers can select URLs (domains, subdomainsetc.) and add them to a specific URL groupIf they cannot see a specific URL they wanted,they can click on “Add URL” to add it.Confidential and Proprietary

Step 2: Publishers can select the ad formats to enable inthat URL groupExample cases to use this feature:Confidential and Proprietary Enable a specific ad format on specific pages(e.g In-feed only on homepage) Disable a specific ad format on specific pages

Step 3: Publishers can review the URL group and save itTheir URL settings willoverride their global settingsfor the URLs they selected.Note: One URL group can overrideanother. For example, you assign aURL group to example.com andanother to forums.example.com.Your URL group settings forexample.com will override thesettings of all the URLs underforums.example.com.Confidential and Proprietary

Ad Formats report in the left-hand navigation can helppublishers track the performance of Auto adsConfidential and Proprietary

Best Practices1.Before customizing for different pages, opt-in to all formats to see whatworks best2.Suggest your publishers to test Auto ads in addition to their existing ad unitsto compare results3.Exclude Auto ads on pages where competitor tags are hardcoded4.Don’t include Auto ads on pages with floating menus or inflexible layoutConfidential and Proprietary

4. Myth Busting

Myth Busting I must delete my manually placed ads to use Auto Ads.Auto Ads work with existing manual ads. There is no need for publishers to remove existing ads before trying out AutoAds. Auto Ads will insert ads only in additional placements (if there are any) without affecting the user experience. Auto Ads will cause latency in ad serving because of all the ad placement detections.AdSense is analyzing the page before the ad request is sent, there will be no latency or more CPU usage on the client(browser) side.Confidential and Proprietary

Myth Busting AMP Auto Ads code is the same as Auto Ads code.No. The AMP Auto Ads code is different from the non-AMP Auto Ads code and they aren’t interchangeable. Publishershave to be sure to include AMP Auto Ads code for all their AMP pages and include regular Auto Ads ad code to show AutoAds on their non-AMP pages. You can read more about AMP Auto ads implementation here (Link) You can’t blacklist pages so that certain URL groups won’t serve ads.You can leverage the URL groups and blacklist pages by turning off all formats in that group. This way the URL group willbe deactivated.Confidential and Proprietary

5. Q&A

Thank youConfidential and Proprietary

Auto ads will start to appear on your pages within about 10-20 minutes. Confidential and Proprietary Wordpress publishers can place Auto Ads code via a plugin or by pasting it into their theme file Guide. Confidential and Proprietary In the AdSense UI, My Ads Auto ads Get Started

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