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REDEFINEYOURCOMPANYBASEDON THECOMPANYYOU KEEP.Intelligent Enterprise UnleashedAccenture Technology Vision 2018

ForewordWELCOMEWe invite you to explore the Accenture TechnologyVision 2018, our annual forecast of the technologytrends unfolding in the next three years.With it, we present the important strategicshifts companies must make to unleashthe unprecedented potential of theintelligent enterprise.We are working and living in a timeof unparalleled technology innovationand invention. This technology revolutionis marked by a series of exponentialtechnological advances—including cloud,artificial intelligence, blockchain, augmentedand virtual reality, internet of things, robotics,quantum computing, and more. Individuallyand collectively, these technologies representvast potential for the future of business,and are creating the imperative to reinventand reimagine the way we do business.This future also comes with broaderresponsibility. In producing this year’sreport, the third in our People First series,we discovered a foundational shift in therole of enterprise, itself: It is moving closerto the center of people’s lives. As leadingcompanies apply digital technologies andoperate with ever-increasing intelligence,traditional boundaries between business andpersonal are dissolving. The very role of theenterprise in society is being redefined.Tomorrow’s leading companies are alreadymoving beyond providing products andservices. They are applying technologyPierre Nanterme,Chairman & CEO2to create deeper, more meaningfulrelationships with people. They are creatingnew affiliations with businesses acrossindustries who share their vision and mission.They are using these new partnerships toinvent new products and services that meetthe goals of their customers and employeesand, in doing so, are achieving new levelsof growth and differentiation. They arealso helping their communities create neweconomic opportunities and develop newways of serving and protecting citizens,benefitting society as a whole.Accenture’s year-long research into thetechnology trends driving this change resultedin this thought-provoking report: ”IntelligentEnterprise Unleashed: Redefine your companybased on the company you keep.” Our forecastdescribes the widespread opportunitiesavailable to companies to use technologyat each level of the enterprise—from strategythrough operations—to improve performanceand move closer to the center of people’s lives.Through innovation-led research,deep insights and powerful examples,the Accenture Technology Vision 2018 helpsenterprises around the globe succeed andgrow in this new era. We look forward tosupporting your digital transformation andhelping you unleash the potential of yourintelligent enterprise.Paul Daugherty,Chief Technology & Innovation OfficerTechnology Vision 2018 Intelligent Enterprise Unleashed#TechVision2018

ContentsIntroductionTrend 1CITIZEN AIRaising AI to Benefit Business and SocietyTrend 2EXTENDED REALITYThe End of DistanceTrend 3DATA VERACITYThe Importance of TrustTrend 4FRICTIONLESS BUSINESSBuilt to Partner at ScaleTrend 5INTERNET OF THINKINGCreating Intelligent Distributed Systems341929394759Research Methodology68Survey Demographics69References72Technology Vision 2018 Intelligent Enterprise Unleashed#TechVision2018

IntroductionHOW DOYOU IMPROVETHE WAYPEOPLE WORKAND LIVE?Leveraging the rapid advancements in technology tocreate increasingly innovative products and services,businesses are driving unprecedented changes inthe way people work and live.By embedding themselves throughout society, companies are blurring the linesbetween business and personal—and blazing a new trail for their own future growth.Technology is now firmly embedded throughout our everyday activities, but itsreach is larger than that: it’s reshaping pieces of our society. This year’s AccentureTechnology Vision trends highlight the rapid advancements in technologies that,in turn, are improving the ways people work and live.There’s a new obligation—and a new opportunity—for companies to engagewith people differently.Paul Daugherty Chief Technology& Innovation Officer at Accenture4Technology Vision 2018 Intelligent Enterprise Unleashed#TechVision2018

IntroductionGE is equipping field technicians with cutting-edgeaugmented reality glasses, changing the way workersengage with the physical world by giving them handsfree access to information, or allowing remote expertsto see exactly what the technicians see as they repairwind turbines.15The Chinese education firm Liulishuo ischanging education by introducing a newactor into society: a sophisticated artificialintelligence (AI)-powered English teacherthat delivers personalized, adaptive learningto millions of people.2 And responding to thecritical need for accurate information to feedthe 24-hour news cycle, Thomson Reuters hasdeveloped an algorithm that uses streams ofreal-time data from Twitter to help journalistsclassify, source, fact-check, and debunkrumors faster than ever before.3Just look at Amazon’s efforts to embed itselfinto consumer households. Through the Echoand its AI assistant, Alexa, Amazon is managingnot just shopping needs, but also the dailydemands of busy lives. In fact, Amazon isso integrated into everyday living that newapartment complexes are building dedicatedAmazon Lockers into their designs; and peoplenow trust the company with physical access totheir homes, letting couriers make deliverieswhen no one is around via Amazon Keyand its smart lock system.4,5Individually, each of these technology-drivenefforts represents a company’s pursuit ofthe most creative or disruptive product orservice. But their innovative efforts are partof a larger strategy: driving company growthby making technology inseparable—andindispensable—in how things get done.Businesses are using their products andservices to reshape and reimagine how oursociety works, communicates, and evengoverns. According to the global AccentureTechnology Vision 2018 survey, 84 percentof 6,381 business and IT executives surveyedagree that through technology, companiesare weaving themselves seamlessly intothe fabric of how people live today.These changes are reaching beyondconsumer spaces, as well. Tesla and othercompanies involved in automated drivingare embedding themselves into theregulatory course for their own industries,partnering closely with governments toaccelerate the development of guidelinesneeded for autonomous vehicles to operateat scale.6 In enterprise ecosystems, Siemensis embedding itself into its business partners’architectures. By offering the use of itsMindSphere operating system for Internetof Things (IoT) manufacturing devices toanyone, Siemens is cementing itself asan integral part of the new IoT universe—and its tremendous societal reach.7Technology Vision 2018 Intelligent Enterprise Unleashed#TechVision2018

IntroductionThis level of integration is the next greatsocietal evolution. The same way cities werebuilt around railroads, or people rebuilttheir lives around electricity, the world isreimagining itself not just around digitalinnovation but, by extension, around thecompanies that provide those services.Of course, society has rebuilt itself aroundtechnological disruption many times before,and will no doubt do so again. But this latesttransformation is unique: for the first time ina technological transformation, the change6Technology Vision 2018 Intelligent Enterprise Unleashedis a two-way street. People aren’t justusing companies’ products and services,but feeding information and access back tothem. To deliver such “integrated innovation,”companies need a profound level of insightand impact into people’s lives, and theirpartners’ business. Savvy organizationsare realizing that this level of connection—and this degree of trust—will require a newtype of relationship. It’s not just business;it’s personal. And it’s how leaders willredefine their company, based on thecompany they keep.#TechVision2018

IntroductionNEW EXPECTATIONS:READING THELABELS OFENTERPRISEIn a world where everything is connected, the lines thathave traditionally separated our society into neat littleboxes of customers, employees, citizens, companies,and even governments, are blurring.7Increasingly, in exchange for the access andimpact they allow companies to have in theirlives, people expect partnerships, based notonly on a company’s products, but its goals,and its values. In short: people are “readingthe labels” of enterprise—and companiesmust define those labels for themselves,or have the labels determined for them.Years ago, Uber pioneered a new model forworking with drivers, upending transit andtransportation models. Now, as it has evolvedits business model and relationships withlocal communities, the company is workingto address corporate responsibility in itsinteractions with drivers, customers,and regulatory organizations.These new expectations are creating a strainon businesses that have introduced innovativeplatforms and services. It’s a parallel to theinnovative startups that sprang up during thedot-com era, only to be forced to take a stepback and flesh out traditional business models:companies that have quickly innovated theirway into society are now being pushed todevelop clear expectations for how thosesocietal interactions will play out.The premium that people, governments,and business partners put on these labelsof enterprise stems from the responsibilitiesthat two-way partnerships create. Whenthose responsibilities aren’t met, the resultsare worse than disappointed customers:the failure creates a society disillusionedwith the integrated innovation model thatbusinesses rely on to grow.Technology Vision 2018 Intelligent Enterprise Unleashed#TechVision2018

IntroductionSecurity failures at Equifax resulted ina theft of personal information that willimpact hundreds of millions of lives fordecades to come—including individualswho had no explicit business relationshipwith Equifax.8 Rebuilding the trust requiredto sustain partnerships with consumers,governments, and the general publicwill be a massive undertaking.The magnitude of these challenges will onlygrow as additional revolutionary technologiesbegin to reach maturity in the coming years,and accelerate technology-driven societalchange. Quantum computing has the potentialto break the cryptographic standards thatunderpin the world’s financial systems;new workforce models and platforms areshredding the long-accepted understandingof the term “employee”; and as AI grows incapability and reach, there will be large-scalefailures and scandals around improperuse of the technology.8Technology Vision 2018 Intelligent Enterprise UnleashedIt’s clear that both individuals and society asa whole will have to create new partnershipsto deal with the impact of such revolutionarychanges—but the role that companies will playremains an open question. How responsible isa company whose secure encryption is brokenbecause of advances in quantum technology?How much blame should a business take if oneof its partners uses AI to make decisions in away that’s biased, or invades people’s privacy?There’s a reason why tech giants aregrowing more vocal and active aroundsocietal questions, like debates over accessand privacy—because actions will definethese enterprise labels. Apple went so faras to refuse to give the US government thecapability to decrypt the data on an iPhone,and devoted significant time and resourcesto explaining its decision to the public.9That level of discourse was no accident:it’s demonstrating what the company willand won’t do as part of their partnerships withcustomers, governments, and the public—and the first step on a path toward defininga formalized corporate social contract.#TechVision2018

IntroductionDEFINING THECORPORATESOCIALCONTRACTWhile new expectations driven by a shifting technologylandscape can be daunting, pioneering companies haverecognized that these new societal expectations canbe transformed into an enterprise strength.They’re using their increased andembedded technology interactions tolean in and build deeper partnershipswith customers, employees, governments,and the public. By explicitly defining thenature of their partnerships, these leadingcompanies are also defining the newcorporate social contract.Creating a consistent set of principles aroundtheir relationships will help companies meetraised expectations. But it’s also becominga key piece of empowering the businessto innovate and grow. The commitments acompany makes to partnership will becomethe “nutritional value” information that peopleare searching for; as companies build andextend their ecosystems, individuals andorganizations with goals and ideals thatmatch their own will be natural partners.Ultimately, companies will create the “termsand conditions” for their constellations ofrelationships within the connected society—and create a clear path for their future growth.9Technology Vision 2018 Intelligent Enterprise UnleashedThe nature and scope of these new termsand conditions will vary with the type ofpartnership, whether it’s with customers,employees, governments, or the public.So, too, will the opportunities for growthfrom putting them in place.L’Oréal, the cosmetics company, is paving theway. To continually operate as a good partnerwith society, the company wrote a strict ethicalcharter that was drafted in collaboration withFrench government agencies and internationalethics organizations.10 Importantly, the charterserves as a decision-making frameworkacross nearly every aspect of L’Oréal.Guided by the charter, L’Oréal also requiresthat potential suppliers commit to an equallystrict set of ethical standards, and guidesinternal buyers through steps to ensurethey are purchasing from suppliers whomeet that code.#TechVision2018

IntroductionTo partner with the public, the charterestablished tenets around environmentalresponsibility: the company has reducedcarbon emissions by 67 percent, onlypurchases palm oil from sustainablymanaged forests, and invested in building“dry” factories that will only use recycledwater—set to appear in 2018. Jean-Paul Agon,L’Oréal’s Chairman and CEO, reiterates thatthese changes are mandated not merelyby conscience, but also by business need.“The next 10 years will see ethics becomingno longer a ‘nice to have,’ but a fundamentalprerequisite to any organization’s license tooperate. For companies that are leaders in thisarea, it will become a competitive advantage.”11while the projected need for those skillswould reach 95 percent of the workforceby 2020. In response, AT&T’s billion-dollarWorkforce 2020 initiative aims to retrainand prepare a quarter of its workforce forradically new jobs. In 2016, the companyfilled more than 40 percent of openpositions with internal candidates.In defining the responsibilities it will acceptwith each type of partnership, the enterprisecan define a new corporate social contract—setting the guideposts for its path forward.Just as important as partnering withcustomers, treating employees as investedallies will define company culture, and createa sustainable foundation on which to innovateand execute. Internal research at AT&T foundthat nearly half of its 240,000 workers were inroles that the company would no longer needin a decade’s time.12 They also found thatonly half of their staff had training in science,technology, engineering, and math (STEM),10Technology Vision 2018 Intelligent Enterprise Unleashed#TechVision2018

IntroductionEMBEDDINGOPPORTUNITYAs companies have reached further than ever intopeople’s lives, they’ve shaped society around theirproducts and services. This transformed societynow provides the new foundation for eachcompany’s future growth.Through new partnerships with customers, employees, partners, and even governments,companies are empowered to build ever-stronger access and trust. This trust will givecompanies the inroads to further embed themselves into society, becoming ever moreindispensable—and empowering their own revolutionary growth. (See Figure 1.)84%of executives agree that throughtechnology, companies areweaving themselves seamlesslyinto the fabric of how peoplelive today.11Technology Vision 2018 Intelligent Enterprise Unleashed#TechVision2018

d Trust witss OYEESPARTNERSGOVERNMENTSBUSINESSEmthpoowwerrGing FutureFigure 1 —Positive Feedback Loop.12Technology Vision 2018 Intelligent Enterprise Unleashed#TechVision2018

Introduction2018 Tech ed products and services have atremendous impact on the way people work and live.Through those products and services, businessesare driving unprecedented change in society.This year’s Accenture Technology Vision highlights five emerging trends shaping theway technology is increasing businesses’ impact across society. But in exchange forthe unprecedented access and influence businesses enjoy today, people are demandingmore responsibilities from them. In each chapter, you will see how expectations aregrowing, as customers, employees, business partners, governments, and more,seek formalized partnerships with businesses.13Technology Vision 2018 Intelligent Enterprise Unleashed#TechVision2018

IntroductionTrend 1CITIZEN AIRaising AI to BenefitBusiness and SocietyTrend 2EXTENDEDREALITYThe End of DistanceTrend 3DATAVERACITYThe Importance of TrustTrend 4FRICTIONLESSBUSINESSBuilt to Partner at ScaleTrend 5INTERNETOF THINKINGCreating IntelligentDistributed Systems14Technology Vision 2018 Intelligent Enterprise UnleashedAs artificial intelligence grows in itscapabilities—and its impact on people’slives—businesses must move to “raise”their AIs to act as responsible, productivemembers of society.Virtual and augmented reality technologiesare removing the distance to people,information, and experiences, transformingthe ways people live and work.By transforming themselves to run on data,businesses have created a new kind ofvulnerability: inaccurate, manipulated,and biased data that leads to corruptedbusiness insights, and skewed decisionswith a major impact on society.Businesses depend on technology-basedpartnerships for growth, but their ownlegacy systems aren’t designed to supportpartnerships at scale. To fully power theconnected Intelligent Enterprise, companiesmust first re-architect themselves.Businesses are making big bets on intelligentenvironments via robotics, AI and immersiveexperiences. But to bring these intelligentenvironments to life, they must extend theirinfrastructures into the dynamic, real-worldenvironments they want to reach.#TechVision2018

IntroductionAs part of Accenture’s multi-year perspective ontechnology’s impact on enterprise, these trendsreflect the continuously evolving digital culturethat creates challenges and opportunitiesfor organizations worldwide.Since the dawn of the digital era, businesses have been doing more with each passingyear: Becoming digital themselves; growing more involved in people’s lives; embracingthe “People First” view of the changing enterprise landscape. Now we’re at a point offusion: businesses are looking to reshape society, and can’t do it alone. Partnershipswith people are the clear path forward for every business, and for society as a whole.Each year’s individual Vision trends highlight new or evolving technologies and theiremerging impact across enterprise. Some technologies are already playing importantroles in the strategies of leading companies, while others are just beginning to emerge asdifference-makers. Viewed as a whole, our Technology Vision trends provide a guidepostfor the way companies must consider their resources, responsibilities, and opportunitiesfor success in the years to come.With businesses shaping change throughout the world, being a leader isn’t just aboutincorporating new technologies. It’s about the ways you partner throughout everydaylife with people to improve lives and shape society—and in so doing, build thefoundation on which you’ll continue to grow.This new era is all about how we canuse these ties and information thatwe have about companies—and theyhave about us—to change the waythat we work together.Michael Biltz Managing Director,Accenture Technology Vision—Accenture Labs15Technology Vision 2018 Intelligent Enterprise Unleashed#TechVision2018

IntroductionCompleting the PictureThe current three-year set of technology trendsrelating to Accenture’s Technology Vision includesthese reports from 2017 and 2016:Accenture’s Technology Vision comprises a three-year set of technology trends, and it’simportant to recognize that this year’s trends are part of a bigger picture. As companiescontinue to grow as digital businesses, they will need to keep up with the latest technologies,as well as continue to master those that have been maturing. These technologies willcollectively inform how enterprises build the next generation of business, and createpaths toward future growth. To reference the papers behind the full set of trends below(See Figure 2), please go to the 2016, 2017 and 2018 Technology Vision webpages.201820172016Trend 1Trend 2CITIZEN AITrend 1AI IS THENEW UITrend 1INTELLIGENTAUTOMATIONEXTENDEDREALITYTrend 2ECOSYSTEMPOWER PLAYSTrend 2LIQUIDWORKFORCETrend 3DATAVERACITYTrend 3WORKFORCEMARKETPLACETrend 3PLATFORMECONOMYTrend 4Trend 5FRICTIONLESSBUSINESSINTERNET OFTHINKINGTrend 4Trend 5DESIGN FORHUMANSTrend 4PREDICTABLEDISRUPTIONTHEUNCHARTEDTrend 5DIGITALTRUSTFigure 2 —Evolution Chart.16Technology Vision 2018 Intelligent Enterprise Unleashed#TechVision2018

Introduction2017Trend 1AI IS THENEW UIExperience Above AllTrend 2ECOSYSTEMPOWER PLAYSBeyond PlatformsTrend 3WORKFORCEMARKETPLACEInvent Your FutureTrend 4DESIGN FORHUMANSInspiring New BehaviorsTrend 5THEUNCHARTEDInvent New Industries,Set New Standards17Artificial intelligence (AI) is about to become your company’sdigital spokesperson. Moving beyond a backend tool for theenterprise, AI is taking on more sophisticated roles withintechnology interfaces. From autonomous driving vehiclesthat use computer vision, to live translations made possibleby artificial neural networks, AI is making every interfaceboth simple and smart—and setting a high bar for how futureinteractions will work. It will act as the face of a company’sdigital brand and a key differentiator—and become a corecompetency demanding of C-level investment and strategy.Companies are increasingly integrating their core businessfunctionalities with third parties and their platforms. But ratherthan treat them like partnerships of old, forward-thinkingleaders leverage these relationships to build their role in newdigital ecosystems—instrumental to unlocking their nextwaves of strategic growth. As they do, they’re designingfuture value chains that will transform their businesses,products, and even the market itself.The future of work has already arrived, and digital leaders arefundamentally reinventing their workforces. Driven by a surgeof on-demand labor platforms and online work managementsolutions, legacy models and hierarchies are being dissolvedand replaced with open talent marketplaces. This resultingon-demand enterprise will be key to the rapid innovation andorganizational changes that companies need to transformthemselves into truly digital businesses.What if technology adapted to you? The new frontierof digital experiences is technology designed specificallyfor individual human behavior. This shift is transformingtraditional personalized relationships into something muchmore valuable: partnerships. Business leaders recognize thatas technology shrinks the gap between effective human andmachine cooperation, accounting for unique human behaviorexpands not only the quality of experience, but also theeffectiveness of technology solutions.Businesses are not just creating new products and services;they are shaping new digital industries. To fulfill their digitalambitions, companies must take on a leadership role to helpshape the new rules of the game. Those who take the leadwill find a place at or near the center of their new ecosystem,while those that don’t risk being left behind. From technologystandards to ethical norms to government mandates, in anecosystem-driven digital economy, one thing is clear: a widescope of rules still needs to be defined.Technology Vision 2018 Intelligent Enterprise Unleashed#TechVision2018

Introduction2016Trend 1INTELLIGENTAUTOMATIONThe Essential NewCoworker for theDigital AgeTrend 2LIQUIDWORKFORCEBuilding the Workforcefor Today’s DigitalDemandsTrend 3PLATFORMECONOMYTechnology-DrivenBusiness Model Innovationfrom the Outside InTrend 4PREDICTABLEDISRUPTIONLooking to DigitalEcosystems for theNext Waves of ChangeTrend 5DIGITALTRUSTStrengthening CustomerRelationships throughEthics and Security18Leaders will embrace automation not just to take advantageof the breakneck pace of digital change, but also to createa new digital world where they hold competitive advantage.Machines and artificial intelligence will be the newest recruitsto the workforce, bringing new skills to help people do newjobs, and reinventing what’s possible.Companies are investing in the tools and technologies theyneed to keep pace with constant change in the digital era.But to achieve their ambitious goals, leaders are refocusingon an often overlooked factor: the workforce. They are lookingat technology as not just a disrupter, but also an enabler totransform their people, projects, and entire organizationsinto a highly adaptable and change-ready enterprise. In short,business leaders are realizing their new liquid workforce canbecome their new competitive advantage.Industry leaders are unleashing technology’s power bydeveloping not only new technology platforms, but also theplatform-based business models and strategies they enable.But the technology changes are only the beginning.Fast-emerging digital ecosystems—think precisionagriculture, the industrial Internet or smart cities—createthe foundation for the next big wave of enterprise disruption.Digital ecosystems like these, and the businesses thatpower them, are straddling markets and blurringindustry boundaries.To gain the trust of individuals, ecosystems, and regulators inthe digital economy, businesses must possess strong securityand ethics at each stage of the customer journey. And newproducts and services must be ethical—and secure-by-design.Businesses that get this right will enjoy such high levelsof trust that their customers will look to them as guidesfor the digital future.Technology Vision 2018 Intelligent Enterprise Unleashed#TechVision2018

Trend 1CITIZEN AIRaising AI to BenefitBusiness and Society19Technology Vision 2018 Intelligent Enterprise Unleashed#TechVision2018

Trend 1 Citizen AIWith artificial intelligence (AI) growing in its reachthroughout society, any business looking to capitalizeon AI’s potential must also acknowledge its impact.Much more than just a technological tool,AI has grown to the point where it often hasas much influence as the people putting itto use, both within and outside the company.For businesses, this means deploying AI isno longer just about training it to perform agiven task. It’s about “raising” it to act as aresponsible representative of the business,and a contributing member of society.Deep Patienttaught itselfto predict riskfactors for78 diseases.Researchers at New York’s Icahn Schoolof Medicine at Mt. Sinai have a uniquecollaborator in the hospital: their in-houseAI system, affectionately known asDeep Patient. Armed with an analysis ofelectronic health records from 700,000patients, Deep Patient taught itself topredict risk factors for 78 differentdiseases—and doctors now turn tothe system to aid in diagnoses.120Technology Vision 2018 Intelligent Enterprise UnleashedDeep Patient may not be a person, but it’smore than just a program. Artificially intelligentsystems learn, make autonomous decisions,and have grown from a technological tool toa partner among people, coordinating andcollaborating with humans in the workforceand society. With increasing autonomy andsophisticated capabilities, AI now often hasas much influence as the people putting itto use. According to our survey, four out offive executives (81 percent) believe within thenext two years, AI will work next to humansin their organizations, as a co-worker,collaborator and trusted advisor.Already, AI-based solutions help fashionstylists at San Francisco-based Stitch Fixcurate customers’ outfits, and assist claimsadjustors at Ant Financial Insurance in Chinain making insurance payout decisions.2,3An AI system even has a position on theleadership team at the Nordic softwaremaker, Tieto, where the company looks to itsAI, called “Alicia T,” to help the team becomemore data driven.4 For some organizations,AI is already the public face of the business,handling everything from initial interactionsvia chat, voice, and email, through to fillingvital customer service roles. And theseroles will only grow: IDC forecasts thatglobal corporate spending on cognitive/AI systems will increase at a 54 percentcompound annual growth rate (CAGR)between 2015 and 2020. 5#TechVision2018

Trend 1 Citizen AIAs AI-based decisions have increasing impacton human lives, a new imperative becomesclear: just as parents hope to raise childrenwho act responsibly and communicateeffectively, businesses now need to “raise”their AI systems so that they reflect businessand societal norms of responsibility, fairnessand transparency. Many enterprises stilltreat AI as a technology tool, but no onewould expect a tool to “act” responsibly,to explain its decisions, or work well withothers. But with AI systems making decisionsthat affect people, companies must teachAI to do these things, and more.These carefully raised AIs will not only beable to scale operations, but also adapt tonew needs via feedback lo

companies involved in automated driving are embedding themselves into the regulatory course for their own industries, partnering closely with governments to accelerate the development of guidelines needed for autonomous vehicles to operate at scale.6 In enterprise ecosystems, Siemens is embedding itself into its business partners' architectures.