The Expert Guide To Ecommerce SEO

1y ago
11 Views
6 Downloads
9.54 MB
48 Pages
Last View : 21d ago
Last Download : 2m ago
Upload by : Jenson Heredia
Transcription

EYEBROWThe ExpertGuide toEcommerce SEOOver 40% of revenue is generated by organictraffic; therefore, an SEO strategy is critical toecommerce success.In this guide, we’ll cover:Establishing a keyword strategyOptimizing page content and URL structureMaximizing potential with advanced strategiesCHAPTER 1: SEO FOR ONLINE STORES

INTRODUCTIONYour Go-ToSEO GuideWhy is organic traffic important? Organic traffic makes up 51% of all website traffic Over 40% of revenue is generated by organic trafficAs an online store owner, you know that Googlesends you the majority of your traffic. But howdo you get more visits—and for free? By knowingthe algorithm better than your competitors.In this guide, we’ll show you how to rank #1in Google. We’ll cover how to rank in organicsearch (rather than paid search, or PPC) whena shopper searches for phrases or keywordsrelevant to your industry.You’re probably already discoverable on Googleon a small scale, but the fact is that 75% of usersdon’t click past the first page. To get to the firstpage and start driving valuable organic clicks,you’ll need to become an SEO pro. It isn’t easy,but it’s worth it. Read on for SEO strategies andguidance that will help your online store rankabove your competitors. Sites that rank organically are perceived astrustworthy—search engines are vouching for you Good medium for website and brand “discovery”—organic search can introduce you to shoppers Excellent medium for very specific searches,which typically have higher conversionWhy does SEO take time to yield results? Search engines want to deliver the best results, sothey’re not going to rank something overnight Trust is earned over time Competition varies—our internal SEO team sets theexpectation that traction happens in 3-6 months,depending on the industry and state of the websiteEcommerce SEO2

GUIDE OUTLINEPA R T 1PA R T 4PA R T 7SEO for Online StoresMetadataLink Building & Networkinga. The Search Engine Results Page (SERP)a. Title tagsa. Rebuild broken links or request updatesb. On-Page vs. Off-Page SEOb. Meta descriptionsb. Diversify your linksc. Optimized URLsc. Vary your link typesd. Photo alt text tagsd. Offer expertise to bloggersPA R T 5PA R T 8BloggingDigital Marketinga. Choose a blogging platforma. PPC Advertisingb. Blog regularlyb. Shopping Feedsc. Blog with a purposec. Social Media Management & Consultingd. Use visual cuesd. Video SEOe. Promote your blog across multiple channelse. Designf. Organize an on-site resource libraryf. Conversion Rate Optimization (CRO)PA R T 6PA R T 9Social MediaData Analysisa. Use content to strengthen your SEO strategya. High-Priority Reportsb. Use posts to drive traffic to your websiteb. Low-Priority Reportsc. Use engagement to build new contentc. Reports That Can Be Ignoredd. Use listening to observe your audienced. SEO Analytics ToolsPA R T 2Keyword Researcha. Understand relevancyb. Develop a keyword hierarchyc. Be descriptived. Spy on the competitione. Stay focusedf. Capitalize on what is already workingPA R T 3On-Page Contenta. Serve the page’s purposeb. Avoid duplicate contentc. Supplement with secondary mediad. Optimize your homepagee. Optimize your category pagesf. Optimize your product pagese. Use profiles to connect with influencersand site ownersBuild your SEO Strategyf. Use SEO analytics to shapeyour social strategyEcommerce SEO3

PA R T 1SEO forOnline StoresSearch engine optimization (SEO) is acollection of marketing techniques aimedat building a website’s authority, trust,and topical relevance—the three maincomponents that search engines like Googleuse to determine a website’s organic visibility.SEO for ecommerce is all about increasingorganic traffic and revenue for relevantqueries. It is not about “ranking” or gamingthe search engines—there are no tricks here,just hard work.Even the best SEO takes time to yield results,so we recommend pairing paid advertisingand social media with your SEO strategy.The good news is that once SEO momentumbuilds, the payout is substantial and builds onits own success.SEO for Online Stores4

PA R T 1a. The Search EngineResults Page (SERP)Google has become the primary channel people use tosearch for products and information. For example, if youwanted to train your cat, you might use Google to searchfor “house cat training equipment,” and the returnedSearch Engine Results Page (SERP) would look like theimage to the right.All the listings below the Google Shopping ad images andpaid ads are organic search results. Google believes thesepages are most relevant to the above query. So how didPetco end up at the top of the results? The remainder ofthis guide will answer that question, along with providingbest practices you can start implementing on your ownsite today.SEO for Online Stores5

PA R T 1b. On-Page vs. Off-Page SEOBefore we dive into specifics, it is important to note that SEO isoften categorized into two groups, both of which are critical tosearch engine success.On-Page Optimization:Off-Page Optimization:This is the SEO work done on the website itself.It includes strategies like technical optimization,as well as increasing the website’s relevancefor appropriate keyword phrases by optimizingURLs, content, and meta tags. Effective on-pageoptimization allows search engines to easilydetermine the subject of each page and the site asa whole so that they can deliver the best landingpage to users performing relevant searches.This refers to SEO activities that happen off thewebsite. Some effective off-page SEO tacticsinclude earning inbound links and citations,establishing the website as an authority in theindustry, and building an active social mediapresence. From here on out, the information weprovide will be an overview of the important aspectsof search engine optimization from bothan on- and off-page perspective.SEO for Online Stores6

PA R T 2Keyword ResearchThe first step in SEO is selecting yourtargeted keywords—the backbone of SEO.A “keyword” is a single or multi-word phrasethat searchers use when trying to find yourwebsite or a specific page or product onyour website. A site with pages optimizedfor industry-appropriate keyword termswill help send signals to search enginesthat your site is relevant for the phrasebeing searched by the user. This will helpyour site appear more frequently and moreprominently in the SERPs.Note: When we refer to “keywords,” we are not referring to thekeyword meta tag. You can ignore the keyword meta tag, as ithas not been used by search engines in years. In Part 4, we’llcover how to utilize keywords correctly within your content. Fornow, we will focus on selecting keywords for your pages.Keyword Research7

PA R T 2a. Understand relevancyRelevancy, or how closely related the content on yourweb page is to the keyword that was searched, is handsdown the most important factor in keyword selection. Inother words, you’ll need to make sure that the keywordsyou choose accurately reflect the content of your webpage. Your cat training website might be for cat lovers, but“cat lovers” is not an appropriate keyword term for yourwebsite’s homepage. “Feline training equipment” and “cattraining supplies” are better options. Ask yourself whatyour target market would search for to seek out this page.If they are searching “cat lovers,” we can guarantee thatthey are not looking for cat training equipment.You should also consider the purpose of a page andwhere your customers are in the purchasing funnel beforeselecting keywords. If you have a large number of pages onyour site that are more informational than product-driven,your keywords should reflect that. For example, if you havea page dedicated to cat leash training, you would want totarget keywords that reflect that theme—such as “how toleash train your cat.”Keyword Research8

PA R T 2b. Develop a keyword hierarchyWhen conducting keyword research, you need to thinkstrategically about the layout and structure of your site. Ifyou sell cat training equipment and supplies, you wouldwant to categorize your site based on the different typesof training, then target keywords for each area accordingly.The homepage would target broader terms like “cat trainingsupplies,” whereas a deeper category page devoted toagility training might target “cat agility products.” Anothercategory regarding cat leash training might target “catleash training kit.”Keyword hierarchy research involves structuring yourkeyword targeting to funnel from the broadest search termto the most specific. This is helpful in two main ways. First,it aligns your keyword phrases with the natural shoppingprocess, providing a clearer experience for customers.Second, this clearer targeting and structure sends moreaccurate signals to search engines and gives you a betterchance to appear in the search results for important terms.To complete keyword hierarchy research, think of yourwebsite as a funnel. You’ll want to choose broad keywordsfor your homepage and top navigation categories, and thennarrow down to more specific keywords on subcategoriesand product pages. Instead of relying so much on exactmatch keywords, you’ll be clearly defining categorystructure. This clean structure leads to clarity, which makesboth search engines and customers happy. You’ll alsominimize competition within your own website’s pages;instead, all of your keywords will be organized consistentlyacross the website, utilizing each relevant phrase in asingle location.c. Be descriptiveLong-tail keywords (i.e. highly descriptive ones) haveincreased in importance over the last decade, andthis trend is not slowing. People are becoming moredescriptive in how they search, and your keywords shouldadjust accordingly. To account for this, don’t target “catsupplies”—target “cat training supplies.” Increase thedescriptive nature of the keywords as you get closer toproduct pages. Not only will you help deliver the right pageto a user’s search query, but you‘ll have a much betterchance of ranking for more specific phrases than genericones. The best part is that these long-tail queries convertat a much higher rate.Keyword Research9

PA R T 2d. Spy on the competitionMillions of businesses review their competitors to gaina better understanding of where they may have corneredthe market. Review your competitors’ websites to seewhat sort of site structure and keywords they may beusing on their site and develop a strategy that fits yoursite. If you see that a competitor’s content is weak for akeyword they’re ranking well for, write better content andoutrank them.e. Stay focusedWe recommend targeting one primary keyword (themost important keyword for that page) and two to foursecondary keywords (related keywords or variants of yourprimary keyword) per page. Make sure to use each of thesevariants at least once on the page, but don’t overdo it bykeyword stuffing, or overloading a page with keywords totry to manipulate search engines. Keep the copy you usenatural-sounding so that a person reading it won’t think itsounds strange.f. Capitalize on what’salready workingIf your website is already generating some organic traffic,the best strategy is usually to use Google Search Consoleto identify the keywords that are driving traffic to a page.Find any non-branded keywords (keywords that don’tinclude your brand name within them) that are drivingsignificant traffic to your pages, and look at the organicrankings of your site for those keywords. If you’re notranking in Position 1 for a keyword or don’t have the richsnippet (if one is present), you’ll want to prioritize thatkeyword for SEO optimization. Improving the organicrankings of keywords that are already driving traffic butfor which you don’t rank in Position 1 is one of the mosteffective ways to get quick SEO results.Keyword Research10

PA R T 3On-Page ContentNow that you have a keyword strategy inplace, you need to fill your various webpages with unique and descriptive contentthat naturally incorporates the appropriatekeywords. This is where on-page contentcomes in. Both the content (headlines, copy,images, etc.) on the page and the sourcecode (like metadata) are considered on-pageSEO factors. We’ll focus on the content in thissection and the source code in Part 4.The end-goal of on-page content is twofold:provide customers with information aboutthe products or page while providing searchengines with more signals as to what yoursite’s pages are about.On-Page Content11

PA R T 3a. Serve the page’s purposeContent should be written with an end-goal in mind to meetthe user’s needs. Ask yourself: What sort of content and design will be the mostuseful to your users? What part of the purchase funnel is this visitor in? Is the purpose of the page to explain how easy it is toleash train your cat, or are you trying to convince themto add a cat leash training kit to their cart?Unique content should be created to serve the page’spurpose and direct the right kind of traffic to the page.All pages should have a clear Call to Action (CTA) thattells your visitors what to do next. For editorial content,such as a blog post, your CTAs should direct readersto product pages or other “down funnel” content. Forproduct pages or product-centric content, the CTA willprobably be to buy a product.On-Page Content12

PA R T 3b. Avoid duplicate contentContent duplicated from page to page on a site orduplicated between websites not only confuses searchengines as to which of your website’s pages are mostrelevant to a query; it also often leads to diminishedsearch engine visibility, meaning less website trafficand fewer sales. Google has developed an arm of itssearch algorithm to specifically root out sites withduplicate content.If you are a reseller of goods from a manufacturer, donot copy and paste content they have on their site’scategory and product pages. While it may be temptingto borrow a well-written description of a product orrange of products, it will ultimately negatively impactyour site’s organic visibility. While writing uniquedescriptions for your category and product pages mayseem daunting, it is a beneficial process. Approach itby writing descriptions for your best-selling products ormost frequently-visited pages first and work your waythrough the rest of your website.On-Page Content13

PA R T 3c. Supplement with secondary mediaShoppers crave information and reassurance. Provide themwith thorough descriptions, multiple images, and evenvideos (which are great for ecommerce SEO). Considerdeveloping a how-to video via YouTube and embed it ontothe most relevant product page. Optimize your YouTubevideos with keyword-minded titles and descriptions. Notonly do these videos make their way into Google searchresults, but YouTube is a search engine all on its own.Videos do not need to be professionally produced to beeffective. Simply produce a video in a well-lit area with aclear picture and audible sound.Category pages can also feature YouTube videos by usingthe embed feature directly from YouTube, which providesyou with a small piece of HTML code to add to your page.On-Page Content14

PA R T 3d. Optimize your homepagee. Optimize your category pagesYour homepage has two purposes: to make it clear tousers what your site offers, and to make it clear to searchengines what your site offers. To optimize your homepagemeta elements, try using the following guidelines:Within your category pages, it’s best to focus on long-tailkeywords to improve your chances of ranking. Shorttail keywords (1-2 words) such as “women’s pajamas”have high search volumes, but tend to also be highercompetition, and are usually dominated by the largestcompanies with the largest budgets. Longer-tail keywords(3 words) such as “silk women’s luxury pajamas” havelower search volumes, but make up for this by being muchless competitive and having higher purchase intent.Title Tag: (Primary Keyword Business Name).Example: Cat Training Equipment CatAgilityPros.comMeta Description: These aren’t used by search engines forranking purposes, so focus on enticing users to visit your site.For your homepage, it’s usually best to describe what yourbusiness does and why it’s the best choice for customers.Example: Cat Agility Pros is the #1 cat agility supplier in NorthIn a rush to attract as much organic traffic as possible,many store owners start targeting keywords that are toobroad and competitive in nature. An easy solution to thisproblem is to switch gears, define a target market, andfocus keywords based around your target audience. Somequick tips for this can include:America. We have been providing cat agility, training, and travelsupplies since 1929.H1: If your homepage has an H1, it should also target yourprimary keyword. It’s also usually best to include a trust signalor CTA within your homepage H1.Example: Improve Your Cat’s Health and Behaviorwith Cat Agility TrainingDevelop an authentic understandingof your market and industry.You may want to focus on an untapped segment in acompetitive market, a completely new market, a marketin a specific geographic area, or a completely exclusivemarket. Once you define your market, define what youraudience thinks, reads, visits, or has an interest in.On-Page Content15

PA R T 3Incorporate terms that specificallyapply to your target segment in yourkeyword research.For example, rather than targeting a general term like “catleash,” you might target a more descriptive and targetmarket appropriate keyword like “cat training harness”or “cat agility harness.” These phrases not only moreaccurately describe the products, but they also framethe product in the context and language of your targetmarket. They are also far less competitive and furtherdown the purchasing funnel, meaning these phrases willconvert better.Include useful content oncategory pages.Your goal should be to answer common questionsand instruct the visitor on what to do next. Explain thedifference between major brands, or call out the mostpopular models. Do not simply write filler copy for searchengines. Above all, do not just write a generic descriptionthat goes on all category pages, even if you dynamicallychange the category name. Here are a few examples ofthe difference between useful content and “SEO copy” oncategory pages:BadGeneric copy with dynamic insertion of the category name.Example: This is our Car Stereo category, where you can find carPioneer, JVC, Sony, Alpine, and other great Car Stereo brands.BetterCustom-written SEO copy for each category.Example: At Acme Electronics, you’ll find great deals on car stereosfrom the best brands, including Pioneer, JVC, Sony, and Alpine.BestCustom-written copy that helps the visitor purchase.Example: Acme Electronics carries an enormous variety of carstereos, ranging from entry-level options under 100 (e.g. Axxera,Clarion, Lightning Audio) to top-of-the-line models from JVC,Kenwood, and Pioneer featuring GPS navigation, touch screens,bluetooth, satellite radio, Pandora, and more. With so many options,choosing a car stereo can be a daunting task. That’s why we’ve puttogether the car stereo buying guide below to help you choose theright price, features, and installation kit for your needs.On-Page Content16

PA R T 3f. Optimize your product pagesYour product pages themselves are one of the mostimportant parts of the purchase funnel, so gettingcustomers there is imperative. Follow these strategiesto ensure that your product pages are set up for success.Ditch the manufacturer-writtenproduct descriptions.You already know that having no content on yourproduct pages is not ideal because users rely on productdescriptions to learn about an item and make an informeddecision. Rather than send users off with no information,many ecommerce sites rely on manufacturer descriptions,which contain all the relevant product information theyneed in an easy, cut-and-paste package. However, whenGoogle detects duplicate content, it picks one “canonical”version to index rather than indexing multiple versionsof the same content. Your copy-and-paste productdescriptions will probably not be indexed by searchengines, making it virtually impossible to rank for thekeywords you’re targeting.On-Page Content17

PA R T 3Create unique, conversion-focusedcontent for each product.Manufacturer descriptions usually aren’t written withconversions in mind. As you begin writing your ownproduct descriptions, ask yourself questions about whatwould compel your customer to purchase the product: What can it uniquely offer them? How can it make their life better or easier? What features does the product provide that similarproducts don’t? Does your shop offer the product at a lower price thanthe competition, or provide other incentives like freeshipping?Try a few different calls to action and description styleswhile varying your word count to see which type andamount of copy converts the best.Prioritize your products to optimizeand perform keyword researchsimultaneously.As you decide which products to focus on first, you’llprobably consider factors like which ones bring in thehighest revenue, which ones adhere best to your personalpriorities for your ecommerce shop, which ones are alreadypopular, and which ones should be popular but aren’t. All ofthese are critical factors, so address these first.Once you’re done, it’s time to perform keyword research. Theproducts you’ll want to tackle next are the ones that havethe highest search volume and the most reasonable amountof competition. Test out a large number of the brands andmodels you sell in Google Ads’ Keyword Planner tool to checkon volume, find the products that are getting the most widelysearched, and then examine the SERPs to scope out who’sranking. You’ve found your new targets.Include long-tail keywords inproduct descriptions.Long-tail keywords are so specific that their search volumeis negligible, but the people who do make those searchesare in it to win it—and by “win,” we mean “buy.” If you getone person to land on your product and convert, that’sbetter than 1,000 people landing on your product and notconverting. A product’s model and product number are theobvious places to start with long-tail keywords, but alsothink outside the box and choose descriptors or qualitiespeople might be searching for.On-Page Content18

PA R T 3Focus on UX before SEO.UX (user experience) is the unsung hero of SEO. WhileSEO works mainly to appease search engines, a strongUX leads to happier customers and site visitors. When itcomes to optimizing the UX on your website, it’s importantto place yourself into a site visitor’s shoes. Ask: What are they seeing when they first land on yourhomepage? Are they bombarded with a “sign up for our email list”three seconds after landing on your site? Are they able to easily navigate to a specific categorythey’re searching for? Are there multiple call-to-action buttons that draw theeye away from a product image?The best way for you to improve UX is to shop your websitewith an unbiased eye. Ensure it’s easy to understand, easyto use, and even easier to shop.On-Page Content19

PA R T 4MetadataWell-written meta title tags and descriptions,category and product URLs, and photo alttags are also extremely important on-pageSEO factors in ecommerce. While not entirelyvisible to the end user at all times, they arethe keys to helping search engines begin todetermine the relevancy of a page.Focus specifically on the content of your titletags, meta descriptions, URLs, and photo alttext to complete your on-page SEO strategy.Metadata20

PA R T 4a. Title TagsA title tag is the title of the page and arguably the mostimportant SEO real estate on a page, so when it comesto SEO, this is an area well worth your time and energy.While not visible on the page, title tags will appear on theclickable tab at the top of your browser and serve as thetitle of search results in the form of a blue, clickable link.In the SERP example on the left, PetSafe’s title tag is “HowTo Walk Your Cat: It’s Easier Than You Think PetSafe Articles.” This is not a bad title tag as it contains thekeyword phrase “walk your cat,” though we might adjustit to read “How To Walk Your Cat on a Leash Cat LeashTraining Tips” for a bit more keyword relevancy.Meta title tags are generally keyword-focused andsuccinctly describe what the page is about. Searchengines very regularly list results based on what apage’s meta title tag says, among other things. Use aroot keyword that accurately describes the entire page’soffering and supplement it with secondary keywordsusing a hyphen or a vertical bar.The key here is to be specific about what the page offers.Simply saying “leash training” in the title tag would bemissing the mark—it’s too broad and doesn’t help searchengines understand what the page is about. A title tagshould be around 600 pixels in length or 50-60 characters.Title tags that are too long will be cut off by the SERPand the end of the tag will be replaced with an ellipsis,potentially removing important words from the view of theweb user.Metadata21

PA R T 4b. Meta descriptionsLike the title tag, the meta description is not visible on yourwebsite but appears in SERPs—it is the marketing copythat appears beneath the meta title tag. Its purpose is toreaffirm what your page is about and convince the searcherto click through to your page versus another listing. Yourmeta descriptions are not used by search engines forranking purposes (though matching keywords will bebolded in the search results) and should convey the valueof your products or some sort of edge you have over yourcompetition. We found this meta description compelling:Dog slippers or indoor dog booties provide the next level of comfortand protection up from dog socks. It’s time to spoil your furry littlefriend with some dog slippers.If you’re optimizing for mobile traffic, try to keep your metadescriptions shorter than 120 characters (680px) in length.SERPs pages on desktop show longer meta descriptions,usually about 160 characters (920px).It’s also possible that Google will replace the metadescription you worked so hard on with other on-pagecontent that it deems to be most relevant to the query.If you see meta descriptions in the SERPs that don’tmatch what you wrote, don’t panic—it just means Googlehas decided that something else on the page was morerelevant. To fix this, you can rewrite your meta descriptionto be more relevant to the query.Use a Google SERP optimization tool like Portent to craftyour title tags and meta descriptions before you placethem on your site.Metadata22

PA R T 4c. Optimized URLsd. Photo alt text tagsOptimizing your category and product URLs is a simple wayto organize your pages and provide your customers withreassurance that they have reached the right page. It isalso another tool for search engines to index the pages ofyour site and potentially list you in a SERP.Adding alt text to your images will also provide you with asmall relevancy boost. The purpose of this tag is to provideyour product images with improved accessibility for sightimpaired users, as well as an added boost for any end userconducting an image search.Additionally, properly optimized URLs will aid in paidsearch efforts such as pay-per-click advertising (PPC) andcomparison shopping engines (Shopping Feeds) whereproduct URLs are predominantly displayed. Use keywordsspecific to the category or product in question when youoptimize a URL, and keep them succinct so as to avoidconfusing-looking URLs. Likewise, avoid punctuation,which will result in unwanted dashes and a confusing URL.Since search engines cannot currently “see” images, thePhoto Alt Text field is an important section to addressto make sure your products are as visible as possible.Treat this field simply as a way to describe the productin question, similar to the meta title tag. Try to use yourtargeted keywords within your image alt text while alsodescribing the content of the image.Metadata23

PA R T 5BloggingAn engaging blog is an effective way toestablish your site as an industry authority,build your website’s topical relevance, andincrease the amount of content related toand associated with your site. All of thesefactors will also go a long way towardboosting your website’s organic searchability.Not sure how to get started with a blogfor your ecommerce store? We’ll walk youthrough some steps and best practices sothat you can begin blogging with confidence.

PA R T 5a. Choose a blogging platformc. Blog with a purposeTwo of the most common blogging platforms areWordPress and Blogger. WordPress offers morecustomization options and many users find it easier touse and navigate through, while Blogger is a Googleowned service that can be a bit more restricted in itsfunctionality. Ultimately, your blogging platform comesdown to personal preference.A blog that includes hundreds of blog posts that add novalue to your website or your customers is missing the mark.Blog about topics that are important to your target market,website, and industry. Use it to answer common questions,comment on current trends, or provide more informationabout topics that could use further explanation.b. Blog regularlyFor your blog to take hold and start garnering new visitorsand engagement, it needs to be updated regularly. Try toestablish a regular publication schedule so that users knowwhen to look forward to new content. When a blog-worthytopic comes to light, take the time to write about it as soonas possible so you can capture any of the hype trafficassociated with it.d. Use visual cuesBlog articles with an image are more likely to be viewedand read by users than a text-only article. Use thisopportunity to add topic-specific images to your blog. Ifyou’ve created an infographic or video that would work forthe article, include it as well. Just make sure the imagesare of good quality and something people would want toengage with—and potentially share.You can us

a. Choose a blogging platform b. Blog regularly c. Blog with a purpose d. Use visual cues e. Promote your blog across multiple channels f. Organize an on-site resource library PART 6 Social Media a. Use content to strengthen your SEO strategy b. Use posts to drive traffic to your website c. Use engagement to build new content d. Use listening .

Related Documents:

May 02, 2018 · D. Program Evaluation ͟The organization has provided a description of the framework for how each program will be evaluated. The framework should include all the elements below: ͟The evaluation methods are cost-effective for the organization ͟Quantitative and qualitative data is being collected (at Basics tier, data collection must have begun)

Silat is a combative art of self-defense and survival rooted from Matay archipelago. It was traced at thé early of Langkasuka Kingdom (2nd century CE) till thé reign of Melaka (Malaysia) Sultanate era (13th century). Silat has now evolved to become part of social culture and tradition with thé appearance of a fine physical and spiritual .

On an exceptional basis, Member States may request UNESCO to provide thé candidates with access to thé platform so they can complète thé form by themselves. Thèse requests must be addressed to esd rize unesco. or by 15 A ril 2021 UNESCO will provide thé nomineewith accessto thé platform via their émail address.

̶The leading indicator of employee engagement is based on the quality of the relationship between employee and supervisor Empower your managers! ̶Help them understand the impact on the organization ̶Share important changes, plan options, tasks, and deadlines ̶Provide key messages and talking points ̶Prepare them to answer employee questions

Dr. Sunita Bharatwal** Dr. Pawan Garga*** Abstract Customer satisfaction is derived from thè functionalities and values, a product or Service can provide. The current study aims to segregate thè dimensions of ordine Service quality and gather insights on its impact on web shopping. The trends of purchases have

Chính Văn.- Còn đức Thế tôn thì tuệ giác cực kỳ trong sạch 8: hiện hành bất nhị 9, đạt đến vô tướng 10, đứng vào chỗ đứng của các đức Thế tôn 11, thể hiện tính bình đẳng của các Ngài, đến chỗ không còn chướng ngại 12, giáo pháp không thể khuynh đảo, tâm thức không bị cản trở, cái được

1. Economía digital y comercio electrónico ¿Por qué adoptar eCommerce? Desafíos y barreras del eCommerce Tipos de relación y modelos de eCommerce 2. Mapeando el eCommerce B2C en Chile Errores más frecuentes en el mundo eCommerce Impacto, tendencias y algunas consideraciones por industria (Desde la visión de profesionales) 3.

VTEX is the gateway to the fastest-growing ecommerce market in the world Source: eMarketer; Insider Intelligence Ecommerce Penetration 11% 14% 3% 14% 29% 19% 11% 3.2T in 5 years 3.7T in 10 years Worldwide retail ecommerce sales ( trillion) Ecommerce Growth (2021) Ecommerce is accelerating globally VTEX is leading ecommerce in LatAm