Food & Beverage Processing Industry Growth Pathways To 2020
Rural Development InstituteFood & Beverage Processing IndustryGrowth Pathways to 2020RDI ResearchersWilliam Ashton (Director) Gillian Richards (Project Lead)Eleni Galatsanou (Research Assistant) Ray Bollman (Research Affiliate)Copyright April 2014
Rural Development Institute, Brandon UniversityBrandon University established the Rural Development Institute in 1989 as an academicresearch centre and a leading source of information on issues affecting rural communities inWestern Canada and elsewhere.RDI functions as a not-for-profit research and development organization designed topromote, facilitate, coordinate, initiate and conduct multi-disciplinary academic and appliedresearch on rural issues. The Institute provides an interface between academic researchefforts and the community by acting as a conduit of rural research information and byfacilitating community involvement in rural development. RDI projects are characterized bycooperative and collaborative efforts of multi-stakeholders.The Institute has diverse research affiliations, and multiple community and governmentlinkages related to its rural development mandate. RDI disseminates information to avariety of constituents and stakeholders and makes research information and results widelyavailable to the public either in printed form or by means of public lectures, seminars,workshops and conferences.For more information, please visit www.brandonu.ca/rdi.
IntroductionThis applied research project answers asimple question: how big will the Manitoba foodand beverage processing industry be in 2020?Given the current, considerable size of thesector, finding that answer requires some effort.The food and beverage processing (FBP) industry isa major economic contributor, representing 28% of allmanufacturing revenue1 in the province and 15% of allexports2. This industry employees more than 12,000people1, representing nearly one of every four persons(22%) employed in manufacturing. Nationally, Manitoba’sFBP represents 5% of sales2 within the national industryand 7% of international exports.2Reviewing existing food and beverage sales data, wefind that the recent growth in sales could form a basis forestimating sales in 2020. Cognizant that the industry’smany sectors may grow or decline independent of oneanother, this project will need to examine all parts tounderstand the industry as a whole.An important consideration is the proportion of largecompanies to small businesses, and their resultingshares of sales. Equally important is how the varioussectors grow. One may add another shift of workerswithin an existing manufacturing facility, enabling arelatively fast spike in sales. Another may requiresignificant investment - building a new plant andrecruiting a significant number of new employees- to achieve measured growth though a longer seriesof stages. Still another sector’s sales may parallelpopulation growth.At best, detailed data contributes a snapshot of thepast and present sales and related exports. To create adata base, we will validate estimates of projected salesto 2020 with industry , the working knowledge held byexperts in the various sectors and for the entire industry.These considerations of growth are essentialin estimating food and beverage industry sales forthe future.Within the scope of this project, four objectives arepursued: Identifying trends in sales and distinguishing keydrivers of the FBP industry; Envisioning two to three scenarios for industry growthto 2020; Identifying opportunities and challenges across thevarious industry sectors; and Noting public policy implications related to any issueswhich may inhibit growth.This report describes the research methods, findingsand concludes with growth pathways for the FBPindustry to 2020.AcknowledgementsAll the industry stakeholders who participatedin this research.This research was supported and funded byManitoba Agriculture, Food and Rural Development(MAFRD)1. Stats Canada, Annual Survey of Manufactures and Logging – 2103,Table 301-0006Principal statistics for manufacturing industries (2011)2. Industry Canada, Industry Canada Canadian Trade Data Online, Canadian TotalExports (2012)Food and Beverage Processing Industry Growth Pathways to 20201
Research MethodsA mixed method approach enabled thecollection and analysis of quantitative andData Analysisqualitative data from available sources andQuantitative and qualitative data were analyzed usingdifferent methods.industry experts or stakeholders.Quantitative Data AnalysisData CollectionData was collected in two ways: via publicly availableinformation from Statistics Canada, based on NorthAmerican Industry Classification System - NAICS; andfrom stakeholders.See Table 1. Sectors and Sub-sectors of theFood and Beverage Processing IndustryNAICS Codes located to the right.As noted in Table 1, each industry sector containssub-sectors. For example, pork is the major businesswithin ‘Meat Product Manufacturing’ but poultry, beef,and other meats are listed industries. Under ‘Grainsand Oilseed Milling’, canola is the dominant industry.For ‘Fruit and Vegetable Manufacturing’, the potatoindustry is tops in sales.To ensure reasonable estimated sales data, and fill in thedata gaps regarding growth potential to 2020,corroborating data was collected. Industry-related opinionleaders were interviewed from all sizes of companies(large, medium, and small), a range of sectors, theindustry as a whole, and sectors in different developmentalstages (early start-up to mature and well-established). Intotal, 25 in-depth interviews were completed, 17 in-personand eight by phone. Those interviewed representcompanies, associations, affiliates, government andacademics, and a purposeful sampling strategy ensuredparticipants from the following categories:Numeric data required a five step analysis:Step 1 The research team, with assistance fromStatistics Canada (Ottawa), created a salesprofile of the ten NAICS sectors from 1992 to2011, despite sparse data in some sectors.Step 2 Regression analysis was used to estimate2011 sales and calculate the linear projectionof sales for the sectors to 2020. Theregression coefficient (R2) value was low forsectors with limited data, thus reducingconfidence in the straight-line projection.Please see Appendix A for the projections.Step 3 The estimated 2011 sales for each sector werecombined to give an overall FBP industry salesvolume, as noted in Figure 1.Step 4 The projections for each of the ten sectorswere combined to form a linear projection forthe FBP industry. These projections wererevised during interviews with industry opinionleaders.Step 5 Individual sales estimates for 2011 and theprojections to 2020 were combined from allthe sectors to portray the overall sales for theFBP industry.See Figure 1. Sector Estimates of theManitoba Food and Beverage ProcessingIndustry (2011) located to the right. Dominant sub-sectors of pork, canola, and potato;Qualitative Data Analysis Existing companies currently operating in Manitobaacross 9 NAICS codes sectors excluding pork, canola,and potato; andThematic analysis of interview data involved two steps: New start-up companies from NAICS code sectorsincluding ‘Meat’, ‘Fruit and Vegetable’, ‘Dairy’, ‘Grains’,and ‘Beverage’, recommended by opinion leaders.2Step 1 Interview data was organized in relation to theprojections to 2020 for each sector and theindustry as a whole, including two possibleoutcomes for the pork and potato sub-sectors.Elsewhere, 2020 sales were generally givenFood and Beverage Processing Industry Growth Pathways to 2020
as estimates based on thetrends in each sector. Thedata and projections wereused to form scenarios, withonly the industry projectionreported in detail to maintainconfidentiality.Step 2 Interview data was organizedin main themes and subthemes related to drivers foroutlook and opportunities.LimitationsSub-sectors were chosen accordingto the percentage they hold withineach NAICS sector and not allsub-sectors were interviewed.For example, the frozen food subsector dominates the ‘NAICS 3114 –Fruit and Vegetable Manufacturing’sector (Table 1), accounting for about99%, so canning and pickling fruitand vegetable subsectors were notfully examined.Not every NAICS sector had thesame number of interviews. Forexample, “Sugar and ConfectioneryProducts” accounts for less than 1%of the FBP industry and did not haveas many representatives as “MeatProducts” that accounts for morethan 41% of the industry.It was assumed that regulationin supply managed sectors(poultry, dairy, eggs, etc) will continueto 2020.Estimates for sales included 2011 and2020. Annual sales for interveningyears were not calculated; nor werethe secondary impacts to jobs,investments and the economy.Table 1. Sectors and Sub-sectors of the Food and BeverageProcessing Industry NAICS CodesSectorSub-sectorsNAICS3111Animal Food Manufacturing Animal feed, dog and cat food3112 Grain and Oilseed MillingOilseed processing, Flour milling3113 Sugar and ConfectionerySugar, chocolateProduct Manufacturing3114 Fruit and VegetableFrozen food, canning, picklingManufacturing3115 Dairy ProductFluid milk, cheese, butter, ice creamManufacturing3116 Meat ProductPork, poultry, beef, lambManufacturing3117* Seafood ProductCanning seafood, smoking, dryingPreparation and Packaging3118 Bakeries and TortillaRetail and commercial bakeries,Manufacturingcookie, pasta, flour mixes, tortilla3119 Other Food Manufacturing Eggs, snack food, coffee, seasoning3121 Beverage ProductSoft drinks, breweries, wineries,ManufacturingwaterSource: Statistics Canada: Catalogue #12-501-X, North American Industry Classification System (NAICS)Canada 2012*Seafood 3117 was not examined in this research but was included in overall numbers.Figure 1. Sector Estimates of the Manitoba Food and BeverageProcessing IndustryNAICS 3112GRAIN & OILSEED 734NAICS 3116MEAT 1,835NAICS 3111ANIMAL FOOD 401NAICS 3115DAIRY 470NAICS 3113NAICS 3114FRUIT & VEGETABLE 465NAICS 3121BEVERAGE 282SUGAR 6NAICS 3117SEAFOOD 45NAICS 3118BAKERIES & TORTILLA 116NAICS 3119OTHER FOOD 147Sources: Statistics Canada: Principal statistics for manufacturing industries CANSIM Table 301-0006- Revenue from goods manufactured; Annual survey of manufactures (ASM), CANSIM Table 301-0003 Sales of manufactured goods ( 30,000); Industry Canada Canadian Trade Data Online, Manitoba Exports;Monthly Survey of Manufactures, CANSIM Table 304-0015 - Sales of goods manufactured (shipments).Rural Development Institute: linear projections3
Research FindingsThis section serves to answer ourresearch question, “How big will the Manitobafood processing and beverage industry be in2020?”Industry Profile and FutureOutlookGiven the many sectors and sub-sectors, coupled witha general lack of data, a detailed answer with highaccuracy and confidence is not possible. Instead, thefuture is best described by dividing Manitoba’s FBPindustry into certain definable groups and examiningthe opportunities evident for those groups.The first group contains the largest sub-sectors of pork,canola, and potatoes. The second group includes otherestablished companies. A third group is comprised ofnew and emerging companies.Group 1Largest Sub-sectorsPork, Canola, and PotatoesThese three sub-sectors produce 55% of sales in thefood and beverage industry with an estimated value ofCAD 2.578 billion in 2011. Combined, they operateabout 10 plants and employ around 5,250 people.Most of their production is exported, so their mainreasons for doing business in Manitoba are theavailability and low cost of raw product. Otherimportant drivers are exchange rates, a central locationfor exporting and transferring product, the low cost ofproduction, and access to quality water for processing.These sub-sectors are profiled in Table 2.See Table 2. Profiles of the 3 majorsub-sectors: Pork, Canola and Potatoeslocated to the right.4Food and Beverage Processing Industry Growth Pathways to 2020
Table 2. Profiles of the 3 major sub-sectors: Pork, Canola and PotatoesPORK Highest sales in the Meat Processing sector CAD 1.62 billion By sales, Pork represents 35% of Manitoba’s FBP industry Employs about 4,000 Abolition of Crow Rate helped pork farmersPast & PresentEconomic Drivers Availability of cheap feed keeps operational costs low Current moratorium limits availability of hog barns Central location to access North American markets Processing plants operating significantly below capacity Hog production under pressure and investor confidence is lackingFuture Outlook Growth could be significant given an ample supply of hogs and financial support forreinvestment in hog barns Possibility of attracting a sow plant if hog industry recovers and growsCANOLA Accounts for 85% of export sales in the Grain and Oilseed sector Sales estimated at 12% of Manitoba’s FBP industry Employs more than 250Past & PresentDrivers Growing demand for canola oil Availability of seed Central location gives easy access to North American markets Existing crushing capacity will increase before 2020 from 3,200 to 4,600 tons/dayFuture OutlookPOTATOES Decreasing canola acreage in Manitoba, as soy and corn gain favour New supports needed: reducing travel distance for exporting canola meal and importingcanola seed to and from the USA, and improvement of rail service from national railcompanies Accounts of 99% of sales in Fruit & Veg sector Sales estimated at 8% of Manitoba food and beverage processing Employs about 1,000Past & PresentDrivers Demand for processed potatoes, especially French-fries Low Canadian dollar contributed to hiding industry inefficiencies and lower yields Central location to access North American markets Good land for growing potatoes with source of irrigation waterFuture Outlook Decreasing North American demand for processed potatoes, especially French-fries A mature industry in need of innovative products Contraction is likely in North American processing. However, increasing access to groundwater for irrigation, completion of flood control and water retention programs, together withresearch support, will help the Manitoba industrySources: Statistics Canada and interviews5
Group 2Other- ExistingCompaniesEstablished CompaniesCurrently Operating inManitobaEven without the three majorsub-sectors from Group 1,the companies in this Grouprepresent each of the ten NAICSsectors. All told in 2011, ExistingCompanies generated 45% ofsales (CAD 2.115 billion) in theFBP industry (Table 3 and Figure2) and employed some 6,800people. This group exported 20%of its production; the remaining80% of sales served the Manitobamarket. About 35% of sales werefrom supply-managed sectors(dairy, chicken, eggs), and theremaining 45% from other sectors,including ‘Bakeries’ and‘Animal Food’.Table 3. Estimated Numbers of Employees and Sales for ExistingCompanies, 2011EXISTING CompaniesESTIMATEDEMPLOYEESSALES ESTIMATESFOR 2011Other Meat (without pork)2294 335Other Grain & Oilseeds(without canola)379 293Other Fruit & Vegetables(without potatoes)N/A 4.2Animal Food572 415.6Dairy ProductN/A 470Bakeries & TortillaN/A 116.5Sugar & Confectionery64 6.2Other FoodN/A 147.2Beverage1035 282.2SeafoodN/A 44.76780 2,115TOTALFigure 2. Estimates of Sales for 2011 for Pork, Canola, Potatoes andExisting Companies ( 2012m)NAICS 3112CANOLA 545NAICS 3114NAICS 3112OTHER GRAINS& OILSEED 293NAICS 3116POTATO 413OTHER MEAT 335NAICS 3115DAIRY PRODUCT 470NAICS 3116NAICS 3111PORK 1,620ANIMAL FOOD 416NAICS 3118NAICS 3119NAICS 3114OTHER VEGETABLES 4NAICS 3121BEVERAGE 282OTHER FOOD BAKERIES &TORTILLA 147 116NAICS 3117SEAFOOD 45NAICS 3113SUGAR &CONFECTIONERY 6Sources: CANSIM Table 301-0006, Revenue from Goods Manufactured; RDI linear projections; interviews6Food and Beverage Processing Industry Growth Pathways to 2020
The main driver for Other Existing Companies is demandfrom Manitoba. Commodity, transportation, and labourcosts are other important considerations, as 11% of thisGroup’s sales target international export markets. Theoutlook for Other Existing Companies in most sectors isstable growth towards 2020, largely based on populationincrease, and changes in demographics and eatinghabits. Growth also depends on expanding “BuyManitoba” programs, simplification and modernization ofregulations, commercialization support, ease of accessto and quick approval of financial support. Rationalizationof taxes, including payroll tax, to ensure that they do notdiscourage business expansion, would also help growth.Group 3New Company OpportunitiesStart-Up Companies or New Companiesto ManitobaStart-up companies and new, companies expandinginto Manitoba represent the two categories of NewCompany Opportunities in the FBP industry.Start-ups are defined as companies that did not registersales in 2011, from across all FBP industry sectors.These companies are mainly driven by market trendsand the availability, variety, and low cost of raw product.Low production cost in Manitoba and good quality ofraw products are two important drivers. The majority ofthese companies target markets described by opinionleaders in terms of “Buy local – Buy Manitoba”, “madewith natural ingredients”, and “specialty and nichemarkets”.The future outlook of start-up companies, as describedby opinion leaders, could contribute an estimated CAD 74 million in annual sales by 2020, mainly from ‘Meat’(67%),’ Fruit and Vegetable’ (27%), and other sectorsincluding ‘Dairy’ and ‘Beverage’ (6%). Research centersin Manitoba can provide a source of potential ideas forthese start-ups with other supports assisting the rapidcommercialization of products destined for processingplants.Image Source: Manitoba Food Processors Association7
New companies could be either large corporationscurrently operating outside Manitoba with potential toestablish a new business in the province, or companiesalready established in the province with the potential tobuild new processing plants here. New, big companiesare mainly driven by the availability and low cost of rawproduct, combined with economical production. Timelycompletion of studies and infrastructure (e.g.,environmental studies, building permits, and watermanagement), a pro-business attitude from government,and a stable and effective regulatory environment aremain drivers for these companies to establish hereinstead of other provinces.While the future is difficult to predict, a more certainopportunity regarding new companies is addingprocessing to produce bulk ingredients. Possibilities inthe ‘Meat’, ‘Grains and Oilseeds’, and ‘Dairy’ sectorswere identified by opinion leaders, with the caveat that2020 projections are difficult given the lack of availabledetails. In general, the bulk ingredient market isillustrated in Figure 3.See Figure 3. Structure of the Food andBeverage Industry – Types of Products andMarkets located to the right.In Figure 3, ‘Bulk - Wholesale’ represents processedingredients but not finished products. Typically finishedproduct manufacturing requires a nearby market with alarge populations which Manitoba does not have. Bulkwholesale processing involves large volumes andbusiness to business transactions; avoiding thecomplications of the retail market, such as consumerlabeling and retail shelf space. Opportunities for ‘Nicheand Specialty’ retail products exist for export marketsand domestic shelves.creating a market; canola processors because of theneed for canola meal. “Waste” manure could providepower and fertilizer for green houses, triggeringvegetable production and processing. Figure 4conceptually points to possible synergies in the FBPindustry, if examined as a holistic system.See Figure 4. Cross-processing GrowthOpportunities between Producing andProcessing Sectors located to the right.Summary of Industry Drivers andOutlookTo recap, pork, canola, and potatoes are the largest ofsub-sectors as measured in exports and jobs,accounting for 55% (CAD 2.58 billion) of annual salesin Manitoba’s FBP industry. Their importance cannot beunderestimated nor ignored when plotting the future.The companies in the remaining sectors and sub-sectorsare many, tallying 45% (CAD 2.11 billion) of industrysales in 2011. For most of these companies, their growthlargely depends on an increasing population inManitoba. Significant growth depends on increasingexports. One industry opinion leader summed up futuregrowth: “ our growth will be in the ingredient side ofthings, further processed but not finished products. Weshould get any niche that we can but we should notexpect them to grow into large businesses.”Another growth opportunity in the FBP industry takesadvantage of the symbiotic linkages among variousindustry sectors. An example is given in Figure 4, wherea healthy livestock industry benefits meat processors byproviding raw product; animal feed processors by8Food and Beverage Processing Industry Growth Pathways to 2020
Figure 3. Structure of the Food and Beverage Industry – Types of Productsand ateBusinessFoodProcessingRetail ProductExportSemi BasicsHam - CheeseMB MarketNiche &SpecialtyBasicProductsSupplyManagedFigure 4. Cross-processing Growth Opportunities between Producing andProcessing s(Greenhouses)Animal FeedProcessorsVegetableWasteVegetableProcessing9
2020 Scenarios for Food andBeverage Industry in ManitobaSee Table 4: Two Possible Scenarios forManitoba Food and Beverage Industry to 2020located to the right.“How big will the Manitoba FBP industrybe in 2020?”To answer, we establish a credible estimate for 2011called the “base line”, with limited available sales datafrom across the ten industry sectors. Using that, salesestimates to 2020 are projected and validated byindustry opinion leaders, resulting in two outlooks.Scenario A foreshadows business as usual with little-tono-changes in the current business environment.Scenario B explores effective action, that improvessupply of raw product, plants in full operation, synergiesacross sectors realizing revenues, and reducing costs.Scenarios A and B are presented in Figure 5 andTable 4, and further described below. The pork andpotato sub-sectors are dominant in explaining thedifferences in the annual sales in the FBP industry.There is also significant growth expected in canolaand the other sub-sectors.Base Line 2011The base line estimates annual sales in 2011 for threegroupings of sectors and sub-sectors. As noted abovein Figure 2, the three major sub-sectors of pork(CAD 1.6 billion), canola (CAD 0.54 billion), andpotatoes (CAD 0.41 billion) account for 55% of salesor an estimated CAD 2.58 billion. All the other existingcompanies account for 45% or CAD 2.11 billion inannual sales. Overall, sales in 2011 are estimated tototal CAD 4.69 billion.See Figure 5. Two Possible Scenarios forManitoba Food and Beverage ProcessingIndustry to 2020 located to the right.10Scenario A - Business as UsualThe “Business as Usual” Scenario A depicts shrinkagefrom 2011 to 2020, as pork and potato sub-sectorscontinue to operate at less than optimal production.Overall, the FBP industry shrinks from CAD 4.7 billionannual sales in 2011 to CAD 4.6 billion by 2020, adecrease of CAD 100 million or 2.2%, with anassociated reduction in jobs and investments.For the pork sub-sector, existing processing plants wereoperating under-capacity in 2011 with estimated annualsales of CAD 1.6 billion. In order for the plants toremain efficient and competitive, operation at a minimumof 97% capacity is required. The lack of hogs whichpushed processing below capacity continues today.By 2020, a continued shortage would mean theprocessing plants operating below 80% capacity,reflected in lower annual sales estimated at CAD 1.4billion by 2020. This is a decrease of CAD 260 million inannual sales from 2011.For the potato sub-sector, existing processing plants arecurrently operating under capacity and have reducedpotato contracts with growers. Opinion leaders flaggedtwo key points: an anticipated contraction in the NorthAmerican potato processing capacity and that Manitobaplants are currently not as cost efficient as plants in otherjurisdictions. This is mainly due to the high cost of rawproduct (potatoes) compared to the USA. Low yields, incombination with a relatively high Canadian dollar, mayprecipitate reduced sales by 63% to CAD 150 million,and a resulting reduction of approximately CAD 270million per year in annual sales in 2020. There wouldalso be an expected loss in the agricultural industry, jobs,local economy, and re-investment.Food and Beverage Processing Industry Growth Pathways to 2020
Figure 5. Two Possible Scenarios for Manitoba Food and Beverage Processing Industry to 2020BFBP Sales ( 2012 billions) 4.7b2011A2020Table 4: Two Possible Scenarios for Manitoba Food and Beverage Industry to 2020Food and BeverageProcessing IndustrysectorsPorkCanolaPotatoExisting CompaniesNew CompaniesTotal (rounded off)Baseline 2011CAD Millions(2012)16205454122114N/A 4.7bFBP Industry scenarios to 2020ABBusiness as UsualEffective Action13591868784784146437222722277474 4.6b 5.4b11
Scenario B: Effective ActionSummary of Scenarios to 2020Many opinion leaders expect significant growth in theFBP industry, which requires effective action by manywithin industry and government. Scenario B depictsgrowth in the pork sub-sector and retention of capacityin the potato sub-sector. Overall, the FBP industry growsfrom CAD 4.7 billion in 2011 annual sales to CAD 5.4billion by 2020, an increase of CAD 700 million inannual sales or 15%, with expected increases in jobsand investments.The ‘Business as Usual’ Scenario A reveals a decreasein annual sales from 2011 to 2020, estimated at CAD 100 million. ‘Effective Action’ Scenario B requiresactivation of growth, with particular emphasis on porkand potato sub-sectors. In both Scenarios, the canolasub-sector and other Existing Businesses continue toexperience modest growth. With no change by industryor government, the ‘Business as Usual’ Scenario Awill not only lose an estimated CAD 100 million inannual sales from 2011 but represent a lost opportunityreaching as much as CAD 700 million a year by 2020in unrealized sales when compared with ‘Effective Action’Scenario B. Both scenarios indicate a significantopportunity for industry and government toinitiate immediate planning, decision making andcollaborative action.For the pork sub-sector, ‘Effective Action’ by industryand government would utilize existing plant capacity inresponse to increased demand for pork in Asia and entryinto the European market. Growth will result frominvestment that expands barn capacity, increasing hogsupply and driving processing plants to 100% capacity,with a Saturday shift also being added. By 2020, thepork sector would be contributing CAD 1.9 billion, anincrease of CAD 250 million in annual sales.‘Effective Action’ for the potato sub-sector would resultin retention of the industry in Manitoba with potentialopportunities for growth of export markets. In this matureindustry, past growth trends are unlikely to repeat in thefuture but increases in potato yields in the coming yearswill help restore competitiveness of the Manitoba plants(in comparison to their North American and globalcompetitors). To regain competitiveness, the cost ofpotatoes needs to be reduced by increasing potato yieldsfrom the current 320 to 365 hundredweight per acre. Thiscan be achieved by improving research and applicationof “best practices” among producers, coupled withenhancing the availability of water for irrigation. As aresult, the potato sector by 2020 can be contributingCAD 437 million, an increase in annual sales of CAD 24 million from the 2011 value.12Food and Beverage Processing Industry Growth Pathways to 2020
Food & Beverage Processing PathwaysThe main pathway to growth in the FPB industrymeans all sectors growing in Manitoba with effectiveaction by industry and government. The pork andpotato sub-sectors need different actions to ensuregrowth, as does canola. Along with immediatecollaborative action between industry and governmentfor both pork and potato, a strategic action plan wouldhelp coordinate the specific actions, resources, andtiming necessary for growth in the other industrysectors and sub-sectors.The FBP industry in Manitoba is strong and diverse,from small, ma-and-pa bakeries to multi-national,billion dollar companies. Continued healthy growth inthe sector depends on retaining and expandingManitoba’s strengths: a supply of high quality pork,potato, and canola products; good transportation links;adequate power and water supplies; and support forstart-up and existing companies. A jointly-developedstrategic plan would provide common vision, givedirection, and improve the investment climate. Opinionleaders across many sectors spoke of the need for amore effective, efficient regulatory system, and easieraccess to expert support in supply-chain managementand marketing, including access to “local markets”.Primary processing of agricultural products inManitoba, directed to bulk ingredients markets, takesadvantage of the province’s ability to create highquality agricultural products and it’s central geographiclocation in the continent. Maintaining the supply ofquality, competitively priced raw product for processingis an important ingredient for growth, as is the supportfor existing and developing companies, and attractingnew processors for Manitoba’s raw agriculturalproducts. Opportunities for producers and processorsare realized when they work together to takeadvantage of cross-processing efficiencies and newrevenue opportunities among different sectors.Niche and specialty products also representopportunities for growth in Manitoba’s FBP industry.Small and medium-sized companies can expand t
Food and Beverage Processing Industry Growth Pathways to 2020 1 1. Stats Canada, Annual Survey of Manufactures and Logging - 2103,Table 301-0006 Principal statistics for manufacturing industries (2011) 2. Industry Canada, Industry Canada Canadian Trade Data Online, Canadian Total Exports (2012) This research was supported and funded by
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