Tasmanian Food And Beverage Industry ScoreCard
Tasmanianfood and beverageindustry ScoreCard2010-11Depar tment of Primar y Industries,Par ks, Water and Environment
About half of Tasmanian foods and beverages by value ( 1.55 billion)were sold interstate.The Tasmanian Food and Beverage Industry ScoreCard is a practicalway of measuring and reporting data and trends in the value ofTasmanian food and beverage industries, value adding and the majormarket segments.Growth in Tasmania’s overseas exports has not matched the growthin food production in recent years. Overseas food exports, as apercentage of total production, have decreased over the last decade.The gross value of Tasmanian agricultural and seafood productionat the farm gate or beach was 1.75 billion in 2010-11, whichwas an increase of 105 million compared to 2009-10. The foodcomponent of that is 1.45 billion and once packed and processedis worth 2.85 billion.The challenges of flood events in 2011, low international commodityprices and the appreciating Australian dollar have all impacted onfarm returns in 2010-11. Crop income declined by 82 million,largely as a result of high summer rainfall and floods. Livestockincome was 155 million higher due to increased output and higherprices for farm milk, and higher returns from beef and wool sales.The expansion in salmon production continues to bolster thefood and beverage sector. It now holds the distinction by value ofbeing the largest food category in Tasmania and the largest seafoodcategory in Australia.Inside cover: Atlantic Salmon farming – taking advantage of Tasmania’s unique islandidentity and clean, cool natural environment. Since 2004-05 the value of salmonproduction has increased by some 394 million. That is just over 1 million perweek additional salmon produced. Salmon trade revenue in 2011-12 will exceed 530 million mainly derived from interstate sales.Global commodity prices for many of Tasmania’s quality productslike milk powders, onions, carrots and red meat remain very low.Currently the prospects of concluding successful international salesof these products are challenging because of the high value of theAustralian dollar. Hence, an increasing proportion of Tasmania’s foodproduction is now sold in domestic markets where prices are higher.The current ScoreCard identifies that approximately 25 per cent ofthe food produced in Tasmania is consumed in Tasmania, 50 per centis sold in interstate markets and the remaining 25 per cent is soldoverseas.Currently Tasmania is feeding an equivalent population of 2 millionpeople. With significant investment in water infrastructure thisfigure could be much higher.IntroductionAgriculture, seafood production and food value adding are veryimportant contributors to the Tasmanian economy.
Trends in Gross Value of Agricultural and Seafood ProductionThe continued growth in salmon is an important contributor to theTasmanian economy. In 2011-12 the value of salmon productioncontinued to increase by a further 88 million. Interstate salmonsales will be approximately half a billion dollars per year.The value of agriculture (including non food items such as wool,nursery, poppies) and sea food production has steadily increasedover the last 10 years.Growth in the value of salmon production has averaged justover a million dollars a week for the last seven years and that isexpected to be maintained with expansion of salmon farming in theMacquarie Harbour.Another bright-light is the planned expansion of beer production.In 2013-14 beer production will increase by 35 million litres, worthabout 100 million. That production boost will create 20 full timejobs, increased demand for malting barley, hops and Tasmania’s cleanwater.Despite the challenges of drought, turmoil in international marketsand an appreciating Australian currency, the value of agriculture andseafood production has risen by 681 million over the last 10 years.That equates to an annual increase in value of 6.4% and points tothe reliability of Tasmania as a supplier of quality foods and otheragricultural products. The rate of growth in the value of productionhas exceeded inflation over that time.The gross value of the food and beverage value added portion ofagriculture and seafood is estimated to have increased by some 1 billion in the last 10 years. Most of the additional produce issold in domestic markets – interstate and within Tasmania, asreported in this publication.1,800G 1,600ro 1,400ss 1,2001,000Va800lu600e400 m 2000SeafoodAgriculture2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11A decade of growthSome bright prospects ahead in 2012-14
The drivers of growth are shown in the next table. Increased salmonproduction was a standout performer with production increasing byaround 1 million per week. The dairy sector has consistently shownsolid growth while apple and abalone sales contracted over the4 years.In the table it is shown that beef production has fallen while thepacked and processed value increased by 33 million. In 2010-11some 8,000 fewer cattle were processed in Tasmania and overseasexports declined by 24 million. The processed value increasedreflecting the higher livestock prices. In the sheep industry higherlivestock prices meant the value of farm sales increased but there were365,000 fewer sheep processed in the State. Interstate sheep saleswere 50,000 head higher in 2010-11 compared to that in 2004-05.Growth in Food & Beverage Production from 2004-05 to 2010-11BeefSheepOther LivestockFarm or Beach mPacked & Processed 7.5Other Peas-4.8-22.3Carrots-2.46.4Other ers6.70.3Atlantic Salmon288.5334.9Other 5.1BakeryTotal Food5.1466.7744.0Growth SectorsSince the 1st Scorecard was published (2004 - 05) there have beensignificant increases in food and beverage production – an additional 174 million in agriculture and an additional 298 million in seafood(farmgate and beach sale points). A very positive outcome achieved injust 6 years.
When packed and processed the value of increased food andbeverage production was 744 million. Salmon, dairy, vegetablesand beer production were major contributors to that growth. Beerproduction rose by 23 ML valued at 155 million.In the 6 years 2004 - 11, the value of overseas food exports increasedby 21 million. But interstate trade increased by 514 million. That wasmainly attributed to increased sales of dairy products ( 204 million),salmon ( 243 million) and beer ( 135 million).»2010-11 was a strong year for food production in Tasmania despiteheavy summer rains that reduced crop income by 82 million.»Value of food at Farm Gate/Beach 1,456 million»Value of food once packed & processed 2,747 million»Gross Value of food sales (overseas exports, net interstate trade& domestic sales) 4,412 million»Net Food Revenue (Gross Food Revenue less imports) 3,651 million»Overseas Exports 527 million»Net Interstate Trade 1,552 million (2.5 times overseas exports)»Food Retail & Food Service sales in Tasmania 2,367 million»Tasmania sold 74 % of the food produced (by value) tointerstate and overseas customers ie a big net surplus.Value Creation Along The Chain ( million)Farm & SeafoodPacked & Value AddedTotal Net RevenueIn 2010-11 170,000 adult sheep; 110,000 lambs were shipped to interstate buyers.These sales are not included in the gross value of agricultural production. However,they are reported as 18 million interstate commodity sales.0500 1000 1500 2000 2500 3000 3500 4000 millionKey Food Facts – 2010-11The Gross Value of Agricultural Production is based on the value ofcattle and sheep processed in the Tasmania, while interstate livestocksales are not counted. In the ScoreCard the interstate livestock salesare reported as a net commodity revenue item and therefore theScoreCard report reflects the true economic contribution of thelivestock industries to the Tasmanian economy.
Field CropsLivestockDairyFruitVegetablesSeafoodWineFood - Farm Gate / Beach ValueTotal Farm Gate / Beach 8597.4597.417.917.9Processed & Packed Food Value452.5360.5415.599.7401.5691.940.2Commodity Exports0.00.00.00.00.00.00.0Commodity Imports0.00.00.00.00.00.0Food Exports0.1129.1101.314.231.3Food Imports0.70.02.52.4Net Commodity Exports0.318.30.0Net Commodity 0.00.04.623.30.00.00.00.00.012.8Overseas Trade0.0Net Interstate TradeNet Food Exports193.75.3307.841.2251.8440.70.0Net Food Imports29.767.80.044.50.050.383.9Retail Sales278.0528.5205.9125.6298.366.7158.6Food Service Sales266.495.44.229.085.699.0140.6Net Food 51.6Gross Food 68.8311.21,551.7735.5Tasmanian Food SalesNet interstate trade is calculated as: Total production – Exports Imports – Domestic Consumption Net Interstate Trade20.01,855.0512.0Food Industry Scorecard 2010-112010-11 ( million)
Other Seafood 8 mWine 18 mFood – Packed & Processed Value 2,847 millionBeef 168 mBakery 103 mAtlantic Salmon 401 mBeef 262 mBeer 350 mSheep 44 mOther Livestock 55 mOther Livestock 41 mDairy 416 mConfectionery 386 mDairy 312 mOysters 23 mApples 36 mWine 40 mOther VegetablesCarrots 38 m 21 mOther Hort 64 mOther Seafood 11 mAbalone 103 mLobster 61 mSheep 44 mApples 32 mOther Hort.Potatoes 57 mOnions 37 m 89 mPeas 6 mPotatoes 239 mAtlantic Salmon 481 mOysters 24 mAbalone 115 mCider production is a promising diversificationopportunity for apple producers. Demand forTasmanian beer, wine and spirits is growing and thevalue of production is set to increase.Onions 47 mPeas 10 mCarrots 39 mOther vegetables 67 mLobster 61 mFood Production2010-11Food – Farm Gate / Beach Value 1,456 million
Interstate Exports 1,552 millionAll other foods 52 mBeer 192 mBeef 122 mDairy 308 mConfectionery 54 mConfectionery 311 mSheep 16 mOther Seafood 41 mFruit 42 mPotatoes 184 mAbalone 88 mOther Foods 5 mDairy 101 mAtlantic Salmon 356 mLobster 18 mOnions 29 mFruit 11 mOther food trade items:Overseas food imports 13 millionO/seas commodity imports 56 million (confectionery ingredients)Carrots 34 mOther Vegetables 12 mLobster 49 mAbalone 33 mOysters 22 mOther food trade items:Interstate food imports 736 million – wine, chicken meats, citrus,prawns, other fish. Interstate commodity exports 23 million – livecattle & sheep, wine grapes. Interstate commodity imports 13 million– live cattle & sheep, wheat.Abalone generates 121 milliontrade income with China being themajor export destination.Food Trade Revenue 2010-11Overseas Exports 527 million
Confectionery 35 mWine 299 mBeer 312 mBakery &field crops 232 mSeafood 166 mVegetables 384 mFruit 155 mDairy 210 mFood Sales in Tasmania2010-11In 2010-11 food retail sales were 1,855 million and food servicesales were 512 million. Combined retail and food service sales forthe major product categories are shown in the following chart.Meat 624 mFood retail and food service salesin Tasmania have risen in line withgrowth in the population, tourismand the popularity of restaurants.
The vast majority (93%) of Tasmania’s food trade revenue isgenerated by just 10 categories - beef, confectionery, salmon,potatoes, dairy, beer, lobster and abalone. All other foodsrepresent some 7% of trade revenue.» In recent years interstate food sales have been the major areaof market growth. Major contributors to that result were beer,salmon and dairy.»2010-11 overseas food exports remained constrained by lowglobal commodity prices and appreciation of the A .»Tasmania continues to produce a large net food surplus – morethan 74% of food production is destined for overseas andinterstate customers.»Trade income in 2010-11 exceeds 2 billion which underpins asubstantial portion of Tasmania’s economy.Food Trade Revenue 2010-11 millionDairyConfectioneryAtlantic ll Other 221221926735471302080Hazelnut production is expanding from a small base. Hazelnuts arewell suited to Tasmania’s climate and there is significant potentialto expand. Australia currently imports 2,000 tonnes of kernels p.a.Food Trade Revenue2010-11»
The Food Industry ScoreCard is a method developed by theSouth Australian Department of Primary Industries and Regions fortracking the annual growth in food production, examining the valuecreation along the chain and identifying which markets predominate.The value of agricultural and fisheries production is reportedannually. However the packaged and processed value of Tasmanianfoods has not been reported for many years. This is due to anumber of reasons. Firstly industry data is suppressed in caseswhere only 2 or 3 companies are dominant players. Secondly it isnot possible to segregate the Tasmanian component of nationalcompanies.Similarly exports to overseas countries are reported annually.However the scorecard method makes it possible to quantify thevalue of interstate trade, which for many food items is a far moreimportant market destination.Tasmanian cherry producers gained marketaccess to China in 2013. Overseas exports haveexpanded based on good returns achieved.Information NeedsWhat is the real value of Tasmania’s food, agriculture andfishing industries? Given the importance of the sector to theState’s economy it would be expected that there would bea precise answer.
At various points in the ScoreCard information is reconciled withother reported data, eg Tasmanian food retail and food service salesagainst ABS food retail and food service sales. In total it’s a complexsystem that reflects the diversified nature of the food industry inTasmania.Given this information it is possible to calculate the quantity offood available after exports have been deducted. The Tasmanianconsumption is estimated using Tasmanian population statistics andfood consumption data.Behind the information in this report lie many individual calculationsfor all commodities such as: abalone, apples, beef, broccoli, carrots,cheese, . wine. In total there are more than 60 major productgroupings.Net value of interstate trade is calculated as:Total production – Exports Imports – Domestic Consumption Net Interstate TradeVegetable production worth 183 million ex farm and 401 milliononce packed and processed.Interstate sales of vegetables areworth 252 million net.How do we collate informationfor the ScoreCard?The Tasmanian Food Industry ScoreCard is based on existingAustralian Bureau of Statistics (ABS) and ABARES data (gross valueand quantity of production), export and import data, food retailand food service sales, food consumption data and the Tasmanianpopulation statistics.
Primary Industries and Regions South Australia (PIRSA)ABS, Agricultural Commodities, cat. no. 71251.0South Australian Food Centre – The Food ScorecardABS, Value of Agricultural Commodities Produced, cat. no. 7503.0ABS, Apparent consumption of Foodstuffs, cat. no. 4306.0ABS, Household expenditure survey, cat. no. 6535.0.55.001ABS, Australian Demographic Statistics, cat. no. 3101.0The contribution of PIRSA in assisting the development of theTasmanian ScoreCard is gratefully appreciated.Website: www.safoodcentre.com/scorecardTradedata (international food and imports) – purchased from ABS.While the ScoreCard has utilised trade data purchased fromABS, there are many reports that can be accessed from the ABSwebsite free of cost, using the catalogue numbers recorded above.Website: www.abs.gov.auAustralian Bureau of Agricultural and Resource Economicsand Sciences (ABARES):Australian Commodity Statistics – an extensive collation of Australiafood, agricultural and fisheries data and world trade information.Department of Primary Industries, Parks, Water and EnvironmentAgricultural Policy BranchGPO Box 44Hobart Tasmania 7001Ph: 1300 368 550Email: uFor further information on industry sectors – Tasmanian Rural andMarine Industry profiles, and general industry specific information,please visit our website:Website: www.dpipwe.tas.gov.auAustralian Fisheries StatisticsWebsite: www.daff.gov.au/abaresDepartment of Agriculture, Fisheries and Forestry (DAFF)Australian Food Statistics – a comprehensive data set on Australianfood production, value adding, employment and trade.ISBN 978-0-7246-6651-5Website: www.daff.gov.auPhotography: Graeme Harrington, Tasphoto Services DPIPWE, Peter Whyte, Richard Jupe,Hugh Griffiths, Simon de Salis.This publication is printed on Australian-made 100% recycled paper.Sources of informationAustralian Bureau of Statistics (ABS):
CONTACT DETAILSContact: Hugh GriffithsSenior Industry Development OfficerAgricultural Policy BranchDept Primary Industries, Parks,Water and EnvironmentTasmaniaGPO Box 44Hobart Tasmania 7001Ph: 03 6233 3058Mob: 0418 599 369E: Hugh.Griffiths@dpipwe.tas.gov.auwebsite: www.dpipwe.tas.gov.au
The Tasmanian Food and Beverage Industry ScoreCard is a practical way of measuring and reporting data and trends in the value of Tasmanian food and beverage industries, value adding and the major market segments. The gross value of Tasmanian agricultural and seafood production at the farm gate or beach was 1.75 billion in 2010-11, which
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