DIGITAL MARKETING OPPORTUNITIES - Informa
DIGITAL MARKETINGOPPORTUNITIESLeverage high-impact opportunities from EBD Group to engage a qualified digital audience of morethan 170,000 life science decision makers! Extend your reach to generate leads, reinforce your thoughtleadership, and build your brand. Take advantage of these opportunities to make an impression ondeal-makers, investors, and client prospects all year long.ENGAGE A QUALIFIED AUDIENCE: 170K email contact database 40K social media followers 2.6 million annual web visitors 43K partneringONE database members 15K motivated event attendees annuallyPlus access to 330K email contact database(from Informa sister companies)DIGITAL OPPORTUNITIES:Video InterviewsAttendee TargetingGuest Post andNewsletter PromotionContent Asset CreationWebinarsContent SyndicationPut your expert in the spotlight for a3-5 minute professionally producedvideo interview segment recorded atan event and promoted to promoted toa robust digital audienceYOUR POST HEREFeature a guest post in our onlinecommunity (50K visits annually) andbe included in our editorial newsletter,partneringNEWS (20K contacts)Engage prospects with thoughtleadership presentations todemonstrate your expertise andgenerate fresh new leadsCONTACT US!sponsor@ebdgroup.comThis programmatic advertising programdeploys ads across thousands of websitesbased on your custom criteria. Your campaigntargets known in-profile prospects instead ofanonymous web traffic!Leverage our skilled editorial teamto create a custom content assetsuch as a special report, research report,white paper, or eBookHand over your most compellingeducational content asset(i.e. whitepaper, e-book, video,podcast) and let us promote totargeted audience for generationof qualified leads.ebdgroup.com
OPPORTUNITYVideo InterviewGENERATE MORE BUZZ AT OUR EVENTSSponsor a video interview at our upcoming event where you canput your leader on camera in a 3–5 minute interview. Take thisopportunity to showcase your innovative offerings and expertisealongside our editorial coverage of the show.LEVERAGE YOUR INTERVIEW POST-EVENTYour sponsorship includes full distribution rights of the finalvideo file and hosting on the EBD Group YouTube channel.OPPORTUNITY DETAILS:VIDEO INTERVIEWS Our content team will conduct a 3–5 minute interview segment with your company’s thought leaderQuestions will be pre-arranged based on your preferences, addressing both industry topics and coverage of your offeringsVIDEO PRODUCTION Your interview will be professionally edited with final approval before posting (up to one week turnaround on video file)Sponsorship includes full distribution rights for use within your ongoing campaigns and corporate websiteVIDEO INTERVIEW HOSTING PROMOTION Video interview will be hosted on EBD Group channel for 3 monthsSocial media promotion across EBD Group 1x LinkedIn Post 2x Twitter Post 1x discussion post on the Life science partnering with EBD Group (900 members)SPONSORSHIP DETAILSInterview Video Asset Posting PromotionCONTACT US!sponsor@ebdgroup.comCOSTEUR 4,000/ USD 5,000ebdgroup.com
CUSTOM LEAD GENERATIONCustom WebinarsDemonstrate your expertise in front of a qualified audience of decision makers while generatingfresh leads! We’ll do all the heavy lifting for your campaign, from scheduling, recording of yoursimulive session, promotion to a targeted audience, live event execution, and hosting on ON24 for6 months.Custom Webinar: You choose the timing/topic for your exclusive webinar campaign and provide your own speaker/presentation – we’ll manage the rest to ensure a smooth digital lead-gen event!OPPORTUNITY Topic of your preference60-min presentation (including 15-min Q&A)Qualified leads from all registered session attendeesWebinar concierge support Promotion via email, newsletter, social, and banner ads MP4 Video file with full distribution rights Hosting on ON24 platform for 6 monthsSPONSORSHIP DETAILSCOSTCustom webinar ( all registration leads)EUR 14,500/ USD 16,000CONTACT US!sponsor@ebdgroup.comebdgroup.com
CUSTOM LEAD GENERATIONContent Creation & SyndicationContent SyndicationHand over your most compellingeducational content asset (i.e. whitepaper,e-book, case study, video, podcast) andlet us promote it to targeted audience —as a result you’ll enjoy highly qualifiedleads. If you don’t have fresh new contentwe can help with that too!Content Asset Creation (Custom)Leverage our skilled editorial team tocreate your next special report, researchreport, white paper, or eBook. We caneither tap into our impressive network ofexperts or convert your latest conference/webinar presentation.OPPORTUNITY DETAILS:Consultative Campaign Planning Provide 3-4 educational assets to host on the site and we’ll help you choose the best fit for our audience – if you don’t havefresh content we can create it for you!Share your ideal timeline and the plan for how you’ll leverage the leadsGive us insight into your audience profile so we can broadcast your campaign to the most qualified prospectsFull Service Lead-Gen CampaignWe’ll create a custom landing page gating your content behind a lead-gen form Your content enjoys a comprehensive promotional campaigns Your brand is prominently featured on all email promotions and campaign landing pages Demonstrate your expertise to all that access your content Receive the contact details of those that download your contentSPONSORSHIP DETAILSCOSTContent Syndication CampaignEUR 4,100 / USD 4,500Custom Content Creation ServiceAsk for pricingCONTACT US!sponsor@ebdgroup.comebdgroup.com
CUSTOM LEAD GENERATIONAttendee TargetingExtend your reach to in-profile prospects and stay visible tohighly-targeted decision makersAttendee Targeting campaigns target in-profile business decision makers in our database whomatch your target criteria. Utilizing thousands of sites across the web, your campaign is displayed multipletimes, ONLY to those that fit your targeted profile – NOT anonymous web traffic. Attendee Targeting ensuresyour ads are viewed on the trusted sites your targets frequent.1.) Identify your target audiencePinpoint your best prospects by selectingspecific demographics and behaviors,such as: Job titles and functions Industries Geography Interest area And more!This highly customizable program allowsyou to optimize your prospect pool andserve relevant ads across the web.2.) We match target audience to our audience database 1st Party Data – unique to Informa Attendee Targeting program3.) Your ads are displayed to target audience Ads served on Informa and hundreds of brand-safe sites (CNN, CBS, ESPN, TripAdvisor, etc.) and social media*Ask us about the 100 life science clients that depend on this programto build their brand2,846,000 33,000total impressions in 2019average monthly impressionsper clientSPONSORSHIP DETAILSCOSTAttendee Targeted Advertising (per month)EUR 2,700 / USD 3,000CONTACT US!sponsor@ebdgroup.comebdgroup.com
OPPORTUNITYGuest Post and Newsletter PromotionDemonstrate your company’s expertise on EBD Group’s Community and be featured on thePartneringNEWS newsletterShowcase your brand’s most compelling thought leaders and offerings to thousands of decision makers whorely on our EBD Group Community editorial newsletters for trends, best practices, and strategic insights.Sponsors of a quest post will be featured in an upcoming partneringNEWS newsletter. Each newsletterpromotes your quest post to a qualified audience of influential life science professionals, who subscribefor compelling articles, videos, white papers, and research studies.YOUR POST HEREYOUR LOGO HEREOpportunity Details Sponsorship of monthly newsletter with prominent promotion of your content and brandPromoted to 20,000 qualified leadsHosting of your Guest Post on EBD Group communityNewsletter promoted to 20,000 qualified decision makers – 70% director level or higherSPONSORSHIP DETAILSCOSTGuest Post and Newsletter Promotion (per month)EUR 2,700 / USD 3,000CONTACT US!sponsor@ebdgroup.comebdgroup.com
WHO WE AREEBD Group’s overriding mission is to help collaborators get started inthe life sciences sector. Our landmark partnering conferences constitutethe largest and most productive conference platform in the industry.Annual industry-leading events, such asBIO-Europe Spring and Biotech Showcase engage 15,000 senior pharma/biotechexecutives and investors.partneringONE , EBD Group’s state-of-the-artpartnering software, enables you toeffeciently identify and engage with newopportunities via one-to-one meetings.EBD Group conference attendees annuallyparticipate in over 50,000 partneringmeetings – the wellspring of deals that driveinnovation in the life science industry.CONTACT US!sponsor@ebdgroup.comebdgroup.com
AMPLIFY YOUR EVENT PRESENCE WITHDIGITAL OPPORTUNITIESLeverage high-impact opportunities from EBD Group to engage a qualified digital audience of morethan 170,000 life science decision makers! Extend your reach to generate leads, reinforce your thoughtleadership, and build your brand. Take advantage of these opportunities to make an impression ondeal-makers, investors, and client prospects before, during, and after the conference.PRE-EVENTEVENTVideo InterviewOnsiteContent SyndicationPromotionDisplay AdsPOST-EVENTGuest Post andNewsletterCustom WebinarEvent PackageDIGITAL UPGRADES:Video InterviewsAttendee TargetingPut your expert in the spotlight for a 3-5 minuteprofessionally produced video interview segmentrecorded at an event and promoted toa robust digital audienceThis programmatic advertising program deploys adsacross thousands of websites based on your customcriteria. Your campaign targets known in-profile prospectsinstead of anonymous web traffic!Guest Post andNewsletter PromotionContent Asset CreationWebinarsContent SyndicationFeature a guest post in our online community,(50K visits annually) and be included in oureditorial newsletter, partneringNEWS (20K contacts).Engage prospects with thought leadershippresentations to demonstrate your expertise andgenerate fresh new leads.Leverage our skilled editorial team to create a customcontent asset such as a special report, research report,white paper, or eBook.Hand over your most compelling educational contentasset (i.e. whitepaper, e-book, video, podcast) andlet us promote to targeted audience for generation ofqualified leads.SPONSORSHIP DETAILSCOSTContent SyndicationEUR 4,100 / USD 4,500Attendee TargetingEUR 2,700 / USD 3,000Video Interview OnsiteGuest post and Newsletter PromotionEUR 2,700 / USD 3,000Custom WebinarEUR 14,500 / USD 16,000Content Asset Creation CUSTOMCONTACT US!sponsor@ebdgroup.comebdgroup.com
leadership, and build your brand. Take advantage of these opportunities to make an impression on deal-makers, investors, and client prospects all year long. . Ads served on Informa and hundreds of brand-safe sites (CNN, CBS, ESPN, TripAdvisor, etc.) and social media* 2,846,000 total impressions in 2019 average monthly impressions per client
research, managing digital initiatives, creation of digital strategy, managing digital marketing clients for a learner to become an advanced professional in digital marketing at the end of the course. Module 1 Module 2 Module 3 Overview of Marketing Introduction to Digital Marketing Email Marketing Social Media Marketing
Introduction to Digital Media Marketing Digital Media Marketing vs Traditional Marketing Future Trends of Digital marketing Di erent types of Digital media marketing Blogging Platform setup Google's free blogging platform important digital tools required to do marketing
1 Informa PLC 2020 Half-Year Results and COVID-19 Action Plan informa.com Informa PLC Press Release 21 September 2020 2020 Half-Year Results and COVID-19 Action Plan Stability and Security through 2021 & beyond Informa (LSE: INF.L), the Information Services, Advanced
UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT STRUCTURE 1.0 Introduction to Marketing 1.1 Definition of Marketing 1.2 Evolution of Marketing 1.3 Marketing Concept 1.4 Role of Marketing 1.5 Strategic Marketing Planning 1.6 Scope of Marketing 1.7 Approaches of Marketing 1.8
May 05, 2011 · 3022 Broadway . Uris Hall, Room 604 . New York, NY 10027 . dn75@columbia.edu . May 5, 2011 . Abstract . We review accounting principles related to the reporting of marketing activities and evaluate their implications for marketing research and practice. Based on our review, we argue thatFile Size: 393KBPage Count: 50Explore further(PDF) Strategic Marketing and Marketing Strategy: Domain .www.researchgate.net(PDF) Marketing Management - ResearchGatewww.researchgate.net5 Marketing Management Orientationscommercemates.com5 Marketing Concepts: Marketing Management Philosophieswww.iedunote.comBasic Marketing Principles - Mercer Universityfaculty.mercer.eduRecommended to you b
5 In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing. Digital marketing has been around for quite some time but it hasn't been very well defined.
Digital Marketing Innovation Summit Understanding The Future of Digital Marketing October 22 & 23, 2015 Stamford Bridge London, UK ie. Digital. Confirmed Speakers . VP, Head of Global Marketing, Philips Mobile & Social Media Manager, Zipcar Manager, EMEA Marketing, Airbnb VP, Digital Marketing, Siemens
media, facebook marketing, youtube marketing, email and mobile marketing, and marketing automation. Key Learning Objectives Gain in-depth knowledge on Social Media Marketing channels like Facebook, Instagram, Youtube and Twitter Understand the foundation of Email and Mobile Marketing STEP Mastering Social Media, Mobile Marketing and Digital .
