Workbook Create Your Website - Constant Contact

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WorkbookCreate YourWebsite:3 pages youneed to publishwith confidence

Create Your Website: 3 Pages You Need to Publish with ConfidenceHere’s what you need to get online1A mobilefriendlywebsite2An emailmarketingtoolEven with a template that takes care of the look and feel of yourwebsite, you still need to create the content for your pages.3A primarysocialchannelUse this workbook to confidently create a great homepage, aboutpage, and contact page.A mobile-responsive website should be at the center of all of youronline marketing activities, however publishing a website can feellike a daunting task.Don’t worry, it’s simple enough once you know where to focus. Youcan publish your website quickly with just the essential pages youneed to get yourself online.You’ll learn:4Up-to-datebusinesslistings4 questions your homepage must answer before you hit publishThe real purpose of your about page and how to create one your visitorswant to readHow to make it easy for visitors to find and contact you5A way toeasily createcontentTips for using images on these pagesHow to collect an email address from site visitorsLet’s get started!2

Create Your Website: 3 Pages You Need to Publish with ConfidenceHow to Createan EffectiveWebsiteHomepageThe purpose of your website homepage is toWhat is it?What is your product or service?Who is it for?Who is the ideal customer for your productor service? Are you serving a particulargroup or industry?introduce visitors to your business and encouragethem to take a next step with you.Your homepage is often the first impressionpotential customers have of you and your brand,so make it easy for visitors to quickly identify whatyou’re offering and what they need to do to get it.So what?Why would your potential customer care?Is there something about your product orservice that makes it unique?Answer the following questions so your visitors areclear about what your business offers: What is your product or service? Who is it for? So what? What should the visitor do next?Use the space to the right to jot down someWhat should the visitor do next?Should they make a purchase? Contactyou for more information? Requesta demo? Give an email address foradditional resources?ideas for your homepage. Remember, keep yourhomepage content focused on how your businesshelps people solve a specific problem they’rehaving in relation to your product or service.3

Create Your Website: 3 Pages You Need to Publish with ConfidenceHow toCreate YourAbout PageWhat is your story?How did you get started? What obstaclesdid you overcome? Why is your workimportant to you?The purpose of your about page is to share yourstory with a focus on how you solve a problemyour potential customers are facing.People reading your about page are looking forreassurance that you can deliver, so give thatreassurance. Share what you do, your history,Why should people care?How will potential customers benefit fromworking with you?and qualifications.If you’re the face of your business, share yourjourney from struggling to achieving success.If you’re a company, share your mission andhow you help people solve a problem.Don’t be afraid to let the personality of yourWhat makes you or your business different?What are you better at than anyone else?How will you use these skills to help yourpotential customers?business shine. Add a dash of humor (if that’spart of your brand). If you’re business-like butnot boring, reveal that in your tone.Jot down some ideas by answering thequestions to the right.4

Create Your Website: 3 Pages You Need to Publish with ConfidenceHow toCreate YourContact PageWhere can I find you?Do you have a physical location? Whereis your company based? Do you have anysocial channels?The purpose of your contact page issimple: To make it easy for visitors to findand contact you.Don’t expect your customers to do a lot ofwork to figure out how to reach you. Make itWhen can I find you?What are your hours of operation?easy or they’ll leave and find someone elsewho is easier to contact.The contact page should again summarize whatyou do (in about three sentences) and then giveall your contact details.How can I contact you?List all the ways to get in touch with you.Start with the preferred method of contact.Your visitor wants to know: Where can I find you? When can I find you? How can I contact you?Makes notes for your contact page to the right.5

Create Your Website: 3 Pages You Need to Publish with ConfidenceHomepageImages that show what success looks like for yourpotential customer work best because they showthe relief your customers feel after their problemTips forUsing ImagesHigh-quality images play an important roleon your website.If you don’t have access to your own images,is solved. This works if you’re selling a productor service. You’ll also want to use high-qualityimages of your product(s).About pagePeople like to do business with people theyknow, like, and trust. Use images that show youryou can use stock images.professional personality. Include images of yourYou have access to free high-resolutionshots. People will start to imagine what it would bephotos from Unsplash within your account. Beteam members. If it makes sense, include actionlike to work with you.sure to use images that don’t look too staged.Here are some tips for using images onyour website.Contact pageIf you have a physical location people can visit,show an image of it. Aside from the exterior, if youhave a restaurant or shop, show people having agreat time at your location.Include a map so people can get to you easily.6

Create Your Website: 3 Pages You Need to Publish with ConfidenceHow to EncouragePeople to Join YourEmail ListWhen someone leaves your website, it’s unlikely they’llcome back again unless you have a way to influencethem later on.That’s why you’ll want to collect email addresses fromyour site visitors - so you can share a combinationof helpful and promotional email messages thatencourage them to do business with you.Why should they sign up?Offer something of value to entice them to provide theiremail address—like a discount, exclusive content, or away to show their support.

Create Your Website: 3 Pages You Need to Publish with ConfidencePublish your sitewith confidence.Now you know which pages you need and whatto say on each of them. Use your answers fromthis workbook to create your content, publishwith confidence, and get your business online.Get a custom-designed site in just minuteswith our intelligent website builder.Learn moreNeed help getting started?Learn how online marketing canwork for you.Get the free guide

A mobile-responsive website should be at the center of all of your online marketing activities, however publishing a website can feel like a daunting task. Even with a template that takes care of the look and feel of your website, you still need to create the content for your pages. Don't worry, it's simple enough once you know where to focus.

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