Millennial Traveller Report - Expedia Singapore Travel Blog
millennialtraveller reportwhy millennials will shapethe next 20 years of travel
“What I look for whenI go on vacation is thecomeback feeling ofOMG that was the bestvacation I’ve ever had!”Michelle, USA“Of course I alwayswant to go to someunusual places, likeCuba, because thatsounds very cool. And Idon’t like go to placeslike tourist sites, whichmake me feel like‘ordinary people’.”Cathy, China“I’m more of a ‘take inthe culture and live likea local’ traveller. I reallylike to experience aculture through dining,their art and, somesightseeing - the bigthings. I try to keep itlow key and just enjoymyself.”Monica USA“On holiday I amlooking to have anew experience, to dothings I’ve never donebefore, or do things I’vedone before in a newenvironment.”Carmen, UK
introductionThe Millennial generation is one of the largest generationsin history – even larger than Baby Boomers. We know thatthey are entering their prime spending years – but arewaiting to undertake lifestage landmarks like marriage andmortgage unlike previous generations. Instead, they areturning to travel.Our Millennial Traveller Report explores how andwhy Millennials see such value in investing in travelexperiences.We see that through social media, they have grown up withdeeper connections to the world than previous generations,and there is a strong desire to enrich their lives throughtravel – and in turn, they will do so in a host of colourfulnew ways with challenging new attitudes.As the industry evolves to meet the demands of theMillennial traveller, our report reinforces that above all elseMillennials expect personalisation from their travel brandsof choice.Here at Expedia, we see ourselves as a technologycompany in the business of travel, and we leverage ourpowerful data & insights to deliver a better, personalised,customer experience. The next big thing in travel willbe the better use of information to make travel morepersonal and predictive, and Millennials will be the drivingforce demanding that the travel industry deliver on thispromise. We hope that this report will be a step forward inilluminating this ongoing conversation.Gary Morrison, Brand Expedia Worldwide1
at a glanceMillennials are the first “digitally native” generation, and have grown up withthe Internet, social media and smartphones. Due to evolving social values anddelayed lifestages, Millennials have very different attitudes towards traveland spending compared to previous generations – valuing experiences overpossessions.This generation has a clear idea of what an “authentic experience” meansto them. In the end, authenticity is whatever supports their notion of value:cultural appreciation and “living like a local”; independence and originality.Whilst Millennials are not that different from non-Millennials when it comesto prioritising authentic travel, the way they define authenticity is somewhatdifferent. Ultimately, self-determination is the strongest measure of authenticityfor this group. The perception of having chosen their own destinations, activitiesand companions is what underpins the feeling of authenticity.Whilst the value of authentic travel experiences may be important acrossgenerations, we see that shareability on social media is an integral part ofthe travel journey for Millennials. This is reflected in the fact that Millennialsplace particular emphasis on responses to their online holiday photos fromtheir peers. However, this does not imply that this generation makes travellingdecisions based on what’s most shareable. Social validation and integration areultimately universal human needs and the mechanics of social media make iteasier to fulfil this need.We hold that social media does not compete with authenticity and that anyMillennial desire for sharing their holiday photos on social media does notnecessarily dilute the authenticity of the experience itself. Nonetheless, havinga certain degree of social media response is likely to be important to thisdemographic.2
In a world where social media plays a significant role in the Millennial travellerexperience, inspiration for holiday plans are noticeably influenced by whatthey see on their social media newsfeeds. However, when it comes to actuallychoosing and booking holidays, Millennials tend to reach out to a much widerrange of sources compared to older generations – including advice from familyand friends, (online) travel agents and peer-led reviews. Whilst Millennialsare more likely to consult close contacts and reviewers compared to nonMillennials, industry experts such as travel providers or websites with “expertopinion” are still the most consulted source across generations.Additionally, concern for personal safety is particularly strong amongstMillennials in comparison with their older counterparts. And Millennial riskaversion extends beyond just bodily safety: the “risk” of having a bad time isquite a literal one. We observe that this generation seeks verified authenticity –experiences which have some peer-led precedent to testify for both safety andsuccess – and that travel that is truly “untested” in not particularly attractive.A key driver of consumption across demographics is convenience, yet Millennialshave expanded the notion of what convenience means to them. Millennials’desire to manage various aspects in their lives combined with their closeassociation of technology as an enabler of greater control is what ultimatelydetermines convenience for this group. In a similar vein, instant messagingservices have proliferated to cater to an increased demand for convenience andbetter customer service. This will be particularly important for the travel sector,where we see latent Millennial demand for 24/7 service.Looking further ahead, we see that Millennials’ expectations will stretch beyondconvenience and 24/7 customer service. The sheer amount of choice paralysisthey face in terms of travelling options will lead them to demand perfectpersonalisation, challenging brands to understand them better than they dothemselves.3
Millennials: the global generation of those born between 1982 and 1999. As the firstto have grown up with the Internet, social media and the smartphone in turn, theymay be the most significantly different generation to that of their parents so far; yetthey are also internally diverse as a cohort , in many ways stuck between lifestages.They may not be all-grown-up – but they are extraordinarily self-empowered.Thinking about your last holiday, what were your main motivations for going away?YOUNGERMILLENNIALSOlderMILLENNIALSto spendqualitytime withmy partner26%37%toreducestress45%42%to findmoreexcitementin my life36%29%Millennials arenot a cohesivegroup. Withinthe cohort, thereare significantdifferencesin why theyare choosingto travel; thisresults in a widerange of travelaspirations, andthus a widerange of holidaytypes.Thinking about the last time you planned a holiday, who did you go with?M y Pa rt n e rM y C h il d r e n41%35%16%Other ( pa rents, Friend s, alo ne, etc.)37%61% Non-Millennials Millennials66%A significant proportion of Millennials are travelling with people who aren’teither partners or children. But whilst this level of variation might be expected ofthose in their early 20s, we see that Millennials are taking non- family holidaysinto later lifestages as well.4Source: Expedia/Foresight Factory Base: 1000 online respondents per country aged 18-64, 2016 November
who is themillennial traveller?% of Millennials who expect to do the following in the future:64%buy a brandnew car*% of Millennials whoagree or agree strongly:72%go on adream holiday*Between evolving social values and delayedlifestages, Millennials have very different goals totheir predecessors during prime spending years –valuing experiences over possessions.“I have posted a photo/video of my holidayon a social network while I’m away”62%“I try to appear incontrol of my lifeat all times”*A similar proportionagree to this globally,indiscriminate of age.But Millennials takethis attitude to thenext level of behaviourand habit – resultingin the group of chronicGooglers and zealousself-trackers we seetoday.34%non-millennials55%millennialsAs the first “digitally native” generation, Millennialsare highly active social media users. Sharing – andperhaps flaunting – on social media is an integralpart of the travel experience.* Based on 25 countriesSource: Foresight Factory Base: 1000-5000 online respondents per country aged 16-64, 2015Source: Expedia/Foresight Factory Base: 1000 online respondents per country aged 18-64, 2016 November5
authenticityFor Millennials, experience is everything.The ongoing search for authentic travel is hardly new - but when we lookat Millennial demand for authenticity, we find a complex portrait that isnevertheless surprisingly precise. Millennials, as it turns out, have a very strongimpression of what “authentic” entails.Especially Millennials in developing countries such as Mexico and India findthat the authentic culture of a place is the most important thing for them toexperience on holiday.Authenticity is ultimately whatever which supports their perceptions of value:cultural appreciation and “living like a local”; independence and finding thosehidden gems; originality and balancing the iconic with those experiences thatare more off the beaten track.When planning a holiday I always look for new experiences, especiallythose that are authentic to the country. To me the point of travelling to adifferent place is to explore and appreciate the lives lived elsewhere apartfrom the world I’m familiar with I see it as a getaway from everyday lifeto learn about and do colloquial things only possible to experience in theparticular place.Jenny, ChinaI want to look at places that are of significance to the country for examplethe Great Wall of China, the bamboo forests in Japan, iconic towers in KualaLumpur, the night city view in Hong Kong, the temple ruins in Athens - I wantto see these places as they are unique to the place they also make goodphotographs and memorable occasions.Carmen, UKI like to find hidden gems since I feel I have travelled and seen a lot of theplaces most people suggest.Monica, USA6
On paper, Millennials do not significantly differ to non-Millennials in how much theyclaim to prioritise the authentic culture of the places they visit.However, what they define as ticking the “authenticity” box is likely to be somewhatdifferent; after all, this is the generation which have driven miniature industryrevolutions like peer-to-peer accommodation and hashtag-enabled local meet-ups.% of Millennials who agree or strongly agree: “when I go on holiday, the mostimportant thing for me is to experience the authentic culture of the aCANADANEW ZEALANDITALYSouth KoreaFranceSPAINUSHONG 6%79%83%85%Source: Expedia/Foresight Factory Base: 1000 online respondents per country aged 18-64, 2016 NovemberBut ultimately, self-determination is the strongest measure of authenticity forthis group. For all of those experiences that do not depart from the norm of whatprevious generations have chosen, it is the perception of having chosen theirdestinations, activities and companions for themselves which underpins the feelingof authenticity.7
social standingWhilst authenticity may be as crucial to Millennials as it is to older generations,a second aspect of their travel is not so universal. Millennials not only wantauthenticity of experience, but shareability as well.“I wish I could be more like the person I describe myself as on social media”Baby- boomersG e n e ratio n X18%23%M ille n n ialsM ille n n ial i n te r n atio n al t rav elle r s31%37%Source: Foresight Factory 1000-5000 online respondents per country aged 16-64 (Indonesia & S. Africa 16-54),2016 FebruaryA third of Millennials across the globe report that not only do they describeidealised versions of themselves on social media – already quite a tellingadmission, and likely an underreported one – but that they wish they wereactually more like their social media selves.This particularly complex self-consciousness holds untold layers of implication– but ultimately will significantly impact how and why Millennials make manyof their travel decisions. We see that Millennials who travel internationally atleast once a year are even more likely to admit to the above; travel, after all, isalmost the perfect #humblebrag.8
9
“It’s important to me that people comment on the holiday photos I post onsocial media”53%INDIA50%THAILAND44%ChinaUSMEXICOHONG KONGBrazilSINGAPOREMALAYSIASouth %20%23%ITALYGermany31%19%SPAINNEW 1%10%22%21% Non-Millennials MillennialsSource: Expedia/Foresight Factory Base: All social networkers of1000 online respondents per country aged 18-64, 2016 NovemberWe see this reflected in research that specifically references holiday photos.There is clear agreement amongst Millennials that peer response is important– and the difference to non-Millennials here is particularly stark. EspeciallyMillennials in non-Western countries (as well as the USA) seem to place highvalue on receiving comments on holiday photos they post on social media.This is not to say that Millennials are so superficial that the future of travel isone big generation making decisions based on what’s the most Instagrammable– or that their desire for social acknowledgement online is indeed superficial atall. Social validation and integration are ultimately universal human needs; whatmakes Millennials remarkable here is how the mechanics of social media requirethat they fulfil this need.42% of Millennials think that social media is a better way to record photosthan physical albums compared to only a quarter of Non-Millennials; 2 in 5Millennials use social media to “keep a record of the most important momentsin my life” compared to only 1 in 5 of Non-Millennials. The challenge forMillennials is how to negotiate all of this in what is ultimately a very public space.10
authenticity orsocial standing?We hold that social media does not compete with authenticity – and thatany Millennial desire for shareable authenticity doesn’t necessarily dilute theauthenticity of the experience itself. Authentic experiences are still crucialto Millennial travel – the differentiating factor may simply be that withoutrecognition from their networks, even the most authentic experiences would befor naught.To understand how the two needs interact with each other betweengenerations, we looked at comparative agreement to the statements below.Remembering that Millennials are just as likely to agree that authenticexperiences are the most important factor to them whilst on holiday, the datadoes not suggest that Millennials care about authentic experiences due to theirshareability alone; nevertheless, having some manner of social media responseis likely to be a priority for this group.“How strongly do you agree or disagree with the following statements?When I go on holiday, the most important thing for me is to experience theauthentic culture of the place/It’s important to me that people comment on theholiday photos I post on social media.” Social media response is more important Equal importance Authentic experience is more important Neither are importantB ab y- boome r s4%18%73%6%G e n e ratio n X7%26%61%6%M ille n n ials11%32%53%5%Source: Expedia/Foresight Factory Base: 1000 online respondents per country aged 18-64, 2016 November11
inspirationMillennials live in a world where inspiration is constant – rather than being a“spark”, inspiration today is more akin to a state of being driven by the perpetualscroll of the newsfeed.“Holiday photos posted by my contacts on social media influence whereI decide to go on holiday”Baby- boomers18%G e n e ratio n XM ille n n ials30%44%Source: Expedia/Foresight Factory Base: 1000 online respondents per country aged 18-64, 2016 NovemberAs we’ve already seen, social media plays a significant part of the Millennialself-concept. Just over 2 in 5 openly acknowledge that their holiday decisionsare influenced by what they see on their networks; this influence comes on aday-to-day basis.“.I’ve gone to Mexico because quitea few friends have been and theypost fun photos there, so I guess youcan say I have [been influenced bysocial media contacts].”Michelle, USA12“I trust my friends the most and ameasily influenced/persuaded by themso if they are very enthusiastic abouta place, chances are, I will be too.”Carmen, UK
13
“On a scale of 1-10, how valuable is this to you in terms of your overallentertainment? Sharing or collecting images online of things I like/things that represent my lifestyle” Very valuable (7-10) Less valuable (1-6) I never do thisB ab y- boome r s19%68%11%G e n e ratio n X25%66%9%M ille n n ials30%63%8%Source: Foresight Factory Base: 1000-5000 online respondents per country aged 16-64, 2015Millennials also are greater practitioners than other age groups of theinspiration-friendly behaviour often termed the “Pinterest effect”; they are ageneration of digital hoarders. As the ultimate crowd for content media – andthe generation that brought us the “listicle” (popular articles in list form) –Millennials find inspiration not only in private networks, but on the wider web.30% of Millennials rate sharing or collecting images of things online asextremely valuable to their entertainment – suggesting that not only is it afunctional habit for research or booking purposes, but a veritable pastime.But rather than being any serious attempt at a definitive bucket list, this constantstate of inspiration-seeking is more of a day-to-day mechanism that helpsMillennials define their preferences and identities – noncomittal, but important.“I collect and saveall my travel ideaswith bookmarks andsometimes I might seesomething and thinkabout pinning it toPinterest if the pictureis pretty.”Monica, USA14“On Facebook where people have photo albumsfrom after their holiday, sometimes I flick throughthe album and then I see: That’s somewhere Ireally want to eat, or somewhere I want to see, andgo visit as a tourist. If I know them quite well I’llmessage them personally and ask for good placesto visit, I’d be like ‘please tell me because yourphotos look great’!”Stephanie, UK
And overall, media consumption is higher in this group than any other – as is activeseeking of any third opinion or influence.We’ve already seen a couple of influential sources for Millennials – their socialmedia networks, and the wider world of image-based inspiration available forthem to collect. But when it comes to actually choosing and booking holidays,other sources come into play as well – advice from family or friends, travel agents,anonymous reviewers and more. We find that Millennials are reaching out to amuch wider variety of sources on average than their older counterparts for bothinspiration and beyond.Number of different source types consulted whenbooking their most recent holiday: Non-Millennials Millennials25%Average20%3.2 3.815%10%5%0%0123456789 10 11 12 13Source: Expedia/Foresight Factory Base: 1000 online respondents per country aged 18-64, 2016 NovemberIn all 21 countries sampled, Millennials consulted more sources than nonMillennials – rising as high to an average of 5.1 sources consulted by ChineseMillennials (in comparison to 4.6 Non-Millennials) and dropping to 1.7 by JapaneseMillennials (in comparison to 1.6 non-Millennials).15
riskSo how do Millennials choose between the wealth of experiences available?We first look at hygiene factors – and find that safety is huge for this generation.“I worry for my safety on holiday abroad more than I do whenI’m on holiday in my own 9%53%63%69%ItalyIndia60%49%53%69%HONG KONGChina59%49%53%68%JapanBrazil57%52%62%67%New zealandSouth UK50%60%Singapore58%59%37%46% Non-Millennials MillennialsSource: Expedia/Foresight Factory Base: 1000 online respondents per country aged 18-64, 2016 November16
Despite their stated need for authentic experiences – and the associated antimainstream mentality they are generally associated with – Millennials areunwilling to have them at cost. Concern for personal safety varies betweenmarkets, with consumers in emerging economies more likely to take suchconsiderations into account, but it is nearly universal that it is higher amongstMillennials than their forerunners. Whilst far-away (and photogenic) adventuresmay make it to the Pinterest board, far fewer are realised into actual holidays.“I would try a few new experiences as long as they are safe and highly rated.However I tend to stick to what I know. [Amazing inspirational] Pinterestposts tend to be what I call ‘out of this world’. . They aren’t the easiest toaccess so I tend to leave those posts as ‘dream places for one day to come’.”Carmen, UK“The thought of going on holiday alone intimidates me”B ab y- boome r sG e n e ratio n XM ille n n ials29%32%40%Source: Expedia/Foresight Factory Base: 1000 online respondents per country aged 18-64, 2016 NovemberThe Millennial’s version of an authentic experience is not necessarilyThoreauvian either – global Millennials are much more skittish than their oldercounterparts about travelling alone.Instead, we see their social side surfacing again – as well as the fact thatthey are significantly more international than older generations. As the firstgeneration to have done study abroad en masse, or to have made digital penpalsover social media – they are keen to look for friends abroad who they can visit.“Hawaii seems like a good choice, becauseI have a close high school friend livingthere who just married. Linking up withher is one of the biggest incentives of metravelling there.”Jenny, China.I will survey my social medianetwork and look for peoplewho have been or lived in thearea I am considering travel.Monica, USA17
verified authenticityBut Millennial risk-aversion extends beyond just bodilysafety – the “risk” of having a bad time is quite a literalone to this group.We see that whilst a measure of uniqueness is crucialto authenticity, travel that is truly “untested” is notparticularly attractive.Instead, Millennials seek verified authenticity –experiences which have some peer-led precedent to testifyfor both safety and success – an almost crowdsourced (anddistinctly Millennial) approach to decision making.“I like untested destinations, but to a certain degree.I want it to be somewhere at least one or two peoplethat I know have been and can at least give me a fewsuggestions, or tell me what to avoid.”Monica, USA“Generally I like to go to places that have beenrecommended or I know about it myself. I don’t likeunusual locations. I guess I’m worried that the money Ispend on holiday will be wasted on an area that doesn’thave much I like, I enjoy or appeals to me. It’s a wasteif I don’t already know good recommendations or goodthings to do there. I like to know what there is in theplace I’m planning to visit.”Stephanie, UK18
19
We first see that Millennials are more likely to have consulted their wide rangeof “peers” than Non-Millennials.These peers include “Close Contacts” – such as family, friends, or wider contactson social media. However, Millennials also perceive the wider world of “FellowConsumers” online to be their peers as well: the collective of reviewers,bloggers, forum posters and so on who define this post-Wikipedia age ofcrowdsourced research.% who consulted each type of source during theresearch stage of their most recent holiday Non-Millennials MillennialsI n d ust ry E xpe rts( t rav el age n ts, t rav el p rov i d e r s, expe rt opi n io n websites )62%61%F ellow Co n sume r s( r e v iew sites, blogs, t rav el fo r ums )42%54%C lose Co n tacts( f r ie n d s, family o r social n etwo r k co n tacts )40%52%Source: Expedia/Foresight Factory Base: 1000 online respondents per country aged 18-64, 2016 November“I contacted a friend who [was near] Tokyo who helped with dates, mustsee locations and what was okay to skip. . I decided to go in April becauseof [the] suggestion that this was the time for cherry blossom season and theweather was supposed to be beautiful.”Monica, USA20
This is not to say that Millennials do not consult non-peer groups at all. Bysheer volume, Industry Experts – such as travel providers, travel agents, orwebsites with “expert opinion” – are still the most consulted source acrossall generations. And it is important to note that Millennials also highly valueexpertise, particularly in an age where the sheer wealth of peer-led accountsbecomes either overwhelming or contradictory.In order to determine where influence lay, we looked more closely at thosewho consulted both Industry Experts as well as either Close Contacts or FellowConsumers – asking which they considered most influential to their final decision.% who considered each to be the most influential in their decision-making,of those who consulted both peers and e: Expedia/Foresight Factory Base: 9548 online respondents(have consulted industry experts as well as either close contacts or consumer peers), aged 18-64, 2016 NovemberFor non-Millennials, Industry Experts were considered the most influentialsource by a significantly higher proportion than the two peer options. Butfor Millennials, the proportions are much closer – and significantly, gains ininfluence are made by Fellow Consumers, rather than Close Contacts.21
And in fact, the overallglobal effect here isconsiderably muted byfigures from marketssuch as the USA, Mexicoand Japan – all threeanomalous in terms ofhow low peer-basedinfluence is.In most non-Westernmarkets, the influenceof Fellow Consumersis higher than IndustryExperts; in China andSouth Korea for instance,Fellow Consumers quiteeasily outstrip IndustryExperts in terms ofinfluence. The mainexception to this is Italy,where Fellow Consumersare considered to bemuch more influentialin consumers’ holidaydecision-making. Andin countries such asGermany and the UK,Close Contacts are strongrival to experts.Rather than indicatinganything about thequality of any of thesesources, we see that thisspeaks to the extremeimportance of peerpositioning. To Millennials– savvy, social and riskaverse all in one – peersare influential becausethey are relatable.1. USA18%22%41%6. canada30%25%13%30%25%28%29%8%18%61%12. Netherlands33%16. taiwan30%28%7. Japan11. Brazil19%222.UK20%25%40%25%44%17. india31%19%
CLOSECONTACTS3. spain4. Germany17%29%32%8. %18%13%40%22%15. Australia21%19. China22%19%10. Italy14. hong kong18. singapore24%30%Industryexperts5. South Korea9. malaysia13. France19%FellowConsumers26%15%35%20. new zealand43%26%32%12%27%Source: Expedia/Foresight Factory Base: Millennials of 4042 millennial online respondents(have consulted industry experts as well as either close contacts or consumer peers),aged 18-64, 2016 March and November23
convenienceConvenience has been a driver of consumption for all time – but to look at howMillennials are coming to perceive what convenience is, we must first look tounderlying attitudes around control.All consumers want control; it is approximately 2 in 3 across age groups whoagree that they “try to appear in control of [their] life at all times”. However,Millennials are nothing if not the poster generation for today’s technology-solvesall mentality – and this close association of technology as an enabler of greatercontrol is what ultimately determines convenience for this group. Notorious forleading smartphone addiction worldwide – and often the butt of this ongoingjoke – the Millennial generation’s close relationship to personal technology isnevertheless close to a truism.% who manage their personal life on a smartphone at least once a dayB aby- boomersG e n e ratio n XM ille n n ials16%31%41%Source: Foresight Factory Base: average of 1000-5000 online respondents percountry aged 16-64 (Indonesia, Mexico & S. Africa 16-54), 2015“If I don’t have a [device] it can be very inconvenient. Sometimes I travelabroad and I don’t have internet connection, it’s super bad for me because Ican’t call my friends, I can’t navigate, I can’t use GPS. I buy WiFi packages onholiday because I don’t want to be disconnected with the world.”Cathy, China24
25
% interested in “wearable technology that automatically adjusted your hotel roomtemperature according to your own body G 0%SINGAPORESouth KoreaAustraliaCANADAFranceNEW 46%45%45%32%41%36%40%27%38%20%32% Non-Millennials MillennialsSource: Expedia/Foresight Factory Base: 1000 online respondentsper country aged 18-64, 2016 March and NovemberBut more than their reliance on technology, Millennials have an unshakeablefaith in it.If the stereotypically non-Millennial response to technology’s great promises is amix of scepticism (and sometimes even alienation), the Millennial’s response is theopposite: optimism about future-facing technologies even in the absence of fullknowledge of how it works; open-armed embrace of things still in beta.“If they have location services you could have [something] which shows otherpeoples experiences through #Hashtags or shared loc
unusual places, like Cuba, because that sounds very cool. And I don't like go to places like tourist sites, which make me feel like 'ordinary people'." Cathy, China "I'm more of a 'take in the culture and live like a local' traveller. I really like to experience a culture through dining, their art and, some sightseeing - the big
Page 2 of 18 Discussion of Results The results for Expedia Group, Inc. ("Expedia Group" or "the Company") include Brand Expedia , Hotels.com ,
Expedia For TD. means the website and phone lines Expedia has created exclusively for members of the Program to assist you with Travel Purchases. Expedia Inc. owns and operates Expedia For TD. Good Standing. means that you are following what you are required to do, or not do, under the Agreement. Program. means the TD Rewards Program
Best day of the week to book air travel Best days to depart for travel View Brand Expedia's 2021 travel trends report and resources #8 T Expedia Group's 2021 Travel Trends Report 13 Cities will make a comeback. Brand Expedia flight demand data as of Jan. 2021. H1 is defined as January through June 2021; H2 is July through December 2021.
Earlier this year, Future Foundation authored a report detailing 'Who' travel providers will need to serve and market to in the next fifteen years: Future Traveller Tribes 2030: Understanding tomorrow's traveller. Future Foundation's research identified six Traveller Tribes that will shape global travel in 2030: Simplicity Searchers; Reward
Hotels.com. Hotels.com is geared primarily towards lodging accommodations. With 89 localized sites in 39 languages worldwide, Hotels.com acts as Expedia first point of contact into new markets. Egencia is Expedia’sfull-service corporate and business traveler brand. This segment offers managed travel servi
10% ESR (Expedia Special Rate) Prepaid Hotel 7% EEM (Expedia Easy Manage - Venere) Hotels or ESR Hotels Paid to Hotel 2% GDS hotels 5% Vacation Packages (flight hotel, Flight hotel car rental) with a minimum of 3 hotel nights 3% Vacation Packages (flight hotel, Flight hotel car rental) with less than 3 hotel nights 6% Car Rentals
Page 2 of 20 (1)Financial Summary & Operating Metrics ( millions except per share amounts) - Full Year 2020 Expedia Group, Inc. Metric 2020 2019 Δ Y/Y Room night growth (55)% 11% NM Gross bookings 36,796 107,873 (66)% Revenue 5,199 12,067 (57)% Operating income (loss) (2,719) 903 NM Net income (loss) attributable to Expedia Group common stockholders (2,687) 565 NM
The API commands in this guide are applicable to the Polycom RealPresence Group 300, Polycom RealPresence Group 500, and Polycom RealPresence Group 700 systems.
