Metadata Is Money - Music Business Association

Metadata is MoneyDiscovery, attribution, paymentMusic Biz 2016 Nashville, TNClick here forTable of contents

Retail-ready musicWhere your label/aggregator deliversCD Baby dash/choicesPhysical retailDigital download platformsOn-demand streaming platformsRadioForms of radioTerrestrial radio paymentsCollege radio playlist logLack of public performance forsound recordingsDiscovery and attributionMusic identification/discovery platformsShazam interfaceHow to submitSoundHound interfaceHow to submitLyric discovery and displayWebsite and Search Engine OptimizationMusic Biz SEO StrategiesWikipedia and MetabrainzWikipedia statsPush content services/cross pollinationYouTubeYT Partner ProgramContent IDCue sheetsDigital radio composition sideBad cue sheetsDigital radio sound recording sideRoyalty and data flow*

Retail-ready musicWHERE YOUR AGGREGATOR/LABEL DELIVERS IT(Physical product) Retail stores Amazon mailorderDigital stores (downloads): iTunes, Amazon, Google Play,and many moreOn-demand streaming services: Spotify, Google Play,Rhapsody, TIDAL, Apple Music, Deezer and many moreMany also push music and data to Shazam, YouTubeTable of contents

CD Baby dashboard: distribution optionsTable of contents

Tracking sales and streams(Physical product) Retail stores Amazon mailorder UPC barcode scanned at point of purchase.Points back to your distributor/label, and your specificrelease Data payment flow: retailer distributor label artist SoundScan tracking retail sales nationwideTable of contents

Tracking sales and streamsDigital stores (downloads): iTunes, Amazon, Google Play,eMusic UPC barcode point back to your specific release ISRC codes required. Can be assigned by your aggregator Data payment flow: digital retailer distributor/aggregator label artist SoundScan tracking online salesTable of contents

Tracking sales and streamsOn-demand streaming services: Spotify, Apple Music, Rhapsody Text-based data ISRC codes for tracks Data payment flow: on-demand platform distributor/aggregator label artist SoundScan tracking streamsTable of contents

Radio and webcastingFORMS OF RADIOTerrestrial radioNon-interactive webcasts: Pandora, iHeartRadio,Soma.fm, any digital simulcast of a radio stationSatellite radio: SiriusXMDigital cable like Music ChoiceTable of contents

Radio and webcastingTERRESTRIAL RADIO: COMPOSITION SIDE PROs do sample surveys/listening audits Reporting data: station logs of works performed Royalty flow: radio station licenses PROs 50% publisher and 50% writer members Mediabase and BDS also tracking airplay nationwide.Data is used to power Billboard and USA Today chartsTable of contents

Example of a college radio playlist logTable of contents

Radio and webcastingTERRESTRIAL RADIO: SOUND RECORDING SIDEIn the United States, there is no public performanceright for sound recordings.Until Congress amends copyright law, featured performersand sound recording copyright owners will not becompensated when their music is played on terrestrialbroadcast radio in the US.More infoTable of contents

Radio and webcastingDIGITAL RADIO, WEBCASTS, SIRIUS XMCOMPOSITION SIDE Streaming data submitted to ASCAP, BMI, SESAC Reporting data to PROs: station’s or service’s logsof works performed Royalty flow: webcast licenses PROs 50% publisher and 50% writer membersTable of contents

Radio and webcastingDIGITAL RADIO, WEBCASTS, SIRIUS XMSOUND RECORDING SIDE Streaming data submitted to SoundExchange Reporting data to SoundExchange: featured artist, tracktitle, album name, label, ISRC (if known) Royalty flow: webcast licenses SoundExchange 50% SRCO, 45% featured artist, 5% background artistsTable of contents

Other opportunitiesDiscovery services like Shazam and SoundHoundLyric display engines like LyricFindListening platforms like SoundCloudVideo platforms like YouTubeMusic placement in film, TV, adsTable of contents

Discovery servicesSHAZAM Music and data will be delivered to Shazam by your aggregator:CD Baby, TuneCore, Orchard, InGrooves, Ditto, etc. Automatic connection to iTunes Music Store for purchases Lyrics piped in from LyricFind Bio piped in from Rovi/AMGTable of contents

Shazam on iPhoneTable of contents

Discovery servicesSOUNDHOUND SoundHound seems to only accept music via Rovi/AMG Automatic connection to iTunes Music Store for purchases Users can tag a song and add to playlists on otherstreaming services like Spotify, Rdio, Pandora Lyrics piped in from LyricFind Tour dates piped in from BandsInTownTable of contents

SoundHound appTable of contents

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Lyric display servicesLYRICFIND Lyrics are delivered to LyricFind by publishers, Harry FoxAgency or SongTrust Lyrics are then displayed on LyricFind, Amazon, Rhapsody,Shazam, SoundHound, Bandpage, Gracenote, Pandora, manyother sites Lyric display also generates a composer royaltyLyricFind license fees Harry Fox or Songtrust publisher songwriterTable of contents

LyricFind licensed lyricsTable of contents

LyricFind licensed lyricsTable of contents

Information display Website: use your website as a place to cataloginformation, post credits, lyrics, provide contactinformation for anyone seeking licenses Search Engine Optimization: Use metadata to increasesearchability. SEO tips from Music Business AssociationTable of contents

http://musicbiz.org/knowledge/infographics/Table of contents

Information display Wikipedia: Next Big Sound data shows that wiki page visits arehighly correlated with consumer action. Make sure your musical information, personnel lists and linksare accurate. Musicbrainz: you can submit your release metadata toMusicbrainz, which is an open source music database, like afree, public version of Gracenote.Table of contents

Next Big Sound researchTable of contents

Push content servicesThere are a number of services that help artists to pushinformation/widgets to various platforms Bandpage: pushes profile information, tour dates, onlinestore offerings to various platforms including Spotify,Shazam, Vevo, SoundCloud, XBox Music, Facebook Songkick: pushes tour dates to various platforms, plus itsown app. BandsInTown: pushes tour dates to various platforms, plusits own app.Table of contents

YouTube Video content uploaded by artist/label Identifying data: album name, track title, artist, release date,IRSC and ISWC Increase searchability: use up all 20 keyword options,include artist name, track name, songwriter name, albumname, location, genre, mood, key lyrics Verify your YouTube channel via Google account Look at YouTube Creator Playbook for more optimizing tipsTable of contents

Video platformsYOUTUBE PARTNER PROGRAM Any participant can become a Partner Monetize your videos by running ads, pre-roll, lowerthirds around your videos Can also earn revenue when other people make videosusing your music/lyrics (user-generated content) Multi-channel networks like INDMusic specialize inchannel management, optimization and monetizationTable of contents

Video platformsYOUTUBE CONTENT ID Content ID: database of files managed by YouTube. Uploadsare scanned and compared to existing data. Only available for copyrighted content for which you haveexclusive rights.Table of contents

Cue sheets Supervisors/editors fill out cue sheets that note whenand for how long your music is used Cue sheets are then submitted to PROs to givecomposers and publishers proper credit for use Data submitted to PRO:Song titleSplitsComposer(s)Duration of performanceType of usePublisherPROTable of contents

H E R E ’ S W H AT T H E P R O C E S S O F T R A C K I N G M U S I C R I G H T S L O O K S L I K E T O D AY .QWIRE HOLDINGS, LLC - CONFIDENTIALQwireTable of contents

Cue sheets Platforms like Qwire are trying to streamline the cuesheets data process.Submits cue sheets electronically to PROs for attributionand public performance royalty payment.S I G N I F I C A N T D E L AY S I N R OYA LT Y D I S T R I B U T I O NPath to Royaltiescue sheetdatamusiceditorcue sheetdatastudio/productionoutsourceddata (re)entry6 to 12 MonthsbroadcastQWIRE HOLDINGS, LLC - CONFIDENTIALfinalcue sheet Table of contents

TakeawaysYour music data is frequently distributed fromcore sources to display on multiple platformsiTunes, AmazonYour musicYour aggregatorSpotify, RhapsodyShazamdozens of otherplatforms worldwideCareful attention to your metadata before yourelease your music is keyMusic Biz 2016 Nashville, TNTable of contents

YouTube Video content uploaded by artist/label Identifying data: album name, track title, artist, release date, IRSC and ISWC Increase searchability: use up all 20 keyword options, include artist name, track name, songwriter name, album name, location, genre, mood, key lyrics Verify your YouTube channel via Google account Look at YouTube Creator Playbook for more .