LESS CLUTTER. MORE IMPACT. - Teacher.scholastic
LESS CLUTTER. MORE IMPACT.
PUBLISHER’S LETTERDear Friends:Enclosed please find a copy of the 2006-07 media kit for Scholastic Teen Magazine Network.For over 85 years, Scholastic has published high quality, interactive magazines for tweens andteens that are purchased by schools and used in the classroom to engage students. Thattradition carries on today in the Scholastic Teen Magazine Network. The Scholastic TeenMagazine Network speaks directly to tweens and teens in their own language with compellingeditorial about the latest in entertainment, sports, current events, and real issues kids face everyday, all with the strong educational value that makes Scholastic “the most trusted name inlearning.”Reaching teens has become much more challenging in today’s media saturated world. Print,television, radio, the Internet, and mobile technology all compete for a piece of teens’ limitedtime and attention. But The Scholastic Teen Magazine Network breaks through the clutter of ateen’s busy day, reaching over 3.92 million tween/teen boys and girls* where trends start, rightbefore prime purchasing time. The Scholastic Teen Magazine Network further delivers onlypremium positioning along with a 20/80 ad-to-edit ratio. So without all the competing media,your brand will get more exposure and more focus. Simply put:Less Clutter More Impact for Your BrandThat’s why more than ever leading brands like Disney, Nintendo, Proctor & Gamble, CartoonNetwork, and Citibank look to the Scholastic Teen Magazine Network as part of their marketingstrategies.Thank you for your interest in Scholastic Teen Magazine Network. Please feel free to contactme at (212) 343-4696, Laura Dodd, East Coast/Midwest, at (630) 717-8585, or Jane Winslow,West Coast, at (310) 798-7011 for more information and to answer any questions about how wecan leverage the power of Scholastic Teen Magazine Network both in print and online to helpyou reach today’s teens.Best regards,Stephen LathroumPublisher, Scholastic Teen Magazine Network*MRI Teenmark StudyLESS CLUTTER. MORE IMPACT.
OUR READERS.YOUR CORE CUSTOMERS. Leading Teen / Tween Reach3.92 Million Teens / Tweens Dual-Gender Audience53% Female, 47% MaleSource: MRI Teenmark StudyLESS CLUTTER. MORE IMPACT.
LEADING TEEN CIRCULATIONCirculation of Teen Publications*2,031,466SeventeenScholastic TeenMagazineNetwork1,833,879DC ComicsTeen Group1,600,0001,371,108Cosmo Girl1,296,227Teen VogueElectronicGaming MonthlyGamePro536,600425,021* ABC AuditedLESS CLUTTER. MORE IMPACT.
UNCLUTTERED: IN SCHOOLThe school environment is where: Teens / tweens spend nearly all their waking hours Trends start Purchasing decisions are madeOnly the Scholastic Teen Magazine NetworkReaches Teens / Tweens In SchoolLESS CLUTTER. MORE IMPACT.
UNCLUTTERED: IN THE MAGAZINES Premium Positioning 20 / 80 Ad-to-Edit Ratio Focused Audience:81% of STMN readers spend 30-60minutes reading the magazines** MRI Teenmark StudyLESS CLUTTER. MORE IMPACT.
COMPELLING EDITORIALJunior Scholastic Packed with high-interest,news stories and currentevents from around theworld delivered in atween friendly formatSpotlights on worldcultures via interviews withyoung people and theirfamiliesInteractive tools includinghistory plays, maps, andpostersScholastic Action Motivating featuresProfiles of today’s hottestcelebritiesRead-aloud plays based onnew movies, popular TVshows, and classic books“True Teen” nonfictionarticles highlighting teensthat have overcomechallengesScholastic Choices Addresses the real-worldissues that teens face ona daily basisFeatures developdecision-making in familylife, peer relations, school,health, and careersInspiring and motivatingarticles featuringcelebrities and positivepeer role modelsScholastic Scope Variety of celebrityfeatures and stories thatincorporate news andteen-oriented issuesRead-aloud Reader’sTheater plays based oncurrent movie and TVadaptations of classicsand excerpts from teenoriented literature“True Teen Stories” withinspiring real-life talesScience World Brings to life the latestbreaking news anddiscoveries in everyfield of scienceCaptivating features ontopics including health,technology, and theenvironmentVivid sciencephotography, hands-onactivities, andfree classroom postersThe New YorkTimes Upfront Combines the resourcesof The New York Timeswith a teen-friendlyperspective to bringcurrent events into theclassroomHigh-interest articles ondevelopments in media,technology, business,and scienceEssays by teens aboutimportant issues that areon their mindsLESS CLUTTER. MORE IMPACT.
PARTIAL LIST OF ADVERTISERSLESS CLUTTER. MORE IMPACT.
ADVERTISING GUIDELINESScholastic is committed to the highest standards inmarketing in school to teens/tweens. That is why weask our advertisers to join us in respecting the schoolenvironment by refraining from using the following inadvertisements:Violence Weapons Sexual Themes or Innuendo Foul or Suggestive Language Alcohol or Illegal Substances Feminine Care Products LESS CLUTTER. MORE IMPACT.
RATES 2006-20076 Magazine BuyP4CB1x 49,5803x 47,4206x 45,2709x 43,6104 Magazine BuyP4CB1x 28,5003x 27,0756x 25,7219x 24,4352 Magazine Buy (Tween)P4CB1x 28,5003x 27,0756x 25,7219x 24,435ISSUE DATES:Sept 5 “Back to School”September 18October 2October 16 - Tween OnlyOctober 23November 13November 27 - Tween OnlyDecember 11January 8 - Tween OnlyJanuary 15February 5February 19March 12April 2April 16April 23 - Tween OnlyMay 7AD 21Contact Information:East Coast & Midwest Accounts: Laura Dodd at 630-717-8585 or lauradodd@scholastic.comWest Coast Accounts: Jane Winslow at 310-798-7011 or jwinslow-consultant@scholastic.comSpec Information: Amber Knowles at 212-343-6160 or aknowles@scholastic.comLESS CLUTTER. MORE IMPACT.
TEACHER’S EDITIONSReach Grade 6-12 Teacherswith the Scholastic TeenMagazine NetworkTeacher’s Editions!The 8-page Teacher’s Edition is delivered as the top copy in thebundle of student editions, featuring editorial that guides theteachers on how to use the magazines in the classroom.Ask your rep about premium ad spots available in the Teacher’sEdition of all six publications in the Scholastic TeenMagazine Network.Scholastic Teen Magazine NetworkTotal Teacher’s Edition Circulation: 82,935** ABC AuditedLESS CLUTTER. MORE IMPACT.
ONLINE OPPORTUNITIESScholastic.com Kids’ SiteOne of the top 10 most visited kids’ sites on the Web!Traffic 20 million page views monthly1.2 million unique visitors monthlyTargeting Options Interactive Features Include:Age range — 6-18 years oldTime of day and day of weekGeo-targeting — region, state, or area codeAd Units and Specifications Games and Contest Homework Hub Book Central Downloads-2-GoLeaderboard (728 x 90)Wide Skyscraper (160 x 600) 20 K max non-rich mediaRich media accepted on a per creative basisScholastic.com Kids’ Site Rate CardAd SpendCPM0 - 25 K25 - 50 K50 - 100 K100 K plus 15 14 12 10LESS CLUTTER. MORE IMPACT.
Dear Friends: Enclosed please find a copy of the 2006-07 media kit for Scholastic Teen Magazine Network. . But The Scholastic Teen Magazine Network breaks through the clutter of a teen's busy day, reaching over 3.92 million tween/teen boys and girls* where trends start, right before prime purchasing time. The Scholastic Teen Magazine .
Radar cross section (RCS) RCS per unit illuminated area, σo (m 2/m 2) RCS per unit illuminated volume, η (m 2/m 3) Radar equation and pattern-propagation factor F Sea clutter RCS and spikes Land clutter RCS Sea and land clutter statistics The compound-Gaussian model Clutter spectral models
benchmark by the community of visual clutter researchers. The feature congestion model has been extensively evaluated in studies of visual clutter. Prominent among these was a study by Henderson et al. (2009), who measured the effect of visual clutter on search behavior in terms of manual and oculomotor dependent
Attributes of Rain Clutter Rain both attenuates and reflects radar signals Problems caused by rain lessen dramatically with longer wavelengths (lower frequencies) – Much less of a issue at L-Band than X-Band Rain is diffuse clutter (wide geographic extent) – Travels horizontally with the wind – Has mean Doppler velocity and .
and different polarization analyzeare d[1]-[4], and the results of the analysis contribute to the design and analysis of signal detection algorithm performance sea clutter environment, and improving in the signal detection capability. In this paper, the radar clutter data obtained from IPIX radar McMaster University in Canada of
2. Pittsburgh Modified Conners Teacher Rating Scale 3. Parent/Teacher DBD Rating Scale 4. Child Behavior Check List- Teacher Report Form 5. Narrative Description of Child -- Teacher 6. Academic and Behavioral Target Form 7. Classroom Management Techniques Generally, the teacher rating scales should be completed by the teacher who spends the .
Wendy Lloyd, Teacher Emily Johnson, Teacher Lora McFarland, Teacher Jenna Miller, Psychologist Anne Nelson, Teacher Lacie North, Teacher Tricia Pearson, SLP Sally Rogers, Teacher Kristen Sessions, Teacher Emily Shaw, SLP Bailee VanZeben, Teacher Kristen Walters, SLP L
David Lee Teacher Christine Lyon Teacher Terry Marmion Speech Therapist Lynda McGarvey Teacher . Steve Ramsay Teacher Linda Redmann Cook Linda Rickert Teacher Daniel Rottier Teacher . Diane Sellhorn Teacher Lori Shepard Cook Jane Steele Teacher Bob Streeter Security Deborah Thiel Cook Ti
French, German, Japanese, and other languages foreign to them. Information about language learning styles and strategies is valid regardless of what the learner’s first language is. Learning styles are the general approaches –for example, global or analytic, auditory or visual –that students use in acquiring a new language or in learning any other subject. These styles are “the overall .
