AT&T Brand Guidelines At A Glance

1y ago
10 Views
2 Downloads
7.75 MB
35 Pages
Last View : 2m ago
Last Download : 2m ago
Upload by : Jayda Dunning
Transcription

AT&TBrand Guidelines at a Glanceatt.com/brandApril 2009

Table of ContentsIntroduction1Arc System15Corporate Signature2Arc Use16Signature with Tagline3Arc Color Variations17Restricted Uses4Arc Templates18Clear Space5Correct Arc Use19Signature Colors6Incorrect Arc Use20Signature Incorrect Use7Supergraphic Configurations21Typography8Iconography22Tone of Voice9AT&T 2.0 Image Categories23Bringing Tone of Voice To Life102.0 Photography Style24Color Palette112.0 Photography Elements25Color Specifications12Correct and Incorrect Photography Use26Vibrant Color13Illustration Overview27Vibrant Color Specifications14Correct and Incorrect Illustration28Illustration Contact List29Product Showcase30Combining Photography and Illustration:Correct and Incorrect Use31Customer Journey/Examples32AT&T Brand Center33AT&T Brand Guidelines at a Glance

IntroductionWelcome to the AT&T 2.0 Brand Guidelines at a Glance.AT&T is evolving as a brand. With the inclusion now of a wireless business, we areinteracting with our audiences in a new way. We have innovative, exciting productsand services, so we have the credibility to be more upbeat and engaging in ourcommunications.That’s what AT&T 2.0 is about. It’s the next version of the AT&T brand, an evolutionof “The new AT&T” that was built from the SBC–AT&T merger and integrationof BellSouth and Cingular. In this document you will see how this change affectsnot only the way we communicate, in terms of tone, look and feel, but also thefundamental message we want to establish in the customer’s mind.This document is a basic overview of what we must do collectively to accomplishour AT&T 2.0 goals. More detailed guidelines and additional examples are availableon the Brand Center at att.com/brand.These guidelines will continue to evolve. We encourage you to submit suggestionsor ask questions through the Brand Center Help Desk. We’re here to help.Email us at brandcenter@att.com.AT&T Brand Guidelines at a Glance1

Corporate SignatureThe AT&T signature is the heart of our identity. It’s the first way we connect to ourcustomers, and it’s imperative that we use it correctly everywhere it appears.The signature has two components: the globe symbol and the AT&T logotype. Thesetwo components are carefully drawn artwork and should never be redrawn or altered.There are two configurations of the signature. The horizontal configuration is thepreferred version. Use the vertical configuration when there is insufficient space touse the horizontal configuration.Globe symbolGlobe symbolAT&T logotypeAT&T logotypeHorizontal configurationVertical configurationAT&T Brand Guidelines at a Glance2

Signature with TaglineThe signature with tagline has three components: the globe symbol, the AT&Tlogotype and the AT&T tagline. These signature components are carefully drawnartwork and should never be redrawn or altered.The signature with tagline in the horizontal configuration is the preferred version.AT&T logotypeAT&T logotypeGlobe symbolAT&T taglineGlobe symbolAT&T taglineHorizontal configurationVertical configurationAT&T Brand Guidelines at a Glance3

Restricted UsesThere are two other versions of the AT&T signature, used only in select cases. When indoubt, use the preferred signature.When using these signatures, follow the same clear space, color and design systemguidelines as those for the AT&T signatures.The out of home (OOH) signature is reserved for large formats on external applicationssuch as billboards. The OOH signature uses a larger type for better visibility.The alternate signature has a larger AT&T logotype and is used only when visibility islimited or reproduction methods are restricted, such as signage or sponsorship logos.The alternate signature is available only upon request from Brand Management.AT&T Brand Guidelines at a Glance4

Clear SpaceBy leaving ample space around the signature, we make sure that it stands out.Clear space is measured by the x-height of the logotype, shown as “x” in this exhibit.The minimum clear space must always be 1x on all sides of the signature. Whenpossible, increase this amount for even more visibility.The same clear space rules apply to all configurations and variations of the signature.1x1x1x1x1x1xxx1x1x1x1xx1x1xSignature clear space1x1x1x1xx1x1xx1x1xThe signature with tagline and “The new” clear spaceAT&T Brand Guidelines at a Glance5

Signature ColorsFor greater flexibility, we have created a suite of signatures to meet various graphicneeds. Refer to the Downloads section of the Brand Center.The signature uses two variations of the globe symbol: gradient and solid. Thegradient signature is preferred and should be used whenever possible.Printing and other reproduction methods may require the use of one-colorsolid variations. While the gradient signature is preferred, legibility should beyour top priority.The signatures shown here are the signatures with tagline in the horizontalconfiguration. The same color variations apply to all signature configurations.Two-color gradient signatureFour-color process gradient signatureOne-color blue gradient signature One-color black gradient signatureTwo-color reverse gradient signatureFour-color process reverse gradientsignature One-color reverse blue gradient signatureOne-color reverse black gradientsignatureTwo-color solid signatureOne-color solid blue signatureOne-color solid black signatureOne-color reverse black solid signatureAT&T Brand Guidelines at a Glance6

Signature Incorrect UseTo preserve the integrity of our brand, we must use our signature correctlyand consistently in every application.Altering, distorting or redrawing the signature in any way weakens the powerof the image and what it represents.Do not change signature colors.Do not reposition or “flop” signaturecomponents.Do not distort the signature.Do not remove any elementfrom the signature.Do not rescale signature components.Do not place the ampersand in anyshape or holding device, or use it asan independent graphic element.Do not place the signature within text.Do not add text or productnames to the signature.Do not change the letterforms of thelogotype to uppercase.Do not use multiple globes or usethe globe as a graphic element.Do not place the signature overother graphic elements.Do not place the signatureagainst a photographicbackground without sufficient contrast.AT&T Brand Guidelines at a Glance7

TypographyClearviewATT is our primary typeface and should be used for all communications.This typeface has been customized specifically for AT&T and is available for downloadon the AT&T Brand Center in OpenType format.When applied consistently across the entire range of our corporate and marketingcommunications, typography will help to unify the appearance of all AT&T materials,and help our audiences to recognize and become familiar with our new brand identity.Verdana is our secondary typeface. Use it where it is not possible to use our primarytypeface, such as on the web or in PowerPoint.If you require a weight other than those shown here, or have questions about whichformat to use, email brandcenter@att.com.ClearviewATT VerdanaClearviewATT Font FamilyClearviewATT LightVerdana Font FamilyClearviewATT LightClearviewATT Light ItalicClearviewATT BookClearviewATT Book ItalicClearviewATT BoldClearviewATT Bold stuvwxyz1234567890Verdana RegularVerdana ItalicVerdana BoldVerdana Bold ItalicClearviewATT uvwxyz1234567890Verdana rstuvwxyz1234567890ClearviewATT uvwxyz1234567890Verdana uvwxyz1234567890AT&T Brand Guidelines at a Glance8

Tone of VoiceThink of the AT&T brand as a living, breathing human being. Brand attributes make uppersonality; design acts as a wardrobe; messaging defines what AT&T says.In the same way, tone of voice reinforces this distinct personal style. It is not whatAT&T says, but how; it is about communicating in a way that is unmistakably AT&T.Tonal attributesThese core attributes work together to create a distinct tone, which we expressthrough language and style:Experiential attributesWe express these core attributes in what we offer and how we deliver, rather thanin how we sound:FriendlyInnovativeBe welcoming. Write as if speaking. Keep your words bright, simple and familiar.Imagine that you are chatting with your customer over a cup of coffee.The products we sellEnergeticWe are full of life, bringing together enthusiasm and a sense of purpose.Our style is dynamic, rallying, a call to action. Paint a picture with your words.Explore the unexpected.ReliableThe service we deliverFlexibleOur open, responsive approachFastBecause every moment matters, we get straight to the point.HelpfulLet’s make it easy. Show that we are there to help by sharing information witha positive, can-do attitude. Use examples to bring messages to life, and don’tbe afraid to ask questions.AT&T Brand Guidelines at a Glance9

Bringing Tone of Voice to LifeTarget audienceMessageDo say Don’t say ConsumerKey concern: I need to be in touchwith everything that matters to me,right when it matters.Our Quad Choice offer bundles homephone, Internet, wireless voice andentertainment.Go on. Have it all.AT&T Quad Choice is a comprehensiveservice bundle that meets all yourcommunication needs.Small businessKey concern: I need to be free towork faster and smarter to ensuremy success.Connect anytime with reservationlessconferencing.You’re VIP here. Skip theline with reservationlessconferencing.You can connect to business contactsanytime thanks to AT&T reservationless conferencing.EnterpriseKey concern: I need to unleash thecreativity and genius of my organizationto bring greater value to our customersand investors.The AT&T Global Network Clientprovides a seamless interface foryour mobile workforce.Transform “clock in”to “click in.” Mobilizewith the AT&T GlobalNetwork Client.If your enterprise needs to go mobile,consider the convenience of the AT&TGlobal Network Client.AT&T Brand Guidelines at a Glance10

Color PaletteColor plays a prominent role in all of our communications and is one of thecornerstones of our graphic vocabulary. It is a visual element that quickly identifiesour design system. The colors in this palette are the only colors that may be used.All the colors in the AT&T color palette are complementary — use them togetheror with AT&T New Orange and AT&T Blue.WhiteAT&T New OrangeAT&T New Orange HighlightAT&T BlueAT&T Blue HighlightAT&T SilverBlackPrimary color palette, vibrantPrimary color palette, solidAT&T New OrangeAT&T New Orange HighlightAT&T BlueWhiteAT&T SilverAT&T Blue HighlightBlackPrimary color palette, vibrantPrimary color palette, solidAT&T Dark BlueAT&T Dark Blue HighlightAT&T GreenAT&T Green HighlightAT&T LimeAT&T Lime HighlightAT&T BurgundyAT&T Burgundy HighlightAT&T PurpleAT&T Purple HighlightSecondary color palette, solidAT&T Dark BlueAT&T Dark Blue HighlightAT&T GreenAT&T Green HighlightAT&T LimeAT&T Lime HighlightAT&T BurgundyAT&T Burgundy HighlightAT&T PurpleAT&T Purple HighlightSecondary color palette, vibrantAT&T Dusty BlueAT&T Warm GrayAT&T OchreAT&T Light BlueAT&T MagentaAT&T Mint GreenAT&T Royal BlueAT&T GoldAT&T YellowAT&T TaupeAT&T Bright GreenAccent color palette, level 2Accent color palette, level 1Secondary color palette, solidSecondary color palette, vibrantAT&T Dusty BlueAT&T Warm GrayAT&T OchreAT&T Light BlueAT&T MagentaAT&T Mint GreenAT&T Royal BlueAT&T GoldAT&T YellowAT&T TaupeAT&T Bright GreenAccent color palette, level 1Accent color palette, level 2AT&T Brand Guidelines at a Glance11

Color SpecificationsAll colors in the AT&T color palettes have precise color references, shown in thecolor specifications chart on this page. Always use the exact color values listed.AT&T Color255/255/255Spot Color CoatedAT&T ColorSpot Color Uncoatedor Pantone 1505 COrangeor Pantone 1505 U AT&T New 0/64/100/0Orange HighlightAT&T BlueBlue Highlight*Lime HighlightAT&T GreenGreen HighlightAT&T Burgundy*or Pantone 2995 U AT&T Blue 85/24/0/0NANAor Pantone 390 Cor Pantone 397 UPurple HighlightAT&T Dark BlueHexBroadcast /20NANAor Pantone 368 Cor Pantone 375 UNANAor Pantone 215 Cor Pantone 220 UBlue 203aa5dc58/165/220Secondary colorsBurgundy Highlight NAAT&T PurpleOrange 0/31/100/0Highlightor Pantone 2925 CSecondary colorsAT&T LimeRGBPrimary colorsPrimary colorsAT&T New OrangeCMYK182/191/0b6bf00182/191/0Lime Highlight10/0/100/8219/216/16dbd810219/216/16AT&T Green55/0/100/0110/187/316ebb1f110/187/31Green /1190c257712/37/1192/111/179020bb32/111/179AT&T Burgundy2/100/35/29BurgundyHighlight2/90/25/8NAor Pantone 254 Cor Pantone 254 UNANAor Pantone 280 Cor Pantone 280 UDark Blue Highlight NAAT&T Lime24/0/98/8AT&T Purple45/100/0/0Purple Highlight28/82/0/0AT&T Dark100/74/0/33BlueDark BlueHighlight85/51/0/5NAIn lieu of the colors listed here, you may usethe PANTONE Colors cited, the standards forwhich can be found in the current edition ofthe PANTONE formula guide. The colors shownon this page have not been evaluated byPantone, Inc. for accuracy and may not matchthe PANTONE Color Standards. Consult currentPANTONE Publications for accurate color.PANTONE is the property of Pantone, Inc.Accent colorsAccent colorsAT&T Ochreor Pantone 124 Cor Pantone 110 UAT&T Ochre0/27/100/0234/171/0eaab00234/171/0AT&T Magentaor Pantone 219 Cor Pantone 219 UAT&T Magenta1/88/0/0255/0/102ff0066255/0/102AT&T Royal Blueor Pantone Reflex Blue CAT&TBlueor Pantone Reflex BlueU Royal100/73/0/20/0/1020000660/0/102AT&T Yellowor Pantone Yellow Cor Pantone Yellow UAT&T Yellow0/1/100/0255/239/0ffef00255/239/0AT&T Tealor Pantone 3265 Cor 3265 UAT&T Teal 76/0/38/00/199/17800c7b20/199/178AT&T Dusty Blueor Pantone 644 Cor 644 UAT&T DustyBlue42/15/0/6150/177/20896b1d0150/177/208AT&T Light Blueor Pantone 5445 CBlueor Pantone 5445 U AT&T Light8/1/0/13188/201/214bcc9d6188/201/214AT&T Mint Greenor Pantone 7471 CGreenor Pantone 7471 U AT&T Mint 28/0/14/0153/255/20499ffcc153/255/204AT&T Goldor Pantone 1235 Cor Pantone 1235 U AT&T Gold 0/21/91/0255/153/0ff9900255/153/0AT&T Taupeor Pantone 452 Cor Pantone 452 U204/204/102cccc66204/204/102AT&T Warm Grayor Pantone Warm Gray 4 CAT&TWarmGrayor Pantone Warm Gray4U0/4/9/24204/204/153cccc99204/204/153AT&T Taupe24/18/42/0AT&T Silver (metallic) or Pantone 877 Cor Pantone 877 UAT&T /102*For specifications, please download Working with Vibrant Color: A Step-by-Step Guide (PDF) on the AT&T Brand Center.AT&T Brand Guidelines at a Glance12

Vibrant ColorVibrant colors are derived from the AT&T primary and secondary color palettes tocreate a highlight gradient that radiates off the page. Please download Working withVibrant Color: A Step-by-Step Guide (PDF) for more information on constructing avibrant color.The arc templates are available for download on the AT&T Brand Center. AT&T colorpalettes for use on arcs and backgrounds are embedded into each arc template file.AT&T Brand Guidelines at a Glance13

Vibrant Color SpecificationsThere are precise color specifications for the vibrant colors in the AT&T primaryand secondary palettes for CMYK (process) and RGB (screen). When specifying vibrantcolors, use the color breakdowns below. Please download Working with Vibrant Color:A Step-by-Step Guide (PDF) for more information on constructing a vibrant rplePurpleAT&TAT&TDarkDarkBlueBlueSolid colorCMYK (process)Vibrant colorSolid colorVibrant colorRGB (screen)AT&T Brand Guidelines at a Glance14

Arc SystemWe use portions of the globe symbol (called arcs) as a design element. Arcshelp give a unified look and feel to all of our applications. The arc often acts asa clear-space area, keeping the AT&T signature free of other graphic elementswhile providing contrast from any background imagery.The visual below shows how the arcs were constructed. Never create your ownarcs. The templates provided for download on the AT&T Brand Center comewith arcs available for use in all types of applications. AT&T color palettes areembedded into each arc template file.AT&T Brand Guidelines at a Glance15

Arc UseThe arc system may be expanded from a two-arc format to a single arc.When splitting the arcs, make sure that there is enough space to have afully recognizable single arc.Horizontal format using two arcsHorizontal format using one arcDo not use single arc(s) meantfor use with two arcsAT&T Brand Guidelines at a Glance16

Arc Color VariationsArc colors are derived from the AT&T primary and secondary color palettes. Both solidand vibrant colors may be used with arcs. Do not use arc(s) that do not match thebackground color. Transparent and white arcs may also be used with solid or vibrantcolor backgrounds. White backgrounds may be used with solid or vibrant color arc(s).Primary vibrant color arcSecondary vibrant color arcPrimary solid color arcSecondary solid color arcPrimary vibrant color fill,transparent arcSecondary vibrant color fill, transparent arcPrimary solid color fill,transparent arcSecondary solid color fill, transparent arcPrimary vibrant color fill,white arcSecondary vibrant color fill, white arcPrimary solid color fill, white arcSecondary solid color fill, white arcAT&T Brand Guidelines at a Glance17

Arc TemplatesThe arc templates shown below are available for download on the AT&T Brand Center.AT&T color palettes are embedded into each arc template file.Vertical arc templates, letterHorizontal arc templates, letterHorizontal arc templates, tabloidVertical arc templates, standard #10Extreme horizontalBillboard 48’ x 14’Vertical bannersAdditional horizontal templates, tabloidAdditional extreme horizontalAT&T Brand Guidelines at a Glance18

Correct Arc UseThe examples below demonstrate correct use of arc(s).Vibrant color arcs withwhite backgroundVibrant color backgroundwith solid color arcsVibrant color backgroundwith white arcsSingle vibrant color arcover imageVibrant color arcs overimageWhite arcs over imageAT&T Brand Guidelines at a Glance19

Incorrect Arc UseThe examples below demonstrate incorrect use of arc(s).Do not combine multiplevibrant color arcs.Do not combine vibrantcolor background withvibrant color arcs.Do not combine vibrantcolor arcs with solid colorarcs.Do not place imagery inthe arcs.Do not use arc(s) that donot match the backgroundcolor.Do not place fields of color randomly.Do not use accent colorsfor arcs.Do not overlap productsor silhouetted photos onthe top arc in two-arclayouts.Do not use a transparentvibrant arc over imagery.Do not combine multiplevibrant color arcs overimagery.AT&T Brand Guidelines at a Glance20

Supergraphic ConfigurationsThe globe symbol may be used as a supergraphic as shown in the examples below.There are two configurations of the globe supergraphic: gradient and watermark.Templates for these configurations are available in the Downloads section of theBrand Center. These are the only configurations that should be used. Never createyour own versions of the supergraphic.Gradient supergraphic infull color18% opacity of white onAT&T New Orange vibrant or solid color background18% opacity of white onAT&T Blue vibrant or solidcolor background18% tint of AT&T Blue orblack on a white backgroundDo not place text overa supergraphic.Do not change the colorof the gradient supergraphic.Do not place the gradientsupergraphic against avibrant background.Do not use the watermarksupergraphic in accent colors.Do not use unapprovedsupergraphic sizes andcroppings.Do not use the watermarksupergraphic over imagery.AT&T Brand Guidelines at a Glance21

IconographyCategory icons represent the various AT&T services and products. There are fourmain category icons: Wireless Services, Internet Services, Phone Services andAdvanced TV Services.Icons can be any AT&T primary or secondary color. The below icons are identificationicons and are to be used for marketing and sales purposes.Feature icons represent the various features associated within an AT&T product/service. Use these icons to show special characteristics of an AT&T product/service,but do not use them to represent the AT&T product/service.share fasterAdvancedTV cesWith Wireless Services, Advanced TV andInternet, AT&T brings you the connectionsyou need when you need them.OnlyDo not use the glassbead holding shape asa graphic violator.Category icons (high-level service groups)20 50 TimeCool ToolsGraphicsThemesRingtonesCASHBACK!CASHBACK!With a Samsung A729with broadband-speedand multimedia phone70 CASHBACK!With a palm Treo 680with broadband-speedand multimedia phoneWith a Samsung A117with broadband-speedand multimedia phoneDui bla faccum illutpat ullam iriure dipsum vullandionse te vent euis nim nim ea feugiatis nulpute velessi ea facilisi blam eu faccumm odolore eraesenit wisim quipit praessis aute dolor sis et in et adiam, quip esed dipit.MailInstant MessagingText MessagingEmailFaxCorrect use of category and feature iconsFeature icons (a key component of an AT&T offer)AT&T Brand Guidelines at a Glance22

AT&T 2.0 Image CategoriesThe AT&T 2.0 imagery style isn’t posed; it’s uniquely angled to capture today’scustomers and show how AT&T benefits them every day. It should be influencedby the latest in film, music and print to stay relevant.PhotographyResidential and business:Engaging people “living the moment”IllustrationCombining product, photography and illustration as asecondary element or expression of the sales pieceProduct DisplayShowing product on its own, with photographyand with illustrationAT&T Brand Guidelines at a Glance23

2.0 Photography StyleThe AT&T 2.0 photography style isn’t posed; it’s uniquely angled to capture today’scustomers and show how AT&T benefits them every day. It should be influenced bythe latest in film, music and print to stay relevant.AT&T Brand Guidelines at a Glance24

2.0 Photography Elements2.0 photography contains a wider range of tonal values — darker darks and lighterlights — creating more dramatic subject matter. Cropping and positioning offer uniqueangles to tell stories. When possible, include an element of orange in each image.Wide tonal rangeUnique anglesElement of orange (when possible)AT&T Brand Guidelines at a Glance25

Correct and Incorrect Photography UseCaptures an idea in an expressive andunique wayContains wide tonal range with vibrantcolors and is fun, celebratory, casualand invitingCaptures the energy of the momentin a candid mannerIs current and activeShould not be posed and predictableShould not be posed or forcedShould not be high-end or high classShould not be flat or have muted colorsShould not be posed or forcedShould not be cluttered and unfocusedShould not be unconvincing or stagedAT&T Brand Guidelines at a Glance26

Illustration Overview2.0 illustration captures the energy and spontaneity of modern culture. It is basedon an ever-evolving look and feel influenced by the latest in film, music and print. Toobtain illustrations, please go to AT&T Brand Center. You may also purchase or designyour own illustration.Energetic with textural and subtle detailBold color with expressive elementsUnique and contemporaryAT&T Brand Guidelines at a Glance27

Correct and Incorrect IllustrationSelect images that strike a balance between the style and content.Use flat, bold color when capturing peopleand materialsUse bold color with expressive elementsUse unique and contemporary stylesDo not use realistically illustrated peopleposed with productsDo not use cartoon, comic book or retrostylesDo not use clip art, common or dated stylesAT&T Brand Guidelines at a Glance28

Illustration Contact ListThe following illustrators capture the new AT&T image style. Contact themfor use of illustration or to commission one-of-a-kind art.Talent: Joshua DavisContact: joshuadavis.comTalent: Kristian RussellContact: art-dept.comTalent: Mio MatsumotoContact: miomatsumoto.comTalent: 500GLSContact: art-dept.comTalent: BonsaiContact: bonsaiorganics.comTalent: Kev SpeckContact: kevspeck.comTalent: Stina PerssonContact: cwc-i.comAT&T Brand Guidelines at a Glance29

Product ShowcaseColor, angles, scale, photography and illustration can all be used to capture the newenergy and innovation from AT&T.Creative angles and croppingCast reflectionsScale and multiple anglesProduct overlapping arcsCombined with IllustrationCombined with photographyAT&T Brand Guidelines at a Glance30

Combining Photography and Illustration:Correct and Incorrect UsePortrait, camera-facing photography may be used in the AT&T 2.0 system.Camera-facing photography should always be silhouetted, in focus, used onan orange background and/or combined with illustration.Use silhouetted photography with productand illustration.Use camera-facing silhouettes withillustration.Silhouettes should be sharp and in focus,placed on vibrant color.Do not use full, non-silhouetted imageswith illustration.Do not use silhouettes without the presence ofa vibrant color, illustration and/or products.Do not use out-of-focus silhouettes or placesilhouettes on additional photography.AT&T Brand Guidelines at a Glance31

Customer Journey/ExamplesAdvertisingEngagementPurchase SelectionProduct Engagementbring the showback homeWith AT&T High Speed Internet, free live concerts and shows.Lorem ipsum dolor sit amet, consectetuer adipiscing elit.att.com/loremdolorUP TO000 slope sideYEARLY SAVINGSon wireless, High SpeedInternet and voice bundles.The new LG Lorem Dolorexcusely with AT&TFor more details visit att.com/lgStore er advertisingdo youneed somenew wings?we make owning a new phone easywith AT&T Upgrade Advantage rewards.Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam fringilla.Etiam vitae dui. Lorem dolor consectuer adipisng dolor.springforward!Lorem ipsum dolorDolor amet nam Lorem ipsum dolorsit amet 60, uitconsectetuerLorem ipsum dolor sit amet 90,consectetuer nam fringilla etaiamadipiscing elit. Nam fringilla. Etiam Dolor sit amet eiutconsectetueradipiscing elit. NamDolor sit amet 90, consectetuer namfringilla etaiam adipiscing elit. Namfringilla. Etiam vitae dui.Amet cpmseit,consectetueradipiscing elit. NamConsectetuer nam fringilla etaiamadipiscing elit. Nam fringilla. Etiamvitae dui.59996999 7999Web bannersStart-up animationatt.com/loremdorOut of homeProduct brochuresshare fasterLorem ipsum dolor sit amet, ipsumest consectetuer adipiscing elit.Lorem dolor amet ismpsm.it’s justthat easythe bigeasyhere’s thelowdown on thebest phones,and hottest deals.Lorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod tincidunt ut lorem.Magna Aliguam:- Ipsum dolor sit amet,consectetuer adipiscing.- Elit, sed diam nonummy.- Nibh euismod tincidunt utlaoreet dolore magna.Nonummy nibh:- Aliquam erat volutpat.Ut wisi enim ad minimveniam, quis nostrud.- Lorem dolor nibh adiptileit nubh lorem dolor.att.com/loremdolloratt.com/lorem3999 The new Motorola Lorem Dolor.- Lorem dolor ispum solor- Sjakld dulor euite dkug- Halouolo julo wulout lognatt.com/loremdollorDirect mailWebsiteService brochuresDigital servicesAT&T Brand Guidelines at a Glance32

AT&T Brand CenterIf you have questions about these guidelines, contact the AT&T Brand Center HelpDesk. Go to the website att.com/brand, click “Help” on the home page and then clickon “Submit a Question.”att.com/brandbrandcenter@att.com 2008 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Brand Guidelines at a Glance33

Welcome to the AT&T 2.0 Brand Guidelines at a Glance. AT&T is evolving as a brand. With the inclusion now of a wireless business, we are . When using these signatures, follow the same clear space, color and design system guidelines as those for the AT&T signatures. AT&T Brand Guidelines at a Glance 5 x 1x 1x 1x 1x x 1x 1x 1x x 1x 1x x 1x 1x .

Related Documents:

PSI AP Physics 1 Name_ Multiple Choice 1. Two&sound&sources&S 1∧&S p;Hz&and250&Hz.&Whenwe& esult&is:& (A) great&&&&&(C)&The&same&&&&&

Argilla Almond&David Arrivederci&ragazzi Malle&L. Artemis&Fowl ColferD. Ascoltail&mio&cuore Pitzorno&B. ASSASSINATION Sgardoli&G. Auschwitzero&il&numero&220545 AveyD. di&mare Salgari&E. Avventurain&Egitto Pederiali&G. Avventure&di&storie AA.&VV. Baby&sitter&blues Murail&Marie]Aude Bambini&di&farina FineAnna

The program, which was designed to push sales of Goodyear Aquatred tires, was targeted at sales associates and managers at 900 company-owned stores and service centers, which were divided into two equal groups of nearly identical performance. For every 12 tires they sold, one group received cash rewards and the other received

College"Physics" Student"Solutions"Manual" Chapter"6" " 50" " 728 rev s 728 rpm 1 min 60 s 2 rad 1 rev 76.2 rad s 1 rev 2 rad , π ω π " 6.2 CENTRIPETAL ACCELERATION 18." Verify&that ntrifuge&is&about 0.50&km/s,∧&Earth&in&its& orbit is&about p;linear&speed&of&a .

brand foundation. brand application. 1.1 the meaning of a brand 04 1.2 brand promise 05 1.3 brand pillars 06 1.4 brand character 11 1.5 centering idea 12 1.6 brand (ethos) declaration 13 4.0. contact. contact 55. 2.0. brand elements. 2.1 logo explaination 15 2.2 logo 16 2.3 brand voice 26 .

theJazz&Band”∧&answer& musical&questions.&Click&on&Band .

Strategic Brand Management Exeter MBA and MSc –Day 2 Brand Strategy Jack Buckner Aaker’s Brand Identity System BRAND IMAGE How the brand is now perceived BRAND IDENTITY How strategists want the brand to be perceived BRAND POSITION The part of the brand identity and value pro

brand equity, brand image, brand personality and brand extension. 2. Brand Extension. Brand extension is a marketing strategy in which new products are introduced in relation to a successful brand. Various experts have defined brand extensions differently . though, these definitions look quite similar. Kotler and Armstrong (2002) defined brand