Digital Marketing Tutorial
About the TutorialMarketing of products and services through the use of digital technologies, mainly throughthe internet, including mobile phones and other digital medium falls under the umbrella ofdigital marketing.This tutorial explains how you can use popular social media platforms such as Facebook,Twitter, LinkedIn, and Google to promote your business and create greater awarenessabout the products and services you offer.AudienceThis tutorial is primarily going to help all those readers who are into marketing andadvertising, specifically those who aspire to make a career in Digital Marketing.PrerequisitesBefore proceeding with this tutorial, you should have a good understanding of thefundamental concepts of marketing and advertising.Copyright & Disclaimer Copyright 2016 by Tutorials Point (I) Pvt. Ltd.All the content and graphics published in this e-book are the property of Tutorials Point (I)Pvt. Ltd. The user of this e-book is prohibited to reuse, retain, copy, distribute or republishany contents or a part of contents of this e-book in any manner without written consentof the publisher.We strive to update the contents of our website and tutorials as timely and as precisely aspossible, however, the contents may contain inaccuracies or errors. Tutorials Point (I) Pvt.Ltd. provides no guarantee regarding the accuracy, timeliness or completeness of ourwebsite or its contents including this tutorial. If you discover any errors on our website orin this tutorial, please notify us at contact@tutorialspoint.com.i
Table of ContentsAbout the Tutorial . iAudience . iPrerequisites . iCopyright & Disclaimer . iTable of Contents . ii1.DIGITAL MARKETING OVERVIEW . 1What Digital Marketing is Not? . 1Why Digital Marketing? . 12.DIGITAL MARKETING SEO . 3Search Engine Crawlers . 3Points to Note . 33.DIGITAL MARKETING SOCIAL MEDIA . 5SEO and Social Media . 5Start Social Media Marketing . 64.DIGITAL MARKETING CONTENT MARKETING . 7Goals of Content Marketing . 7Start Content Marketing . 85.DIGITAL MARKETING EMAIL MARKETING . 9Email Newsletters. 10Digests . 11Dedicated Emails . 12Lead Nurturing . 13Sponsorship Emails . 13Transactional Emails . 13ii
6.DIGITAL MARKETING MOBILE MARKETING . 14New Mobile Marketing Channels . 14Ways to Drive Conversions . 157.DIGITAL MARKETING PAY PER CLICK . 17Search Engine Advertising . 17Advantage of PPC Marketing . 18Factors behind Successful PPC Advertising . 188.DIGITAL MARKETING CRO . 19What is CRO? . 19What CRO is Not . 20Why do Companies Use CRO?. 209.DIGITAL MARKETING WEB ANALYTICS. 21Web Analytics Tools . 22How to Review Web Metrics . 2210.DIGITAL MARKETING FACEBOOK MARKETING. 24Start Facebook Marketing . 2411.DIGITAL MARKETING PINTEREST MARKETING . 26Pinterest Pins . 26Pinterest Business Account . 27Must-follow Rules of Pinterest . 2712.DIGITAL MARKETING TWITTER MARKETING . 2913.DIGITAL MARKETING LINKEDIN MARKETING . 3214.DIGITAL MARKETING YOUTUBE MARKETING. 34iii
15.DIGITAL MARKETING GOOGLE ADWORDS. 36Create a Google AdWords Account . 3716.DIGITAL MARKETING GOOGLE ANALYTICS . 38Create a Google Analytics Account . 38How to Use Google Analytics? . 39Make Optimum Use of Google Analytics . 40Translating Insights into Action . 42iv
DIGITAL MARKETING OVERVIEWIn simple terms, digital marketing is the promotion of products or brands via one or moreforms of electronic media. Digital marketing is often referred to as online marketing,internet marketing or web marketing.Digital marketing has been around for quite some time but it hasn’t been very well defined.We tend to think that digital marketing encompasses banner advertising, search engineoptimization (SEO) and pay per click. Yet, this is too narrow a definition, because digitalmarketing also includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting,video streams, wireless text messaging, and instant messaging. Yes! digital marketing has avery wide scope.What Digital Marketing is Not?To clearly define what digital marketing is, it’s sometimes easier to start with what it’s not.For instance, it does not include more traditional forms of marketing such as radio, TV,billboard and print as they do not offer instant feedback and report.5
Why Digital Marketing?In digital marketing, a reporting and analytics engine can be layered within a campaign whichallows the organization or brand to monitor in real-time how a campaign is performing, suchas what is being viewed, how often, how long, as well as other actions such as response ratesand purchases made. The use of digital marketing in the digital era not only allows for brands to market theirproducts and services but also offers online customer support through 24x7 servicesto make the customer feel supported and valued. The use of social media in digital marketing interaction allows brands to receive bothpositive and negative feedback from their customers as well as determine what mediaplatforms work well for them. Digital marketing provides increased advantage for brands and businesses. It is nowcommon for consumers to post feedback online through social media sources, blogs,and websites about their experience with a product or brand.Not surprisingly, billions of marketing dollars spent on traditional channels is already startingto shift to digital marketing campaigns and this will continue to increase as the Web matures.6
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5 In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing. Digital marketing has been around for quite some time but it hasn't been very well defined.
research, managing digital initiatives, creation of digital strategy, managing digital marketing clients for a learner to become an advanced professional in digital marketing at the end of the course. Module 1 Module 2 Module 3 Overview of Marketing Introduction to Digital Marketing Email Marketing Social Media Marketing
Introduction to Digital Media Marketing Digital Media Marketing vs Traditional Marketing Future Trends of Digital marketing Di erent types of Digital media marketing Blogging Platform setup Google's free blogging platform important digital tools required to do marketing
UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT STRUCTURE 1.0 Introduction to Marketing 1.1 Definition of Marketing 1.2 Evolution of Marketing 1.3 Marketing Concept 1.4 Role of Marketing 1.5 Strategic Marketing Planning 1.6 Scope of Marketing 1.7 Approaches of Marketing 1.8
May 05, 2011 · 3022 Broadway . Uris Hall, Room 604 . New York, NY 10027 . dn75@columbia.edu . May 5, 2011 . Abstract . We review accounting principles related to the reporting of marketing activities and evaluate their implications for marketing research and practice. Based on our review, we argue thatFile Size: 393KBPage Count: 50Explore further(PDF) Strategic Marketing and Marketing Strategy: Domain .www.researchgate.net(PDF) Marketing Management - ResearchGatewww.researchgate.net5 Marketing Management Orientationscommercemates.com5 Marketing Concepts: Marketing Management Philosophieswww.iedunote.comBasic Marketing Principles - Mercer Universityfaculty.mercer.eduRecommended to you b
Digital Marketing Innovation Summit Understanding The Future of Digital Marketing October 22 & 23, 2015 Stamford Bridge London, UK ie. Digital. Confirmed Speakers . VP, Head of Global Marketing, Philips Mobile & Social Media Manager, Zipcar Manager, EMEA Marketing, Airbnb VP, Digital Marketing, Siemens
media, facebook marketing, youtube marketing, email and mobile marketing, and marketing automation. Key Learning Objectives Gain in-depth knowledge on Social Media Marketing channels like Facebook, Instagram, Youtube and Twitter Understand the foundation of Email and Mobile Marketing STEP Mastering Social Media, Mobile Marketing and Digital .
5 ULTIMATE DIGITAL MARKETING ROADMAP Starting at Point A What is Internet Marketing? Simply put, Internet Marketing, or , also known as Digital Online Marketing Marketing as it is most commonly referred to, is the use of online marketing tools for product sales and service
Proving Marketing ROI: A Digital Marketing Framework Andrew Wiltsie Bowling Green State University, adwilts@bgsu.edu . still hold their place in shopper marketing today, the rapid evolution of technology caused by the Internet has led to a correspondingly rapid shift from traditional marketing to digital marketing channels. As pressures on .
Tutorial Process The AVID tutorial process has been divided into three partsÑ before the tutorial, during the tutorial and after the tutorial. These three parts provide a framework for the 10 steps that need to take place to create effective, rigorous and collaborative tutorials. Read and note the key components of each step of the tutorial .
Tutorial Process The AVID tutorial process has been divided into three partsÑ before the tutorial, during the tutorial and after the tutorial. These three parts provide a framework for the 10 steps that need to take place to create effective, rigorous and collaborative tutorials. Read and note the key components of each step of the tutorial .
Tutorial 1: Basic Concepts 10 Tutorial 1: Basic Concepts The goal of this tutorial is to provide you with a quick but successful experience creating and streaming a presentation using Wirecast. This tutorial requires that you open the tutorial document in Wirecast. To do this, select Create Document for Tutorial from the Help menu in Wirecast.
Tutorial 16: Urban Planning In this tutorial Introduction Urban Planning tools Zoning Masterplanning Download items Tutorial data Tutorial pdf This tutorial describes how CityEngine can be used for typical urban planning tasks. Introduction This tutorial describes how CityEngine can be used to work for typical urban .
Tutorial 1: Basic Concepts 10 Tutorial 1: Basic Concepts The goal of this tutorial is to provide you with a quick but successful experience creating and streaming a presentation using Wirecast. This tutorial requires that you open the tutorial document in Wirecast. To do this, select Create Document for Tutorial from the Help menu in Wirecast.
1. Understand what a marketing manager does. 2. Know what marketing strategy planning is—and why it is the focus of this book. 3. Understand target marketing. 4. Be familiar with the four Ps in a marketing mix. 5. Know the difference between a marketing strategy, a marketing plan, and a marketing program. 2–2
International Marketing (3) Sales Management (3) Marketing of Financial B2B Marketing (3) Marketing Strategy (1.5) Media Planning ( 1.5) (3)Brand Management (3) Retail Marketing ((3) Marketing Engineering (1.5) Rural Marketing (3) Innovations in Marketing (3) Customer Relationship Management (3) Sales Promotion (3) Marketing for Entrepreneurs
Marketing Plan Workbook for Independent Professionals Publishing Info 2 Welcome 3 Table of Contents 4 The Eight Marketing Principles 5 1. The Game of Marketing 6 2. Marketing Mindset 10 3. Marketing Messages 16 4. Marketing Conversations 19 5. Marketing Currency 22 6. Marketing Strategies 25 .
VP Inbound Marketing HubSpot Twitter: @mvolpe. Outbound Marketing. Outbound Marketing 800-555-1234 Annoying Salesperson. Inbound Marketing Blog SEO Social Media. Rethinking Marketing Outbound Marketing Telemarketing Inbound Marketing SEO / SEM Trade shows Direct mail Email blasts Blogging
current digital marketing efforts based on knowledge learned from this course whether the firm's digital marketing practice matches with its Marketing Research: determine overall marketing objective. Identify one to two of the firm's digital marketing tactics which you recommend revising or strengthening.
2017 Digital Marketing Plans Survey, Act-On and Ascend2, Published January 2017 5 Digital Marketing Mistakes and How to Fix Them In this eBook, we explore the five most common mistakes people make in digital marketing, and also explore how to fix those mistakes. In the end, you'll have a good sense of where the most common digital marketing
Workbook 8 Skeletal anatomy 8.3erminology T There is a conventional terminology of anatomy which has been adopted throughout the world in order to avoid confusion. This terminology helps to describe the body parts relative to one another. Physiotherapists and doctors often use these terms to describe conditions that you will
