Digital Marketing Brochure - NIIT

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LET YOURCAREER GROWTHGO VIRAL!Ace the Digital world with the Post Graduate Programmein Digital Marketing and Branding.1800 3000 6448 I NIIT.COM I

Living the Digital LifeToday’s life revolves around the Internet. Digital is bigger than physical. Our daystarts not with the newspaper but catching news snippets on apps like InShorts orBuzzfeed. From booking a cab to college, to buying that latest fashion online, to askingGoogle for all our answers, we have come to depend on Mr. WWW for everything.The digital world today is not a dream. It is a reality staring us in the face, with limitlesspossibilities and countless avenues of success. It is dynamic. Forever transforming,adapting and throwing up new surprises. As terabytes of data get consumed everynanosecond, the mathematics of it all is staggering.Rule the Digital WorldDigital Marketers today need to know it all. The challenge is to consistently stay ahead of the curvefor which students need to learn much more than just the basics. They need a programme that sets ahigh standard of knowledge and a strong base for a budding marketing career.With NIIT’s Post Graduate Programme in Digital Marketing and Branding, we make sure that ourexperts prepare our learners for not just landing that dream job but also arm them with the latest skillsand expertise to hold on to for a sharp and upward career graph.This programme is unique as it is geared towards providing a long-term career in digital marketing with afocus towards not only the tools & techniques used in digital marketing but also on business & leadershipskills that will equip the students to become future leaders in this fast-paced digital world.20 LakhJobsby 20203 LakhAverageSalaryPer AnnumIncrease inDigital Marketingspends from15% to 24%40%IndustrygrowthProgramme Objectives:Learn advancedsocial media toolsand techniques toexecute compellingsocial campaignsMaster the processof organicallydriving traffic onwebsite/webpageCreate viralmobile marketingcampaignsManage backlash,issues or complaintsonline and buildpositive perceptionsof brandsRun email marketingcampaigns for yourbusinesses andbrandsUse analytical toolsto analyse data ofthe digital platformsAcquire skills toconduct marketresearch to understandwhat customers thinkand wantLearn how to buildand execute anIntegrated DigitalMarketing Strategy

Programme FeaturesThe Post Graduate Programme in Digital Marketing and Branding turns learnersinto all-rounded professionals with expertise in a host of specialised areas of digitalmarketing with a comprehensive coverage of fields like - Social Media Marketing,Content Planning, SEO, and SEM. Experienced industry practitioners deliver theprogramme on NIIT Digital- our very own online learning platform.Assurance of3 InterviewsMapped toGlobal certifications–Facebook and GoogleVirtual Online programme282 hrs instructor-led 140 hrs guided practiceLIVE classes byindustry-experiencedinstructorsFaculty andpeer interactionProgramme ModulesThe programme starts from the fundamentals of marketing, focussing on laying a strong foundation inMarketing and Digital, with covering essential concepts of marketing like segmentation, targeting &positioning, advertising & sales promotions, integrated marketing communications, product & brandmanagement, digital models & channels.After laying a strong foundation for an individual, the programme moves onto covering digital marketingconcepts, tools & techniques such as Social Media Marketing, Content Planning & Promotions, EmailMarketing, Digital Analytics, Mobile Marketing, SEO, SEM & Inbound Marketing; making sure that thelearner is equipped to launch his career in digital marketing.Once the learner is equipped with the digital marketing tools & techniques, the programme focusses onequipping them with business & leadership skills such as; integration of marketing with business, marketresearch, managing digital initiatives, creation of digital strategy, managing digital marketing clients for alearner to become an advanced professional in digital marketing at the end of the course.Module 1Module 2Module 3 Overview of Marketing Search EngineMarketing (SEM) Market Research - Primary & Secondary Introduction to DigitalMarketing Email Marketing Social MediaMarketing Website Fundamentalsand Tools Content Planning andPromotions Search EngineOptimization (SEO) Online Reputation Management (ORM) Customer Relationship Management (CRM) Digital Analytics E-commerce Optimization Inbound Marketing Preparation for certifications Mobile Marketing Business Perspective in Marketing Managing Digital Initiatives Client Management Professional SkillsTraining

Career Opportunities in Digital MarketingSEO Executive – Searching for that nearby restaurant, local carpenter,the new bike reviews, etc. on a browser gives out the desired resultsbecause we work hard to make web easier and search friendly. Keywordsare the main source to our world of success.Client Servicing Executive – Human relations are the most complicated thingyet, we make them simple. Discussing relevant issues with the clients andmaking work easy for the various teams back in our office is our key work.Simplification of work and ensuring the timely delivery are the work that we enjoy.Display Media Executive – We follow you wherever you go on the Internet. Be itthose awesome high heels or that swanky bag that you have been drooling over, weensure that you see them again and again, so that you end up purchasing your dreams.Copywriter – Languages simplified for better comprehension, correct grammar andpunctuations, we are the Grammar Nazis in action. We ensure that you engage with thebest of content.Social Media Executive – For us, ‘Content is King’. We ensure that you see the best ofcontent as soon as you wake up for the day. ‘Ninja’ is the perfect name coined for us, aswe deal with so many platforms and algorithms, to engage with you.Paid Media Executive – CPE, CPM, CTAs are the jargon we thrive on. Excel sheets,correct calculations and understanding the right TG to be targeted are the most importantsauces for our success.ORM Executive – We are the people behind the scenes of every conversation that a userhas with any brand. Providing quick resolutions and escalating issues that need urgentattention are what we do with a magic wand. So, the next time you complain or expressgratitude, know that we are the ones who respond.NIIT DIGITAL ADVANTAGEThis programme is delivered on NIIT Digital- our online learning platform. From a classroom-like experience tofaculty and peer chat, this multi-featured platform is sure to make learning a rich and fun experience for you.LIVE RCESROLE PLAYS ANDCASE STUDIESPEER ANDFACULTYCONNECTNEARESTNIIT CENTERSUPPORT

There is an urgent need for real talent in our industry when itcomes to marketing for this digital generation.those withthese skill sets will flourish.Manan Shah (Director - Marketing, Truecaller)As a Digital Marketeer I have worked for many companies, institutionsand students in the last decade. What I felt was that there is a need ofa course which can build the understanding of Digital Marketingstrategy and its implementation. I thank NIIT for tying up with Adobeto bring a good learning experience. I am satisfied with the learningand would certainly recommend the programme to all.Alumni NIIT - Omkar Nath Nandi (CEO, Extensive Online)Visiting Faculty: IITs & Army College of ManagementMarketing & Growth functions are merging in digital firstcompanies. a good understanding of marketing firstprinciples, technology, analytics and creativity. AnAdvanced Digital Marketing programme from NIIT.forthe ever-evolving digital landscape.Daman Soni (Head - Growth & Marketing, Mobikwik)1800 3000 6448 I NIIT.COM I

research, managing digital initiatives, creation of digital strategy, managing digital marketing clients for a learner to become an advanced professional in digital marketing at the end of the course. Module 1 Module 2 Module 3 Overview of Marketing Introduction to Digital Marketing Email Marketing Social Media Marketing

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