Digital Marketing Regular Course (DMRC) - Seven Boats

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Digital Marketing Regular Course (DMRC) - Seven Boats25 hours Live Instructor Led Online / Classroom TrainingTotal - 25 Hours TrainingBonus Course: Additional Lifetime access to 28 hours self paced digital marketing video walk-through course.Online Live Instructor-Led / Classroom Training Details:ModuleFundamentalsTopicDigital Marketing DefinitionMarketing Goals / Objectives / KPIsTarget AudienceDigital Marketing Platforms / ChannelsDigital Marketing ProcessDigital Marketing Techniques (Inbound &Outbound) & Digital Marketing MixWebsite Analysis (3-second Litmus Test)Business Analysis & ResearchWebsite Manual & Technical Audit with ToolsLanding Page Content, Feature and BacklinkAuditCompetitor ResearchPOP, POD Research & Analysis, FAB &Value Proposition Statement, Audit ReportSearch Engine OptimizationSearch Engine Fundamentals - How it Works,SERP types of resultsRanking Parameters (Webstructure, Content,Popularity)What is SEO, Types of SEOKeyword Concept, LSI Keywords, KeywordResearchSEO benefits, Onpage SEO concept, OnPage SEO ranking factorsLanding page design & Content Optimization(WordPress example)Off Page SEO - ConceptLink Building techniques with examplesSocial Media MarketingSocial Media Marketing (Organic) FundamentalsFacebook Page Optimization - Top PrioritiesSocial Media Content Strategy / ContentCalendarFacebook InsightsFacebook Ads Concept, Ad StructureFacebook Page Like, Boost Post from AdCenterAudience Targeting - Basics, Ad ManagerOverviewDuration2 Hours (1 Class)2 Hours (1 Class)2 Hours (1 Class)2 Hours (1 Class)2 Hours (1 Class)2 Hours (1 Class)2 Hours (1 Class)2 Hours (1 Class)2 Hours (1 Class)2 Hours (1 Class)2 Hours (1 Class)Google Ads - ConceptCreating Ads2 Hours (1 Class)

Google AdsWeb Analytics2 Hours (1 Class)Targeting AudienceBidding StrategyOptimizing AdsGoogle Search AdGoogle Display AdAd Reporting2 Hours (1 Class)Website Health Check with Google SearchCentral / WMTData Analysis with Google Analytics Google analytics overviewHow to setupUnderstand the metricsRole assignment2 Hours (1 Class)2 Hours (1 Class)IncludesMultiple Exams & AssessmentsPractical Home & Class assignmentsLive projects (Limited to Class and Home m/academy/*Course syallbus is subject to change as per ToS of Seven BoatsAdvanced Digital Marketing Specialization Course (ADMSC) - Seven Boats25 hours Live Instructor Led Online / Classroom Training of DMRC 25 hours Live Instructor Led Online / Classroom Training as follows(Advanced Modules Covered T&C Apply)Total - 50 Hours TrainingBonus Course: Additional Lifetime access to 40 hours online self paced strategic digital marketing video walk throughcourse.Online Live Instructor-Led / Classroom Training Details:ModuleTopicDurationAdditional modules are covered after completing the entire syllabus of DMRCConversion Rate OptimizationAdvanced SEODigital Marketing Funnel / Lead Funnel /Purchase Funnel & Conversion RateOptimizationEcommerce SEOAdvanced SEO FactorsLink Building Strategy, DA & PALink Building from Microblog, Q&A Forum,Social Bookmarking sites, Slideshare(Examples)Facebook Business Suite Insights Advanced Audience Targeting Techniques2 Hours (1 Class)2 Hours (1 Class)2 Hours (1 Class)2 Hours (1 Class)

2 Hours (1 Class)Social Media MarketingGoogle AdsWeb AnalyticsLinkedIn Marketing BasicsOnline Graphic Design Tool & Video EditingBasicsFacebook Ad Manager, Awareness,Consideration & Conversion Ads (FacebookLead Generation Ad example)Facebook Website Traffic AdDetailed Audience Targeting2 Hours (1 Class)2 Hours (1 Class)Google Ads - Video AdConversion Tracking2 Hours (1 Class)Google Analytics - Advanced Features &Data insights2 Hours (1 Class)Advanced & Additional ModulesT&C Apply9 Hours (4 Classes)IncludesCapstone project. (*T&C apply)Additional live projects. (*T&C apply)1 Month Internship program & internship experience letter (*T&C emy/*Course syallbus is subject to change as per ToS of Seven BoatsDiploma in Digital Marketing (DDM) - Seven Boats25 hours Live Instructor Led Online / Classroom Training of DMRC 25 hours Live Instructor Led Online / Classroom Training of ADMSC 15 hours Live Instructor Led Online WordPress Website Development Training3 hours online Super Session / Guest Session / Special Session25 hours Live Instructor Led Online / Classroom Training as follows(Advanced Modules Covered T&C Apply)Total - 75 Hours TrainingBonus Course: Additional Lifetime access to 2 hours online self paced Marketing Analytics video walk through course.Online Live Instructor-Led / Classroom Training Details:ModuleTopicDurationAdditional modules are covered after completing the entire syllabus of DMRC ADMSCLocal SEOOnline Reputation ManagementContent WritingGoogle My Business Lisiting & other types ofLocal listing2 Hours (1 Class)Online Reputation Management2 Hours (1 Class)Role of Content writing in Digital Marketing2 Hours (1 Class)Facebook Group Promotion2 Hours (1 Class)

Social Media MarketingGoogle AdsEmail MarketingWeb AnalyticsMeme marketingTwitter & Instagram Promotion BasicsYouTube Marketing BasicsFacebook PixelCustom & Lookalike Audience Targeting,Retargeting Ads2 Hours (1 Class)Google Smart AdGoogle Remarketing Ad2 Hours (1 Class)2 Hours (1 Class)Email Marketing2 Hours (1 Class)Google Search Central - Advanced Features2 Hours (1 Class)2 Hours (1 Class)2 Hours (1 Class)T&C ApplyAdvanced Additional Modules3 Hours (1 Class)Super Session / Guest Session / Special Session3 Hours (2 Classes)WordPress Web Development training15 Hours (7 Classes)IncludesCapstone project. (*T&C apply)Additional live client projects. (*T&C apply)Additional 2 months (Total 3 Months) Internshipprogram & internship experience letter (*T&C my/*Course syallbus is subject to change as per ToS of Seven BoatsAdvanced Diploma in Digital Marketing (ADDM) - Seven Boats25 hours Live Instructor Led Online / Classroom Training of DMRC 25 hours Live Instructor Led Online / Classroom Training of ADMSC 25 hours Live Instructor Led Online / Classroom Training of DDM 30 hours Live Instructor Led Online WordPress Website Development Training15 hours live instructor led Graphic Design Training6 hours online Super Session / Guest Session / Special Session25 hours Live Instructor Led Online / Classroom Training as follows(Advanced Modules Covered T&C Apply)Total - 100 Hours TrainingBonus Course: Additional Lifetime access to 11 hours online self paced Digital Marketing Strategies video walk through course.Bonus Course: Additional Lifetime access to 6 hours self paced WordPress Web Development video course.Online Live Instructor-Led / Classroom Training Details:ModuleTopicDurationAdditional modules are covered after completing the entire syllabus of DMRC ADMSC DDM

Influencer MarketingInfluencer Marketing - Techniques and steps2 Hours (1 Class)Subdomain / Subfolder website concept,Location based landing page strategySearch Dominance Techniques, ContentMarketing / Contemt Repurposing2 Hours (1 Class)App Store OptimizationApp Store Optimization (ASO)2 Hours (1 Class)Social Media MarketingFacebook Event Creation2 Hours (1 Class)Facebook Video PromotionUsing Social Media Media tools for MarketingFacebook Ads Advanced Techniques - CBOcampaigns, Advanced Custom Audience2 Hours (1 Class)TargetingAd Budget Planning & ReportingSEO ExtraGoogle Shopping AdGoogle Ads Advanced Features &Techniques2 Hours (1 Class)Client Communication, ProjectHandling & RetentionProject Management Tools, Google SheetBasics, Client Communication Calendar2 Hours (1 Class)Web AnalyticsGoogle Analytics & Google Search Central Case studies / Discussion2 Hours (1 Class)Google AdsAdvanced Additional ModulesT&C Apply2 Hours (1 Class)7 Hours (3 Classes)Super Session / Guest Session / Special Session6 Hours (3 Classes)WordPress Web Development training15 Hours (7 Classes)Graphic Design Training15 Hours (7 Classes)IncludesCapstone project. (*T&C apply)Additional live client projects. (*T&C apply)Additional 3 Months (Total 6 months) Internshipprogram & internship experience letter. /academy/*Course syallbus is subject to change as per ToS of Seven Boats

Bonus Course: Additional Lifetime access to 28 hours self paced digital marketing video walk-through course. Online Live Instructor-Led / Classroom Training Details: Module Topic Duration Fundamentals Digital Marketing Definition 2 Hours (1 Class) Marketing Goals / Objectives / KPIs Target Audience Digital Marketing Platforms / Channels

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