Winter 2022 PHILADELPHIA DIRECT MARKETING ASSOCIATION Direct Views
Winter 2022PHILADELPHIA DIRECT MARKETING ASSOCIATIONdirect viewsTHOUGHTS FROM THE BOARDThe new year often signifies a new start. Plenty of people createresolutions and set goals to try to make this year better than the last. ThePhillyDMA board is no stranger to resolutions, and we are already takingthe necessary steps to hit our goals.The last two years have made it difficult to continue with one of our maingoals as the PhillyDMA, which is to create events where members cancome together to network and collaborate. From these tough times though,we introduced virtual Coffee Talks where industry leaders present topicsrelated to direct marketing for the organization. We will continue theseeasily accessible virtual talks this year with two already on our calendar(see page 5).In an effort to hit our goal in bringing our organization back together, weare excited to announce the return of in-person Benny Awards, held May19. We look forward to seeing everyone at the Corinthian Yacht Club ofPhiladelphia to celebrate the best of the best in our industry. Anotherevent you want to make sure is on your calendar is our annual golf outing,scheduled for July 18 at the Downingtown Country Club.We’re excited to kickoff 2022 and we can’t wait to see you all (in-person)at all our upcoming events!From the bottom of our hearts, thank you for helping to realize a successful2021 Philabudance Virtual Food Drive! Because of your generous support,the PhillyDMA was able to raise over 500. Your donations are greatlyappreciated! It is for all of the people in our communities that need us themost, that we continue to come together. Thank you again for your supportand gift. You are truly making a difference!With gratitude,Lisa R. Mark President, The Philadelphia Direct Marketing Associationwww.phillydma.orgPhillyDMA and ANA Partnership. page 2Meet New Board Member Chris Buoni. page 2Benny Awards. page 3Virtual Coffee Talks. page 5
2022 Benny AwardsPhillyDMA and ANA Philly AnnouncePartnership On Industry Award ProgramThe Philadelphia Direct Marketing Association and thePhiladelphia chapter of ANA Business Marketing (ANA Philly)are partnering together on PhillyDMA’s 2022 Benjamin FranklinAwards. The Benny Awards honor excellence in direct marketingand have been one of the Philadelphia area’s most prestigiousmarketing industry awards for over 40 years. Presidents LisaMark (PhillyDMA) and Ed Seiders (ANA Philly) announced thepartnership to their respective organizations in January 2022.“After hosting a virtual event in 2021 due to the pandemic, we’reexcited to be returning to a live, in-person award ceremonythis year. Our partnership with ANA Philly will help us expandawareness and participation in the Bennys to a broader audienceof professional marketers and agencies in the greater Philadelphiaarea. Our two organizations have had a history of collaborationand we’re looking forward to a great working relationship withANA Philly,” said Lisa Mark, president PhillyDMA.Ed Seiders, president ANA Philly, added “We were consideringstarting our own award’s program to recognize excellence inB2B marketing in Philly. We’ve long respected PhillyDMA andthe opportunity to partner with them on the Bennys was a greatsolution. I’m excited our members will now have this opportunityto submit their work for recognition, and I’m confident thatANA Philly will help PhillyDMA take their award program to thenext level. This is a win-win for PhillyDMA, ANA Philly and thePhiladelphia professional marketing community.” The submissionperiod for the 2022 Bennys awards is now open and runs through3/11/22. Please visit www.PhillyDMA.org for more information, alink to the submission website and sponsorship opportunities. Theaward ceremony will be Thursday, May 19, 2022 at The CorinthianYacht Club of Philadelphia from 6:00-9:00 pm.About ANA Business Marketing Philadelphia (ANA Philly) Begunin 1922 as the National Industrial Advertising Association, ANABusiness Marketing (formerly the Business Marketing Association)today represents a lifetime of expertise in business-to-businessmarketing and communications. For more than 80 years, the grouphas been the pre-eminent service organization for professionals inthis vital industry.The Philadelphia chapter of ANA Business Marketing isdedicated to improving professional skills and networking forbusiness-to-business professionals through hosted educationalevents, panel discussions, expert guest speakers and social andnetworking events. The chapter also includes ‘having fun’ in itslist of objectives! ANA Philly was recognized as one of the top 21Philadelphia Business Networking Associations (and the only onededicated to marketing professionals) by the Philadelphia BusinessJournal. www.ANAb2bPhilly.orgWelcome Chris Buoni to thePhillyDMA Board of DirectorsChris Buoni is the VP of Business Development for Perfect Communications in Moorestown, NJ. Chris has alsoserved on chapter boards for design with AIGA Philadelphia and B2B marketing with BMA (now ANA). He hasalso served in local government as a member of Township Council and Mayor of Medford, NJ.Chris brings a passion for connecting. He believes a healthy organization is the result of an active membershipwhose ideas and energies combine to move all of us forward in our career and life goals.2 PhillyDMA direct views Winter 2022Visit PhillyDMA on Linkedin and Facebook!
Calling the Best of the BestEnter the PhillyDMA 2022Benny Awards Today!Submission Deadline Extended to March 18thThe entry window runs for a LIMITED time from January 10ththrough March 18th.Gather your work from the 2021 calendar year and enter to win!This long-standing Philadelphia tradition honors excellencein direct marketing efforts across all disciplines. As we begin2022, the PhillyDMA in partnership with ANA Business Marketing,Philadelphia, are proud to promote this year’s Benny Awards!The PhillyDMA invites entries from corporate marketers,copywriters, agencies, service organizations, and direct marketingprinters.For 2022, the PhillyDMA will be hosting the Benny Awardsthrough Iceberg: an interactive creative competition platform.With our online submission process, entering is EASY. Simply visithttps://2022bennyawards.iceberg.app/sign in to create yourprofile to prepare, edit, and submit entries.The cost to enter your submissions are noted below: All entries must be submitted by March 18th 125 Members (Including ANA Philly Members) 160Non-MembersJoin us at The Corinthian Yacht Club of Philadelphia for the awardceremony on Thursday, May 19, 2022.Have a question? Please contact:Allison Rigler at allison@snapcreativemarketing.com orMelanie Lodge at mlodge@ics-corporation.comVisit phillydma.org for updates on the PhillyDMA Benny Awards.Sponsor the 2022 Benny AwardsShow your support for one of the region’s highest honors in DirectMarketing and Advertising – the Benny Awards – by becoming asponsor today!Sponsorship opportunities range from Bronze Sponsors ( 300) to theexclusive Event Sponsor ( 3,000) with a variety of levels in between.Sponsors can receive the following benefits depending on which levelis agreed upon. See a full breakdown of sponsorship opportunities andbenefits on our website phillydma.org. Company logo exposure Tickets to Benny Event Post-event listing of attendees Ad in Direct Views Signage at event Much more! Keynote addressBECOME A SPONSOR TODAY!Visit phillydma.org to secure your package.3 PhillyDMA direct views Winter 2022Visit PhillyDMA on Linkedin and Facebook!
It’s a Matter of TrustBy: Aleka AgapitidesToday, more than ever, trust and integrity come into play andare determining factors in relationship building and sustainment.Relationships are the crust of everything we do and how wecontinue to exist.Integrity comes from within, doing the right thing all the time,how we adhere to basic moral and ethical principles and honesty.Trust is between people, what others think of us and how weinteract. The combination of the two, creates your character, bothgood and bad.During these trying times, when paper is at a scarcity and time onpress a precious commodity, as we all strive to keep direct mailcampaigns and programs rolling, trust and integrity are critical inhow we help our clients navigate the ever-changing supply chainchallenge. How we help makes a difference.Times like this reveal who has your back and further demonstratesthe importance of connecting with the RIGHT team and having asolid tribe behind you.Knowing who to bring on board comes from experience. We’veall had those situations, unfortunately where we thought we hadpartners with our best interests at hand, only to be disappointedand disillusioned, resulting in costly hard life’s lessons learnednot forgotten.People of integrity have a reputation for being trustworthy, and“there for you” repeatedly over time. Trust comes when youconsistently understand your customer’s needs, respect them,and offer continued service that exceeds the bar of expectations.Gaining customer’s trust not only breeds loyalty, it provesreliability and strength, ultimately earning a strategic right handspot at your customers’ table.As long, as we continue to operate with transparency, support andsolid workplace values, we build that coveted trust. Coworkers andclients alike, will see the integrity, honesty and hard work broughtto the team and they’ll trust the realness.Aleka AgapitidesAleka Agapitides is a 25 year experienceddirect marketing professional with provensuccess in all facets of DM production andsales. She is accomplished in relationshipmarketing, communications and being asolutions provider.With an extensive background in boththe for-profit and non-profit segments,her experience ranges from the agencyworld to customer service and sales, in print manufacturing, tomailshop and the fulfillment industries. She has had varied roles inher career and is no stranger to Direct Mail, having also served onthe PhillyDMA Board and her active involvement in DMAW andother print organizations. She is also a social media advocate and aregular contributor to Linkedin and other industry groups.As an Account Executive at Rite Envelope and Graphics, her focus ison business development/sales and helping her clients thrive withbest practices in mind.She prides herself on being creative in her approach to bringingin business and successful in forging forward with genuinerelationships, interacting and engaging with prospects andclients alike.Interested in writing for Direct Views? Contact us at info@phillydma.org4 PhillyDMA direct views Winter 2022Visit PhillyDMA on Linkedin and Facebook!
Upcoming EventsJoin Us For Two Virtual Coffee TalksAsk Erik!What are the 2022 USPS Promotions andIncentives? How will the Potential RateIncreases of 22 affect my mailing projects?to understand the latest on the 2022 USPSPromotions and Incentives, and the potential2022 Postal Rate Increases. Presented by ErikFormica from fmi Complete Mailing Solutions,who is a leading authority on everything postal.Attend this informative, mail-focused virtualCoffee Talk on Thursday, March 10 at 10 a.m.This webinar is FREE for members and 10 fornon-members. Visit phillydma.org to register.Real Philly History, REAL FAST, Chat with theAuthor Jim MurphyA long-time direct marketer, copywriter and certifiedtour guide in Philadelphia, Jim Murphy, is now apublished author of a new book “Real Philly History,REAL FAST.”Philadelphia Eagles’ connection to the U.S. CustomHouse really is. You won’t want to miss this “fast andfun survey course” of Philly history.This webinar is FREE for members and 10 fornon-members. Visit phillydma.org to register.This virtual session, held Thursday April 7 at 10 a.m.,will include a plethora of interesting Philadelphiafacts from where the Acadians lived to what theMeet Christa Adkins, the PhillyDMA’s newAssociation Management Executiveand Event Planneralso participated as a student athlete in theDivision I, varsity rowing program; electedcaptain, by the team, her senior year.Christa Adkins is an independent associationmanagement executive and event planner.She grew up in North Wilmington, Delaware,attending Padua Academy High School. Shecompleted her undergraduate studies,majoring in Marketing with a minor in EventManagement at George Mason Universityin Fairfax, Virginia. While at Mason, ChristaAfter her undergraduate degree she movedback to the Philadelphia area working inassociation management. In 2013, she tookthe opportunity and risk/reward to workindependently, managing two high leveland well-respected business associationsin Philadelphia. While doing so she alsoearned her Master’s Degree in BusinessAdministration, with a concentrationin Marketing Management. She is stillmanaging these organizations, while alsoexpanding her portfolio to other clients,such as Philly Direct Marketing Associationstarting February 2022.5 PhillyDMA direct views Winter 2022Christa is a lifelong learner and passionatelyuses her skills in organizationalmanagement, creativity, relationshipbuilding, and event planning to help herclients grow.She is still an active rower, belonging toand serving on the board of the UniversityBarge Club on historic Boathouse Row inher favorite city, Philadelphia. Christa has apassion for travel, walking/hiking, people,concerts, and great food/drink. Christahas a wonderful boyfriend/partner and atwelve-year-old Cocker Spaniel, namedPeanutbutter.Visit PhillyDMA on Linkedin and Facebook!
PHILADELPHIA DIRECT MARKETING ASSOCIATIONEditorTaylor BradyDesign/LayoutGroup G Marketing PartnersOfficePhillyDMA c /oChristina M. AdkinsAssociation Managementand Event Planning2800 Kennedy RoadWilmington, DE 19810302-562-0747Email: info@phillydma.orgwww.phillydma.org2022 PhillyDMA Board of DirectorsPresidentLisa MarkTreasurerTim HughesVP CommunicationsMelanie LodgeICS CorporationEditor in Chief ofDirect ViewsTaylor BradyGroup G Marketing PartnersVP EventsAllison RiglerSnap Creative MarketingVP MembershipChris BuoniPerfect CommunicationsMembership Coordinator Jennifer CarahalyDupli EnvelopesWinter 2022 – PhillyDMA Direct Views is publishedby and for members of the PhillyDMA and otherinterested direct marketers. For more information,visit www.phillydma.org.Make sure to follow us www.facebook.com/phillydma.org/@PhillyDMA6 PhillyDMA direct views Winter lydmaVisit PhillyDMA on Linkedin and Facebook!
JAPS-OLSON COMPANYCommercial Print & Direct Mailerswww.japsolson.comPDMA 2021.indd 17 PhillyDMA direct views Winter 20223/24/21 10:29 AMVisit PhillyDMA on Linkedin and Facebook!
The Philadelphia Direct Marketing Association and the Philadelphia chapter of ANA Business Marketing (ANA Philly) are partnering together on PhillyDMA's 2022 Benjamin Franklin Awards. The Benny Awards honor excellence in direct marketing and have been one of the Philadelphia area's most prestigious marketing industry awards for over 40 years.
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We have audited the accompanying statements of condition of the Federal Reserve Bank of Philadelphia (“FRB Philadelphia”) as of December 31, 2020 and 2019, and the related statements of operations and changes in capital for the years then ended. We also have audited the FRB Philadelphia’s internal control over financialFile Size: 1MBPage Count: 47Explore furtherFederal Reserve Bank of Philadelphia - 2022 All You Need .www.tripadvisor.comContact Us - Philadelphia Fedwww.philadelphiafed.orgFederal Reserve Bank of Philadelphiawww.philadelphiafed.orgPhiladelphia Fed Manufacturing Index - economic indicator .www.mql5.comUnited States Philadelphia Fed Manufacturing Index - March .tradingeconomics.comRecommended to you b
PHILADELPHIA FIRE CODE 2018 iii PREFACE Introduction The Philadelphia Fire Code is incorporated as Subcode “F” of the Philadelphia Building Construction and Occupancy Code (BCOC), which comprises most of Title 4 of the Philadelphia Code. The Philadelphia Fire Code is a member of a family of subcodes that together address all matters relating to the construction and occupancy of buildings .
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UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT STRUCTURE 1.0 Introduction to Marketing 1.1 Definition of Marketing 1.2 Evolution of Marketing 1.3 Marketing Concept 1.4 Role of Marketing 1.5 Strategic Marketing Planning 1.6 Scope of Marketing 1.7 Approaches of Marketing 1.8
May 05, 2011 · 3022 Broadway . Uris Hall, Room 604 . New York, NY 10027 . dn75@columbia.edu . May 5, 2011 . Abstract . We review accounting principles related to the reporting of marketing activities and evaluate their implications for marketing research and practice. Based on our review, we argue thatFile Size: 393KBPage Count: 50Explore further(PDF) Strategic Marketing and Marketing Strategy: Domain .www.researchgate.net(PDF) Marketing Management - ResearchGatewww.researchgate.net5 Marketing Management Orientationscommercemates.com5 Marketing Concepts: Marketing Management Philosophieswww.iedunote.comBasic Marketing Principles - Mercer Universityfaculty.mercer.eduRecommended to you b
Peter Norvig Prentice Hall, 2003 This is the book that ties in most closely with the module Artificial Intelligence (2nd ed.) Elaine Rich & Kevin Knight McGraw Hill, 1991 Quite old now, but still a good second book Artificial Intelligence: A New Synthesis Nils Nilsson Morgan Kaufmann, 1998 A good modern book Artificial Intelligence (3rd ed.) Patrick Winston Addison Wesley, 1992 A classic, but .
