Entertainment And Media Outlook: 2016 2020 - PwC
An in-depth analysis of the trends shapingthe entertainment and media industry inSouth Africa, Nigeria and KenyaEntertainment and mediaoutlook: 2016–20207th annual editionSeptember 2016www.pwc.co.za/outlook
Global entertainment and media outlook 2016 – 20Learn more at www.pwc.com/outlookHow do you standout from the crowdin a fragmentedand multi-speedworld?To capture attention and build value, companies need to understand how local andglobal markets are impacted by the changing pace of the media industry. For 17 years,PwC’s Global entertainment and media outlook has been providing expert commentaryand insights centred on the shifts in advertising and consumer spending. Regardless ofhow you influence business decisions, the Outlook can help you understand industrytrends so you can capatilise on new opportunities.The 2016-20 Outlook gives you even more data and insights than ever before including: Advertising and consumer spending data with expert commentary across54 countries Access 13 segments like TV advertising, Internet access, Book publishing and Music The ability to compare five-year forecast data.This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon theinformation contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to theaccuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers Inc, its subsidiary andassociated companies and entities and their respective directors, employees agents and subcontractors do not accept or assume any liability, responsibility orduty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decisionbased on it. 2016 PricewaterhouseCoopers (“PwC”), the South African firm. All rights reserved. In this document, “PwC” refers to PricewaterhouseCoopers in South Africa,which is a member firm of PricewaterhouseCoopers International Limited (PwCIL), each member firm of which is a separate legal entity and does not act as anagent of PwCIL. (16-1914347)
PwC1Editor’sletterNavigating the ever-evolving media landscape with confidenceTo capture attention and build value, companiesneed to understand how local and global markets areimpacted by the changing pace of the entertainmentand media (E&M) industry. For 7 years, PwC’s Outlookhas been providing expert commentary and insightscentred on the shifts in advertising and consumerspending. The Outlook is a compendium of data andperspective about our extraordinarily vibrant industry.Every sector has experienced significant technologicaldisruption over the past decade, but only now are thesemajor changes coming together enough for us to startto make sense of them. The challenge for industry isnot simply to react to this disruption and change, butto find a path that will successfully allow companies toconfidently look ahead.We have moved our publication almostexclusively online This year, for the first time we have moved ourpublication almost exclusively online. So in additionto reading this “at a glance” summary publicationhighlighting the key themes and trends, I encourageyou to visit our online Outlook onwww.pwc.co.za/outlook to explore further trends andinsights and know what this transformation has instore for you. A detailed tour of our online Outlook isincluded on page 67. Regardless of how you influencebusiness decisions, our trusted analysis can help youdiscover how shifts in spending are likely to shape thefuture of the E&M industry over the next five years.New strategy business Outlook specialreport And this year we’re launching a joint effort withstrategy business, to bring you forward-lookingarticles and incisive thinking to help you navigate theever-evolving media landscape with confidence. Thestrategy business Outlook special report featuresarticles which explore tipping points and themes fromthe Global entertainment and media outlook2016-2020. In addition, the publication includesinterviews and expert perspectives on trends and hottopics shaping the industry. To view the special reportonline, please visit our website at www.pwc.co.za/outlook.Let us analyse the forecast consumer andadvertising spending data for you From Cinema to Internet advertising, we uncover howshifts in spending are shaping the future of the industryand 11 individual entertainment and media segments.As spend migrates from physical to digital and fromdeveloped to developing markets, we identify, andlook at the impact of, key insights and provide ourperspective on those hot topics transforming theindustry.Want to better understand what the Outlookfindings mean for your business?I hope you enjoy this edition of the Outlook. OurPwC E&M professionals continue to track the trendsexplored in this publication; if you would like to discussanything covered, please contact one of them, usingthe details overleaf. We’d love to hear from you.Vicki MyburghEntertainment and Media LeaderPwC Southern AfricaEditor’s letterI am delighted to once again bring you ourannual Entertainment and media outlook:South Africa – Nigeria – Kenya (Outlook)2016-2020.
2Entertainment and media outlook: 2016 – 2020 South Africa – Nigeria – KenyaAcknowledgementsOutlook 2016–2020 editorial board:AcknowledgementsPwC South Africa Entertainment and media outlookteam Vicki Myburgh Elenor Jensen Marthie Crafford Louis de Jager Shane Murugen Jagruti Morar Charles Stuart Femi Osinubi Sunet Liebenberg Michael MugasaTechnology, Information, Communications and EntertainmentIndustry Leader – PwC AfricaBerno Niebuhr – berno.niebuhr@pwc.comMany other professionals from the PwC Entertainment and mediapractice, across 3 countries, reviewed and added local expertise tothis publication.Supplier to the Outlook:Ovum, a provider of business intelligence and strategic services tothe global telecoms and media markets (which is a trading division ofInforma Telecoms and Media Ltd). www.ovum.comPwC helps organisations and individuals create the value they’relooking for. We’re a network of firms in 157 countries with morethan 208,000 people who are committed to delivering quality inassurance, tax and advisory services. Tell us what matters to youand find out more by visiting us at www.pwc.co.za.PwC refers to the PwC network and/or one or more of its memberfirms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.Scan this QR code with yoursmartphone reader to go towww.pwc.co.za/outlookThis publication is printed on Magno Satin MattOHSAS 18001Only wood form sustainable forests is usedISO 14001, 9001 certificationFSC, CoC, PEFC approvedEMAS MemberPaper Profile MemberManufactured from TCF pulp ( total chlorine free )Acid FreeRecyclableUse of data in this publicationInformation in this publication is drawn from data in theEntertainment and media outlook 2016–2020: South Africa– Nigeria – Kenya, a comprehensive source of consumer andadvertising spend data available at www.pwc.co.za/outlook.PwC continually seeks to update the online Outlook data;therefore, please note that the data in this publication may not bealigned with the data found online.This document is provided by PwC for general guidance onlyand does not constitute the provision of legal advice, accountingservices, investment advice or professional consulting of anykind. The information provided herein should not be used as asubstitute for consultation with professional tax, accounting,legal or other competent advisers. Before making any decisionor taking any action, you should consult a professional adviserwho has been provided with all pertinent facts relevant to yourparticular situation.The information is provided as is, with no assurance or guaranteeof completeness, accuracy or timeliness of the information andwithout warranty of any kind, express or implied, including butnot limited to warranties of performance, merchantability andfitness for a particular purpose.Outlook content must not be excerpted, used or presented in anyportion that would render it misleading in any manner or thatfails to provide sufficient context.Permission to citeNo part of this publication may be excerpted, reproduced, storedin a retrieval system, or distributed or transmitted in any form orby any means – including electronic, mechanical, photocopying,recording, or scanning – without the prior written permission ofPwC.Requests should be submitted in writing to Vicki Myburgh atvicky.myburgh@ pwc.com outlining the excerpts you wish to use,along with a draft copy of the full report that the excerpts willappear in. Provision of this information is necessary for everycitation request to enable PwC to assess the context in which theexcerpts are being presented.Without limiting the foregoing, excerpts from the publicationmay be used only for background market illustration, should notbe the sole source of 2016–2020 information, and must not formthe majority of sourced information.Please cite the Outlook as follows: “PwC Entertainment andmedia outlook: 2016–2020 (South Africa – Nigeria – Kenya),www.pwc.co.za/outlook” in your article. 2016 Published in South Africa by PricewaterhouseCoopers.All rights reserved.
PwC3ContentsIndustryoverviewA world ut-ofhomeadvertising60Take a tour –online Outlook6367Contents4Internet
4Entertainment and media outlook: 2016 – 2020 South Africa – Nigeria – KenyaIndustryoverviewIndustry overviewSouth AfricaEntertainment and media by segmentGrowing Internet access maturity puts brakes on growthEntertainment and media spending by segment (R millions), 2011–2020Total E&M (R millions)South AfricaHistorical data2011Books3 820YOY growth (%)Business-to-business7 328YOY growth (%)CinemaYOY growth (%)3 9913 8073 8323 8283 8323 8393 8543 8993 947-0.3%0.6%-0.1%0.1%0.2%0.4%1.2%1.2%1.1%8 1038 6259 2039 5049 84210 21210 61511 06111 5533.3%3.5%3.8%4.0%4.2%4.5%1 7741 8541 9402 0322 1235.0%7.1%2.6%13.7%-1.3%4.5%4.6%4.7%4.5%14 08019 32827 62835 58843 17749 55856 16062 94669 85876 72037.3%42.9%28.8%21.3%14.8%13.3%12.1%11.0%9.8%8 3868 8659 4469 7619 96510 10810 10110 0119 88210.8%5.7%6.6%3.3%2.1%1.4%-0.1%-0.9%-1.3%2 4317 5722 0111 9841 8841 9881 9642 0132 0962 2082 316-1.4%-5.0%5.5%-1.2%2.5%4.1%5.3%4.9%5.0%8 9849 1399 2879 0769 1248 9878 8218 6248 3968 1341.7%1.6%-2.3%0.5%-1.5%-1.8%-2.2%-2.6%-3.1%3 2973 7374 1054 1254 2024 3254 4494 5714 6864 78813.3%9.9%0.5%1.9%2.9%2.9%2.7%2.5%2.2%3 2433 6124 1704 3204 3444 4294 5784 8035 0415 29511.4%15.4%3.6%0.6%2.0%3.4%4.9%5.0%5.0%26 95429 11931 15933 44737 16239 68542 00544 10145 96147 4858.0%7.0%7.3%11.1%6.8%5.8%5.0%4.2%3.3%1 8102 0292 3652 6192 8233 0283 2263 4103 5733 70712.1%16.6%10.7%7.8%7.2%6.5%5.7%4.8%3.8%79 34289 347101 922113 467125 723135 276145 005154 689164 195173 28912.6%14.1%11.3%10.8%7.6%7.2%6.7%6.1%5.5%YOY growth (%)Total20201 797YOY growth (%)Video games20196.7%YOY growth (%)TV and video20181 580YOY growth (%)Radio20176.4%YOY growth (%)Out-of-home20161 539YOY growth (%)Newspapers20151 437YOY growth (%)Music201410.6%YOY growth (%)Magazines2013CAGR %1 369YOY growth (%)Internet2012Forecast .0%5.6%6.6%Notes: Figures for 2011–2015 have been updated to reflect the most recently available financial information.Newspaper, directory, consumer magazine, trade magazine and online TV advertising are included in their respective segments and also inInternet advertising, but only once in the overall total.Professional books is counted in business-to-business and books, but only once in the overall total.Trade magazines is counted in business-to-business and magazines, but only once in the overall total.Sources: Entertainment and media outlook: 2016 – 2020 South Africa – Nigeria – Kenya, PwC, Ovum
5PwCE&M revenue growth in2015, rising10.8% toR125.7 billionThereafter, the prognosis is not quite as optimistic asbefore, even if the predicted rates of growth far outstripthose seen in Western Europe or North America.Twin factors account for this. First, with mobileInternet penetration in particular now being moremature – at 44.8% in 2015, from just 14.6% in 2011 –Internet access revenue growth will slow. Second, lesspositive macroeconomic news for South Africa willhave a concomitant hit on those sectors most closelydependent on a sound economy, particularlyBusiness-to-business revenues. These factors combinedwill lead to a reduced forecast CAGR of 6.6% to 2020,when total E&M revenue is set to reach R173.3 billion.The reduced growth in E&M means that whilehistorically it had exceeded nominal GDP growth, thedeceleration in Internet access revenue in particular– wedded to the disruptive effect of the Internet on arange of sectors – will see E&M growth tail nominalGDP over the forecast period. Real GDP growth,however, is far exceeded each year.Entertainment & media, nominal and real GDP growth (%),2012-202016%14%12%10%8%6%4%2%0%2012 2013 2014 2015 2016 2017 2018 2019 2020E&M revenueRNominal GDPReal GDPSources: Entertainment and media outlook: 2016 – 2020 South Africa – Nigeria – Kenya, PwC, OvumOver the historic period, South Africa’s year-on-yeargrowth has twice been above the Middle East andAfrica (MEA) average, and twice below it. However,over the forecast period year-on-year growth willconsistently track below that of MEA by at least onepercentage point. The picture is very different forEurope, the Middle East and Africa (EMEA), withSouth Africa’s growth far exceeding the rates seen inthis wider area – the still-shaky Western Europeangrowth, in particular, accounting for the difference.MEA growth to better South Africa over forecast periodE&M revenue growth vs EMEA and Middle East & Africa, (%),2012-202016%14%12%10%8%6%4%2%0%R2012 2013 2014 2015 2016 2017 2018 2019 2020Middle East & AfricaSouth AfricaSources: Entertainment and media outlook: 2016 – 2020 South Africa – Nigeria – Kenya, PwC, OvumEMEAIndustry overviewEntertainment and media (E&M) companies in SouthAfrica enjoyed another year of double-digit growth in2015, 10.8% to R125.7 billion. Once again, it was astrong year for Internet access revenue, which led therises, but TV and video, other major contributors, alsooutperformed previous figures.Growing but slowing E&M growth places it between realand nominal GDP
6Entertainment and media outlook: 2016 – 2020 South Africa – Nigeria – KenyaSouth Africa has appealing fundamentals of growth and scaleTotal E&M revenue in 2020 vs 2015-2020 CAGR1000000USAJapanIndustry overviewTotal E&M revenue 2020 (US millions)In terms of South Africa’s placewithin the wider E&M ecosystem,the country retains muchpromise, coming from a positionof reasonable scale and aboveaverage growth. Its position inthe top-right of the global growthgraphic makes it an appealingprospect for internationallyminded companies with an eye onexpansion.Germany0UK100000FranceSouth mSouth aDenmark0.020.06 Venezuela0.Portugal 0.04Malaysia SingaporeIsraelColoFinlandChileNew ZealandUAECzech RepublicGreece IrelandHungaryRomania1000CAGR 2015–20 (%)Sources: Entertainment and media outlook: 2016 – 2020 South Africa – Nigeria – Kenya, PwC, OvumDigital as a share ofE&M spending willnot quite haveexceeded50% in2020Downward revisions to the growth forecast for Internetaccess in particular mean that digital spending asa proportion of E&M spending will not quite haveexceeded 50% by 2020. Nevertheless, the direction oftravel is evident and impossible to ignore, in keepingwith the increasing time spent by South Africansonline.When the various E&M revenue streams are groupedinto overarching categories, those benefitting – andsuffering – most from the last five years of digitaldisruption are revealed. In 2011, little separated videoentertainment and publishing in terms of overallrevenue, with Internet revenue at this point beingjust half as much again. But as Internet revenuesstreak upwards, it is publishing revenues that beginto flatline, while video entertainment will retain itsstrong pull over the next five years.
PwC7Internet’s rise creates winners and losersSpending by sector (R millions), 2011-202080 00070 00060 00050 00040 000China30 00020 00010 00002011 2012 2013 2014 2015 2016 2017 2018 2019 2020AccessAdvertisingIndiaSources: Entertainment and media outlook: 2016 – 2020 South Africa – Nigeria – Kenya, PwC, OvumArgentinaIndonesiaRest of kistan EgyptKenya0.14Note: Internet includes Internet access and Internet advertising.Video entertainment includes TV/video, TV advertising andcinema. Publishing includes magazines, newspapers, businessto-business and books. Music includes music and radio.Internet access increases its share of spendingInternet access share, and total digital share, of E&M spending(%), 2011–202020%While combined Internet revenues will soar at a 12.2%CAGR to 2020, video entertainment will still see ahealthy 4.9% CAGR rise. But publishing’s CAGR of0.8% indicates just how hard traditional publishersare having to work to make headway. By contrast,the Internet’s effect on broad-based music is morenuanced, with radio still perhaps the most effectiveway of reaching the largest population, and streamingmusic revenue now making significant strides thanksto faster and more widespread Internet access, even asthe Web helps to reduce the sale of CDs. Video gamestoo have benefitted greatly from Internet access, withWeb-enabled microtransaction revenue catching onin both traditional and mobile games. On the whole,then, the precipitous rise of the Internet has been apositive for E&M companies, but as ever there arewinners and losers.48%46%40%6 %34%50%33%40%60%10%0%2011 2012 2013 2014 2015 2016 2017 2018 2019 2020Internet access shareof E&M spendingTotal digital shareof E&M spendingSources: Entertainment and media outlook: 2016 – 2020 South Africa – Nigeria – Kenya, PwC, OvumThis increase in digital spend is being led byadvertisers, even if consumers don’t quite converthours spent online into similar revenue. Internetadvertising revenue is taking an increasing share ofthe overall advertising market, while its rate of growthnearly quadruples the overall CAGR.Industry overviewConsumer
8Entertainment and media outlook: 2016 – 2020 South Africa – Nigeria – KenyaConsumer spendingSouth Africa’s consumer spending table presents a mixed picture, although again it should be noted that a CAGRof 7.9% represents a strong picture for the next five years. While greater optimism can be held for music revenuesafter the emergence of streaming as a popular paid-for form of digital music consumption, the print sector inthe form of magazines and newspapers is set for decline – a direct effect of the huge pressure being put on thesesegments by ubiquitous Internet access.Newspapers and magazines set to declineConsumer E&M spending (R millions), 2011–2020Total consumer market (R millions)South AfricaHistorical dataIndustry overview2011Books3 8203 8393 8543 8993 9473 9910.2%0.4%1.2%1.2%1.1%3 9464 1744 5154 6204 7534 9295 1525 4255 11 1131 0441 0771 1131 1531 1933.1%6.8%-0.4%18.3%-6.2%3.1%3.4%3.7%3.4%12 67917 44325 15432 53339 40245 00450 72956 58162 54668 47137.6%44.2%29.3%21.1%14.2%12.7%11.5%10.5%9.5%4 7245 0065 4235 6095 7085 7475 7355 6645 52413.7%6.0%8.3%3.4%1.8%0.7%-0.2%-1.2%-2.5%1 7801 6651 7521 7111 7391 7991 8851 9672 054-1.9%-6.4%5.2%-2.4%1.7%3.5%4.8%4.4%4.4%2 6352 6442 6672 6692 6552 6282 5892 5382 4761.9%0.3%0.9%0.1%-0.5%-1.0%-1.5%-2.0%-2.4%17 08018 21719 19521 00722 85824 53625 95127 02227 7036.6%6.7%5.4%9.4%8.8%7.3%5.8%4.1%2.5%3 6164 1571 8132 58716 0201 789YOY growth (%)Total consumerYOY growth (%)20200.1%YOY growth (%)Video games20193 832YOY growth (%)TV and video20183 828YOY growth (%)Newspapers2017-0.1%YOY growth (%)Music20160.6%YOY growth (%)Magazines20153 832YOY growth (%)Internet20143 807YOY growth (%)Cinema2013CAGR %-0.3%YOY growth (%)Business-to-business2012Forecast data47 0162 0042 3322 5812 7802 9793 1713 3503 5083 63712.0%16.4%10.7%7.7%7.1%6.5%5.6%4.7%3.7%53 96763 60873 05982 33790 15798 032105 806113 312120 0.8%4.5%1.4%11.7%-0.3%3.7%-1.5%5.7%5.5%7.9%Note: Figures for 2011–2015 have been updated to reflect the most recently available financial information.Sources: Entertainment and media outlook: 2016 – 2020 South Africa – Nigeria – Kenya, PwC, OvumSubtracting Internet access revenue from this tablewould bring the consumer revenue CAGR down to3.8%, but that is still a reasonably strong positionto be in given that the Internet access’ disruptiveeffects are more or less fully established. Thus payTV revenue continues to be strong, fuelled by bothorganic growth and the upselling of consumers topremium packages. The consumer elements of B2Brevenue, such as business information, also remainessential in a fast-developing world. On the flip side,newspaper and magazine circulation’s forecast declinecomes as consumers migrate from print copies tofree online alternatives, and aren’t as yet moving topaid digital formats in great numbers. More worryingstill for publishers is the fact that digital advertisingrevenue in these sectors, once thought to be the greatsaviour, is under more threat than ever due to the riseof digital natives and especially the competition fromnon-publishers for revenue – Facebook and Google areincreasingly vying for advertisers’ online budgets.
PwCDigital subscription is the best model forconsumer growth across many segmentsWith smartphone and tablet ownership all on a steepupward curve, the foundations behind this continuedgrowth are set for the next five years.Streaming services gaining ever greater tractionMany of the best-performing consumer revenuemodels in terms of growth and, increasingly, scalehave come through digital subscription, and 2015 sawfurther proof of this trend. Subscription video-ondemand (SVOD) revenue from the likes of Netflix sawyear-on-year growth of 106.3% to R46 million, andfurther growth of 53.7% CAGR is predicted to 2020.The launch of Apple Music provided a major boost todigital music streaming revenue, both in terms of thecompany’s uptake and the wider sub-segment, withall streamers thought to have seen a boost due to theenhanced awareness that Apple’s launch seemed tocreate among consumers. Another year-on-year riseabove 100%, to R74 million, was the result.Electronic home video OTT/streaming – SVOD revenue anddigital music streaming revenue (R millions), 2011-2020Mobile Internet penetration to exceed 70% by 2020Smartphone connections, active tablet devices (millions) andmobile Internet penetration (%), 0040%15010030%502020%01010%02012 2013 2014 2015 2016 2017 2018 2019 2020SmartphoneconnectionsMobile InternetpenetrationActive tabletdevicesSources: Entertainment and media outlook: 2016 – 2020 South Africa – Nigeria – Kenya, PwC, OvumSubscription videoon-demand revenuesaw year-on-yeargrowth of 106.3%to R46 million, andfurther growth of53.7% CAGR ispredicted to 20200%2011 2012 2013 2014 2015 2016 2017 2018 2019 2020Electronic home video OTT/streamingDigital musicstreamingSources: Entertainment and media outlook: 2016 – 2020 South Africa – Nigeria – Kenya, PwC, OvumWithin video games, too, online/microtransactionrevenue is boosted by the healthy recurring paymentsof the subscription models espoused by the likes ofPlaystation Plus, Xbox Live and Steam. But compellingcontent for this type of model is critical; one of thereasons why many attempts to emulate a subscriptionservice for books have yet to take off is because rightsto key content couldn’t be secured. This remains anissue even in sectors where the subscription modelhas taken off, with Taylor Swift having a high-profiledispute with Apple Music over royalties, and Adelemaking her most recent album unavailable forstreaming services upon release in November 2015.Industry overviewBut despite legitimate fears that a monthly fee forInternet access is seen by some consumers as the soleoutlay required for a world of print, audio and visualentertainment, widespread digital access is havinga positive, and at times transformative, effect on avariety of consumer segments. The digital aspects ofthe video game segment in particular – social/casualgames, the burgeoning online/microtransaction model,as well as the rapidly developing e-sports arena – areonly made possible by the increasing availability andspeed of Internet connections. The breakneck evolutionof app-based social/casual gaming in particular hasresulted in thousands more South Africans consideringthemselves to be ‘gamers’ – game-changing in its truestsense – and manufacturers of more expensive gamingexperiences will be enthused by the potential of thisnew demographic.9
10Entertainment and media outlook: 2016 – 2020 South Africa – Nigeria – KenyaMeanwhile, the availability of free alternatives is alsoan inhibitor of further growth in subscription services,particularly for the likes of newspapers and magazines.Killer content can have transformative effect on yearlyperformance2015 Global box office revenue by selected film (%)Industry overviewLive experiences remain a key differentiatorin an instant-access worldWith consumers now having an astonishing arrayof choice delivered to their hands via the contentavailable on a smartphone, an increasing premium isplaced upon the live experience: be that watching thenational team on TV, going to the cinema or a gig, or,increasingly, tuning in to e-sports tournaments. Lastyear saw box office revenue, in particular, undergoa staggering 18.3% year-on-year rise. The continuedrise of e-sports had positive repercussions too: 2015’siteration of The International, a hugely populartournament for the game Defense of the Ancients 2(Dota 2), saw players contributing more thanUS 16 million to the prize pot through the purchaseof an interactive compendium of in-game items andcharacters. The allure of such tournaments is a majorreason why Dota 2 developer Valve is thought to makemore than US 18 million from the game each month.The lure of games such as this in turn helped to pushSouth African online/microtransaction PC gamesrevenue up by 15.1% in 2015.But ultimately, the lesson to learn is that consumersjust want the best content, and will happily pay toreceive it. They don’t discriminate between digital andnon-digital delivery systems. Instant access to contentin return for a regular subscription is seeing greattake-up, but this can only be facilitated by having thecontent to justify this. Box office revenue’s growthin 2015 was propelled by key films. Indeed, as ofApril 2016, releases from 2015 currently account forthe third-, fourth-, sixth- and seventh-highest grossingfilms of all time – those four films were utterly integralto the 18.3% rise in box office revenue last year.82%Other5.6%Star Wars:The ForceAwakens4.5%JurassicWorld3.8%Avengers:Age of Ultron4.1%Furious 7NB: The bulk of Stars Wars’ revenue was taken in 2015, but a smallpercentage derived from 2016.Sources: Entertainment and media outlook: 2016 – 2020 South Africa – Nigeria – Kenya, Box Office Mojo, PwC, OvumFor content providers, the message is clear: seamlessdelivery and a focus on the consumer experience arethe integral groundwork for growth. But on top of thatmust then come truly compelling content – the Narcosthat draws consumers into Netflix, the Star Wars thatdemands to be seen in an IMAX theatre, or the localfavourite music act that continues to outperforminternational alternatives.Last year saw box officerevenue, in particular,undergo a staggering 18.3%year-on year rise
PwC11AdvertisingTotal advertising revenue in South Africa is forecast to increase from R43.4 billion in 2015 to R53.0 billionin 2020, a CAGR of 4.1%, with only newspaper advertising forecast to take a downward turn. TV advertisingcontinues to dominate the market, but Internet advertising is combining scale with a great pace of expansion, andwill become the second-largest contributor to revenue by 2020.Internet advertising drives growthAdvertising E&M spending (R millions), 2011–2020Total advertising market (R millions)South AfricaHistorical data2011Business-to-business3 712Cinema511YOY growth (%)Internet1 401YOY growth (%)201920205 4635 6365 .9%3 7744 5545 4316 3657 3128 24920.7%19.2%17.2%14.9%12.8%3 6623 8594 0234 1524 2574 3614 3654 3464 1%8.0%6 3976 5046 6446 4086 4556 3326 1936 0355 8585 6581.7%2.1%-3.5%0.7%-1.9%-2.2%-2.6%-2.9%-3.4%3 7374 1054 1254 2024 3254 4494 5714 6864 78813.3%9.9%0.5%1.9%2.9%2.9%2.7%2.5%2.2%3 2433 6124 1704 3204 3444 4294 5784 8035 0415 29511.4%15.4%3.6%0.6%2.0%3.4%4.9%5.0%5.0%10 93412 03912 94214 25216 15516 82717 46918 15018 93919 .5%35 38138 31440 40843 38645 11946 97348 88250 88352 9539.4%8.3%5.5%7.4%4.0%4.1%4.1%4.1%4.1%3 4163 29721YOY growth (%)Total advertising20185 28323.6%YOY growth (%)Video games20175 0893 055YOY growth (%)TV and video20164 88523.5%YOY growth (%)Radio20154 6882 474YOY growth (%)Out-of-home20144 45131.3%YOY growth (%)Newspapers20134 1571 885YOY growth (%)Music201234.6%YOY growth (%)Maga
annual Entertainment and media outlook: South Africa - Nigeria - Kenya (Outlook) 2016-2020. To capture attention and build value, companies need to understand how local and global markets are impacted by the changing pace of the entertainment and media (E&M) industry. For 7 years, PwC's Outlook has been providing expert commentary and .
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Welcome to the Malaysian entertainment and media (E&M) outlook 2015. This booklet summarises our insights into the key trends and developments across the sector, specific to Malaysia. This publication highlights snapshot of Malaysia's E&M market. It is an extract from the 16th annual Global Entertainment and Media Outlook 2015 -2019.
media outlook (the Outlook), covering the forecast period 2013-2017. For the past three years, we have been providing the industry with comprehensive consumer and advertising spending forecasts for South Africa in our South African entertainment and media outlook. This year, for the fi rst time, we have included Kenya and Nigeria in our forecasts.
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