Select 2013 North AmericAN

Select 2013 North AmericanPublicity HighlightsPrepared By

Publicity Highlights“The innovative ECCO BIOM Terrain lets your foot rollnaturally off tricky terrain with its low-to-the-ground,rounded sole that encourages a natural gait.”- Men’s Journal“The multipurpose ECCO BIOM EVO Raceris a great sneaker for summer workouts.”- NBC Today Show“The ECCO BIOM EVO Racer employs adurable polyurethane outsole rather thantypical EVA foam, providing responsivenessand cushioning upon ground-strike.”- Get Out There2

Publicity Highlights“The ECCO BIOM Ultra shoes, designed for trailrunning, met high expectations and performedwell in extreme conditions and difficult terrain.”- Espaces“The low-profile lugs of the ECCO BIOM UltraQuest GTX performed well on a variety of terrain,including rocky trails and wet, slippery surfaces.”- Trail Runner“The cushioning underfoot of the ECCO BIOMEVO Racer Lite is appropriately firm for howclosely it positions your foot to the ground.”- Runner’s World3

Publicity Highlights“The designs on the side of the ECCO BIOM Ultra Quest aren’tjust for show — they’re critical aspects of a roll cage designedto keep your foot safe during aggressive cornering.”- Men’s Fitness“Stroll to and from the yoga studio in these ECCOBIOM Lite Ballerina X shoes; they have a thin, grippyoutsole that mimics the feel of walking barefoot.”- SHAPE“The ECCO BIOM Terrain Plus, which has a leather uppermade of yak skin from Tibet, uses an injection moldingprocess to permanently bond the sole to the upper.”- Popular Mechanics4

Publicity Highlights“Though it looks like a classic midhiker, the ECCO BIOM Terrain is builtwith the heart of a trail runner.”- Men’s Journal“The ECCO BIOM Terrain and BIOM Ultra were put to thetest in tough conditions and performed exceptionallywell. The traction, breathability and light weight of thestyles provided all-day comfort on the trails.”- Get Out There“Land-to-water looks in aquatic shades make asplash for Spring ‘14 including the ECCO Lagoon,a quick-dry sneaker with drainage vents.”- Footwear News5

Publicity Highlights“The ECCO Terracruise summer sneaker is well suitedfor everything from quick urban escapes to excursionsalong trails, on beaches or across boulders.”- Inside Outdoor Magazine“The ECCO BIOM Ultra met every challenge interrain by adapting perfectly to the rock, gravel,dirt and sand. The firm support allowed confidenceand control over movement at all times.”- Adventura“Bridging the gap between water shoes and trail runners,Danish brand ECCO introduces Lagoon with gripping rubberpads to keep you upright even if the terrain gets slippery.”- GearJunkie6

Publicity Highlights“The ECCO BIOM Ultra Quest GTX offers some compellingfeatures for winter runners including the use of a GoreTex liner that makes the shoe totally waterproof.”- Canadian Running“You may never have run in a pair of ECCO shoesbefore, but it’s about time you changed that. Designedfor speed — the BIOM EVO Racer Lite features a lowprofile design and flexible frame for a natural ride.”- Sneaker Report“Natural motion is a better way to move, every stitch of theECCO BIOM EVO Racer follows this philosophy, along withan ample emphasis on keeping material light.”- LAVA Magazine7

Publicity Highlights“The ECCO BIOM EVO Racer is firm in all the right places,highly responsive and neither too stiff nor too heavy.”- Men’s Journal“The blue ECCO Aqua Sport Njord Speedlacesneaker is a patriotic pick for summertime fun.”- Women’s Health“The ECCO BIOM EVO Racer should be your next shoepurchase if you enjoy a fast ride, moderate cushioningand a no-frills attitude from your trainers or racing flats.”- Running Shoes Guru8

Publicity Highlights“ECCO knows trails and it knows shoes; these two areasof expertise combine in this sturdy pair of trail runners forwomen unafraid of gnarly terrain and grueling distances.”- Women’s Adventure“The ECCO BIOM Ultra allowed us to climb downsteep descents and narrow trails providingenough traction for desert sand and rocks.”- Get Out There“If you’re looking to elevate your workout, hit thetrail in a supportive boot like the BIOM Terrainfrom ECCO. Thanks to the breathable Gore-Texmembrane, your feel will stay dry.”- Men’s Health9

Publicity Highlights“We tested the ECCO BIOM Ultra in extremeconditions over difficult terrain and the shoesexceeded our expectations.”- espaces“The ECCO BIOM EVO Racer Lite is fast, runnerswith an efficient stride are really going to excel inthis shoe for faster tempos and high cadence runs.”- Ginger Runner“The weight of the ECCO BIOM EVO Racer aligns withthat of most lightweight trainers or long-distance racers.”- Florida Running & Triathlon10

Publicity Highlights“Hosted by ECCO, the online community is providing valuableinformation from athletes on the BIOM EVO Racer that willbe used in the first brand’suser-generated shoe.”- SGB Weekly“Win a marathon or race to the train with thesesleek BIOM EVO Racer kicks from ECCO.”- Maxim“The ECCO BIOM Ultra Quests are lightweight andgood-looking enough to pass as a funky streetsneaker and are a great option for narrow feet.”- The Campsite Blog11

Publicity Highlights“The ECCO BIOM Racer Lite makes you fly whenyou’re out there compared to a heavy training shoe.”- MizzFit“When you want your feet to stay cool but needsome serious tread and a good fit, these ECCO BIOMChiappo Terrain sandals are a heavy-duty alternativeto flip-flops and basic sandals.”- Practical Travel Gear“Designed with a durable polyurethane outsole rather thantypical EVA foam, the ECCO BIOM EVO Racer providesresponsiveness and cushioning upon ground-strike.”- Outdoor Sports Guide12

Publicity Highlights“The ECCO BIOM EVO Racer is a new high performancerunning shoe from the Scandinavian brand and featuresyak leather uppers.”- Slowtwitch.com“The ECCO BIOM Ultra Quest is an impressiveshoe that will be put to use quite a bit this summeron day hikes — and maybe some trail runs.”- Gear Institute“The ECCO BIOM EVO Racer’s weight aligns with thatof most lightweight trainers or long-distance racersand we found its neutral profile is accommodatingfor a wide number of runners.”- Get Out There13

Publicity Highlights“The ECCO BIOM Ultra Quest were versatileand very well ventilated. They’ll be put touse quite a bit during the summer.”- Gear Institute“The ECCO BIOM EVO Racer employs a durablepolyurethane outsole rather than typical EVAfoam providing responsiveness and cushioningupon ground-strike.”- Endurance Magazine“Runners looking for more support willappreciate the firm, stable and protectedfeel of the ECCO BIOM Ultra Quest witha more traditional stack height.”- Competitor14

Publicity Highlights“The ECCO BIOM EVO Racer Lite is a lightweight,performance-oriented shoe for efficient runners to useon tempo runs and race day.”- Runner’s World“The ECCO BIOM Ultra Quest is a versatile shoefor running or hiking with a supportive buildthat’s comfortable with enough flex to movewith the foot.”- Gear Junkie“The in-shoe climate of the ECCO BIOM Terrainremains comfy with the protection of the waterproof,breathable yak leather and Gore-Tex lining.”- Men’s Journal15

Publicity Highlights“The ECCO BIOM EVO Racer is the second generationof the brand’s BIOM line presenting runners with ananatomical design shaped to the human foot.”- Oklahoma Sports & Fitness“Action sports, streetwear, lifestyle, surfand footwear are merging and the ECCOLagoon is one great example of this.”- Footwear Plus“The feather weight ECCO BIOM Terrain boots are solidlybuilt and encase the foot like a sturdy, flexible shell.”- Mountain Life Ontario16

Publicity Highlights“The ECCO BIOM EVO Racer presents runners with a novel,anatomical design that’s shaped to the human foot.”- Chicago Athlete“ECCO, a top manufacturer of premium leather,has a desire to be truly innovative with the leatherBIOM Ultra Quest trail running shoes.”- Trail Runner“The ECCO BIOM EVO Racer Lite provides enoughfirm cushioning in all the right places, perfect forathletes looking for a natural running experience.”- BeautyNewsNYC17

Publicity Highlights“The ECCO Terracruise is a low-profile, multifunctionalsneaker that’s supportive yet flexible and well suitedfor multiple terrain use.”- SGB Weekly“The new ECCO BIOM Ultra Quest featuresa soft, supple Yak leather upper in the longdistance trail running shoe.”- Competitor“ECCO put the same technology into the TerrainSandal as their hiking boots to create a highperformance sandal with excellent support.”- The Active Times18

Publicity Highlights“ECCO is a brand that really looks to use athlete feedbackin order to improve upon it’s designs.”- LAVA Magazine“The neutral profile of the ECCO BIOMEVO Racer is accommodating for a widenumber of runners.”- New England Runner“The ECCO BIOM Terrain light hiking boot isoptimized for single- or multi-day excursionsand allows the foot to move as nature intended.”- Open Air Life19

Publicity Highlights“A multi-functional watersport shoe, the ECCOAquasport Njord Speedlace is comfortable enoughto wear all day long when you’re not by the water.”- Practical Travel Gear“The ECCO BIOM EVO Racer employs a durablepolyurethane outsole rather than typical EVAfoam, providing responsiveness and cushioningupon ground-strike.”- Running Shoes Guru“The ECCO BIOM Ultra Quest is equallysuited for trail running or hiking on diverseterrain like wet grass, rocks and mud.”- Outdoors NW20

Publicity Highlights“The ECCO AquaSport Njord is a fast drainingand breathable shoe to fend off clammyswamp-foot during long days in the water.”- Trek Tech Blog“The lightweight ECCO BIOM Ultra is impressivelyversatile, engineered for trail runs, adventurecompetitions, light hiking and many other activities.”- GearJunkie“Testers found the neutral profile of the ECCOBIOM EVO Racer to be accommodating for awide number of runners.”- RaceCenter Northwest21

Publicity Highlights“The extended hiking and backpacking categorieshave changed. Customers don’t want a stiff boot,they want the lighter weight, out-of-the-boxcomfort of the ECCO BIOM Terrain.”- Outdoor Insight“The BIOM Ultra from ECCO is a highlyversatile trail runner and hiking shoethat’s ready for adventure.”- Get Out There“Many of the successful Danish triathletes run inECCO shoes and the BIOM EVO Racer has propelledthe company to be a frontrunner in the community.”- LAVA Magazine22

Publicity Highlights“I am very impressed by the super-flexible flex points at thecorrect forefoot locations of the ECCO BIOM EVO Racer.And the tongue does not slide (my pet peeve) — I like!”- Minimalist Running Shoes“The ECCO BIOM Terrain boots are lightweightand agile enough to navigate tricky trails andslippery desert rocks.”- GearJunkie“The ECCO BIOM Argon was my choice for a lighttrail running and hiking shoe, they worked like apro through mud, dirt, weeds and icy snow.”- MizzFit23

Publicity Highlights“The ECCO BIOM Ultra Quest shoes offer great traction,lightweight feel, breathability and comfortable support.Clearly ECCO has put significant time and research intothe fit of this shoe.”- Liftopia“Danish brand ECCO announces the launch of the“Better Running Initiative” to provide feedback forthe brand’s first user-generated shoe.”- Get Out There“The supportive ECCO BIOM Terrain bootprovided great traction and comfort duringlong days on the desert trail.”- Gear Institute24