Yahoo Microsoft: A Horizontal Romance, Or A Broken

1y ago
127 Views
2 Downloads
3.15 MB
33 Pages
Last View : 3d ago
Last Download : 3m ago
Upload by : Esmeralda Toy
Transcription

Yahoo Microsoft: A HorizontalRomance, or a BrokenRelationshipBy Ryan, Cristy, Alexis, Joe

OverviewHorizontal Integrationy Market Sharey Brandingy Company Informationy Industry Informationy A Story of Heart Achey The End?y

Horizontal Mergers/IntegrationyWhat is Horizontal Integration? Examples:yWhy Do Companies Horizontally Integrate?o Reduced Competitiono Lower Production Costso Managerial Reputation

Horizontal Mergers/IntegrationContinuedyU.S Horizontal Merger Guidelines1. Define the Market2. Concentration - Herfindahl-Hirschman Index(HHI)3. Assessment

Market ShareyWhat is Market Share?yExpressed in Two Ways:1. Revenue2. Unit VolumeyIncreasing Market Share

Branding ManagementyWhat is Branding?yBrand Name PromiseyWhat Makes a Good Brand Name:o Pronounceo Remembero Recognizeo Attentiono Suggesto Stand Out

Branding ManagementContinuedyThree Types of Brand:1. Premium Brand2. Economy Brand3. Fighting Brand

Branding ManagementContinuedyBrand NamingyBrand Leveraging Corporate Family Individual

Brand ManagementContinuedyBrand Strategies Mother Brand Endorsed Brand Product Brand

Yahoo! Inc.Founded in 1994 by Stanford Ph.D. students David Filoand Jerry Yangy Incorporated in 1995yTo usersy To Advertisers and Publishersy To DevelopersyooYahoo! generates revenues by providing marketing services toadvertisers across a majority of Yahoo! Properties and Affiliatesites.Additionally, although many of its user services are free,Yahoo! does charge for a range of premium services that itoffers.

Yahoo! Inc. Continued yThe Company's offerings to users fall into fivecategories:ooooSearch – Yahoo! Front page, My, ToolbarCommunications and Communities – Yahoo! Mail, Zimbra, Messenger,Groups, 360 and FlickerMedia Information – Yahoo! News, Finance, Sports and Rivals Entertainment –Yahoo! Music, Movies, TV, Games, Video and omg! Life Style – Yahoo! Autos, Real Estate, Food, Tech, Kids, HealthConnected Life – Co-branded broadband, Yahoo! Moblie Digital Home, Desktop

Microsoft Corp.Microsoft Corporation, incorporated in 1981y Develops, manufactures, licenses and supports a range ofsoftware products for computing devicesyOnline offerings and information are delivered through itsWindows Live, Office Live, and MSN portals and channelsy The Company enables the delivery of online advertisingthrough its adCenter platformy

Microsoft Corp. Continued yFive Segments of Competition1.Clientx2.Apple Computer, Hewlett-Packard, IBM, Mozilla and Sun MicrosystemsServer and Toolsx3.Packard, IBM, Sun Microsystems, Novell, Red Hat, VMWare, ComputerAssociates, Oracle, BMC, McAfee, Symantec, etc.Online Services Businessx4.AOL, Google, Yahoo! and EarthlinkMicrosoft Business Divisionx5.Apple, Corel, Google, IBM, Novell, Oracle, Red Hat, Sun Microsystems,AjaxWrite, gOffice, etc.Entertainment and Devices Divisionx, Sony, Apple iPod, Nokia, Openwave Systems, Palm, QUALCOMM,Research In Motion, etc.

Google Inc.Google Inc., incorporated in September 1998Maintains an index of Websites and otheronline contenty Instant access to relevant information from itsonline indexyy

Google Inc. Continued Google generates revenue primarily bydelivering online advertisingy Google Docs allows the Company's users tocreate, view and edit documents,spreadsheets, and presentations fromanywhere using a browsery

The Other Players?yTime Warner Inc. (AOL LLC) AOL operates a Global Web Services business thatprovides online advertising services AOL offers advertisers a range of advertising services Competes with Yahoo! Inc., Google, Microsoft Corporation,Fox Interactive Media, Inc. and Facebook, Inc.yNews Corp. Entertainment company with operations in eight industrysegments

Online Advertisement

Online AdvertisementContinued Numbers of Impression 421276561415Web Media6592811795250515Public Services11795170862422Retail Goods6816689882270257205154014537Travel

Online AdvertisementContinued Click Though RatesIndustryFinancialServicesWeb MediaPublic ServicesRetail 0.02%22.33%30.15%0.08%0.57%0.64%0.05%4%4.57%0.51%

Online AdvertisementContinued

Soap Opera: All My InternetsThe History of the Yahoo – Microsoft Courtship

Early 2006 The GossipBeginsSpeculations aboutMicrosoft'sCourtship ofYahoo Stirs Up

December 2007yGoogle buys outDoubleClick Inc.whichMicrosoft and Yahoo alsoexpressed interestyGoogle also has 5%Ownership of AOL

January 31, 2008:The FirstRejectionYahoo rejects a 44.6billion dollar, 31 ashare, offer fromMicrosoft saying that itundervalues thecompanyYou don’t appreciate myworth!

Shortly AfteryFebruary 13, 2008 Yahoo buys on-line video advertising companyMavenyFebruary 26, 2008 Yahoo introduces a new video service calledYahoo Buzz

March 5th, 2008Yahoo states theyare extending theirdeadline tonominate boarddirectors to 10days after theirannual stockholdermeeting

The Third WheelRumors circulatethat Yahoo islooking to mergewith Google

April 5th, 2008CEO StevenBallmer speaksup!He writes ademanding letterto the CEOs ofYahoo,threatening to turnhostile if Yahoocontinues toevade discussionswith Microsoft.

Steven Ballmer: The Man, theMyth, the Sweaty guy?

April 7th, 2008Yahoo executives write a letter back toBallmer saying that they are not closedto negotiation but will not accept sucha low offer

Aprilth9 ,2008Yahoo announces atest advertisingpartnership withGoogle usingGoogle’s ad sensefor a two-weekperiod

And the Gossip Continues

Thank You!

News, Finance, Sports and Rivals Entertainment -Yahoo! Music, Movies, TV, Games, Video and omg! Life Style - Yahoo! Autos, Real Estate, Food, Tech, Kids, Health o Connected Life - Co-branded broadband, Yahoo! Moblie Digital Home, Desktop

Related Documents:

Stock closes at an all time low 8.11 Yahoo invested 1Bn in Alibaba Yahoo co-founder & CEO Jerry Yang steps down after 18 months Microsoft and Yahoo agree to search partnership 2008 Yahoo tries to buy Google for 3Bn. Google denied the offer 2009 Yahoo acquires many media companies Microsoft tries to buy Yahoo for 44.6Bn Yahoo denied offer .

Reviewers Guide – AT&T Yahoo! Go Mobile AT&T Yahoo! Go Mobile gives you access to a wide range of the Yahoo! services you . select download then select attachments to view and download the attachment. 4 . emoticons, audibles, voice IMs and attach photos to IM conversations. To use Yahoo! Messenger, click on Messenger in the Yahoo! Go .

Romance Collection can be installed and used in wet areas such as backsplashes, bathroom walls and showers. This collection is not recommended for use in swimming pools. Romance Collection is not recommended in areas where temperatures rise above 242 F. Romance Collection

Online Dating Romance Scam 4" representative Great British sample that at least 230,000 individuals had been scammed by the online dating romance scam. The online dating romance scam is an Advance Fee Fraud, typically conducted by international criminal groups (although it has also been found that lone

readers.5 Though the craze for the desert romance that Hull's novel ignited died down in the early 1930s, it is a genre which, like The Sheik itself, has persisted, and to this day it is a significant money- spinner for publishers of romance fiction. Since 2010, Harlequin Mills & Boon have published over 70 'sheik'-themed romance

o Microsoft Outlook 2000 o Microsoft Outlook 2002 o Microsoft Outlook 2003 o Microsoft Outlook 2007 o Microsoft Outlook 2010 o Microsoft Outlook 2013 o Microsoft Outlook 98 o Microsoft PowerPoint 2000 o Microsoft PowerPoint 2002 – Normal User o Microsoft PowerPoint 2002 – Power User o Microsoft PowerPoint 2002 – Whole Test

Business Ready Enhancement Plan for Microsoft Dynamics Customer FAQ Updated January 2011 The Business Ready Enhancement Plan for Microsoft Dynamics is a maintenance plan available to customers of Microsoft Dynamics AX, Microsoft C5, Microsoft Dynamics CRM, Microsoft Dynamics GP, Microsoft Dynamics NAV, Microsoft Dynamics SL, Microsoft Dynamics POS, and Microsoft Dynamics RMS, and

physiquement un additif alimentaire sans modifier sa fonction technologique (et sans avoir elles-mêmes de rôle technologique) afin de faciliter son maniement, son application ou son utilisation . Exemples . Conclusion Les additifs alimentaires sont présents partout dans notre alimentation . Attention à ne pas minimiser leurs impacts sur la santé . Title: Les Additifs Alimentaires Author .