Ethics Of Attorney Marketing - Chase College Of Law .

5m ago
1.13 MB
45 Pages
Last View : 7d ago
Last Download : n/a
Upload by : Ryan Jay

ETHICS OF ATTORNEYMARKETINGHelen Gülgün BÜKÜLMEZ, Esq. Adjunct Faculty, Chase College of Law (Marketing for Lawyers) * National Speaker on Attorney Marketing General Counsel & Director of Engagement at Consultwebs, Inc. Online Law Firm Marketing Attorney at Law (Immigration, Personal Injury) * Hiking Lawyers





DISCLAIMER Extensive experience in attorney marketingacross the U.S. and abroad Attorney, Licensed in Kentucky NOT licensed in Ohio: Presentation based onresearch and study - trust but VERIFY

ATTORNEY MARKETING Advertising: TV, Billboards, Websites, Online Outreach,Directories Bates v. State of Arizona (1977) Still not “a thing” in other countries Definition of Attorney Marketing: ? When is an attorney marketing for prospectiveclients? 1 at least 250 (Endless Referrals, Burg)

ETHICS OF ATTORNEYMARKETING in KENTUCKY KY Supreme Court Rules 3.130(4.5)-(4.6) and(7.01)-(7.60) Attorneys’ Advertising CommissionRegulations 1 - 16 Resource: Steven Pulliam, KY Deputy Bar Counsel

ETHICS OF ATTORNEYMARKETING in OHIO OHIO Supreme Court Regulates AttorneyAdvertising OHIO Rules of Professional Conduct 7.1 7.5 address attorney marketing and advertising Advisory Opinions by The Ohio Supreme CourtBoard of Commissions on Discipline and Grievance informal, non-binding, responding to hypothetical,prospective questions

COMMUNICATION OFATTORNEY’S SERVICES Rule 7.1. A lawyer shall not make or use a false, misleading, or nonverifiablecommunication about the lawyer or the lawyer’s services. A communication is falseor misleading if it contains a material misrepresentation of fact or law or omits a factnecessary to make the statement considered as a whole not materially misleading. Any communication about the lawyer or her services, including advertising. Truthful statements that are misleading are prohibited by this Rule. Rates that include “discounts,” “prizes,” “discount,” “special” are misleading. No longer a prohibition on client testimonials. Must be verifiable. May be misleading if it could lead a reasonable person to form an unjustifiableexpectation that the same result could be obtained for other clients.

ATTORNEY ADVERTISING &RECOMMENDATIONS Rule 7.2(a) Subject to 7.1 and 7.3, a lawyer may advertise services through written,recorded, or electronic communication, including public media. Rule 7.2(b) Attorney cannot give anything of value to a person for recommending hisservices. An attorney may pay for: Print or online directory listings, Compensation for employees, vendors, websitedesigners, Newspaper, TV, Radio, Banner ads, attorney referral service, Domain name registration, sponsorship fees, legal service plan, But see Advisory Opinions on ALS: OH (2016-3): A lawyer’s participation in an online, nonlawyer-owned legal referralservice, where the lawyer is required to pay a “marketing fee” to a nonlawyer foreach service completed for a client, is unethical. NY: Improper payments for recommendation of a lawyerBUT: A lawyer employing such help shall take reasonable efforts to ensure that theconduct of non-lawyer employees is compatible with the professional obligationsof the lawyer.

ATTORNEY ADVERTISING &RECOMMENDATIONS Rule 7.2(c): Any communication made pursuantto this rule shall include the name and officeaddress of at least one lawyer or law firmresponsible for its content. Rule 7.2(d) prohibits an attorney from seekingemployment in a matter s/he does not plan toparticipate and plans to refer out to othercounsel.

SOLICITATION: DIRECT CONTACTWITH CLIENTS: Rule 7.3 Strictly prohibited to solicit employment (significant pecuniary gain) unlessto a lawyer or a close personal or professional contact: in person live on telephone, or real-time electronic means “potential for abuse when a layperson is subject to the privateimportuning of the trained advocate in a direct interpersonalencounter” Chat Rooms - real-time electronic contact - prohibited Email solicitation is permitted if the contents comply with theRules - Advisory Opinion - 2017-3 Solicitation by text messaging is permitted if thecommunication complies with the Rules (more akin to email) Advisory Opinion 2013-2

Rule 7.3 “Because most text messages are received on cellular phones, which are often carried on one’s person,lawyers should be sensitive to the fact that a text message may be perceived as more invasive than anemail.” Rule 7.3 (b) Direct/indirect solicitation or communication is impermissible if the prospective client hasrequested that the lawyer not solicit them or the solicitation involves coercion, duress, or harassment

Client TestimonialsSOCIAL PROOF - MARKETING GOLDMINEADVISORY OPINION 2016-81. A lawyer may include a client testimonial in advertising so long as it does not constitute a false,misleading, or non-verifiable communication about the lawyer or the lawyer’s services orcreate unjustified expectations for prospective clients. Testimonials generally referring tofavorable outcomes for clients must contain an appropriate disclaimer to avoidunjustified expectations.2. Client testimonials in an advertisement that state the amount of a settlement or verdict areinherently misleading even if a disclaimer is used.3. A lawyer is responsible for monitoring testimonials and reviews made by clients on websites ifthe lawyer controls the content of the website. Online testimonials or reviews from clients about thelawyer or the lawyer’s services that contain false, misleading, or nonverifiable communications mustbe removed by the lawyer when the lawyer has control over the online content.

OHIO ATTORNEYADVERTISING ETHICS OHIO Supreme Court Regulates AttorneyAdvertising OHIO Rules of Professional Conduct 7.1 - 7.5address attorney marketing and advertising COMMENTSAdvisory Opinions by The Ohio Supreme CourtBoard of Commissions on Discipline and Grievance informal, non-binding, responding to hypothetical,prospective questions

Why Market? The new generation of prospective clients The new generation of attorneys - Competition The new culture of easy access to informationand communication and, because it is post-2008, even withcorporate/business & defense practice

The Big Picture: Providing Value & Genuine UserExperience A legally optimized website Content On-site Optimization Link Building Citation Cleanup & Technical Maintenance Local Listings Social Media ***** Online Reviews ***** Data-based, Effective Pay-Per-Click Campaign

The GoalMaking a case for Google for: Branding & Reputation Management Leads & Cases Engagement with peers & prospective clients

“No one cares about how much you know until they know how much you care.” T. Roosevelt

Definitions SEO: Search Engine Optimization - Organic A user comes to Google/Search Engine looking for answers. Google/Search Engine uses algorithms to determinerelevance to the topic, and popularity to verifyauthority on the subject. The goal of SEO is to implement best practices to help thesearch engines see you as the authority in your field. SEO isthe process of integrating ranking factors and userexperience to make your website stand out among the rest. Keywords but also functionality, userX, &engagement

CautionWHITE HAT SEOSEO that conforms to search engine designs and involves nodeception.ADVANTAGES: Long term strategy Best user experience Creating content for users, not search engines. Low risk factor. Higher Quality LeadsDISADVANTAGES: Progress may be achieved at a much slower rate, esp. in 2ndary market

CautionBlack Hat SEOTechniques used to get higher search rankings in a manner that isinconsistent with Search Engine guidelines.ADVANTAGES: Achieve search engine rankings very quickly.DISADVANTAGES: Short term strategy. High risk level. Low conversions/poor quality leads. Poor user experience. Tricks the user and search engine to achieve results.

The Big Picture on the First Page & ThePPC Change

Social Media Facebook Twitter promotions, special initiatives, individual connections. e.g., groups against domestic violence.LinkedIn Practice area dependent - more successful for peer connections.YouTube #1 for visibility, social engagement, leads, targeted ads, etc.Popular if video production.Google Plus - optimization, credibility, local citation building.

Facebook for BusinessSOME NUMBERS An average American checks his/her phone 46 times per DAY - up from 33 in 2014. (8 billion timescollectively) The not so average person checks his/her phone 150 times per DAY. (PewResearch) When? (1) shopping, (2) watching TV 76% of people who search for an attorney, use the Internet. LexisNexis Study of 4,000 people (The ResearchIntelligence Group, March /file/d/0B010fqDaxXj8RDl0clp4dzd5bXM/view?pli 1 1.01 Billion people log on to their Facebook accounts daily. (Facebook) New: Facebook Services - Call button Local listing of businesses; Reviews; Ratings - Google likeWHY: PEOPLE DO BUSINESS WITH THOSE THEY LIKE Attorney’s Story Personal account / Business “Page” Page is recommended: Educational, even fun but not salesy

FACEBOOK Take your time setting up your page About - the more information the better - write for a 5thgrader Profile Photo - A smiling face & include group photos Cover Photo - Logo, Name, Office, City - Design Set up “Local Business” - Law Firm/Lawyer - Consistent Phonenumber, address, “staffed office” Verify! Trade secret: Sync Facebook with rest of online presence.

Facebook Targeting Ethical considerations for Facebook Messaging Direct Mail - KY and OH Rules seem to allow Privacy? Attorney-client relationship formed? Setting boundaries & managing expectations Auto reply directing traffic to office phone number Option to disable inbox Be careful what you edit, permit, and allow? [CommunicationsDecency Act] Promote your Page Boost Your Posts & Tailor to reach target audience Facebook Ads

Facebook Targeting Unpaid - age, gender, city Paid - virtually unlimited: age, gender, location,income bracket, previous employment, the type of carthey drive, how long they’ve lived in the city, maritalstatus, Class Action Lawsuits seeking representativeplaintiffs - Chipotle, Applebees, Massage School(VERY low cost per lead), etc How do you stand out from your competition?

“No one cares about how much you know until they know how much you care.” T. Roosevelt

Facebook: Engagement Unique perspective and engagement: set yourself apart Chef, Mother, Runner Father, Healthcare Transparency Advocate, BikerRich, educational, engaging content Community service Personal connections Videos Creative assets:, nf

Facebook Reviews Negative Reviews Facebook will not remove it: stuck with it unlessyou can prove the individual posting the reviewnever used your services.Positive Reviews Boost with more likes and comments Get more of them to minimize negative reviews

ONLINE REVIEWSAre you spending money to market bad reputation? Google Yelp Avvo

Online Reviews At least 5 for the stars to show up next to your Local Listing. If less than 5, only a number will show up. Privacy, defamation, attorney-client rel. issues: ing-to-negative-online-reviews-tread-trickypath/ Affect rankings and leads. For the attorney, by the attorney! KBA Rules re how to inquire into reviews

Obtaining Online Reviews Your clients control the message Proactive approach When is your client the happiest? settlementcheck? How - smart phone? Template? A dedicated staff. Your staff, including attorneys - competition

Reviews: EVERYONE is YourCustomerThe big review party Former clients Current Clients Families, friends of clients Candidates for openings at your firm Vendors The mail man

Negative Online Reviews Proactive approach Damage Control Negative review - have you reached out? More effective and impactful on your businessthan all the marketing you can do. Obtain more positive reviews to leave thenegative ones behind, both in time and innumber.

Online Reviews Softwares:BirdEye, Podium, etc. Web-based software seeking reviews from yourclients via email. Positive Reviews - easily published on anyplatform. Negative reviews - “Got it off her chest.”

The Big Picture Your story, connection to your community,service to others, How similar you are & race for likability“Google loves you only after everyone elsedoes.”

Overall Marketing Consistency GENUINE COMMUNITY ENGAGEMENT Billboards TV commercials Online Legal Marketing Less effective and more costly than online marketingDesign, SEO, PPC, Online Reviews, Social Media,Engaging Digital Assets - ALL necessaryDirect Mail


ATTORNEY ADVERTISING & RECOMMENDATIONS Rule 7.2(a) Subject to 7.1 and 7.3, a lawyer may advertise services through written, recorded, or electronic communication, including public media. Rule 7.2(b) Attorney cannot give anything of value to a person for recommending his services. An attorney may pay for: Print or online directory listings, Compensation for employees, vendors, website

Related Documents:

Paymentech, LLC, Chase Paymentech Solutions, LLC and Chase Paymentech Europe Limited, respectively trading as Chase, Chase Paymentech and J.P. Morgan are subsidiaries of JPMorgan Chase & Co. (JPMC). Chase Paymentech Europe Limited is regulated by the Central Bank of Ireland. Registered Office: JP Morgan House, 1 George's Dock, I.F.S.C., Dublin

Chevy Chase Library 3301 East Chevy Chase Drive CCEA'S 80th ANNUAL MEETING The 80th Annual Meeting of the Chevy Chase Estates Association will be held on Wednesday, March 8, 2017, at the Chevy Chase Library, 3301 East Chevy Chase Drive. The evening will start with a half-hour social at 7:00 p.m. At 7:30 p.m., we will conduct the business .

Sampling for the Ethics in Social Research study The Ethics in Social Research fieldwork 1.3 Structure of the report 2. TALKING ABOUT ETHICS 14 2.1 The approach taken in the study 2.2 Participants' early thoughts about ethics 2.2.1 Initial definitions of ethics 2.2.2 Ethics as applied to research 2.3 Mapping ethics through experiences of .

651-757-2762 Deborah Klooz MPCA Paralegal: 651-757-2631 Jean Coleman MPCA Staff Attorney: 651-757-2791 Adonis Neblett MPCA Staff Attorney: 651-757-2017 Carmen Netten MPCA Staff Attorney: 651-757-2759 David Stellmach MPCA Staff Attorney: 651-757-2247 Joseph Dammel MPCA Staff Attorney: 651-757-2545 Michelle Janson MPCA Staff Attorney: #ATTORNEY .

Attorney General of Iowa Other Members iii Honorable Arthur K. Bolton Attorney General of Georgia Honorable Chauncey H. Browning, J 1'. Honorable John C. Danforth Attorney General of Missouri Honorable J olm P. Moore Attorney General of Colorado Attorney General of West Virginia Honorable Larry Derryberry Attorney General of Oklahoma

statement period. Automatic payments are when you authorize Chase to automatically deduct payment each month from your . Chase account. Payments you set up through Online Bill Pay will not be included. Qualifying mortgage accounts include Chase . first mortgage accounts (with servicing retained by Chase) that are in good standing.

17. From 2009 to 2013, Chase sold approximately 5.3 million defaulted credit card Accounts, with a face value of 27.2 billion, for approximately 1.3 billion. Chase’s Sale of Credit Card Accounts That Were Inaccurate or Unenforceable 18. Chase used several different databases and automated processes to tr

customer logs in to their Chase Pay account and chooses the card with which to pay. To process Chase Pay transactions: Step 1 Integrate the Chase Pay lightbox (iFrame). Step 2 Request the Chase Pay API to retrieve the payment network token, the expiration date, the cryptogram, an

Chase Insurance Agency, Inc. (CIA), a licensed insurance agency, doing business as Chase Insurance Agency Services, Inc. in Florida. JPMS, CIA and JPMorgan Chase Bank, N.A. are affiliated companies under the common control of JPMorgan Chase & Co. Products not available in all states. INVESTMENT AND INSURANCE PRODUCTS:

Chase Bank – Chase Savings – Monthly Service Fee of 5, OR 0 if there is either: A balance at the beginning of each day of 300 or more in this account, OR at least one repeating automatic transfer of 25 or more from your personal Chase checking account or Chase Liquid Card, OR an account owner who is an individual younger than 18,

Jun 10, 2014 · Chevy Chase Section #4 (M05) Friendship Heights (M01) Chevy Chase Section #5 (M05) Gaithersburg (M13) Chevy Chase View (M10) Garrett Park (M17) Chevy Chase Village (M04) Kensington (M22) Drummond (M02) Laytonsville (M15) Glen Echo (M18) Poolesville (M16) Martin's Addition to Chevy Chase (M08) Rockville (M12)

72 - 78 black & blue chase 79 - 85 rgb fade 86 - 92 rgbycmw fade . cyan, & magenta chase 178 - 184 sound active magenta, yellow & white chase 185 - 191 sound active yellow & magenta chase 192 - 198 sound active black & blue chase 199 - 205 sound active rgb fade .

"usiness ethics" versus "ethics": a false dichotomy "usiness decisions versus ethics" Business ethics frequently frames things out, including ethics Framing everything in terms of the "bottom line" Safety, quality, honesty are outside consideration. There is no time for ethics.

UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT STRUCTURE 1.0 Introduction to Marketing 1.1 Definition of Marketing 1.2 Evolution of Marketing 1.3 Marketing Concept 1.4 Role of Marketing 1.5 Strategic Marketing Planning 1.6 Scope of Marketing 1.7 Approaches of Marketing 1.8

May 05, 2011 · 3022 Broadway . Uris Hall, Room 604 . New York, NY 10027 . . May 5, 2011 . Abstract . We review accounting principles related to the reporting of marketing activities and evaluate their implications for marketing research and practice. Based on our review, we argue thatFile Size: 393KBPage Count: 50Explore further(PDF) Strategic Marketing and Marketing Strategy: Domain Marketing Management - ResearchGatewww.researchgate.net5 Marketing Management Orientationscommercemates.com5 Marketing Concepts: Marketing Management Philosophieswww.iedunote.comBasic Marketing Principles - Mercer Universityfaculty.mercer.eduRecommended to you b

Apr 30, 2019 · Jill Nerone, Supervising Deputy District Attorney, Alameda County District Attorney’s Office Laura Meyers, Assistant District Attorney, San Francisco County District Attorney’s, Office Nicole Pantaleo, Deputy District Attorney, Marin County District Attorney’s Office, Insurance F

Attorney at Law Hon. Pamila J. Brown BOG Liaison District Court, Howard County Alan S. Carmel Attorney at Law Sarah Dawn Cline Attorney at Law Adam Sean Cohen Attorney at Law Delegate Kathleen M. Dumais District 15 Suzanne K. Farace Attorney at Law Barry L. Gogel Attorney at Law Michael I. Gordon

fronting marketing managers and examinc'i the effectiveness of top management . actions and codes of ethics in reducing ethical problems. Murphy and Laczniak's comprehensive review of research on marketing ethics 'coneluded that "the approach taken by the Academy in researchin8 questions related to marketing ethics has been less than innovative .

―the ethics administrator, the executive secretary and ―the Board of Ethics or any panel thereof with jurisdiction over matters involving campaign finance disclosure. Trial Attorney the attorney or attorneys designated by ― .

A02 x 2 One mark for the purpose, which is not simply a tautology, and one for development. e.g. The Profit and Loss Account shows the profit or loss of FSC over a given period of time e.g. 3 months, 1 year, etc. (1) It describes how the profit or loss arose – e.g. categorising costs between cost of sales and operating costs/it shows both revenues and costs (1) (1 1) (2) 3(b) AO2 x 2 The .