ISSN 2319 International Journal Of Scientific Research In Computer .

1y ago
5 Views
2 Downloads
802.21 KB
8 Pages
Last View : 18d ago
Last Download : 2m ago
Upload by : Kamden Hassan
Transcription

ISSN 2319 – 1953International Journal of Scientific Research in Computer Science Applications and Management StudiesA Study on Consumer Behaviour towards GreenMarketing With Special Reference to ThanjavurDistrict1R.Varalakshmi, 2Dr. V. Suresh Kumar1Research Scholar, 2Head and Asst. Professor,1,2Research Department of Business Administration,Rajah Serfoji Govt. College (Auto), Thanjavur – 613 005Abstract- New changeover towards the green marketingin the twentieth period. This examination essentiallylearns about the changeover of the marketing conducttoward the consumer conduct. In spite of the fact thatthe quantity of people willing to buy green products hasexpanded over the most recent couple of years, there islittle proof to propose that buy of green products hasexpanded; notwithstanding natural concern anduplifting state of mind of clients towardsmaintainability and green products, piece of the overallindustry of green products This study mainly focuses onthe basis of consumer behavior in go-green marketingconcentrate on. Because these products are mingle withour day to day activities and never separated from theconsumer to avoid those products, consumer use allthese things without knowing the harmful and how touse the eco-friendly product which helps both theconsumer and environment and least impact upon thenatural environment. This study getting the resultthrough SPSS Software. By means of analyzing theconsumer behavior through many factors combinationof independent and dependent variables from thisgetting the resulting variable. They need to movetowards more awareness about global warming.Encourage the consumer to use organic products whichprovide useful to both people and the environment.Keywords: Eco-friendly, go-green, consumer behavior,consumer attitudes, consumer perception, recycles.I. INTRODUCTIONOver the last decade, consumer consumption ofgoods and services has increased tremendouslyacross the world, leading to depletion of naturalresources and severe damage to the environment(Chen and Chai, 2010). Some of the seriousrepercussions of environmental damage are globalwarming, increased environmental pollution, anddecline in flora and fauna (Chen and Chai, 2010).Various countries across the globe are beginning torealize this threat and have started working towardsminimizing the harmful impact of their businessactivities on the environment.This realization and concern towards theenvironment and society has led to the emergence of‗sustainable development‘ which emphasizes theneed to promote sustainability and advocates thatform of development which minimizes negativeimpact on the environment and society. Sustainabledevelopment further encourages eco innovation andgreen consumption. Eco innovation focuses onincorporating environmental sustainability practicesat every stage of creation of goods and services(Veleva and Ellenbecker, 2001). ‗Green consumption‘on the other hand, is normally related toenvironmentally responsible consumption whereconsumers consider the environmental impact ofpurchasing, using, and disposing of various products,or using various green services (Moisander, 2007).Environmentally responsible purchasing is vital asunplanned purchasing of goods can severely damagethe environment.Academic literature has used words like ―greenpurchasing‖, ―adoption of green product‖ and ―greenacquisition‖ to explain consumer environmentalpurchasing behavior. This literature review serves asa link between future research and existing studies onsustainable consumption. The present study analysesthe available empirical literature on green purchasingand attempts to identify prevailing motives andfactors influencing consumer attitude, purchaseintention and actual purchase behavior toward greenproducts. It informs the reader about various factors(as covered by other studies) influencing consumerattitudes and behavior, and provides a possibleexplanation for the observed attitude behavior gap.Results show that an individual‘s environmentalconcern and knowledge, and the product‘s functionaland green attributes are major drivers whereas highprice and inconvenience in purchasing the productare major barrier towards consumer green purchaseIJSRCSAMSVolume 7, Issue 5 (September 2018)www.ijsrcsams.com

ISSN 2319 – 1953International Journal of Scientific Research in Computer Science Applications and Management Studiesbehavior. The remainder of the paper is structured asfollows: The next section gives a brief review ofliterature on green purchase behavior and reportedattitude-behavior inconsistencyThere are various factors that act as barriers andincrease the inconsistency between consumers‘positive attitude and actual green purchase behavior.Higher prices are reported as a significant barrier topurchasing environmentally sustainable products(Vermeir and Verbeke, 2006; Young et al., 2010).II. GREEN MARKETINGGreen marketing isn't just the demonstration ofgiving lip-administration to adoring the environment,all things considered trying, regardless of whether inoutlining items, offering administrations, or buildinga corporate culture that significantly affects theenvironment and our general surroundings.Green marketing efforts focused on the unrivaledecological assurance in an organization's productsand administrations. In sorts more often than notfeatured incorporate such things as lessened waste inbundling, expanded vitality effectiveness of the itembeing used, diminished utilization of syntheticconcoctions in cultivating, or diminished arrival ofdangerous outflows, different toxins underway, andso forth.Consumer BehaviourConsumer behavior is the investigation of howindividuals settle on choices about what theypurchase, need or act concerning an item,administration, or organization. It is basic tocomprehend consumer behavior to know howpotential customers will react to another item oradministration. It additionally enables organizationsto recognize openings that are not as of now met.An obligation to save the trustworthiness of thenatural environment even as they fulfill buyer needsand wants. So green marketing is very inescapable,basically to make the best utilization of accessiblenatural and man-made assets.III. REVIEW OF LITERATURE1. Factors Affecting Green Purchase Behavior andFuture Research Directions Author links openoverlay panel YatishJoshiaZillurRahmanbYatish Joshia Zillur Rahmanb said that." Thisinvestigation surveyed 53 experimental articles ongreen buy conduct from 2000 to 2014. This is one ofthe primary investigations that surveyed articlesidentified with disposition - conduct irregularitieswith regard to green acquiring. This auditdistinguished different common thought processes,facilitators and boundaries influencing buy basicleadership towards green products and givesconceivable clarifications to irregularities detailed ingreen buy conduct. Every one of these variables ispartitioned into those extraordinary to the individualchief and those thought about situational in nature.Consumer's ecological concern and productsutilitarian characteristics rose as the two noteworthydeterminants of consumer green buy conduct. Thepaper advises about the fundamental indicators ofconsumer's green buy conduct. Along these lines, itwill help arrangement creators and administrators indefining and executing systems to support greenbuying."2. The influence of green marketing on consumerpurchase behavior, Jeevarathnam P. Govender(South Africa), Tushya L. Govender (South Africa)Jeevarathnam P. Govender (South Africa), TushyaL. Govender (South Africa) said that," Globalwarming, pollution and climate change are a portionof the problems that have turned into an increasinglyconcerning issue internationally‖. Environmentaldecay has led to organizations changing the mannerby which they direct them-selves, leading to the riseof green marketing. A considerable measure ofresearch has been directed on green marketing andconsumer conduct, mainly, in developed nations.There is, be that as it may, a noticeable shortage ofknow-ledge pertaining to consumers in South Africa.Along these lines, the point of this paper is to look at,at an exploratory level, the influence of greenmarketing on the purchasing conduct of SouthAfrican consumers. An overview was directed on asample of 100 consumers utilizing a quantitative,exploratory and descriptive outline. A largeproportion of respondents preferred to patronizesocially responsible retailers. Besides, respondentspreferred green products over standard alternatives.Be that as it may, they were price touchy whichinfluenced their purchasing choices. It rose that therewas no critical distinction among low and high wageworkers as far as price affectability, and no hugecontrast among lower and higher qualifiedrespondents regarding knowledge and familiaritywith environmental debasement and greenmarketing.".3. Green Marketing: A Study of Consumers’Buying Behavior in Relation to Green Products byWong FuiYeng & Rashad YazdanifardWong FuiYeng and Rashad Yazdanifard saidthat," Environmental issue is a sizzling point thesedays as relatively every nation's legislature andsociety has begun to be more mindful about theseissues. This prompts a pattern of green marketingIJSRCSAMSVolume 7, Issue 5 (September 2018)www.ijsrcsams.com

ISSN 2319 – 1953International Journal of Scientific Research in Computer Science Applications and Management Studiesutilized by the firm as one of the methodologies so asto pick up benefit and secure nature. This paper willtalk about the green marketing and its manageabilityand additionally the instruments and marketing blendof green marketing. Other than that, the greenconsumer and marking will be talked about in furtherin this paper as this will draw in more consumers.Ultimately, firm will be profited once greenmarketing methodology is connected".4. Green marketing and its impact on consumerbuying behavior Babita Saini India, ResearchScholarBabita Saini said that "green marketing will beproactive point with it ventures into the universe ofthe consumers where consumers are not just mindfulfor the different brands and their apparent quality yetin addition they have begun to give carefulconsideration to nature and along these lines endingup more eco agreeable. Hence the organizations areadditionally investigating the different courses forspeaking with the clients so clients can be held asfaithful for long by embracing green administration.The point of the examination is the means by whichconsumer purchasing conduct is influenced by thegreen marketing and how organizations can get thefocused edge by embracing it. How request could beupgraded by seeking after the green techniques andwhat difficulties would be looked by theorganizations in practicing environmental awareness.The outcomes from this shows organizations need toexpand their correspondence with the clients forbecoming environmentally friendly, and thatcharacteristics like cost and quality could reallycompare to "natural obligation". The examinationconsider occurred in Rohini area of Delhi. Theinformation must be gathered from differentwellsprings of proof to comprehend the significanceof green and supportability administration,notwithstanding books, diaries, and sites."5. What Green Consumer Polls Should Really BeAsking by Jacquelyn Ottman Huffington May 3, 2012As far back as the resurgence of environmentalismin 1990, consumer surveys have endeavored toquantify mindfulness, states of mind and conducttowards natural issues and products. Many polls hasobserved that consumers guarantee to be worriedabout the issues. They report large amounts of greenitem buy, and even case eagerness to pay a premiumfor greener products and bundles. Be that as it may,observational proof doesn't appear to correspond withthe exploration. In a few markets, green productsscarcely squeeze out 3% share, as opposed to theclose larger parts of consumers who express tosurveyors enthusiasm for everything green.Furthermore, in spite of consumer sfrequently accumulate dust on racks.Objective of the Study1. To identify the awareness of green marketing2. To change their cost issues in their monthly budgetof individual house- holds.3. To be aware of consumer organics productsregards to green marketing4. To be modified into consumer attitude towards thego- green products and practices5. To analysis the consumer behavior progresstowards go-green products and their perception.Need of the StudyThis analysis on individual consumer‘s behavior isan attempt to know the go green products andpractices of the individuals and also know theconsumer‘s behavior so as to know their preferencewith respect to their the announcement ofgovernment norms regarding the go green productsand practices . Customer need to understand theimplications of green marketing. The study also triesto unravel the impact factors like consumerperception, consumer attitudes Government norms,cost issues which influence on the demographicfactors like age, prestige, risk, eco-friendly, etc,.IV. STATEMENT OF THE PROBLEMThe behavior , attitudes and perception movedtowards the implement go-green in the product whichmainly focus on the organic products, renewable,recyclable material, cost issues, change inadvertisement to reach the mass population, manyconsumers are not willing to pay a premium for greenproducts and to educate the consumer about theadvantages of green marketing and consumer toexposes the environmental consciousness by alteringsome of business and consumption behavior bymodifying in to go green products and practices.These factors are mainly taken in to this study andhow to overcome out-of these situation in a properway of implementing towards in go-green marketing.IJSRCSAMSVolume 7, Issue 5 (September 2018)www.ijsrcsams.com

ISSN 2319 – 1953International Journal of Scientific Research in Computer Science Applications and Management StudiesTheoretical ModelV. RESEARCH METHOLOGYResearch methodology is a method for efficientlytake care of the research issue. It clarifies differentadvances that are for the most part embraced by theresearch in concentrate the research issues alongsiderationale behind them. Research is basically amethodical enquiry looking for actualities throughobjective unquestionable techniques keeping in mindthe end goal to find the relationship among them andto reason from the board principals or laws it isextremely a technique for basic reasoning, it endation arrangement, gathering, sorting outand assessing information making finding andmaking end.Source of Data CollectionData collection is from various perspectives andchiefly a greater amount of a craftsmanship than ascience. The data are accessible promptly in oneframe or the other and some of the time they are to begathered a new generally the analysts utilized the twosources to characterize their examination in theirperspective how the investigation is directing anddemonstrating the outcomes in this.The two important external source of datacollection method for research are, Primary source of data Secondary source of dataThe primary data is collected through thequestionnaire. The initial contacts with the costumersabout go-green products ,eco-friendly in process ofpurchasing done by doing direct data collection totheir respective customer who ware located variousarea in Thanjavur District.VI. RESEARCH DESIGNResearch design is an end-all strategy determiningthe techniques and systems controlling analyst togather their data and examination for theirexploration. The most widely recognized researchdesigns that the specialists dependably utilizes isexploratory, descriptive and causal. In the ination is utilized as a reason for theinvestigation to get and dissect the data.In this article a investigation of the gathered datahas been endeavored according to the goals expressedbefore. Hypotheses are likewise tried in light of thediscoveries of the examination, translations and endsare drawn. In this article the accompanying factualsystems for the investigation of the data accumulatedfor the present examination viz., Descriptiveinvestigation and inferential insights and so on.Primary SourceData collect from the general public through aquestionnaire in Thanjavur district.Secondary Source Government announcement on amendmentand laws. News papers views All Media views Internet sourceSampling Design and MethodIJSRCSAMSVolume 7, Issue 5 (September 2018)www.ijsrcsams.com

ISSN 2319 – 1953International Journal of Scientific Research in Computer Science Applications and Management StudiesSample size 200 numbers/people, Sample area Thanjavur districtSample design simple random samplingsreceived in this investigation. The whole populationin Thanjavur apportioned random numbers andthrough lottery method 200 samples were drawn fromthe whole population to whomever the randomnumbers are distributed they were chosen for thisinvestigation.Simple Random SamplingA simple random sample is a subset of an accuratemass in which each person from the subset has aproportional probability of being picked. In thisinvestigation simple random sample would be thenames of whole population in Thanjavur beingpicked out of designated random numbers andthrough lottery method 200 samples were drawn.Analytical Tools UsedThe data has been mainly analyzed by using thefollowing methods and tests. The Statistical tools likeFACTOR ANALYSIS tables are used to find thesignificant of the given data.For the assessment andexamination of essential information of this, examinewas produced through a survey, the StatisticalPackage for Social Sciences.20(SPSS) precise PCprogramming was utilized in and it gave exactoutcomes concerning information.Research DeterminantsThe determinants are renewable, recyclablematerial, cost issues, change in advertisement,educating customers go-green, eco-friendly, etc.,Limitation1. Research was carried in Thanjavur district only.2. The analysis has been limited to only 200samplingis taken for this study.3. Respondents are only from customers who answerto the questions some of them may be bias.4. The study was conducted in short span of time.5. The some of the respondents are illiterate.VII. DATA ANAYLSIS ANDINTERPERTATIONRELIABILITY STATISTICSCronbach's AlphaN of Items.893161. Factor Analysis for on Consumer Behaviourtowards Green MarketingKMO and Bartlett's TestThe dimensionality of awareness of the customersbehaviors towards internal and external factoranalysis based on sixteen individual statements andthe reliability of the subsequent factor structures wasthen tested for internal consistency of the grouping ofthe items. The eight factors of awareness of thecustomers‘ behaviors towards internal and externalfactors are related to the following:1. Personal Norms2. Personal Values3. Knowledge4. Trust5. Habit6. Price7. Reference Group8. Behavioral Control9. Product Quality10. Emotion11. Brand Image12. Eco-Labeling13. Availability of Organic Product14. Lack of convince15. Lack of trust in Organic product16. Health concernTABLE – 1: KMO AND BARTLETT'S TEST OF CONSUMER BEHAVIOR TOWARDS GREEN MARKETINGKaiser-Meyer-Olkin Measure of Sampling Adequacy.Bartlett's Test of Sphericity.844Approx. Chi-Square2531.891Degree of freedom120Significant.000Source: Output generated from SPSS 20High value of KMO (0.844 .05) of indicates thatfactor analysis is useful for the present data. Thesignificant value for Bartlett‘s test of Sphericity is0.000 and is less than 0.05 which indicates that thereexists significant relationships among the variables.The resultant value of KMO test and Bartlett‘s testindicates that the present data is useful for factoranalysis.IJSRCSAMSVolume 7, Issue 5 (September 2018)www.ijsrcsams.com

ISSN 2319 – 1953International Journal of Scientific Research in Computer Science Applications and Management StudiesTABLE – 2: TOTAL VARIANCE EXPLAINED FOR CONSUMER BEHAVIOR TOWARDS GREEN MARKETINGInitial EigenvaluesExtraction Sums ofRotation Sums of SquaredSquared LoadingsLoadingsComponent Total % ofCumulative % Total % ofCumulative % Total % ofCumulative %VarianceVarianceVariance16.906 43.16343.1636.906 43.16343.1635.684 35.52335.52322.071 12.94156.1042.071 12.94156.1042.789 17.43052.95331.611 10.07266.1761.611 10.07266.1762.116 13.22366.1764.959 5.99272.1685.922 5.76577.9336.688 4.29982.2327.589 3.67985.9118.510 3.18889.0999.382 2.38891.48710.341 2.12893.61611.302 1.88995.50512.247 1.54297.04713.232 1.45098.49714.152 .95199.44815.068 .42699.87416.020 .126100.000Extraction Method: Principal Component Analysis.Source: Output generated from SPSS 2066.176 percent and the remaining variance isAll the statements of the Consumer Behaviorexplained by other variables. Among the two factors,towards Green Marketing are loaded on the sixteenthe first factor accounts for around 35.523percent offactors. The total variance accounted for, by all thevariance which is the prime criteria considered inthree factors with sixteen values greater than 1 isConsumer Behavior towards Green Marketing.TABLE – 4.13: ROTATED COMPONENT MATRIX OF CONSUMER BEHAVIOR TOWARDS GREEN MARKETINGRotated Component Matrix1Component23Personal Norms.941.049.035Personal 45.142Habit.780.233.034Price.701.501-.027Reference Group.620.367-.149Behavioral Control.588.056.327Product Quality.484.461-.167Emotion.366.317-.051Brand ity of Organic Product.164.670.384IJSRCSAMSVolume 7, Issue 5 (September 2018)www.ijsrcsams.com

ISSN 2319 – 1953International Journal of Scientific Research in Computer Science Applications and Management StudiesLack of convince.007.174.815Lack of trust in Organic product.293-.038.769-.144-.009.722Health concernExtraction Method: Principal Component Analysis.Rotation Method: Varimax with Kaiser Normalization.a. Rotation converged in 5 iterations.Source: Output generated from SPSS 20The statements are converted into 3 factors usingfactor analysis.The following Ten aspects related to ConsumerBehavior towards Green Marketing are convertedinto a single factor.1. Personal Norms2. Personal Values3. Knowledge4. Trust5. Habit6. Price7. Reference Group8. Behavioral Control9. Product Quality10. EmotionThe following three aspects related to ConsumerBehavior towards Green Marketing are convertedinto a single factor.1. Brand Image2. Eco-Labeling3. Availability of Organic ProductThe following three aspects related to ConsumerBehavior towards Green Marketing are convertedinto a single factor.1. Lack of convince2. Lack of trust in Organic product3. Health concernApart from that, the dimension ―ConsumerBehavior towards Green Marketing‖ from 16statements. Out of sixteen statements, threestatements contribute more Consumer Behaviortowards Green Marketing. The statements are (1)Personal Norms, (2) Brand Image,(3) Lack ofconvince. The result determines the fact that almostall the attributes under customer Behavior towardsGreen Marketing are the most influencing factors areidentified as ‗Personal Norms, Brand Image and Lackof convince‘ of the respondents. The customeropinion on Consumer Behavior towards GreenMarketing is considered obligatory. These factors areinterpreted more indicative to create drastic movetowards green marketing among all other statementsof opinion. Hence among all other attributes underConsumer Behavior towards Green Marketinginfluence of internal and external factors, the abovesaid statements are statistically significant and thusidentified as the most influencing variable.VIII. FINDINGSKMO and Bartlett's Test of Consumer Behaviourtowards Green MarketingHigh value of KMO (0.844 .05) of indicates thatfactor analysis is useful for the present data. Thesignificant value for Bartlett‘s test of Sphericity is0.000 and is less than 0.05 which indicates that thereexists significant relationships among the variables.The resultant value of KMO test and Bartlett‘s testindicates that the present data is useful for factoranalysis.Total variance explained for Consumer Behaviortowards Green MarketingAll the statements of the Consumer Behaviortowards Green Marketing are loaded on the sixteenfactors. The total variance accounted for, by all thethree factors with sixteen values greater than 1 is66.176 percent and the remaining variance isexplained by other variables. Among the two factors,the first factor accounts for around 35.523percent ofvariance which is the prime criteria considered inConsumer Behavior towards Green Marketing.Rotated Component Matrix of Consumer Behaviortowards Green MarketingThe statements are converted into 3 factors usingfactor analysis.Apart from that, the dimension ―ConsumerBehavior towards GreenMarketing‖ from 16statements. Out of sixteen statements, threestatements contribute more Consumer Behaviortowards Green Marketing. The statements are (1)Personal Norms, (2) Brand Image,(3) Lack ofconvince. The result determines the fact that almostall the attributes under customer Behavior towardsIJSRCSAMSVolume 7, Issue 5 (September 2018)www.ijsrcsams.com

ISSN 2319 – 1953International Journal of Scientific Research in Computer Science Applications and Management StudiesGreen Marketing are the most influencing factors areidentified as ‗Personal Norms, Brand Image and Lackof convince‘ of the respondents. The customeropinion on Consumer Behavior towards GreenMarketing is considered obligatory. These factors areinterpreted more indicative to create drastic movetowards green marketing among all other statementsof opinion. Hence among all other attributes underConsumer Behavior towards Green Marketinginfluence of internal and external factors, the abovesaid statements are statistically significant and thusidentified as the most influencing variable.consumer to use organic products which provideuseful to both people and the environment.The mobility of products and availability in andaround the surroundings of the general consumer whoare willing to use of green products. Good ahead onimproving the environment keep safe by using the―GREEN PRODUCTS‖IX. SUGGESTIONMainly having the knowledge of upgrading areaslike to concentrate on eliminate the concept of wasteby using decomposing material. To focuses onreinvent the concept of product with the help of gogreen. Make environmentalism profitable in costissue of consumer.Especially innovative on comes out of productmodification, easily. Changing in hazards of globalwarming, recycle, organic product. Modifying inadvertising reach to the consumer. Make the peoplewho are not aware of green products and their uses.Educating customers about the advantages of greenmarketing.Green labeling, green pricing and greenconsumer are to be motivated.X. CONCLUSIONThe variables identified may have differentimpacts on individuals from different cultural andsocial backgrounds. Further, the impact ofdemographic factors was not considered in this study.Future studies may explore this dimension. It is clearfrom the discussion above that various factorsmotivate or hinder green purchase behavior andinfluence the translation of positive attitude intoactual buying actions. However, further research isneeded in some areas to determine the role of thesefactors and the extent to which they influence greenpurchase behavior.Simply people are more aware about healthconscious. They need to move towards moreawareness about global warming. Encourage theREFERENCE[1]. Baker, Michael. The Marketing Book. Fifth Edition.Elsevier, 2002.[2]. Federal Trade Commission. Frequently AskedAdvertising Questions: A Guide for Small ne/pubs/buspubs/adfaqs.htm Retrieved on 13 March 2006.[3]. Meiklejohn, Gregg. "The Marketing Value ofEnvironmental Stewardship." Direct Marketing.October 2000.[4]. Meyer, Harvey. "The Greening Corporate America."Journal of Business Strategy. January 2000.[5]. Wagner, Marcus, and S. Schaltegger. How Does it Payto Be Green? Tectum Verlag DE, 2003.[6]. Webb, Tom. "Organic Farms See Soaring Demand:Supporters say more are needed in Minnesota,Wisconsin." Saint Paul Pioneer Press. 11 March 2006.[7]. What Green Consumer Polls Should Really BeAskingBy Jacquelyn OttmanHuffington Post — May ing/[8]. Profiling Green Moms: What Marketers Need to Knowby Andrea Learned March 2, w[9]. Responsible Consumption: The Next Frontier in GreenMarketing by Jacquelyn Ottman March 30, eenmarketing[10]. Marketing With Print Is Greener Than You Think byVladimir Gendelman February 19, [11]. Chen and Chai, 2010T.B. Chen, L.T. Chai Attitudetowards the environment and green products:Consumers‘ perspective Management science andengineering, 4 (2) (2010), pp. 27-39[12]. Veleva and Ellenbecker, 2001V. Veleva, M.EllenbeckerIndicators of sustainable production:framework and methodology Journal of CleanerProduction, 9 (6) (2001), pp. 519-549[13]. Moisander, 2007J. MoisanderMotivational complexityof green consumerism International Journal ofConsumer Studies, 31 (4) (2007), pp. 404-409IJSRCSAMSVolume 7, Issue 5 (September 2018)www.ijsrcsams.com

A Study on Consumer Behaviour towards Green Marketing With Special Reference to Thanjavur District . individuals settle on choices about at an exploratory level, the influence of green what they purchase, need or act concerning an item, . cost issues which influence on the demographic factors like age, prestige, risk, eco-friendly, etc,.

Related Documents:

[2] A Gopichand , R.S. Lakshmi,Dec 2013,”Optimization of design parameters for crane hook using taguchimethod”IJIRSET, issn 2319-8753 [3] Patel Ravin, Patel Bhakti, 2015, “Design and analysis of crane hook with different materials, IJACT, ISSN 2319-7900. [4] Jayeshchopda, S.H. Mankar

NAME OF CA 90822, United StatesJOURNAL World Journal of Gastroenterology ISSN ISSN 1007-9327 (print) ISSN 2219-2840 (online) LAUNCH DATE October 1, 1995 FREQUENCY Weekly EDITORS-IN-CHIEF Damian Garcia-Olmo, MD, PhD, Doctor, Profes-sor, Surgeon, Department of Surgery, Universidad Autonoma de Madrid; Department of General Sur-

of SCIENTIFIC RESEARCH,Vol.5,Issue-2, Feb-2016 ISSN 2271—8179 17 Plea Bargaining-An overview Page no.121- 122 PARIPEX-INDIAN JOURNAL OF RESEARCH, An International Journal,Vol.5, Issue-2, Feb-2016 ISSN 2250—1991 18. Dowry Death and Law, Page no.72-73 GLOBAL JOURNAL FOR RESEARCH ANALYSIS, An International Journal,Volume.5 Issue - 2, Feb-2016 ISSN

International Journal of Engineering Inventions e-ISSN: 2278-7461, p-ISSN: 2319-6491 Volume 4, Issue 8[January 2015] PP:14-22 www.ijeijournal.com Page 14

Civil Engineering and Environmental Systems ISSN 10286608 0.512 Q2 United Kingdom Construction Innovation ISSN 14770857, 14714175 0.508 Q2 United Kingdom Zhongguo Gonglu Xuebao/China Journal of Highway and Transport ISSN 10017372 0.502 Q2 China . Department of Civil Engineering International Journal of Offshore and Polar Engineering ISSN 10535381 0.486 Q2 United States Advances in Structural .

IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668 PP 28-37 www.iosrjournals.org International Conference on Emerging Trends in Engineering & Management 30 Page (ICETEM-2016) IV. Tools For The Analysis For

ISSN(Online): 2319-8753 ISSN (Print) : 2347-6710 International Journal of Innovative Research in Science, Engineering and Technology (An ISO 3297: 2007 Certified Organization)

ANIL KUMAR REDDY T, et al, International Journal of Research Sciences and Advanced Engineering [IJRSAE] TM Volume 2, Issue 15, PP: 1 - 11, JULY' 2016. International Journal of Research Sciences and Advanced Engineering Vol.2 (15), ISSN: 2319-6106, JUL' 2016. PP: 1 - 11 STRENGTH AND DURABILITY PROPERTIES OF NO AGGREGATE