Australian Consumer Perceptions Of Plant-based Meats And Food Labels: A .

1y ago
5 Views
1 Downloads
700.09 KB
8 Pages
Last View : 1m ago
Last Download : 2m ago
Upload by : Duke Fulford
Transcription

Australian consumer perceptions of plant-based meats and food labels: A national studyThis study was conducted in February 2022, among consumers aged 18 across Australia. It was an online survey conducted through Kantar’sglobal consumer panel. The objective of this study was to understand Australian consumer attitudes and behaviours in relation to various foodlabels, specifically focusing on plant-based meat products. The total sample for the study was N 1014, with the sample splits aiming to benationally representative. A summary of the findings in our study are as follows:What are Australian dietary patterns currently like?The majority of Australians (76%) identify as being omnivorei.e., defined as where one eats meat (chicken, pork, lamband/or beef) three times a week or more.The next highest group identify as flexitarian (16%), defined aswhere one eats mostly plant-based foods and occasionally,animal products.This is followed by plant-based consumers (5%) andpescatarians (2%).Compared to national numbers, there are more people aged18-35 years who identify as flexitarian (23%) and plant-based(11%).Australian dietary habits (N atarianVegan1

What changes do Australians want to make to their currentdiets? (N 1014)7%17%Eat more plant-based foods26%Eat more fish/ seafoodWhat dietary changes do Australians want to make?Close to 50% indicate they are not looking to makechanges to their current diet.Close quarter mention (26%) say they would like to cutback on animal products and eat more plant-basedfoods. Another 17% say they would like to cut back onmeat and consume more fish/seafood.In total, 44% highlight they are looking to cut back onmeat i.e., chicken, beef, lamb and/or pork products.Eat more meat2

Awareness and trial of plant-based meats82%50%I'm aware of plant-based meats (N 1014) I'm aware and have also tried plant-basedmeats (N 829)Likely to substitute an animal-based meat product with aplant-based meat product in the next 12 months?(N 1014)Not sure, Likely,27%24%Not likely,50%Awareness and consumption of plant-based meatsAbout 8 in 10 Australians indicate they have previouslyseen, heard or read about plant-based meats. Amongthose who are aware, half have tried plant-basedmeats at some point.In terms of substituting animal-based meats for plantbased meats over the next 12 months, 27% claim theyare likely, and a quarter (24%) say they are unsure atthis stage.Among those who are likely to substitute animalbased meats for plant-based in the next 12 months: Compared to national numbers, a highernumber of younger people - people under 55years of age - say they are likely to substituteanimal-based meat with plant-based meatproducts i.e., 36% of people aged 18-34 yearsand 30% of people aged 35-54 years. Those dwelling in metro regions (29%) are alsomore likely as compared to rural regions (20%).Among those who are not likely to substitute animalbased meats for plant-based in the next 12 months:On the other end of the scale, the ‘not likely’ scoresare generally higher among males (54%) and amongthose dwelling in QLD (56%).3

Australian consumer attitudes towards various foods labels: This was asked in view of the Senate Inquiry into plant-based meats overconcerns that consumers are confused by product labels, descriptions and images used by plant-based meats which mimic animal-based meatproducts. Our findings showed the majority spontaneously claim they can tell the difference between plant-based and animal-based meatproducts based on product labels and descriptors. The use of animal images on plant-based meat products, however, was potentially moreconfusing. Attitudinal scores towards various statements are as shown below:Attitudes towards various food labels (N 1014)I find terms like ‘meat-free’ and ‘meat-less’ used on plant-based foods helpful todifferentiate if the product contains meat or not.I find terms like ‘beef-free mince’, ‘plant-based chicken’ or ‘bacon-style slices’help me differentiate if the product contains meat from an animal or notI can tell the difference between plant-based meats and animal-based meatsbased on the product labels12%64%18%57%16%I don’t mind if plant-based meats are placed near animal-based products insupermarkets as I can tell the difference between the two.51%23%48%27%I find the use of animal images on plant-based meats confusingI find that animal images featured on plant-based meat products help meunderstand the type of meat that the plant-based product is trying to replicate45%29%38%Product labels that provide information about a product’s carbon footprintwould influence my decision on what foods I should be buying more or less of30%Plant-based meats are healthier than processed meat products derived fromanimals29%32%It is difficult to find plant-based versions of animal-based productsIn the past, I have bought or used products thinking they were plant-based - onlyto later discover they contained some animal-based ingredientsTotal Disagree scores27%18%36%34%61%Total Agree scores4

As part of our study, each respondent was shown a randomised set of15 images of plant-based and animal-based meat products, from atotal set of 60 images. For each image shown, the respondent wasasked to indicate whether this product was a plant-based meatproduct; an animal-based product; or if were they unsure. Onaverage, 8 out of 10 correctly identified the right product.Sample shown below:Can Australians tell the difference between plant-basedand animal-based meat products? (N 1014)No,9%Yes, 91%At the end of the exercise, respondents were also presented with thisquestion – overall, did they feel they could tell the difference betweenplant-based and animal-based meats, based on the names,descriptions and images? 9 in 10 answered ‘Yes, they could tell thedifference’.5

As part of our survey – and in order to understand purchase history – we asked Australians if had ever mistakenly bought or eaten a plantbased meat product thinking it was animal-based meat? 8 in 10 answered ‘No’. Among the small number who answered ‘Yes’, the majority(67%) said this happened as a result of being in a hurry/being distracted and thus they did read the product label.Have you ever mistakenly bought or eaten plant-based meat thinking it wasan animal-based meat product? (N 1014)80% Among those who answered ‘Yes’, the majority(70%) said this occurred at a market/ supermarketwhen shopping for food.The majority (67%) also said they were in a hurry/distracted and did not read the product label asopposed to being confused (33%) by what theproduct actually was.In terms of next steps, about 6 in 10 reported thatthe product was used/ consumed in some way.12%NoYes7%Not sure6

Key findings from our study are as follows: Although the majority of Australians identify as being omnivore (76%), more than a quarter indicate (26%) say they would like to cutback on animal products and eat more plant-based foods. About 8 in 10 Australians say they have previously seen, heard and/or read about plant-based meats, and half of those who are awarehave tried plant-based meats at some point previously. In terms of substituting animal-based meats for plant-based meats over the next 12 months, a little more than quarter (27%) said theyare likely to do so, and 24% being somewhat ambivalent. Compared to national numbers, a higher number of younger people say theyare likely to substitute animal-based meat with plant-based meat products i.e., 36% of people aged 18-34 years and 30% of peopleaged 35-54 years say they are likely. Those dwelling in metro regions (29%) are also more likely as compared to rural regions (20%). When it comes to food labels, majority spontaneously indicate they can tell the difference between plant-based and animal-basedmeat products based on product labels. The use of animal images on plant-based meats is however potentially more confusing. Furthermore, when shown randomised images of both plant-based and animal-based meat products, 9 in 10 said that, overall, they cantell the difference between plant-based and animal-based meat products, based on names, descriptions and images. We also asked Australians if they had ever mistakenly bought or eaten a plant-based meat product thinking it was animal-based meat.8 in 10 answered ‘No’. Among those who answered 'Yes', the majority (70%) said this occurred at a market/ supermarket whenshopping for food, and that they were in a hurry/ distracted and did not read the product label (67%) as opposed to being confused(33%) by what the product actually was. In this regard, the findings from our study indicate the majority of Australians are not confused by food labels, and can clearly tellthe difference between plant-based and animal-based meat products based on names, labels and product descriptions.7

Details relating to study sample characteristics (N 1014) 51% male; 48% female 73% urban; 27% rural 31% aged 18-35 years; 34% aged 35-54 years; 35% aged 55 years 94% identified as having a diet comprising animal products (meat and/or seafood) and 6% identified as having a plant-based diet.8

Australian consumer perceptions of plant-based meats and food labels: A national study This study was conducted in February 2022, among consumers aged 18 across Australia. It was an online survey conducted through Kantar's global consumer panel. The objective of this study was to understand Australian consumer attitudes and behaviours in .

Related Documents:

Australian Patent No. 692929 Australian Patent No. 708311 Australian Patent No. 709987 Australian Patent No. 710420 Australian Patent No. 711699 Australian Patent No. 712238 Australian Patent No. 728154 Australian Patent No. 731197 PATENTED NO. EP0752134 PATENTED NO.

Australian Fleet Magazine WOOD I 990- WAPET 1991- Australian Gas Journal WAPET 1984- WOOD 1975-82, 1990- Australian Gemmologist WAMD 1968- Australian Geographic WAPET 1991 No. 23- Australian Geologist ASHM BHP 1985- CRAE 53, 1985; 58, 1985- DOMM NORP Dec 1986- WAPET 1985- WMC 198419

4 Abbreviations and acronyms ACM asbestos containing material ACTU Australian Council of Trade Unions AISC Australian Industry and Skills Commission AMR Australian Mesothelioma Registry ANTA Australian National Training Authority AQF Australian Qualifications Framework ASEA Asbestos Safety and Eradication Agency ASQA Australian Skills Quality Authority .

51. What is a monoecious plant? (K) 52. What is a dioecious plant? (K) 53. Why Cucurbita plant is called a monoecious plant? (A) 54. Why papaya plant is called a dioecious plant? (A) 55. Why coconut palm is called a monoecious plant? (A) 56. Why date palm is called a dioecious plant? (A) 57. Mention an example for a monoecious plant. (K) 58.

2. Diesel Power Plant 3. Nuclear Power Plant 4. Hydel Power Plant 5. Steam Power Plant 6. Gas Power Plant 7. Wind Power Plant 8. Geo Thermal 9. Bio - Gas 10. M.H.D. Power Plant 2. What are the flow circuits of a thermal Power Plant? 1. Coal and ash circuits. 2. Air and Gas 3. Feed water and steam 4. Cooling and water circuits 3.

Plant tissue culture is the growing of microbe-free plant material in an aseptic environment such as sterilized nutrient medium in a test tube and includes Plant Protoplast, Plant Cell, Plant Tissue and Plant Organ Culture. Plant tissue culture techniques have, in recent years,

A Qualitative Study of Retired Olympic Athletes Michelle Pannor Silver Self-perceptions about aging have implications for health and well-being; however, less is known about how these perceptions influence adaptation to major life transitions.The goal of this study was to examine how high-performance athletes' perceptions

An Introduction to Conditional Random Fields Charles Sutton1 and Andrew McCallum2 1 EdinburghEH8 9AB, UK, csutton@inf.ed.ac.uk 2 Amherst, MA01003, USA, mccallum@cs.umass.edu Abstract Often we wish to predict a large number of variables that depend on each other as well as on other observed variables. Structured predic- tion methods are essentially a combination of classi cation and graph-ical .