BRAND GUIDELINES - Speedoflightmedia
BRAND GUIDELINES/ PAGE 1
SIMPLIFY CLOUDLABBRAND GUIDELINESTABLE OFCONTENTSWe take pride in our brand, onTABLE OFCONTENTSSIMPLIFY CLOUDLABBRAND GUIDELINES4-5INTRO12-13STACKED LOGO6-7BRAND GLANCE14-15UNAPPROVED USE8-9SAFE ZONE16-17LOGO COLORS10-11OUR LOGO18-19LOGO / BRAND FONTSthe following pages you will findour logo specifications whenrepresenting Simplify CloudLab.PAGE 2 // PAGE 3
SIMPLIFY CLOUDLABBRAND GUIDELINESINTROSimplify CloudLab is a tool that allowsyou to build, manage, and share yourvirtual environments quickly andeasily for Sales Demos, QA Testing,Internal Training, and more.PAGE 4 // PAGE 5
WOR D M A R KLO G OST RA PL IN EICO NGI LROY BO L DG OT H A M M E D IU vwxyz0123456789!@ % &*() 0123456789!@ % &*() SIMPLIFY CLOUDLABBRANDQUICKGLANCEBRAND GUIDELINESCOLORSPAGE 6 // PAGE 7
SIMPLIFY CLOUDLABBRAND GUIDELINESMAST ER CONST RU C T I ON &LOG O SAFE ZONELOGOSAFE ZONEAlways maintain clear space aroundour logo to protect the logo fromobstructing elements such as text,graphics, and other images. At aminimum, the smallest letter shouldbe used as a guide for clear space.FOR EXAMPLEThe height of the “C” in CloudLabcreates the clearance for verticalspace, and the width of the “C” forhorizontal space.PAGE 8 // PAGE 9
AP P ROV E D LO G O U S ED E S C R IPT IO N O F LO G O U S EPREFERRED USE OF LOGOSIMPLIFY CLOUDLAB4-color (4C) logo on white orlight colored backgrounds atequal proportions.APPROVEDLOGOAPPLICATIONSBRAND GUIDELINESSECONDARY USE OF LOGO2-color (2C) or solid color isthe only choice, use our darkblue at equal proportions.B/WAP P ROV E DAP P LI CAT I O N SUse solid black for white/light background and solid white for darkbackgrounds at equal proportions.PAGE 10 // PAGE 11
SIMPLIFY CLOUDLABBRAND GUIDELINESSTACK I NG A PPR OV E D U S ED E S C R IPT IO N O F LO G O U S EVERTICAL STACKING APPLICATION4-color (4C) logo on white or lightcolored backgrounds at equalproportions.APPROVEDSTACKED LOGOAPPLICATIONSONLY use when horizontal logoapplication is not available.A LT E R N AT E STAC K IN G A PPR OV E D CO LO R SWhen using Simplify CloudLab logo, if theapproved horizontal layout is not availableplease use our approved alternate stacking.Only use approved logo applications.PAGE 12 // PAGE 13
SIMPLIFY CLOUDLABBRAND GUIDELINESUN-APPROVEDLOGOAPPLICATIONSWhen using Simplify CloudLab logo, it is importantto stick to our approved logo use formats ONLY.Un-approved alterations WILL dilute our brand.PAGE 14 /XDO NOT A LT E R LO G OD E S C R IPT IO N O F LO G O U S EXXXDO NOTalter logo to be out ofequal proportions.DO NOTuse un-approved colors,ONLY use approved logocolors provided on page 17.DO NOTcut off and/or cover logowhen placing in or on anymarketing materials./ PAGE 15
I CON COLO R SSIMPLIFY CLOUDLABFO N T CO LO R SPA N TO N E: 2 9 8 5 CR: 1 G : 2 0 7 B : 2 5 5C: 6 2 . 1 3 M : 0 Y : 0 K : 0H E X: # 0 1 c f f fPA N TO N E: 2 7 66 CR:0 G:28 B:94C:100 M:94.61 Y:30.71 K:30.79H EX: # 0 0 1 c 5 ePA N TO N E: 6 6 0 CR: 1 G : 1 2 8 B : 2 4 3C:77.62 M:48.91 Y:0 K:0H E X: # 0 1 8 0 f 3PA N TO N E: Cool Gray 10 CR:90 G:100 B:102C:61 M:52 Y:50 K:21H EX: # 6 3 6 4 6 6PA N TO N E: 2 5 8 CR: 17 9 G : 0 B : 2 5 5C:53.52 M:80.72 Y:0 K:0H E X: # b3 0 0 f fPA N TO N E: Cool Gray 4 CR:188 G:190 B:192C:26 M:20 Y:20 K:0H EX: # bc be c 0PA N TO N E: 7 6 7 8 CR: 99 G : 0 B : 2 2 8C:75.19 M:82.27 Y:0 K:0PA N TO N E: 6 6 3 CR:230 G:231 B:232C:8 M:6 Y:6 K:0H EX: # e 6 e 7 e 8GRADIENTAPPROVEDLOGOCOLORSGRADIENTBRAND GUIDELINESH E X: # 6 3 0 0 e 4PAGE 16 // PAGE 17
SIMPLIFY CLOUDLABBRAND GUIDELINESG IL R OY BO L DAPPROVEDFONTSSimplify CloudLab selected fonts asAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm NnOo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz0123 4 56789!@ % &*( ) A PPR OV E D U S E : H E A D E R S O R S U B - H E A D E R Sa way to add personality through theuse of our approved type faces.GILROY BOLDUsed specifically for “Simplify”, thisfont is bold in weight and should beused for main headers or sub-headerswhen creating marketing materials.GOTHAM MEDIUMUsed specifically for “CloudLab”, thisG OT H A M M E D IU MAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm NnOo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz012 34 56789! @ % &*() A PPR OV E D U S E : BO DY CO PYfont should be used for all body copywhen creating marketing materials.PAGE 18 // PAGE 19
2605 Enterprise Rd E, #175Clearwater, FL 337597 2 7. 3 2 5 . 5 5 3 7www.speedoflightmedia.comPAGE 20 /support@speedoflightmedia.com sales@speedoflightmedia.com
BRAND GUIDELINES SIMPLIFY CLOUDLAB BRAND GUIDELINES 4-5 6-7 8-9 10-11 12-13 16-17 14-15 18-19 INTRO BRAND GLANCE SAFE ZONE OUR LOGO STACKED LOGO LOGO COLORS UNAPPROVED USE LOGO / BRAND FONTS. PAGE 4 / / PAGE 5 INTRO Simplify CloudLab is a tool that allows you to build, manage, and share your
brand foundation. brand application. 1.1 the meaning of a brand 04 1.2 brand promise 05 1.3 brand pillars 06 1.4 brand character 11 1.5 centering idea 12 1.6 brand (ethos) declaration 13 4.0. contact. contact 55. 2.0. brand elements. 2.1 logo explaination 15 2.2 logo 16 2.3 brand voice 26 .
Strategic Brand Management Exeter MBA and MSc –Day 2 Brand Strategy Jack Buckner Aaker’s Brand Identity System BRAND IMAGE How the brand is now perceived BRAND IDENTITY How strategists want the brand to be perceived BRAND POSITION The part of the brand identity and value pro
brand equity, brand image, brand personality and brand extension. 2. Brand Extension. Brand extension is a marketing strategy in which new products are introduced in relation to a successful brand. Various experts have defined brand extensions differently . though, these definitions look quite similar. Kotler and Armstrong (2002) defined brand
Brand values help to remain true to your brand values and will increase employee engagement. Benefit 2 Brand values make your brand more memorable. Benefit 3 Brand values will create deep emotional connections with your audience. Benefit 4 Brand values will maintain brand authenticity. Benefit 5 Brand values will guide everyone on your team .
brand awareness, brand association, perceived quality and brand loyalty to estimate brand equity [11]. Reference on Aaker, we define brand asset with four dimensions: brand awareness, brand association, perceived quality and brand loyalty. Brand awareness is the ability to consumers or potential consumers to realize relationships between a certain
Pi KAPPA Phi Brand Guidelines pg. 4 section 01: Overview pg. 5 Purpose of Brand Guidelines pg. 6 The Pi Kappa Phi Brand essence pg. 7 The Pi Kappa Phi Brand Positioning pg. 8 Fraternity Master Brand & sub-Brand relationships pg. 9 section 02: Pi Kappa Phi: identity pg. 10 Pi Kappa Phi identity pg. 11 star shield & logotype pg. 12 Multiple Formats pg. 13 Clear space & Minimum space
STRATEGIC BRAND MANAGEMENT Strategic brand management process is important for creating and sustaining brand equity. Developing a strategy that successfully sustains or improves brand awareness, strengthens brand associations, emphasizes brand quality and utilization, is a part of brand management. The brand str
Zecharia Sitchin these aliens had been coming here for a long time and even brought civilization to Planet Earth. Civilization? No, barbarism, cursed Roland. Today, with millions of claimed UFO sightings encounters with aliens alleged kidnappings investigators everywhere were coming right out and calling it an epidemic.
