Quick SEO wins foryour HR consultancyCamille BrouardSenior Marketing Executive
Today’sagenda1.What is SEO?2.Optimising your website3.Getting links to your website4.Improving Local SEO5.Q&A – get your questions ready!
Poll:How much do you know about SEO?
1. What is SEO? Search Engine Optimisation Making your website more visible in searchengine results (mostly Google) Also user friendly! (UX, accessibility) For search engine traffic that is organic(not paid for like Google Ads) Search engine algorithms consider 100s ofranking factors!
SEO strategies Onsite SEO strategies Keyword research Content optimisation Offsite SEO strategies Link building Local SEO
2. Optimising your website Keyword research Who’s searching for that and why? Employer “how to dismiss anemployee” Employee “dismissal from work” URL, title (H1), headings, text Keyword variations Keyword cannibalisation
2. Optimising your websiteH1 Disciplinary procedures: astep by step guide for managers Content optimisation Headings: nesting structure Lists (break up text) Multimedia: images, videos, infographics Internal linkingH2 What is a disciplinaryprocedure?H2 Why have a disciplinaryprocedure?H3 Remember the ACAS code!H2 What does a disciplinaryprocedure look like?H3 Informal process
Body text: direct useof focus keywordH1: focuskeywordH2 heading: use ofkeyword variationBreaking upthe text with a listInternal link to a related blog post(on a keyword for that post)
2. Optimising your website Meta content Page title: 60 characters recommended Meta description: 160 characters
Keywordsearch‘Position 0’result(featuredsnippet)Relatedsearches(can be goodinspiration!)Position1 organicresult
3. Getting links Backlinks pass on ‘link juice’ Create shareable information thatpeople will want to link to: Blog posts Infographics Research (though not a ‘quick’ win!) Directories e.g. Yell, 192.com, Fyple, Hotfrog,Free Index, Central Index, Foursquare, MyLocal Services, Scoot
3. Getting links Outreach (e.g. guest posts) News and publications Blogs Partners/clients Become a source for journalists Help a Reporter Out (HARO) Terkel, SourceBottle #journorequests on Twitter
3. Improving Local SEO Google My Business Name Address Phone (NAP) - Directories Reviews Trustpilot Facebook Testimonials
3. Improving Local SEO Local news and websites Local keywords “HR consultant [location]” “HR outsourcing [location]” “HR consultancy near me”
Recap1.What is SEO?2.Optimising your website3.Getting links to your website4.Improving Local SEO5.Q&A – get your questions ready!
Resources The Beginner's Guide to SEO (Moz) The Ultimate Guide to SEO Meta Tags (Moz) On-page SEO: The Definitive Guide (Backlinko) Link Building for SEO: The Definitive Guide (Backlinko) Local SEO: A Simple (But Complete) Guide (Ahrefs) A Complete Guide to SEO: What You Need to Know (Search Engine Journal)
Next webinar:How to successfullynurture clientrelationshipsBob TeasdaleCustomer Engagement Director
1. What is SEO? Search Engine Optimisation Making your website more visible in search engine results (mostly Google) Also user friendly! (UX, accessibility) For search engine traffic that is organic (not paid for like Google Ads) Search engine algorithms consider 100s of ranking factors!
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