Get Found On Google: Search Engine Optimization (SEO) Basics .
Get Found on Google:Search Engine Optimization (SEO)Basics & Technical SolutionsLindsay WassellKeyphraseology, LLCMarch 1, 2011Session: 8793
Outline The Search LandscapeHow Search Engines OperateAccessibilityKeyword Research & TargetingLink BuildingSocial
THE SEARCH LANDSCAPE
Same Old Story
Or is it?
Universal SERPs
HOW SEARCH ENGINESOPERATE
A Four-Part ProcessCrawlingIndexingRelevancy& RankingServingResults
Crawling
IndexingSearch engineindexing collects,parses, andstores data tofacilitate fast andaccurateinformationretrieval.
Relevancy & Ranking
Serving Results
SEO Pyramid
ACCESSIBILITY
Internal Link Architecture
Internal Link Architecture Cont.
Internal Link Architecture Cont.
5 Methods to Improve Accessibility1. Make site hierarchy flat2. Link from powerful pages to pages needing strength3. Eliminate dead-ends and low value pages4. Craft navigation/category pages worthy of links5. Exclude unimportant pages from spiders’ crawl paths
Bot Accessibility: CLOSED Splash PagesMalformed bot herding techniquesLogin requiredBehind JavaScriptiFrames
Bot Accessibility: WIDE OPEN Duplicate ContentParameters GaloreSpammy UGCSearch Results Pages
Bot Accessibility: OPTIMIZED Robots.txtMeta Robots TagCanonical TagXML SitemapHTML SitemapWebmaster Tools Verification
Robots.txt
Meta Robots Tag
Canonical Tag
XML Sitemap
HTML Sitemap
Bot HerdingBIG Biz Home Page/members(robots.txt cle.html?print(meta robots'noindex')/article.pdf(x-robots tag)/m(canonical tag)
Robots Control Resources Webmaster Tools, Google: http://www.google.com/webmasters/ Webmaster Tools, Bing: http://www.bing.com/toolbox/webmasters/?rfp 1099727894 Robots Protocol (.txt, meta): http://www.robotstxt.org/ e-highimpact-solutions X-robots-tag: usionprotocol-now-with-even.html
Robots Control Resources, Cont. Canonical Tag /specify-your-canonical.html anonicalhow-to-and-why-not XML Sitemaps r.py?hl en&answer 156184
SEO Friendly URLs ShortDescriptive (keywords)Limited Sub-Folder UsageLimited Parameter UsageLower-caseWords Separated by Dashes (-)Good: p://www.jpmorgan.com/tss/WssHome/Securities Services/1114735358205
URL Rewrite Process
301 Redirect Process
KEYWORD RESEARCH &TARGETING
Keyword Research & Link Building Keyword Brainstorming Term/Phrase Selection On-Page Targeting TitlesMetasURLsH1sTextInternal Anchor Text
LINK BUILDING
Link Building Manual Requests & Link Creation Scalable, Content-based Link StrategiesRanking FactorsLinksEverything Else
SOCIAL
Social Media
Social Sharing
Reviews
Viralhttp://www.babynamewizard.com/voyager
Thanks & Attribution
QUESTIONS?CONTACTLindsay WassellWeb: Keyphraseology.comPhone: 813-384-8642Email: lindsay@keyphraseology.comTwitter: @lindzie
Get Found on Google: Search Engine Optimization (SEO) Basics & Technical Solutions Lindsay Wassell Keyphraseology, LLC March 1, 2011 Session: 8793 . Outline The Search Landscape How Search Engines Operate Accessibility Keyword Research & Targeting Link Building Social . THE SEARCH LANDSCAPE .
Grammar as a Foreign Language Oriol Vinyals Google vinyals@google.com Lukasz Kaiser Google lukaszkaiser@google.com Terry Koo Google terrykoo@google.com Slav Petrov Google slav@google.com Ilya Sutskever Google ilyasu@google.com Geoffrey Hinton Google geoffhinton@google.com Abstract Synta
Google Brain avaswani@google.com Noam Shazeer Google Brain noam@google.com Niki Parmar Google Research nikip@google.com Jakob Uszkoreit Google Research usz@google.com Llion Jones Google Research llion@google.com Aidan N. Gomezy University of Toronto aidan@cs.toronto.edu Łukasz Kaiser Google Brain lukaszkaiser@google.com Illia Polosukhinz illia .
Google Meet Classic Hangouts Google Chat Google Calendar Google Drive and Shared Drive Google Docs Google Sheets Google Slides Google Forms Google Sites Google Keep Apps Script D
Google Drive (Google Docs, Google Sheets, Google Slides) Employees are automatically issued a Kyrene Google account. Navigate to drive.google.com. Use Kyrene email address and network password to login. Launch in Chrome browser for best experience. Google Drive is a cloud storage sys
Configuration needs Google Home app. Search "Google Home" in App Store or Google Play to install the app. 3.1 Set up Google Home with Google Home app You can skip this part if your Google Home is already set up. 1. Make sure your Google Home is energized. 2. Open the Google Home app by tapping the app icon on your mobile device. 3.
industry leader in enterprise search has been Google. In 2002, Google introduced a rack-mounted computing device containing its prized search technology to the enterprise search market. Deemed the Google Search Appliance (GSA), the intention of this device was to put the power of Google's indexing and search technology in the hands of enterprises
Google is most user friendly search engine proved for the Indian users which give user oriented results .In addition, most of other search engines use Google search patterns so we have concentrated on it. So, if a page is optimised in Google it is optimised for most of the search engines. Keywords: Search engine optimisation, SEO, Google
2 Após o login acesse o Google Drive ou o Google Docs e selecione a ferramenta Google Forms (Formulários). Clique na caixa de Ferramentas do Google, localizada no canto direito superior da tela e selecione o Google Drive. Na tela do Google Drive clique em New , opção More e selecione Google Forms. OBS: É possível acessar o google
