Visual Identity And Communication Guidelines For EMPLOYMENT ONTARIO .

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Visual Identity andCommunication Guidelines forEMPLOYMENT ONTARIO Services2021

INTRODUCTIONEmployment Ontario is a streamlined network of integratedservices that provides straight-forward access to programs relatedto employment and training.Employment Ontario service providers are independent bodies thathave a legal agreement with the Government of Ontario to providespecific training and labour market services. For many of theministry’s service providers, Employment Ontario services areamong a range of programs and services that an organization mayprovide. The Visual Identity and Communication Guidelines in thisdocument ensure that a service provider’s organization isrecognized as part of the Employment Ontario network.In addition, the Government of Ontario wishes to ensure thatEmployment Ontario has a clear, recognizable, and consistentbrand identity in all its service delivery locations and that theidentity is communicated through all its service delivery channels.This document will provide you with the provincial guidelines forvisual and communication activities and materials related toEmployment Ontario programs, services and projects.August 2021The objectives of the guidelines are as follows: Clients should be able to easily identify an EmploymentOntario location or delivery channel and be able tounderstand what services the brand represents.Staff of service providers should understand what the brandrepresents and have clear standards to follow on its use.The visual identity guidelines in this document ensure that aservice provider is recognized as part of the EmploymentOntario network.The current Guidelines replace the 2016 Visual Identity andCommunication guidelines.If you have a question about the identification of EmploymentOntario in third-party communications that is not answered inthese guidelines, please contact your Employment andTraining Consultant.i

TABLE OF CONTENTSIntroduction . iThe Employment Ontario Service Promise. 2Signage. 13Use of Signs . 13Placement of Signs . 14Visual Identity Overview. 2Definition . 3Typefaces. 4Palette . 5Organizations Provviding Short-Term Projects and/or Other ServicesOnly.15Funding Announcements, Ceremonies and Events . 16Ongoing Communication Activities . 16Writing Style and Tone. 6Web and Social media. 7Wordmark. 8Bilingual Wordmark . 8Appendix A - Event Information Template.17Appendix B - Employment Ontario Branding Requirements. 18Appendix C - Samples of Wordmarks in Use. 20Appendix D - External Signage Standards. 21Acknowledgement Line. 9Tagline. 9Unacceptable Usage of Wordmarks. 10Size and Clearance. 11Co-Branding. 12August 20211

THE EMPLOYMENT ONTARIO SERVICEPROMISEVISUAL IDENTITY OVERVIEWService providers that are part of the network are guided by theEmployment Ontario service promise to clients.Recognition of Employment Ontario must appear incommunication materials of any kind, written or oral, developed byservice providers contracted to deliver Employment Ontarioprograms or services targeted to the public. Signage and the use ofthe wordmark in publications contribute to the brand.Employment Ontario will: Ensure the highest quality of service and support to help youmeet career or hiring goals Provide opportunities to make it easier for you to improve your skills through education and trainingEnsure that no matter which Employment Ontario office youwalk into you will get the help you need Work with employers and communities to build the highlyEmployment Ontario Service Providers are required to comply withthe Visual Identity and Communications Guidelines as outlined intheir legal agreement with the Ministry.Ensure you keep up to date with guidelines about EmploymentOntario by following the RSS feed from the Employment OntarioPartner’s Gateway.skilled, highly educated workforce Ontario needs to becompetitiveEmployment Ontario will earn your trust as Ontario’sprimary source of help and information about employmentand training.August 20212

DEFINITIONSClearance: The amount of blank space that must be left around alogo or wordmark to guarantee its integrity in the piece.Signage: All of the posted graphics that communicateEmployment Ontario information to the public, especially foridentification or as a means of giving directions. For the purposeof this document signage includes internal and external signs anddoor decals for your offices.Communication Materials: Communication materials include, butare not limited to: news releases, posters, flyers, brochures,newspaper displays and classified advertising, radio and/ortelevision advertising, billboards, transit shelters, web pages, socialmedia pages and newsletter that are produced by service providers.Tagline: A small amount of text which adds clarity to a wordmarkor a logo.Logo: A graphic mark, emblem, or symbol commonly used byorganizations to aid and promote instant public recognition.Typefaces: The fonts that are to be used for identifiers and textmessaging, whetherin print or digital media.Palette: The colours that are to be used when creating theidentifiers (wordmarksand logos). Colours in the palette areidentified using a standard numbering system(Pantone, CMYK, RGB and HEX).Wordmark: The distinct typographic treatment of the name ofcertain programs or organizations, used for purposes ofidentification and branding. The organization name isincorporated as a simple graphic treatment to create a clear,visually memorable identity. The representation of the wordbecomes a visual symbol of the organization or materials. Awordmark is different from a “logo” in that there is no imageincluded.August 20213

TYPEFACESThe use of common typefaces is the first step to a consistent tone across all applications of the wordmark. This ensures a unique look andfacilitates the identity requirements of branding applications. Please use a 12-point minumum font size in your communication products.Futura Bold is the primary typeface.Myriad Pro is the secondary typeface and is used onlyfor taglines.In order to illustrate the strength of the network, “EMPLOYMENTONTARIO/EMPLOI ONTARIO” is always set in upper case letters.Futura BoldMyriad jklmnopqrstuvwxyz1234567890August 20214

PALETTEPRIMARY COLOURSSECONDARY COLOURSThe wordmark should be used in colour whenever possible andmay not be edited or altered in any way. Wordmark colours fromthis palette should be used at 100% and should not be used astints. By using these standard colours consistently, you will help tomaintain recognition of the brand.The secondary colour palette cannot be used for the wordmark;the colours are optional and considered to be complimentary tothe primary colours. They can be used to add diversity tocommunication materials. Please ensure that accessibilitystandards are maintained.The colours for the wordmark arePMS 195523-100-58-32163-1-52PMSCMYKRGBWhen colour is not an option, reproduce the wordmark in blackand white.PMS 306CCMYK: 79 0 6 5RBG: 0 185 228PMS 116CCMYK: 0 12 100 0RGB: 254 203 0PMS 327CMYK: 100 2 39 14RGB: 0 147 139Web colour should be adhered to in compliance with the WebContent Accessibility Guidelines (WCAG) AAA accessibilitystandards.August 2021PMS Cool Gray 10CMYK: 29 23 16 51RGB: 116 118 1205

WRITING STYLE AND TONEEmployment Ontario’s service providers provide direct answers topeople’s training and employment needs. They listen to the needsof employers, workers and job seekers and work with them todevelop solutions based on knowledge of local needs andresources.DO Choose common, simple words rather than impressive, difficultwords that mean the same thing.Use the active voice wherever you can. Identify your sentencesubject and make it act. For example “John took the football” isan active sentence. “The football was taken by John” is passive.Write as though you’re talking to your reader. Use personalpronouns to make your writing conversational.Choose strong verbs and nouns. Remove unnecessaryprepositions, adjectives and adverbs.Write short sentences. In general, stick to sentences that average15 words.Use visual aids. Clear, simple graphics will make your materialmore meaningful and memorable.Use bullets and lists for instructions. Use tables and charts forbreaking down dense facts and figures.Organize information in a way that makes sense to your audience.Make sure ideas flow and connect. Give it a logical order.Use meaningful headings. Headings and subheadings must directand inform. Think of newspaper headlines.August 2021Our goal is to earn people’s trust and be the province’s primarysource of help and information about employment and training.This tone should influence all promotional copy you write aboutEmployment Ontario programs and services. When writingabout Employment Ontario programs and services:DON’T Use acronyms. Most readers won’t understand the short formsthat are second nature to you and your colleagues. For example,write “social insurance number” instead of “SIN.”Use jargon. This can intimidate and alienate your audience. If youneed to use a specialized term, define it.Use a formal, impersonal tone when writing for the generalpublic.Save the best for last. Get to the point. Put your key messagefirst. Details can follow.Include more words than necessary. Make your writing as tightas possible.Use long blocks of text. Use short paragraphs and sections,introduced by subheadings.Ramble. Delete details that don’t advance your message.6

WEB AND SOCIAL MEDIAHaving a webpage is a standard business procedure. Websitesshould indicate that the organization that owns the space is part ofthe Employment Ontario network and prominently display thewordmark and if applicable, the acknowledgment line.If you use a Facebook page, a Twitter account, or other socialmedia, keep these points in mind when referring toEmployment Ontario programs:In the case of websites, the wordmark must be visible at least onceon the home page. In cases where an organization's sole focus isnot employment or training, the wordmark must be visible at leastonce in the employment or training section of their website .1. If you reference Employment Ontario programs in your socialmedia messaging, use the Employment Ontario wordmarkwhenever possible.When developing the URL for your organization’s website, pleaseensure: Clients accessing your organization’s website understand thatit is maintained by your organization and not the Governmentof Ontario.Clients understand that these services are supported by theprovincial and federal government.August 20212. Follow the Ministry of Labour, Training and Skills Developmenton Twitter and Facebook. The English handle is @ONTatwork forTwitter and Ontario At Work for Facebook. The French handle is@ONTautravail for Twitter and Lieux de travail de l'Ontario forFacebook. Watch for messages on Employment Ontarioprogramming and retweet, favourite, like, or share.3. Use the same hashtags mentioned above for promotingprogramming. Hashtags evolve rapidly, #ONjobs remains fairlystable.4. Employment Ontario will sometimes share tweets and Facebookposts with you to coincide with new announcements. Please usethem on your own accounts as much as possible.7

WORDMARKAll public communications and marketing products,promotional material and advertising to promote programsfunded by the Labour Market Transfer Agreements (LMTAs)must recognize the contribution by the provincial governmentand if applicable, the federal government to the programs,services or projects delivered by service providers. Refer toAppendix B to determine the correct wordmark for yourapplicable program, service or project.Identifiers must be used only in conjunction with the promotionof Employment Ontario programs and services. If a serviceprovider is announcing a fundraising event to help it achieve itsown administrative or operational goals, these wordmarks shouldnot be used.Wordmarks must be used either as a colour block or black andwhite block. That is, colour identifiers, where available, shouldnot be mixed with black and white.BILINGUAL WORDMARKBLOCKS OF WORDMARKS IN COLOURThe bilingual wordmarks must always be reproduced as shown.No other components may be added and nothing extracted.Refer to Appendix B to determine the correct bilingual wordmarkfor your applicable program, service or project.Refer to the EOPG for camera-ready, downloadable files in allformats.BLOCK OF WORDMARKS IN BLACK AND WHITEAugust 20218

ACKNOWLEDGEMENT LINEIn situations where the use of wordmarks are not be feasible, thefollowing terminology can also be used to acknowledge thecontribution by the provincial and federal government:TAGLINESService providers are encouraged to use one of the followingtaglines when developing their communication materials:"Your job is out there. We'll help you find it."This Employment Ontario (project, program or service – chooseone) is funded in part by the Government of Canada and theGovernment of Ontario.orThe French translation of this line is:"Ontario's employment and training network."Ce (projet, programme ou service – choisissez-en un) EmploiOntario est financé en partie par le gouvernement du Canada et legouvernement de l’Ontario.The minimum point size for the tagline is 12 pt. Use judgment indesign and ensure the final tagline is legible.The minimum point size for the acknowledgment line is 12pt. Refer to Appendix B to determine the correct acknowledgmentline for your applicable program, service or project. If spacepermits, the acknowledgment line can also be placedunderneath the three identifiers:BLOCKS OF WORDMARKSThis Employment Ontario project is funded in part by the Governmentof Canada and the Government of Ontario.August 20219

UNACCEPTABLE USAGE OF THE WORDMARKS may not be altered in any way;should be displayed in generous open space, free from closeassociation with any distracting or interfering elements;may not appear on a visually conflicting background; andmay not form part of a headline, phrase or sentence.DO NOT ALTER OR ENLARGE ANY PART OF THE LOGODO NOT REARRANGE ELEMENTS OF THE LOGOCOLOUR IDENTIFIERS SHOULD NOT BE MIXED WITH BLACK ANDWHITEAll identifiers must be maintained at their proportional sizes. If youneed to reduce the size of the block in order to fit your collateral,sign, etc., all three identifiers must be reduced by the same amount. These identifiers:DO NOT USE THE LOGO IN TIGHT SPACES OR WITHDISTRACTING OR INTERFERING ELEMENTSDO NOT USE ON VISUALLY CONFLICTING BACKGROUNDhas been responsible for successfullyDO NOT USE AS PART OF A HEADLINE, PHRASE OR SENTENCEAugust 202110

SIZEPrint: To ensure legibility, the printed English or Frenchwordmarks must never be reproduced smaller than2.5" (63.5mm) wide for print applications. For the bilingualversion, it must never be reproduced smaller than3.15" (80mm) wide.Print:Digital: The minimum size for digital use is 360 pixels widefor the English or French wordmarks. The minimum size fordigital use is 600 pixels wide for the bilingual wordmark. Thisdigital size is based upon high-resolution (retina) displays.When designing for lower-resolution displays, thewordmarks can appear at a minimum of 180 pixels wide forEnglish or French version, or 300 pixels wide for thebilingual version.Digital:3.15"600 px high resolution or300 px low resolutionCLEARANCEPrint:2.5"Digital:360 px High resolution or180 px low resolutionAugust 2021When the identifiers are used on its own (digitally or on asign), a safe zone surrounding it, as shown, protects theidentifiers from being undermined by other elements andallows it to stand out. A clear space should always beprovided around the identifiers. The minimum amount ofspace around the identifiers should be equal to half theheight of the Ontario symbol. No other elements shouldappear in this space.SAFE AREA11

CO-BRANDINGService providers must use the applicable wordmark(s) on allcommunication materials relating to Employment Ontarioprograms and services. Communication materials include, but arenot limited to: news releases, posters, flyers, brochures, newspaperdisplays and classified advertising, radio and/or televisionadvertising, billboards, transit shelters, web pages, social mediapages and newsletters that are produced by recipients.Only a service provider's own wordmark or logo may be appliednear the wordmark(s). The preferred placement for thewordmark(s) is to the right of a provider’s logo.When this is not a practical application, the examples shown to theright provide options of how the wordmark(s) can be placed in aco-branding situation.Regardless of where the wordmark(s) are placed on the page, in allcases they must be at least equal in size to the provider’s ownwordmark or logo.EXAMPLESABCABCEmploymentFACT SHEETLorem ipsum dolor sit amet, consecteturadipiscing elit. Maecenas sodales erat sedsemper imperdiet. Pellentesque habitantmorbi tristique senectus et netus etmalesuada fames ac turpis egestas.Vivamus sit amet condimentum elit, etblandit quam. Nulla quis orci volutpat,pharetra lorem ac, molestie justo. Maurisposuere est sit amet rutrum sagittis.Integer accumsan tellus nibh, sedvolutpat est ultrices nec. Morbi fringillafringilla elementum. Aenean pharetraaliquet lorem, nec rutrum justo posuerevitae. Donec vel facilisis tellus, nontristique ante. Suspendisse posuere urnanon augue elementum malesuada. Donecquis bibendum lorem.Nam ultricies, libero vitae lobortisimperdiet, metus lectus ultricies sapien,non malesuada turpis sem ut neque. Sedrhoncus fringilla pharetra. Curabitur sitamet molestie tellus, vel accumsanmassa. Curabitur tempor, felis vel sodalessuscipit, ante dui pharetra orci, egetvehicula lorem diam at dolor. Aliquamlorem turpis, dictum id orci eu, pharetracommodo felis. Maecenas augue mi,congue sed sagittis in, venenatis nec nisi.Curabitur euismod urna quis lacus mattisullamcorper. Etiam semper nisl nechendrerit lobortis. Vestibulum ante ipsumprimis in faucibus orci luctus et ultrices.Nam ultricies, libero vitae lobortisimperdiet, metus lectus ultricies sapien,non malesuada turpis sem ut neque. Sedrhoncus fringilla pharetra. Curabitur sitamet molestie tellus, vel accumsanmassa. Curabitur tempor, felis vel sodalessuscipit, ante dui pharetra orci, egetvehicula lorem diam at dolor.EmploymentPOSTERIMAGEDonec id facilisis lectus. Donec eratsapien, molestie non eros a, dictumaliquam ante. Aenean sit amet auctorpurus. In gravida neque id ex sodales, etiaculis mi vulputate. Duis vitae conguesapien, sit amet congue sapien. Classaptent taciti sociosqu ad litora torquentper conubia nostra, per inceptoshimenaeos. Donec egestas quam nonlacus tempus tempor. In volutpat tristiqueodio, eget tristique metus placerat et.Suspendisse a consequat felis. Maurisaccumsan massa eu bibendum dapibus.Aenean in faucibus enim. Nam euismodet ipsum sed efficitur. Sed ut porta elit.Nam rutrum vel turpis nec ornare. Maurisdictum id justo a pulvinar. Pellentesqueat dui non ex mollis sodales. Suspendisseimperdiet dignissim velit, id gravida semvarius ut. Phasellus rhoncus hendreritlorem vitae pulvinar. Vivamus quis liberovel dolor fermentum tempor. Sedmalesuada nulla TEING INDUSTRY. LOREMIpsum has been the industry’s standard dummy text ever sincethe 1500s, when an unknown printer took a galley of type andscrambled it to make a type specimen book. It has survived notAugust 202112

SIGNAGEUSE OF SIGNSPosting Employment Ontario signage provided by theministry indicates that a service provider has the capacity toprovide clients with information and referral services aboutall Employment Ontario programs, services and projects.See Appendix B for which programs are required to provideinformation and referral services and display EmploymentOntario signage.CORRECT USEEXTERNALThe ministry expects service providers to have externalsignage in place when it begins to provide services. Thissignage can be a new sign with the Employment Ontarioidentifier, a new co-branded sign, or a decal added to theorganization’s existing sign.eye levelPlease see Appendix D for more details on external signage.INTERNALInternal signage and decals for doors and windows inEnglish and French will be available on Publications Ontario.Please post signage that best reflects the language needs ofyour customers.These signs and decals should be posted in a prominentplace, in public view, with every effort made to place themat eye level.Contact Publications Ontario to order Employment Ontariointernal signage and decals.August 202113

PLACEMENT OF SIGNSA well planned system of signage helps people find their destinationquickly within your facility – reducing their need to search or to askquestions of staff. Planning the placement of signs meansunderstanding the needs of your clients and how best to servethem.Effective use of signs is determined by where they are placed.Look at the traffic flow in your facility. Is your EmploymentOntario sign placed where visitors looking for these services cansee it, and understand that this is where they can access theseservices?When planning where to place your Employment Ontario sign(internal and external), please consider the following:Take the time to inspect and maintain signs on a regular basis.Keeping signage in good repair helps enhance the appearanceof your facility and reflects on the quality of the services youprovide. The need to assure visitors that your facility providesEmployment Ontario programs and servicesThe location where visitors can access EmploymentOntario programs and services in your facilityThe physical characteristics of your facility or siteThe relationship of Employment Ontario services to otherservices you offerContact Publications Ontario to order Employment Ontariointernal signage and decals. If your organization does notprovide information and referral services directly to clients youare not required to post an Employment Ontario sign. Refer toAppendix B for information regarding internal signagerequirements.DIMENSIONS OF EXTERNAL SIGNAGERefer to Appendix D for dimensions of external signage.August 202114

ORGANIZATIONS FUNDED BY THE PROVINCE ONLYOrganizations funded by the Province only, will use the OntarioTrillium as either black on a white ground, or white on a blackground.Print: To ensure legibility, the printed logo must never bereproduced smaller than 0.75" (19 mm) wide for printapplications.The minimum amount of space around the OntarioTrillium should be equal to half the height of the Ontariosymbol. No other elements should appear in this space.Digital: The minimum size for digital use is 180 pixelswide. This digital size is based upon high-resolution (retina)displays. When designing for lower-resolution digital displays, thelogo can appear at a minimum of 90 pixels wide.CLEARANCEMINIMUM SIZESPrint0.75"Digital180 pxFor high-resolution (retina) displays90 pxFor lower-resolution digital displaysAugust 202115

FUNDING ANNOUNCEMENTS, CEREMONIESAND EVENTSONGOING COMMUNICATIONS ACTIVITIESThe Government of Ontario reserves the right to announce its supportof any project or service valued at more than 50,000. Should yourorganization wish to announce a project or service that meets thecriteria or plan any official launch or other ceremony, the followingwill apply:For all verbal communications such as radio/televisionadvertising, speeches, interviews, etc., reference must be made toEmployment Ontario, the name of the program, service or projectand the contribution by the provincial government or the federalgovernment as detailed in the terminology section of thisdocument. If the Government of Ontario is the sole contributor to theproject or service, your Employment and Training Consultantshould be alerted. The provincial government has the firstopportunity to set the time, place and agenda of the ceremonyas well as to draft and issue the news release and mediaadvisory. If other contributors are involved, the service providercontracted to deliver Employment Ontario services or projects isobliged to advise their Employment and Training Consultant assoon as possible so the provincial government can have theopportunity to arrange for a representative to participate at amutually agreeable time and place. If you are planning an event, you must complete the attachedEvent Template (see Appendix A) and submit it to your ministrycontact at least 21 days before a project can be announced.August 202116

APPENDIX A – EMPLOYMENT ONTARIO EVENT INFORMATION TEMPLATEProject Name:Agreement Number:Date / Time / Location:Participants:List the official taking part in the event (i.e. Speakers, ribbon cutters, etc.), especially political representatives.Audience:Brief description of who will be in attendance.Description of event:Provide a brief summary of event activities.Backgroundinformation:Include project information such as programs, assistance, duration, objectives, etc.Employment OntarioContact:Name of Employment and Training Consultant and their phone number.August 202117

APPENDIX B – EMPLOYMENT ONTARIO BRANDING REQUIREMENTSPROGRAMS Adjustment Advisory Program - includes RRTSApprenticeship Capital GrantApprenticeship - Exam Preparation CourseApprenticeship Employer Groups Sponsorship GrantApprenticeship - Income SupportApprenticeship In-Class TrainingCanada-Ontario Job Grant*Career Ready FundCo-op Diploma Apprenticeship ProgramEmployment Services*FindHelpOccupational Health and Safety Training InitiativeOntario Human Capital and Research and InnovationFundOntario Job Creation PartnershipOntario Labour Market PartnershipLiteracy and Basic Skills - Service Delivery*Literacy and Basic Skills - Support Organizations*Local BoardsOntario Employment Assistance ServicesPre-Apprenticeship Training ProgramSecond CareerSector Partnership Planning GrantSkills Development FundSkillsAdvance OntarioSupported EmploymentYouth Job Connection/Youth Job Connection Summer*WORDMARKSACKNOWLEDGEMENT LINEEnglish:This Employment Ontario(project, program or service –choose one) is funded in partby the Government of Canadaand the Government ofOntario.French:Ce (projet, programme ouservice – choisissez-en unEmploi Ontario est financé enpartie par le gouvernement duCanada et le gouvernementde l’Ontario.*The ministry expects providers delivering these programs to have signage in place as they provide information and referralservices directly to clients.August 202118

PROGRAMS Literacy and Basic Skills - Service Delivery (eChannel)Literacy and Basic Skills - Support Organizations(e-Channel)Ontario Bridge Training ProgramOntario Bridging Participant AssistanceProgramOntario Youth Apprenticeship ProgramSkillsCanadaAugust 2021WORDMARKSACKNOWLEDGEMENT LINEEnglish:This Employment Ontario(project, program or service –choose one) is funded by theGovernment of Ontario.French:Ce (projet, programme ou service– choisissez-en un) EmploiOntario est financé par legouvernement de l’Ontario.19

APPENDIX C – SAMPLES OF WORDMARK IN USELooking for work?We can help!If you are under 30 and not attendingschool full-time, join us for an informationsession: Tuesday, Nov. 19 at 9 a.m. or by webinaron Wednesday, Nov. 20 at 10 a.m.Learn about opportunities with employersfrom a variety of sectors who are currentlyhiring.FOR MORE INFORMATION:Centre for Career andEmployment Services825 Memorial Ave., Room .caiwantajob.caREPORTWEB PAGESFLYERSAugust 202120

APPENDIX D – EXTERNAL SIGNAGESTANDARDSThe ministry expects an organization to have external signage inplace when it begins to provide either Employment Ontarioprograms or services on an ongoing basis. Signage plays a vitalrole in visual identity; therefore the following information isprovided to help service providers develop appropriate signage asEmployment Ontario partners.Employment Ontario offices are situated in a broad range oflocations, and these locations may be subject to differentsignage restrictions as determined by landlords and/or municipalbylaws.Organizations must have an Employment Ontario sign outsidetheir building; the dimensions of the Employment Ontario signshould be a min

represents and have clear standards to follow on its use. The visual identity guidelines in this document ensure that a service provider is recognized as part of the Employment Ontario network. The current Guidelines replace the 2016 Visual Identity and Communication guidelines. If you have a question about the identification of Employment

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