Actions & Interventions For Weight Loss - Ipsos

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ACTIONS &INTERVENTIONSFOR WEIGHT LOSSPippa Bailey, Susan Purcell, Javier Calvar & Alex BaverstockJanuary 2021

Q5.ACTIONS TAKEN TO LOSE WEIGHT(OF THOSE TRYING TO LOSE WEIGHT)Of the options presented, eating healthily (but not dieting), and increasing exercise are the most common actions taken to try to loseweight globally, with reducing alcohol consumption the least common globally. Trying to lose weight through healthy eating rather than dieting is more common in the Netherlands and South American countries. Increasing exercise as a way to lose weight is most common in South / South East Asian countries and South Africa.2 ‒ Ipsos Actions & Interventions for weight loss January 2021

Q5.You’ve told us you’re trying to loseweight, what actions are you taking?Globally, eating healthy (but not dieting),and increasing exercise are the mostcommon actions taken to try to loseweight, with reducing alcohol consumptionthe least common.Global totalsEating more healthily, butnot dieting52%Exercising more52%Dieting/reducing my foodintake44%Drinking fewer sugarydrinksDrinking less alcohol38%15%None of the above 4%3 ‒ Ipsos Actions & Interventions for weight loss January 2021Base: those trying to lose weight - 9,947 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q5. EXERCISING MOREYou’ve told us you’re trying to loseweight, what actions are you taking?Increasing exercise as a way to loseweight is most common in South / SouthEast Asian countries and South Africa.4 ‒ Ipsos Actions & Interventions for weight loss January 2021TotalChinaIndiaSouth AfricaMalaysiaSouth KoreaSingaporeHong KongAustraliaArgentinaSaudi ArabiaGreat ceMexicoUnited ase: those trying to lose weight - 9,947 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q5. DIETING/REDUCING MY FOOD INTAKEYou’ve told us you’re trying to loseweight, what actions are you taking?Reducing food intake as a way to loseweight varies across countries, but is mostlikely to be mentioned in Malaysia.5 ‒ Ipsos Actions & Interventions for weight loss January 2021TotalMalaysiaTurkeyIsraelSouth KoreaUnited StatesSingaporeGreat BritainAustraliaJapanSouth AfricaHungarySaudi ArabiaPolandSpainHong 2%42%40%39%39%39%37%36%34%31%31%30%29%26%Base: those trying to lose weight - 9,947 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q5. EATING MORE HEALTHILY, BUT NOT DIETINGYou’ve told us you’re trying to loseweight, what actions are you taking?Trying to lose weight through eating morehealthily – but not dieting – is morecommon in the Netherlands and SouthAmerican countries.6 ‒ Ipsos Actions & Interventions for weight loss January 2021TotalNetherlandsMexicoChileArgentinaPeruSouth aUnited StatesItalyHungaryRussiaIndiaAustraliaBrazilGreat BritainPolandSaudi ArabiaChinaSingaporeIsraelHong KongTurkeyJapanSouth se: those trying to lose weight - 9,947 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q5. DRINKING FEWER SUGARY DRINKSYou’ve told us you’re trying to loseweight, what actions are you taking?People who are trying to lose weight inMalaysia are the most likely to say theyare drinking fewer sugary drinks as a wayto lose weight.7 ‒ Ipsos Actions & Interventions for weight loss January 2021TotalMalaysiaHungarySouth AfricaRussiaSingaporeHong KongChinaTurkeyChilePeruUnited StatesSaudi zilNetherlandsPolandIndiaSpainSwedenItalyGreat BritainSouth 30%27%26%25%25%23%Base: those trying to lose weight - 9,947 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q5. DRINKING LESS ALCOHOLYou’ve told us you’re trying to loseweight, what actions are you taking?Drinking less alcohol was least likely to bementioned as an action for people trying tolose weight globally.However, people in Russia, Great Britain,South Korea, Belgium and Australia weremost likely to mention this action.8 ‒ Ipsos Actions & Interventions for weight loss January 2021Total15%Russia26%Great Britain25%South Korea25%South eden19%Spain18%United azil15%Hong India12%Hungary12%Turkey12%Japan11%Malaysia7%Peru 6%Mexico 5%Israel 3%Saudi Arabia N/ABase: those trying to lose weight - 9,947 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q6.FOODS REDUCED TO LOSEWEIGHTGlobally, reducing sugar is identified as the top food-related strategy for weight loss, followed by reducing calories andcarbohydrates. Around half or more of those trying to lose weight identify sugar-reduction as a top action to help with their weight loss, except in SouthKorea, China and Japan. Reducing overall calorie consumption is generally more likely to be identified as a way to help with weight loss in South / South East Asiancountries, and generally less likely to be mentioned in South American countries. Among those who are trying to lose weight, reducing eliminating carbohydrates is more likely to be mentioned as a way to help with weightloss in South Korea, Hungary and Turkey, while those in European countries are much less likely to choose this option.Reduction / elimination of meat and unsaturated fats are least likely to be mentioned as ways to help with weight loss globally.9 ‒ Ipsos Actions & Interventions for weight loss January 2021

Q6.Which two or three of the following,if any, would you be looking to /are you trying to reduce or eliminateto help with your weight loss?Globally, reducing sugar is identified as thetop food-related strategy for weight loss,followed by reducing calories andcarbohydrates.Reducing meat and unsaturated fats areleast likely to mentioned.Those trying to lose weight are more likelyto select multiple food-related candidatesfor reduction / elimination to help withweight loss.Global ssed food26%28%Saturated fats27%16%AlcoholMeatUnsaturated fatsNone of the aboveDon't know10 ‒ Ipsos Actions & Interventions for weight loss January 202162%Sugar17%7%7%5%6%Those trying to lose weightThose not trying to lose weight4%11%3%11%Base: 22,008 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q6. SUGARWhich two or three of the following,if any, would you be looking to /are you trying to reduce or eliminateto help with your weight loss?Around half or more of those trying to loseweight identify sugar-reduction as a topaction to help with their weight loss, exceptin South Korea, China and Japan.11 ‒ Ipsos Actions & Interventions for weight loss January 2021Those trying to lose weightTotalPolandTurkeyHungaryMalaysiaSouth AfricaRussiaChileBelgiumMexicoPeruSwedenSpainSaudi ng KongBrazilIsraelNetherlandsUnited StatesArgentinaGreat BritainIndiaSouth KoreaChinaJapanThose not trying to lose 62%62%61%60%60%58%58%58%54%49%42%41%30%11%Base: 22,008 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q6. CALORIESWhich two or three of the following,if any, would you be looking to /are you trying to reduce or eliminateto help with your weight loss?Reducing overall calorie consumption isgenerally more likely to be identified as away to help with weight loss in South /South East Asian countries, and generallyless likely to be mentioned in SouthAmerican countries.Those in European countries are dividedon the importance of calorie reduction.12 ‒ Ipsos Actions & Interventions for weight loss January 2021Those trying to lose weightTotalChinaIndiaUnited StatesSaudi ArabiaMalaysiaJapanSingaporeGreat BritainSwedenFranceSouth AfricaHong KongAustraliaCanadaBrazilBelgiumArgentinaSouth xicoItalyPeruChileNetherlandsThose not trying to lose 30%29%40%23%25%24%25%23%30%29%22%29%25%33%Base: 22,008 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q6. CARBOHYDRATESWhich two or three of the following,if any, would you be looking to /are you trying to reduce or eliminateto help with your weight loss?Among those who are trying to loseweight, reducing eliminating carbohydratesis more likely to be mentioned as a way tohelp with weight loss in South Korea,Hungary and Turkey, while those inEuropean countries are much less likely tochoose this option.13 ‒ Ipsos Actions & Interventions for weight loss January 2021Those trying to lose weightTotalSouth elChileUnited StatesHong KongPeruSouth iaGermanyIndiaNetherlandsCanadaPolandBelgiumSaudi ArabiaGreat BritainSpainFranceThose not trying to lose 31%24%24%23%21%24%21%21%22%16%19%19%18%11%Base: 22,008 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q6. PROCESSED FOODWhich two or three of the following,if any, would you be looking to /are you trying to reduce or eliminateto help with your weight loss?Reducing / eliminating processed foods ismore likely to be mentioned as potentiallyhelping with weight loss in both North andSouth American countries, as well asSpain, South Africa, Great Britain andSweden.14 ‒ Ipsos Actions & Interventions for weight loss January 2021Those trying to lose weightTotalSpainPeruCanadaMexicoSouth AfricaTurkeyGreat BritainSwedenAustraliaChileUnited Saudi ArabiaIndiaGermanySouth KoreaHungaryItalyBelgiumIsraelHong 25%25%24%23%18%16%15%7%Those not trying to lose e: 22,008 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q6. SATURATED FATSWhich two or three of the following,if any, would you be looking to /are you trying to reduce or eliminateto help with your weight loss?Reducing / eliminating saturated fats ismore likely to be mentioned as potentiallyhelping with weight loss in Saudi Arabia,South America and South / South EastAsian countries.People in European countries and the USare the least likely to mention this option.15 ‒ Ipsos Actions & Interventions for weight loss January 2021Those trying to lose weightTotal28%Saudi ina38%Spain37%Brazil35%China32%Hong Kong32%India31%Italy29%Poland28%Great Britain27%Israel27%South %Belgium20%South Korea20%United %Hungary15%Sweden15%Japan 10%Those not trying to lose se: 22,008 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q6. ALCOHOLWhich two or three of the following,if any, would you be looking to /are you trying to reduce or eliminateto help with your weight loss?Globally, reducing / eliminating alcohol isless likely than most other options to bementioned as potentially helping withweight loss.However, it is mentioned more by thosetrying to lose weight in Russia and SouthKorea.16 ‒ Ipsos Actions & Interventions for weight loss January 2021Those trying to lose weightTotal16%Russia31%South Korea28%Poland25%Belgium23%Hungary22%Italy21%South Africa21%Argentina20%France20%Australia20%Great Sweden17%China14%India13%Canada13%Japan12%United ru9%Hong Kong8%Israel7%Malaysia4%Saudi Arabia0% N/AThose not trying to lose %17%25%11%12%15%6%19%12%21%13%10%15%10%7%8%0% N/ABase: 22,008 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q6. MEATWhich two or three of the following,if any, would you be looking to /are you trying to reduce or eliminateto help with your weight loss?Globally, reducing / eliminating meat isless likely than most other options to bementioned as potentially helping withweight loss.However, people in China, Hong Kong,India and Germany are more likely thanthose in other countries to mention this.17 ‒ Ipsos Actions & Interventions for weight loss January 2021Those trying to lose weightTotal 7%China22%Hong lgium9%Brazil8%South Korea8%Poland8%France8%Sweden8%Great Britain7%Saudi rlands6%Argentina6%South Africa6%Russia5%Hungary5%Australia5%United States4%Canada 4%Israel 3%Japan 3%Peru 3%Those not trying to lose %6%3%4%12%5%2%5%7%3%12%1%4%Base: 22,008 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q6. UNSATURATED FATSWhich two or three of the following,if any, would you be looking to /are you trying to reduce or eliminateto help with your weight loss?Globally, reducing / eliminatingunsaturated fats is less likely than mostother options to be mentioned aspotentially helping with weight loss.People in India, and people trying to loseweight in China are most likely to mentionthis.18 ‒ Ipsos Actions & Interventions for weight loss January 2021Those trying to lose weightTotalIndiaTurkeySaudi ArabiaChinaBrazilSouth AfricaSouth KoreaHong d StatesJapanCanadaGermanyArgentinaGreat %6%6%5%5%5%5%4%4%4%4%4%4%3%3%3%3%3%3%2%2%Those not trying to lose %3%2%2%2%6%5%2%3%3%Base: 22,008 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q6. DON’T KNOWWhich two or three of the following,if any, would you be looking to /are you trying to reduce or eliminateto help with your weight loss?Those not trying to lose weight were morelikely to say they do not know what foodreduction / elimination strategies theywould do to help with weight loss.19 ‒ Ipsos Actions & Interventions for weight loss January 2021Those trying to lose laysiaArgentinaIndiaUnited StatesChileIsraelItalySwedenGreat BritainSingaporeChinaHong KongSaudi ArabiaSouth KoreaPeruSouth AfricaTurkey0%Those not trying to lose : 22,008 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q7.WHAT CAN COMPANIES AND GOVERNMENTSDO TO HELP WITH WEIGHT LOSS?Globally, providing cheaper healthy foods, followed by access to more exercise spaces and facilities, are initiatives that are mostlikely to be mentioned as things that companies and governments could do to help with weight loss. This is true for people who aretrying to lose weight, and those who are not. While cheaper healthy food is thought to be the most important solution, and the highest ranking among both groups with differing weightgoals, it’s holds greater significance for those trying to lose weight. Generally speaking, more public exercise facilities and more green public spaces for exercising are perceived as less beneficial for weightloss amongst more developed countries.20 ‒ Ipsos Actions & Interventions for weight loss January 2021

Q7.Here are some things companies andgovernments could do to help. Whichone or two of the following, if any, doyou believe would be most likely to helpwith your weight loss?Globally, cheaper heathy foods is the mostimportant initiative governments andcompanies could do to reduce weight lossamong both those trying to lose weight,and those who aren’t.More access to public exercise spacesand facilities are also in the top 3.Global totals32%22%23%18%More public exercise facilities17%17%Easier access to healthy foods14%13%Clearer food nutritional labelling14%12%New products which are designed to be 12%11%Healthier ingredients in processed foods10%Weight management services 5%9%New legislation from government to tax 8%9%7%Smaller portion sizes for packaged foods 6%More green public spaces for exercisingFood nutritional labelling in 5%4%3%New restrictions on advertising 4%6%Don't know11%5%None of the above9%21 ‒ Ipsos Actions & Interventions for weight loss January 202142%Cheaper healthy foodsThose trying to lose weightThose not trying to lose weightBase: 22010 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q7. CHEAPER HEALTHY FOODSHere are some things companies andgovernments could do to help. Whichone or two of the following, if any, doyou believe would be most likely to helpwith your weight loss?Among those trying to lose weight, themajority of people in nine out of the 30countries survey feel that having cheaper,healthier food options would aid theirweight loss.However, for those not trying to loseweight, while still viewed as the mostimportant solution to help weight loss, onlyin Hungary did the majority feel this way.22 ‒ Ipsos Actions & Interventions for weight loss January 2021Those trying to lose weightTotalSouth AfricaHungaryIsraelPolandUnited StatesCanadaGreat andsRussiaSpainItalySwedenFranceMalaysiaHong KongSaudi ArabiaPeruTurkeyArgentinaGermanyJapanSouth 7%22%21%20%15%Those not trying to lose ase: 22010 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q7. MORE GREEN PUBLIC SPACES FOR EXERCISEHere are some things companies andgovernments could do to help. Whichone or two of the following, if any, doyou believe would be most likely to helpwith your weight loss?Among those who are trying to loseweight, more green public spaces is mostmentioned as being likely to help withweight loss in Saudi Arabia and China.Among those not trying to lose weight,outdoor green space is most mentioned asbeing likely to help in Middle East andAfrica and Latin America.23 ‒ Ipsos Actions & Interventions for weight loss January 2021Those trying to lose weightTotalSaudi ArabiaChinaPeruTurkeySouth Hong KongItalySingaporeJapanSouth AfricaSpainPolandBelgiumGreat enUnited 11%10%9%8%Those not trying to lose se: 22010 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q7. MORE PUBLIC EXERCISE FACILITIESHere are some things companies andgovernments could do to help. Whichone or two of the following, if any, doyou believe would be most likely to helpwith your weight loss?Increasing public exercise facilities is mostlikely to be mentioned as something thatcould help with weight loss in South /South E Asian and South Americancountries, and in Saudi Arabia.It is less likely to be mention by those inEuropean or North American countries.24 ‒ Ipsos Actions & Interventions for weight loss January 2021Those trying to lose weightTotal18%China36%South Korea31%Saudi a22%Argentina22%Israel22%South Africa21%Peru21%Hong ingapore 16%Great Britain 14%Belgium 14%Poland 14%Sweden 13%France 13%Australia 11%Canada 8%United States 8%Hungary 8%Netherlands 7%Germany 7%Those not trying to lose %23%16%18%16%14%15%14%15%8%10%12%9%10%9%12%9%Base: 22010 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q7. EASIER ACCESS TO HEALTHY FOODSHere are some things companies andgovernments could do to help. Whichone or two of the following, if any, doyou believe would be most likely to helpwith your weight loss?Better access to healthy foods is morelikely to be mentioned as something thatcould help with weight loss in LatinAmerican countries, particularly by thosetrying to lose weight.25 ‒ Ipsos Actions & Interventions for weight loss January 2021Those trying to lose iaSingaporeSouth AfricaBrazilUnited sSwedenSpainIndiaSaudi ArabiaItalyAustraliaFranceIsraelHong KongGreat BritainChinaGermanySouth 14%14%13%13%12%12%12%11%11%11%11%10%9%9%9%6%Those not trying to lose 18%15%10%11%8%13%10%8%9%11%10%10%10%12%10%5%Base: 22010 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q8.EARLIER, YOU SAID THAT YOU GAINEDWEIGHT DURING THE COVID-19 PANDEMIC.ROUGHLY, HOW MUCH DID YOU GAIN?Across all countries, the average stated weight gain among those who said they had gained weight during the COVID-19 pandemicwas 6.1kg. In most countries, among people who said they gained weight during the COVID-19 pandemic, the average claimed weight gain was at least5kg. However, the average claimed weight gain was highest in Mexico and Saudi Arabia, with an average of 8kg or more.26 ‒ Ipsos Actions & Interventions for weight loss January 2021

Q8.Earlier, you said that you gainedweight during the COVID-19 pandemic.Roughly how much did you gain?Across all countries, the average statedweight gain among those who said theyhad gained weight during the COVID-19pandemic was 6.1 kilograms.27 ‒ Ipsos Actions & Interventions for weight loss January 2021Global totalsGained weight31%Global totalsAverage weight gained(kg)6,1Q1. Base: 22,008 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020Q8. Base: 6296 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

Q8.Earlier, you said that you gainedweight during the COVID-19 pandemic.Roughly how much did you gain?In most countries, among people who saidthey gained weight during the COVID-19pandemic, the average claimed weightgain was at least 5kg.However, the average claimed weight gainwas highest in Mexico and Saudi Arabia,with an average of 8kg or more.28 ‒ Ipsos Actions & Interventions for weight loss January 2021All countriesMexicoSaudi ArabiaArgentinaPeruChileSouth AfricaPolandHungaryIndiaUnited daGermanySpainItalyNetherlandsChinaGreat BritainIsraelFranceMalaysiaSingaporeSouth KoreaJapanHong 6,165,95,75,65,65,45,454,94,84,84,33,73,4Base: 6296 online adults aged 16-74 across 30 countries, October 23rd- November 6th 2020

TECHNICAL NOTEThe data for this research was collected via Ipsos GlobalAdvisor from October 23rd to November 6th, 2020. In total22,008 interviews were conducted between October 23rd andNovember 6th 2020 among adult consumers.The data is weighted so each country’s sample compositionbest reflects the demographic profile of its adult populationaccording to the most recent census data, and to give eachcountry an equal weight in the total “global” sample.The survey was conducted in 30 markets around the world viathe Ipsos Online Panel system: Argentina, Australia, Belgium,Brazil, Canada, Chile, China, France, Germany, Great Britain,Hong Kong, Hungary, India, Israel, Italy, Japan, Malaysia,Mexico, Netherlands, Peru, Poland, Russia, Saudi Arabia,Singapore, South Africa, Sweden, Turkey and the UnitedStates.Where results do not sum to 100, this may be due to computerrounding, multiple responses or the exclusion of don't knowsor not stated responses.The samples in some markets (e.g., Brazil, mainland China orIndia) are more urban, more educated, and/or more affluentthan the general population. The survey results for suchmarkets should be viewed as reflecting the views of the more“connected” segment of their population.29 ‒ Ipsos Actions & Interventions for weight loss January 2021UK data for Q8 were subject to individual editing decisions

ABOUT IPSOSGAME CHANGERSIpsos is the third largest market research company in the world,present in 90 markets and employing more than 18,000 people.In our world of rapid change, the need for reliable informationto make confident decisions has never been greater.Our research professionals, analysts and scientists have builtunique multi-specialist capabilities that provide powerfulinsights into the actions, opinions and motivations of citizens,consumers, patients, customers or employees. Our 75business solutions are based on primary data coming from oursurveys, social media monitoring, and qualitative orobservational techniques.At Ipsos we believe our clients need more than a data supplier,they need a partner who can produce accurate and relevantinformation and turn it into actionable truth.“Game Changers” – our tagline – summarises our ambition tohelp our 5,000 clients to navigate more easily our deeplychanging world.To do this we use the best of science, technologyand know-how and apply the principles of security, simplicity,speed and substance to everything we do.Founded in France in 1975, Ipsos is listed on the EuronextParis since July 1st, 1999. The company is part of the SBF 120and the Mid-60 index and is eligible for the Deferred SettlementService (SRD).So that our clients can act faster, smarter and bolder.Ultimately, success comes down to a simple truth:You act better when you are sure.ISIN code FR0000073298, Reuters ISOS.PA, BloombergIPS:FPwww.ipsos.com30 ‒ Ipsos Actions & Interventions for weight loss January 2021This is why our passionately curious experts not only providethe most precise measurement, but shape it to provide TrueUnderstanding of Society, Markets and People.

Those trying to lose weight Those not trying to lose weight 10 ‒ Globally, reducing sugar is identified as the top food-related strategy for weight loss, followed by reducing calories and carbohydrates. Reducing meat and unsaturated fats are least likely to mentioned. Those trying to lose weight are more likely

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