REVISED COURSE SYLLABUS OF B . (HONS . - University Of Lucknow

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(w.e.f. July 2018)REVISED COURSE SYLLABUS OF B.COM. (HONS) PROGRAM- w.e.f. Session 2018-19FACULTY OF COMMERCE, UNIVERSITY OF LUCKNOWPaperCodePaper NameMARKSTOTALOF SEM.SEMESTER - IBCH 101BCH 102BCH 103BCH 104BCH 105BCH 106FINANCIAL ACCOUNTINGFINANCIAL MATHEMATICSFOREIGN TRADE OF INDIAPRINCIPLES OF ECONOMICSESSENTIALS OF MANAGEMENTINDIAN ECONOMY & PUBLIC FINANCE100100100100100100600BCH 201BCH 202BCH 203BCH 204BCH 205BCH 206BCH 207SEMESTER – IIHUMAN RESOURCE MANAGEMENTBANKING OPERATIONS MANAGEMENTMANAGEMENT INFORMATION SYSTEMBUSINESS COMMUNICATION & OFFICE MANAGEMENTSTATISTICAL METHODSBUSINESS ENVIRONMENTComprehensive Viva- Voce100100100100100100100700SEMESTER – IIIBCH 301BCH 302BCH 303BCH 304BCH 305BCH 306COST ACCOUNTINGBUSINESS LAWSOPERATIONS MANAGEMENTMARKETING MANAGEMENTINTERNATIONAL FINANCEBUSINESS ECONOMICS100100100100100100600BCH 401BCH 402BCH 403BCH 404BCH 405BCH 406BCH 407SEMESTER – IVMANAGEMENT ACCOUNTINGORGANIZATIONAL BEHAVIOURCOMPANY LAWS & SECRETARIAL PRACTICESOPERATIONS RESEARCHINCOME TAX LAW AND ACCOUNTSINTERNATIONAL BUSINESSComprehensive Viva – Voce6 -8 WEEKS SUMMER INTERNSHIP100100100100100100100700

(w.e.f. July 2018)REVISED COURSE SYLLABUS OF B.COM. (HONS) PROGRAM- w.e.f. Session 2018-19FACULTY OF COMMERCE, UNIVERSITY OF LUCKNOWBCH 501BCH 502BCH 503BCH 504SEMESTER - VEXPORT IMPORT PROCEDURE AND DOCUMENTATIONINDUSTRIAL LAWSCONSUMER BEHAVIOUR & ADVERTISING MANAGEMENTBUSINESS FINANCEGroup – ABCH 505 (ADA)BCH 506 (ADA)Group – BBCH 505(FOS)BCH 506(FOS)ACCOUNTING DECISIONS & APPLICATIONSSPECIALIZED ACCOUNTINGPERSONAL FINANCE DECISIONFINANCIAL OPERATIONS & SERVICESFINANCIAL MARKET OPERATIONSINSURANCE AND RISK MANAGEMENTBCH 507BCHNC 508SUMMER INTERNSHIP REPORT & VIVA-VOCEFOREIGN LANGUAGE (GERMAN/FRENCH)(NON-CREDIT)100100BCH 601BCH 602BCH 603BCH 604SEMESTER – VIGOODS AND SERVICES TAX IN INDIABUSINESS POLICYGOVERNANCE & BUSINESS ETHICSCONTEMPRARY AUDIT100100100100Group – ABCH 605(ADA)BCH 606(ADA)Group – BBCH 605(FOS)BCH 606(FOS)ACCOUNTING DECISIONS & APPLICATIONSCORPORATE ACCOUNTINGENTREPRENEURSHIP & PROJECT MANAGEMENTFINANCIAL OPERATIONS & SERVICESFINANCIAL SERVICESSECURITY ANALYSIS & PORTFOLIO MANAGEMENTBCH 607Comprehensive Viva – VoceGRAND TOTAL100100100100100100100100700100100100Note:1. In Third Year of the B. Com (Hons.) program (Semester V and VI) the student willhave to choose any one group out of the given two groups A & B.Group A – Accounting Decisions & Applications (ADA)Group B – Financial Operations & Services (FOS)2. The students have to go under Summer Internship for Six to Eight weeks in themonth of May & June after Fourth Semester, the viva-voce on summer Internshipreport will be held along with the Fifth Semester Examination.7004000

(w.e.f. July 2018)B.COM (HONS) - I YEARSEMESTER – IBCH 101 FINANCIAL ACCOUNTINGUNIT I Accounting – Definitions, Functions, Objectives Nature and Scope LimitationBranches. Accounting as an information system. Accounting Principles- concepts andconventions. Accounting standards- Indian and International Context. BasicAccounting Process-Journal, Ledger Trial Balance, Double Entry System, Systems ofAccounting.UNIT II Business Income- Measurement, concept of Capital and Revenue. FinalAccounts of Non-Corporate Entities. . Final Accounts of Non-Profit makingOrganizations. Accounting for Depreciations.UNIT III Hire Purchase System, Installment Payment System, Branch Accounting,Lease Accounting.UNIT IV Voyage Accounts, Accounting for Insurance Claims, Royalty Accounts.Suggested Readings:1. Financial Accounting S.N. Maheshwari2. Advanced Accounting Vol I R.L. Gupta & Radha Sawami3. Modern Accounting Mukherjee & Hanif4. Financial and Advanced Accounting Arvind Kumar and Vishal Saxena5. Advanced AccountingHrishikesh ChakarabortyBCH 102 FINANCIAL MATHEMATICSUnit IFundamental concepts of Financial Mathematics. Simple and compound interest.Kinds of interest rates: Effective rate, nominal rate and force of interest rates:Effective rate, nominal rate and force of interest. Calculation of accumulated valueusing different kinds of interest rates.Unit IIPresent value calculation and discount rate. Nominal rate of discount and itsrelationship with effective rate of discount. Equation of payments interest & Discount.Unit IIIValuation of annuities. Present value of annuity. Present value of annuity payable ptime in a given period. Present value of deferred annuity. Present value of varyingannuity. Accumulated Value of Annuity. Accumulated value of annuity payable ptime in a given period.Unit IVAnalysis of annuity, Calculation of capital component and interest, Component ininstalments. Outstanding liabilities after nth instalment, Sinking fund. Reserve valueof a policy, free policy.Surrender value of policy, Valuation of securities.SUGGESTED READINGS:Financial Mathematics: Bajpai B.L.Financial Mathematics: A.Lenin Jothi, Himalaya Pub.Financial Mathematics: Sankalp Srivastava, New Age Pub.Financial Mathematics:Dr. S.P.Gupta, Sahitya Bhawan

(w.e.f. July 2018)BCH 103 FOREIGN TRADE OF INDIAUnit –I: Introduction – Trade its meaning and types. Difference between internal andinternational trade. Theories of International Trade. India’s Internal TradeCharacteristics and Problems. Coastal trade and trade of Uttar Pradesh. Terms ofTrade. Trade : Terminology and abbreviations.Unit-II: Foreign Trade of India – Before independence, During Planning Period,Recent trends in India’s Foreign Trade. Major Items of Exports: Composition,Direction and Future Prospects, Major Items of Imports: Composition, Direction andFuture Prospects.Unit –III: Free Trade and Protective trade policies, India’s Major trading partners.Financing of foreign trade, National Level Financing Institutions: EXIM Bank, ECGCand other institutions in financing of foreign trade, STC, MMTC, SEZ and EPZ.Export promotions.Unit –IV: Strategy for Trade Policy in India – General Developments during planningperiod. Recent World trade Scenario, Recent changes in trade policy, Tradeagreements – Bilateral and Multilateral Trade Agreements. GATT & UNCTAD,WTO. India’s Balance of Trade and Balance of Payments.SUGGESTED READINGS:1) Jaiswal Bimal & Singh A.K. – Foreign Trade of India2) Salvi P.G. – New Directions on India’s Trade policy.3) Cherrunilam F. – International Trade Export Management4) Varshney R.L. – India’s Foreign TradeBCH 104 PRINCIPLES OF ECONOMICSUnit IThe meaning and definitions of Economics: Adam Smith, Marshall, Robbins andSamuelson. Methods of Economics : Inductive vs. Deductive methods, Micro vs.Macro Economics, Concept of Equilibrium – Stable, unstable and NeutralEquilibrium. Theory of consumption – Cardinal Vs Ordinal approach. Utility analysis– Total Marginal and Average utility. Law of diminishing marginal utility and Law ofEqui – Marginal Utility.UNIT IIConsumer Behaviour, : Indifference curve analysis, Budget line, Consumer’sequilibrium. Price, Income and Substitution effects, PCCs and ICCs. Consumer’sSurplus. Concept of Demand and Supply. Demand curve – Individual and Marketdemand curve, derivation of demand curve. Law of demand. Movement vs. shift inthe demand curve. Elasticity of demand – Price, Income and cross elasticity, factorsaffecting elasticity of demand.UNIT IIIProduction: meaning and factors of production, concept of short-run and long-run fora firm, Law of variable Proportions, Returns to scale. Cost of production: Explicitand implicit cost, actual and opportunity cost, accounting and economic cost, Socialand private costs, short-run and long-run costs, Cost Curves. Concept of Revenue:Total, Marginal and Average Revenue. Market : Perfect competition, Monopoly andImperfect competition – Features and Equilibrium of firms in the short and long runperiod.UNIT IV

(w.e.f. July 2018)Theory of distribution: Concept of Rent, wages, Interest and Profit; Theory of rent.Theory of wages: Marginal productivity theory and Modern theory of wages,Backward bending supply curve. Theory of Interest: Classical theory, Loanable Fundstheory and Liquidity Preference theory of Interest. Theory of Profit: Innovationtheory, Risk Bearing theory and Uncertainty bearing theory of Profits.SUGGESTED READINGS:Modern Economic Theory – K.K. DewettPrinciple of Economics – M.L. SethBusiness Economics – S.K. SinghMicro Economics Theory – J.V. VaishampayanPrinciples of Economics – D.N. Dwivedi.BCH 105 ESSENTIALS OF MANAGEMENTUNIT IDefinition, Nature, Scope and significance of Management, the evolution ofManagement thought, Approaches of management, contributions of F.W. Taylor,Henri Fayol, Chester Bernard to Management Science. Hawthorne experiment.Functions of a manager. Social responsibility of Managers, Values and Ethics inManagement.UNIT IIPLANNING: Definition, Nature, Scope and significance of Planning, Objectives,Steps of Planning, Decision making as key step in planning. The process andtechniques of Decision Making, Long Range Planning, Strategies and policies.Unit IIIORGANISING: Definition, Nature, Scope and significance, Approaches toDepartments, Line and Staff relationship. Delegation and Decentralisation,Committee system, determinants of effective organizing, Staffing – nature andsignificance, Selection, Appraisal and Development of Mangers, Coordination,Managerial Effectiveness.UNIT IVDIRECTING AND CONTROLLING: Issues in managing Hunan factors, Motivation– nature, scope and significance, Theories and techniques, communication , Definition and significance, Communication Barriers, Building effectivecommunication system. Leadership: Style & Theories, Definition and Elements ofControl Techniques, Determinants of an Effective Control System.SUGGESTED READINGS:Essentials of Management : Harold Koontz, Heiriz, Weihrich.Essentials of Management: Maheshwari & JaiswalManagement, Tasks Responsibility and Practices : Peter F Druckers.Principles and Practice of Management: L.M PrasadPrinciple of Management: VSP RaoBCH 106 INDIAN ECONOMY & PUBLIC FINANCEUnit IStructure of the Indian Economy- Basic features; Broad demographic features of adeveloping economy; Problem of over-population; Population policy; Infrastructuredevelopment; Poverty, unemployment & inflation—causes, effects, remedies, trends.Planning in India-Objectives; Strategy; Broad achievements and failures; Current FiveYear Plan — Objectives, allocation and targets.Unit II

(w.e.f. July 2018)Economic reforms- Rationale behind economic reforms; Progress of privatization andglobalization. Agriculture – nature & importance; Trends in agricultural productionand productivity; Factors determining productivity; Land Reforms; New agriculturalstrategy and Green Revolution; Industrial policy of 1948, 1956, 1977 and 1991;Industrial licensing policy; Growth and problems of small scale industries;Disinvestment policy. Industrial Sickness in India: Causes, Consequences &Remedies: Social Security in India.Unit IIIDefinition and scope of Public Finance, Principle of Maximum Social Advantage,Sources of Public Revenues, Types of taxes, Principles / Canons of Taxation, TheBenefit Approach of Taxation, the ability-to-pay Approach, Incidence and effect oftaxation. Principles of Public Expenditure, Wagner’s Law, Wiseman PeacockHypothesis, Effect of Public expenditure on Production and Distribution,Unit IVPublic Debt: Classification, effect, burden, repayment and management of Publicdebt. Objectives and instruments of Fiscal Policy, Indian Federal finance: - financialrelations between Central Government, State Government, Finance Commissions andtheir recommendations. Deficit financing: - Concepts, Deficit financing in India,Union Budget.SUGGESTED READINGS:Indian Economy: Rudra Datt & SundharamIndian Economy: Mishra & PuriIndian Economy: A.N.AgarwalPublic Finance: T.N.HajelaPublic Finance: H.L.BhatiaPublic Finance: Musgrave & MusgraveB.COM (HONS) - I YEARSEMESTER IIBCH 201 HUMAN RESOURCE MANAGEMENTUnit I :Introduction: Nature, Functions and Importance of Human ResourceManagement. Development of Human Resource Management. Contribution ofIndustrial Psychology. Organization of Human Resource Department, HumanResource Policies. Procurement: Human Resource Planning – Quantitative andqualitative dimensions; Job Analysis, Job descriptions and Job specifications. Sourcesof recruitment, Selection process – Tests and Interviews, Induction and Socialization.Unit II : Training and Development: Concepts and Importance. Identification ofTraining Needs. Types of Training, On-the-job and Off-the-job methods of training.Designing of Training Programme. Methods of Executive Development.Unit III :Performance Management System: Concept and Objectives, Methods ofPerformance, Appraisal; Job changes – Transfers and Promotions; Employeecounselling. Compensation and Management: Components of Compensation,Performance Linked Compensation.Unit IV : Employee Health; Employee Welfare; Social Security, Emerging Horizonsin HRM, Human Resource Management and Information Technology, BusinessProcess Reengineering, Downsizing and VRSSUGGESTED READINGS:Human Resource Management – Text & Cases, by VSP Rao, Excel BooksHuman Resource Management – Text & Cases, by K. Ashwatappa – TMH

(w.e.f. July 2018)Human Resource Management, by Cynthia Fisher, Shaw – Wiley / BiztantraHuman Resource Management, by Gary Dessler, Person PublicationsBCH 202 BANKING OPERATIONS MANAGEMENTUnit IIndian financial System, Banking System in India, Financial sector reforms in India,RBI – role, functions, monetary policy and credit control, commercial banking inIndia, Regulatory Environment for commercial bank in Indian core banking.Unit IIOperational Aspect of commercial banks in India, Relationship b / w Banker andcustomers, Types of customer a/c, Cheques, Endorsement, Presentment, Dishonour,Rights and liabilities of Paying and collecting Banker, Time Value of money –calculation of interest on loan & deposits, EMIs, Present Value, future value and loanAmortisation.Unit IIINegotiable Instruments, Bills of Exchange and Promissory notes, Rights andliabilities of parties, Bills discounting and purchasing, ancillary Services of theBankers.Unit IVEmployment of funds by Commercial Banks Financial statement analysis, Types ofsecurities, mode of creating charge, Bank guarantees, Asset – liability management incommercial Banks. Basel normsSUGGESTED READINGSJaiswal Bimal : Banking Operations ManagementJhinghan M.L. : Banking Theory & PracticeBCH 203 MANAGEMENT INFORMATION SYSTEMUnit IFoundation of Information System: Introduction to system, its types andcharacteristics Introduction to information, fundamentals of information systems,Solving business problems with information systems, Types of information systems,Effectiveness and efficiency criteria in information system.Unit IIManagement Information Systems: Definition of MIS, Concept of an MIS, Structureof MIS, MIS verses Data processing, MIS & Decision Support Systems, MIS &Information Resources Management.Unit IIIConcepts of planning & control: Concept of organizational planning, The PlanningProcess, Computational support for planning, Characteristics of control process, Thenature of control in an organization.Unit IVApplications of IT in Business: Internet & e – commerce, Internet, Extranet &Enterprise Solutions, Data, Information, Database Management System, itsadvantages, Concept of Data Warehousing and architecture, Information System forBusiness Operations, Information System for Managerial Decision Support Security& Ethical challenges, Planning & Implementing changes, Advanced ConceptsEnterprise Resource Planning, Supply Chain Management, Customer RelationshipManagement and Procurement Management

(w.e.f. July 2018)SUGGESTED READINGS Boockholdt, J.L. Accounting Information System: Transaction Processing andControl, Irwin Mcraw-Hill. Hall, J.A., Accounting Information System, South-Western College Publishing Gelinas, Ulric J., and Steve G. Sutton, Accounting Information System, SouthWestern Thomson Learning. Rajaraman, V., Introduction to Information Technology, PHI.BCH 204 BUSINESS COMMUNICATION & OFFICE MANAGEMENTUnit ICommunication: definition, main features, classification of communication, barriersto communication. Typing and Duplicating. Introduction to the essentials of businesscommunication: Theory and Practice, Citing references, and using bibliographical andresearch tools. Writing a project report, writing reports on field work/visits toindustries, business concerns etc. business negotiations.Unit IICommunication: Oral & Written (Meaning, Advantages/Disadvantages, Types)Summarizing annual report of companies. Writing minutes of meetings. Ecorrespondence. Spoken English for business communication, making oralpresentations; Correspondence: handling correspondence, drafting correspondence(types and essentials of letter writing.)Unit IIIDefinition and elements of Office Management. Functions of a Modern Office. OfficeManager – Job Analysis. Office accommodation and layout. Office environment.Office Reports: kinds of reports, preparing a good report. Record Management:Classification; filing system; Indexing. Public Relations:UNIT IVOffice automation: machines and equipment used. Computers: application andadvantages. Office Information Management: definition, difference betweeninformation and data, process. Office systems and procedures and flow of work.Personnel Management: Office Personnel relations, Office supervision, workmeasurement, standards of performance and control.SUGGESTED READING: Debashish S.S. & Das B., Business Communication, Prentice Hall India. K.K.Sinha, Business Communication, Galgotia Publishing Company, NewDelhi. C.S. Rayudu,Media and Communication Management Himalaya PublishingHouse, Bombay. Rajendra Pal and J.S. Korlhalli, Essentials of Business Communication, SultanChand & Sons, New Delhi. R.K.Madhukar, Business Communication, Vikas Publishing House Pvt. Ltd.BCH 205 STATISTICAL METHODSUnit IDefinition, scope, importance and limitation of Statistics, Types and method ofcollection of data. Preparation of frequency distribution and their graphic presentationincluding histogram. Types of series. Measures of central tendency- Mathematical

(w.e.f. July 2018)averages including arithmetic mean, geometric mean and harmonic mean. Positionalaverages - mode, median and quartiles. Measure of dispersion - range, quartile,deviation, mean deviation and standard deviation ; Absolute and relative measures.Unit IICorrelation analysis - introduction, importance and types of correlation, Measures ofcorrelation - scatter diagram method, Karl Pearson's coefficient of correlation,Spearman's coefficient of rank correlation. Regression analysis: Difference betweencorrelation and Regression, lines of Regression, properties of Regression lines. Fittingstraight lines, Regression coefficient and their properties; estimation of dependentvariable.Unit IIIProbability - definition, objective and subjective approachs, addition andmultiplication theorem of probability, permutation ande combination, conditionalprobability, Bay's theorem. Probability Distribution : Binomial, Poisson and Normaldistribution-Properties and applications.Unit IVTime series analysis - utility of time series, components of time series, measurementof trend - graphic method, moving average methods, method of least squares.Seasonal variations- estimation of seasonal variations, method of simple thod.Index number - meaning and uses of index numbers, construction of index numbers:fixed and chain base; uni-variate and composite, Consumer price indexSUGGESTED READINGS:Gupta S.P. and Gupta M.P. : Business Statistics.Elhans, D.N. : Fundamental of Statistics.Gupta C.B. : Institutional of Statistical Methods.Sancheti & Kapoor : Statistics- Theory methods & Applications.BCH 206 BUSINESS ENVIRONMENTUnit IThe concept of Business Environment, its significance and Nature, Matrix ofDifferent Environmental Factors. The process of Environmental Scanning, BasicPhilosophies of Capitalism and Socialism with their variants.Unit IIThe Politico-Legal Environment, The relationship between Business and Governmentin India, An introduction to some important business laws like MRTP, Industries(Development and Regulation) Act, FEMA, SEBI, the competition law, TheChanging Dimension of these Laws and their impact on Business.Unit IIIThe Economic Environment, Strategy and planning in India. The concept of mixedeconomy, The public Sector- and the private sector and their changing Roles. TheIndustrial Policy in India in recent years. The new Economic Policy- Liberalization,Globalization and privatization and their impact on businesses, The Monetary Policyand Fiscal Policy and Union Budget as an instrument of growth and their impact onbusiness. Foreign Trade Policy.Unit IVSocio-Cultural Environment in India, Salient features of Indian Culture and Valuesand their Implications for Industrialization and Economic growth, New Demand forConsumer Industries; theory of Consumerism, Development of BusinessEntrepreneurship in India, Social Responsibility of Business, Policy for Research and

(w.e.f. July 2018)Development in India. The Problem of Selecting Appropriate Technology. TheMultinationals as a source of Technology.SUGGESTED READINGSFernando AC: Business Environment, PearsonCherunilum, Francis, Business Environment, Himalaya Publishing HouseDutta and Sundaram, Indian Economy, S. Chand and Co.Mamoria, C.B., Social Problems and Social Disorganization in India, Kitab MahalMathew, M.J., Business Environment, RBSA Publishers, Jaipur, 1996.BCH 207 Comprehensive Viva- VoceB.Com (Hons) - II YearSEMESTER- IIIBCH 301 COST ACCOUNTINGUnit I Introduction: Meaning, Definition, Relevance, objectives and advantages,difference between cost accounting and financial accounting. Classifications of cost,cost unit, cost centre, Elements of cost- Material, labour, Overheads Material:Inventory valuation and control Methods of Pricing of material issues- Material lossesand their treatment.Unit II Accounting for Labour Cost Overheads: Classification, allocation,apportionment and absorption of overhead. Machine Hour Rate, unit costing: costsheet. Statement of cost, Tender Price.Unit III Contract and Job costing, Process costing, Operating Costing. Activity basedcosting.Unit IV Cost-Volume-Profit Analysis, Reconciliation of cost Accounts with FinancialAccounts Cost Control, Cost Audit, Cost ReductionSuggested Readings:Cost AccountingM.N. AroraCost AccountingBimal Jaiswal & Leena ShimpiCost AccountingM. Tuka Ram RaoCost AccountingKhan& JainAdvanced cost AccountingS.P. Jain & MarangCost AccountingM.L. AgarwalBCH 302 BUSINESS LAWSUNIT- I: The Indian Contract Act 1872, Contract – meaning, characteristics andkinds, Essentials of valid contract - Offer and acceptance, consideration, contractualcapacity, free consent, legality of objects. Void agreements, Discharge of contract –modes of discharge including breach and its remedies.UNIT II :Contingent contracts, Quasi - contracts, Contract of Indemnity andGuarantee, Contract of Bailment, Contract of AgencyUNIT III : Indian Sale of Goods Act 1932, Contract of sale, meaning and differencebetween sale and agreement to sell. Conditions and warranties, Caveat benefits,Transfer of ownership in goods including sale by non-owners Performance of contract

(w.e.f. July 2018)of sale, Unpaid seller – meaning and rights of an unpaid seller against the goods andthe buyer. Consumer Protection Act.UNIT IV : Negotiable Instrument Act: kinds and characteristics of NegotiableInstruments, Holders and Holder-in-due course, Privileges of Holders-in-due course.Negotiation and endorsement, crossing of cheques, types of crossing, bouncing ofcheques. Information Technology Act 2000: Definitions; Digital signature; Electronicgovernance; Attribution, acknowledgement and dispatch of electronic recordsRegulation of certifying authorities, Digital signatures certificates, Duties ofsubscribers (h) Penalties and adjudication, Appellate Tribunal.SUGGESTED READINGSGulsan & Kapoor : Business Law including Company Law.Singh, Avtar : Principles of Mercantile LawPandiya , R.S. : Principles of Mercantile LawShukla M.C. : A Manual of Mercantile LawBare Acts. : Indian Contract Act, 1872. Sale of Goods Act, 1930 Partnership Act,1932. The Negotiable Instruments Act, 1881 .BCH 303 OPERATIONS MANAGEMENTUnit IOperations Management. Duties and Responsibilities of Operations Management.Production Function Systems approach to Operations Management. Manufacturingsystem Mass Batch, Job-Shop and Project.Unit IIPlant location: 'Nature, Factors considered in location, Methods and Type of areas.Plant layout Objective of good layout, Factors influencing layout and Types of layout.Material Handling Equipment. Importance, Objective, Principles, Factors affectingselection equipment and types of handling equipment.Unit IIIWork Study: Method study and work measurement- Importance, Objectives,Application areas Steps in method study and Techniques of work measurement.Production Planning and Control Role and Scope of PPC in Operations Management,Factors influencing production planning and benefits of production control.Unit IVMaterials Management.Inventory Management: Factors influencing and Objectives ofinventory management, Techniques of inventor management, Quality Control andStatistical Quality Control: control charts.SUGGESTED READINGSProduction & Operations Management, by Upendra Kachru, Excel Books.Operations Now, by Byron J Finch, Tata Mc GrawhillOperations Management, by Gaither & Fraizer, Thomson South Western.Operations Management: AshwathappaBCH 304 MARKETING MANAGEMENTUNIT I : Introduction: Nature and scope of marketing, Modern marketing concept,Marketing mix. Marketing management process: an overview. Marketingenvironment - macro & micro environmental components; consumer buying process;factors influencing consumer buying Behaviour.UNIT II : Marketing segmentation – meaning & benefits, basis & criteria ofsegmentation; Positioning – meaning and importance, major basis of positioning aproduct. Product: Concept, Product classifications, Major product decisions: Product

(w.e.f. July 2018)attributes, Branding, Packaging and labelling, after sales service, Concept of productmix and product line.UNIT III : Pricing: Significance, Factors affecting price determination, major pricingmethods Pricing policies: Geographical pricing, product line pricing, Discounts andrebates. Distribution: Channels of Distribution-Meaning and importance, Types ofdistribution channels, Functions of distribution middleman. Retailing andWholesaling: Distribution Logistics; Objectives, concepts and elements and typesUNIT IV : Promotion: Nature and importance, Communication process, Methods ofpromotion: their distinctive characteristics, Concept of integrated communication.Promotion mix and factors affecting promotion mix. Rural marketing: GrowingImportance; Distinguishing characteristics of rural markets; Understanding ruralconsumers and rural markets; Marketing mix planning for rural marketsSUGGESTED READINGSMarketing Management -Ramaswamy & Namakumari, MacmillanMarketing Management - Arun Kumar & Meenakshi, VikasPrinciples of Marketing - Philip Kotler, Armstrong, Pearson EducationBCH 305 INTERNATIONAL FINANCEUnit I: International Finance- Meaning, Need, Developments, Foreign ExchangeMarkets and International Financial Markets, International Financial System &Institutions: Introduction and Importance, IMF (Drawing and loan instruments), SDR(Nature and Utilization), IBRD (Functions and Lending Activities). Objectives &Methods of Exchange control.Unit II: Ready Exchange rates, Exchange Quotations (Direct& Indirect), ForwardMargins and factors determining it, Spot and Forward rates, Factors determining spotrates, Exchange Arithmetic (Cross rates, Calculation of forward premium andDiscounts), Calculation of forward rates, Exchange Rate Forecasting.Unit III: Parity Conditions in International Finance, Arbitrage and the Law of OnePrice, The Fisher Effect, The International Fisher Effect, Inflation Risk And ItsImpact on Financial MarketsUnit IV: International Finance Instrument, Forward Contracts, Future Contracts, andCurrency Options, Foreign Exchange Risk Exposure: Definition, AccountingExposure, Economic Exposure.SUGGESTED READINGSMultinational Financial Management Alan C. ShapiroInternational Financial Management: P. G. ApteForeign Exchange Management: C. JeevanandanInternational Finance: Bimal JaiswalInternational Financial Management: V K BhallaBCH 306 BUSINESS ECONOMICSUnit INature and scope of Business Economics; Relationship between Economic theoriesand Business Economics, Law of demand. Elasticity of demand: Concept, types andmethods of measurement; Significant of elasticity of demand in business decisions,Demand Estimation and Demand Forecasting. Indifference Curve Technique: Someapplications of indifference curves.Unit II

(w.e.f. July 2018)Production Function; Cobb Douglas Production Function, Law of Returns; Returns toscale and scope; Economies and diseconomies of scale, Costs in the Short Run; LongRun Cost Curves; ‘L’ shaped cost curves, Cost functions ; Derivation of AC and MCfunctions-simple calculations. Break Even Analysis. Concept and measurementsUnit IIIPrice and Output Decisions under Perfect Competition, Monopoly and MonopolisticCompetition through diagrams and numerical measurements. Oligopoly- Features,price leadership, Kinked Demand under oligopoly. Pricing policies.Unit IVNational Income Analysis-Concepts and measurements. Consumption function andinvestment function, Business Cycles-Various phases and theories. Inflationmeaning, causes and effects.SUGGESTED READINGS:Managerial Economics: H.L.AhujaManagerial Economics: G.S.GuptaManagerial Economics: H.L.BhatiaModern Economics Theory: K.K.DwettB.COM (HONS) II YEARSEMESTER - IVBCH401 MANAGEMENT ACCOUNTINGUnit I Management Accounting- Introduction, objectives nature, function, differencebetween M

REVISED COURSE SYLLABUS OF B.COM. (HONS) PROGRAM- w.e.f. Session 2018-19 FACULTY OF COMMERCE, UNIVERSITY OF LUCKNOW Paper Code Paper Name MARKS TOTAL OF SEM. . Human Resource Management, by Cynthia Fisher, Shaw - Wiley / Biztantra Human Resource Management, by Gary Dessler, Person Publications

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