Advertising & Integrated Marketing Solutions (AIMS)

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GSA Federal Supply ServiceAdvertising & IntegratedMarketing Solutions (AIMS)Greater Southwest Acquisition CenterU.S. General Services AdministrationCentralized Mail List ServiceWarehouse 9, Section F501 W. Felix StreetFt. Worth, TX 76115www.gsa.govSpring 20075-07-00232Schedule 541Federal Recycling ProgramPrinted on Recycled PaperMake Certain Your Message Is Heard!

Table of ContentsPageIntroduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Advertising and Integrated Marketing Solutions Services Offered and Success Stories . . . . . . . . . . . . . . . 2Using GSA Schedules Is Simple The Multiple Award Schedule (MAS) . . . . . . . . . . . . . . . . . 8 It’s That Easy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Cutting the Red Tape . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Benefits for You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Ordering Information Authorized Users . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Geographic Coverage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Finding Available Contractors . . . . . . . . . . . . . . . . . . . . . . . 10 Placing Your Order. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Prepare a Request . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Transmit the Request to Contractors. . . . . . . . . . . . . . 11 Evaluate Responses and Select the Contractor. . . . . 12Other Direct Costs and GSA MAS. . . . . . . . . . . . . . . . . . . . . . . . 14Best Value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14A Word about Price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Purchasing Options Small Business Means Big Business. . . . . . . . . . . . . . . . . 16 Blanket Purchase Agreements . . . . . . . . . . . . . . . . . . . . . . 16 Sample BPA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Contractor Teaming Arrangements . . . . . . . . . . . . . . . . . . 18 GSA e-Buy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 GSA-Managed Acquisitions . . . . . . . . . . . . . . . . . . . . . . . . 19Need More Info? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20GSA Schedul e 541 Advertising and Integrated Marketing Solutions

So, Now You Know. . . that acquiring expert advertising and integrated marketingservices need not be time consuming, costly, or intimidating.Thanks to GSA’s Advertising and Integrated Marketing Solutionsschedule, you can now obtain valuable expertise easily!Need More Info?For contract specific or technical information, visit the AIMS website:www.gsa.gov/marketingservices. . . or visit the website for additional service offerings at:www.gsa.gov/generalproducts or call us at: (817) 574-2330.For general information, contact the National Customer Services Centerat (800) 488-3111 or e-mail NCSCCustomer.Service@gsa.gov.Targeted MarketingCommunications through AIMSYou’ve just received word that your agencywould like to redesign its website or maybe youragency has a requirement for the developmentand placement of advertising initiatives toboost recruitment. Perhaps your agencyplans to host a conference or tradeshow andneeds help with project management andcoordination for the event. Or maybe yourequire commercial art and graphic designservices to prepare signage for these events.What if you and your agency just don’t havethe time or man-power to complete theserequirements? That’s where GSA can help.The search for quality advertising andmarketing services begins with GSA’sAdvertising and Integrated Marketing Solutions(AIMS), Schedule 541. This schedule wasdesigned to hit the mark by keeping yourcommunication needs in mind. It’s never beeneasier to procure expert help in the advertising,marketing and related communications fields;because with the multiple award schedules, likeAIMS, all contractors have already been preapproved to do business with you. In addition,all the services offered under the AIMSschedule are also included under the GSAConsolidated Products and Services schedule.See page 7 for more information on CPSS.Contractors under the AIMS schedule can help you reach your desired outcome no matter how bigor small your project. From start to finish, AIMS is here to help you meet your agency’s needs withthe following special item numbers (SINs):Advertising ServicesSIN 541-1Public Relations ServicesSIN 541-2Web Based Marketing Services*SIN 541-3Specialized Marketing ServicesDisaster Recovery Purchasing (Section 833)Disaster Recovery Purchasing makes all GSA Multiple Award Schedules availableto all state and local governments to enable them to respond and assist in therecovery from a disaster.State and local governmental entities may use GSA Schedule contracts topurchase products and services in advance of a major disaster declared by thepresident, as well as in the aftermath of an emergency event. State and localgovernmental entities are responsible for ensuring that the products or servicespurchased are to be used to facilitate recovery.This is a voluntary program for Schedule contract holders and state and localgovernments.All GSA Multiple Award Schedule contracts are open to state and localgovernment agencies for the specific purpose of disaster recovery only.For more information visit: www.gsa.gov/disasterrecoveryMarket Research and Analysis ServicesSIN 541-4AVideo/Film Production ServicesSIN 541-4BExhibit Design and Implementation ServicesSIN 541-4CConference, Events and Tradeshow Planning Services*SIN 541-4DCommercial Photography Services*SIN 541-4ECommercial Art and Graphic Design Services*SIN 541-4FIntegrated Marketing ServicesSIN 541-5Other Direct Costs (ODCs)SIN 541-1000Please Note: Many different tasks can be performed under each special item number. Although the success storiesused for each SIN are real life examples of how other agencies used the schedule, they are only provided as illustrationsto describe each SIN. Your agency can obtain a wide range of communications-related services under this schedule!Let’s see how you can make sure your message is heard.* indicates a small business set-aside201GSA Schedul e 541 Advertising and Integrated Marketing SolutionsGSA Schedul e 541 Advertising and Integrated Marketing Solutions

GSA e-Buy, an Electronic Wayto Order ServicesAdvertising and IntegratedMarketing SolutionsServices Offered and Success StoriesSIN 541-1Advertising ServicesContractors under this SIN are available tohelp you promote public awareness of youragency’s mission and initiatives, enable publicunderstanding of complex technical and socialissues, and disseminate information toindustry and consumer advocacy groups.Typical tasks cover the full spectrum of anadvertising campaign, and include:Advertising objective determination:Identify the direct objectives anddevelop strategies for conductingthe advertising campaign in order toprovide the best methods of publiceducation. Typical tasks associated withthis phase include the identification ofthe target market, the target responseand target frequency to align withavailable budget.Message decision/creation:Develop the advertising message andcorresponding brochures/ collateralmaterials to accomplish the advertisingobjectivesMedia development and selection:Conduct market research to identify theappropriate media vehicle (print, radio,television, etc.) to promote the agency’smessage. These services includeproviding recommendations as tothe best mix, frequency of advertisingand vehicles to track performanceof advertising, and then acquiringthe necessary media spots (radio,television, print, etc.) in order to placethe agency’s advertising campaign.Some examples of the types of mediathat may be considered include, butare not limited to:Direct mail servicesOutdoor marketing and mediaservicesBroadcast mediaAdvertising evaluation:Provide services that effectivelymeasure the success of the advertisingcampaign through various methodswhich may include advertising pre &post-testingActivities related to advertising servicesSuccess Story:A large agency used this SIN to develop anew media plan. Included in the plan wererecommendations on which media to utilize(i.e. direct mail, print advertising or web banneradvertising). Once the agency examined thecontractor’s recommendations and made afinal decision on the proposed media plan, thecontractor developed a new advertising conceptthat aligned with the agency’s current brandinginitiative and progressed from its formeradvertising campaign. The contractor alsorecommended various avenues to track theawareness of the campaign by creating adspecific web addresses and phone numbers. Theend result was an effective advertising conceptplaced in various media that generated a largeinterest (based on phone calls andweb hits).e-Buy, a component of GSA Advantage! , is anonline Request for Quote (RFQ) tool designedto facilitate the request for submissionof quotes for a wide range of commercialservices and products that are offeredby GSA Multiple Award Schedule contractorswho are on GSA Advantage! .e-Buy allows federal agencies (buyers) tomaximize their buying power by leveragingthe power of the Internet to increase schedulecontractor participation in order to obtainquotes which will result in a best valuepurchase decision. e-Buy provides agencieswith a tool that will result in savings in bothtime and money.Contractors who wish to quote must do soat the e-Buy website. Only those contractorswho have submitted their catalogs for inclusionin GSA Advantage! will have an opportunity toparticipate in e-Buyand receive requests for quotes.Once an RFQ has closed, buyers may thenevaluate and accept the quote that representsthe best value. Buyers may then issue an orderto any contractor whose quote was accepted.To visit GSA e-Buy, goto www.gsa.gov/ebuyUsing the e-Buy system, buyers may prepareand post an RFQ for specific services andproducts for a designated period of time.Each RFQ is assigned to a GSA Multiple AwardSchedule, Special Item Number (SIN) categoryby the buyer.The category assignment determines whichsellers may receive the e-mail notice to quote.Sellers are automatically listed under theirawarded SIN categories. Buyers may notify allsellers listed under a particular SIN categoryor may choose to notify a lesser number ofsellers. (FAR 8.4 and the Ordering Proceduresfor Services Requiring a Statement of Workstipulate that buyers must submit their RFQ tothree or more sellers for purchases over themicro-purchase threshold.) Sellers not notifiedmay still submit a quote for an RFQ placedunder their awarded SIN.219GSA Schedul e 541 Advertising and Integrated Marketing SolutionsGSA Schedul e 541 Advertising and Integrated Marketing Solutions

Total Solutions throughContractor TeamingArrangementsFor complex tasks, Contractor TeamingArrangements (CTAs) may be desirable fromboth a government and industry perspective.A Contractor Teaming Arrangement allowstwo or more GSA schedule contractors towork together to meet agency requirements,allowing them to compete for orders for whichthey may not qualify independently.Contractors on the same schedule or acrossmultiple schedules can team. By using CTAs,contractors can complement each other’sunique capabilities while offering governmentagencies the best turnkey solutions based on acombination of performance, cost and deliveryof acquired services. You can benefit fromusing CTAs by buying a solution ratherthan making separate buys from variouscontractors. See FAR 9.6 for more informationor visit www.gsa.gov/schedules.SIN 541-2Public Relations ServicesContractors can provide you with customizedmedia and public relations services suchas: development of media messages andstrategies; recommendations of media sourcesfor placement of campaigns; preparation ofmedia materials such as background materials,press releases, speeches, presentations andpress kits; and execution of media programssuch as press conferences, distribution ofpress materials and management of broadcastand print interviews.SIN 541-3Web-Based Marketing Services(Small Business Set-Aside)You can use schedule contractors to developstrategies to maximize the use of your Internetcapabilities. Media will be provided in a formatthat is compatible with your agency’s softwarerequirements. Continual website updates andmaintenance are also available.Typical tasks may involve consultation,development and implementation for:Website design and maintenance servicesSearch engine developmentTypical tasks include:Press, public relations and crisiscommunicationsE-mail marketingInteractive marketingMedia training: training of agency personnelto deal with media and media responsesOnline media managementMedia alertsWeb castingPress clipping servicesVideo conferencing via the webActivities related to public relationsservicesSection 508 compliance, includingcaptioning servicesWeb-based trainingActivities related to electronicmarketing servicesSuccess Story:A small federal agency realized it had aneed for the creation of a video news releasecampaign to publicize a new exhibition openinglater that year. After researching differentprocurement methods, the agency opted touse SIN 541-2 to meet its public relationsneeds. The agency researched different vendorsand awarded the task order to a small firm.The scope of the work included: developing,producing and distributing a video news releaseto television stations across the United States;developing news feed press releases with aneditorial focus; conducting telephone campaignsto solicit interest before and after the exhibitopening and submission of a comprehensivemarket analysis report of nationwide storyplacement based on survey demographics.Success Story:This SIN was used by a high profile federalagency to fulfill a requirement for web brandingand website development. The goal of therequirement was to successfully recruitstudents into the agency using web-basedmarketing and communications. In order tosuccessfully complete the task, the federalagency contracted with a leading highereducation marketing and communications firm.The firm first developed a branding image usedto market the agency. Then they incorporatedthe new agency image into the websitedevelopment, online admissions processing,sales training for employees and a directe-mail campaign.318GSA Schedul e 541 Advertising and Integrated Marketing SolutionsGSA Schedul e 541 Advertising and Integrated Marketing Solutions

SAMPLE BPABPA NUMBER(CUSTOMER NAME)BLANKET PURCHASE AGREEMENTPursuant to GSA Multiple Award Schedule (MAS) contract number(s) , Blanket Purchase Agreements, theContractor agrees to the following terms of a Blanket Purchase Agreement (BPA) EXCLUSIVELY WITH (Ordering Agency):Specialized MarketingServicesThe services offered under this series enable you to selectively choose specializedmarketing and media services on an as needed basis. To assist you in finding exactlywhat you need, we have created the following SINs:(1) The following contract services/products can be ordered under this BPA. All orders placed against this BPAare subject to the terms and conditions of the contract, except as noted below:ITEM (Special Item Number or Type of Service)SPECIAL BPA DISCOUNT/ PRICE(2) Delivery:SIN 541-4AMarket Research andAnalysis ServicesSIN 541-4BVideo/Film Production ServicesTake advantage of experts who can:Develop or enhance customized strategicmarketing plansCreate branding initiativesCreate public awareness of products,services, and issuesIdentify and analyze target marketsEstablish measurable marketing objectives;determine market trends and conditions;identify and implement appropriate strategiesConduct focus groups, telemarketing, andindividual interviews; prepare/distributesurveys, and compile/analyze resultsManage call centers (in relation to servicesprovided under this schedule)With these services, you will be able to informthe public and other government agenciesabout the latest products, services or issuesin various outputs such as: standard formats,CD-ROM, DVD and video streamingdevelopment. Filming may be in studios, onlocation, at live shows, or events. Examplesof services Y SCHEDULE/DATES(3) The Government estimates, but does not guarantee, that the volume of purchases through this agreement will be.(4) This BPA does not obligate any funds.(5) This BPA expires on or at the end of the contract period, whichever is earlier.(6) The following office(s) is hereby authorized to place orders under this BPA.POINT OF CONTACTArranging for talent/ animationNarrationMusic and sound effectsDuplication(7) Orders will be placed against this BPA via Electronic Data Interchange (EDI), FAX, paper, or oral communications.Distribution(8) Unless otherwise agreed to, all deliveries under this BPA must be accompanied by delivery tickets or sales slips that mustcontain the following information as a minimum:Success Story:Video scoringA small federal agency needed to develop astrategic plan for the implementation of its newidentity package. Instead of stretching theagency’s internal resources, the agency decided tocompete the requirement by using SIN 541-4A ofthe AIMS schedule. In order to accomplish this,the firm was directed to gather information andassess brand audits using internal and externalresearch; develop the identity strategy based onthe agency’s existing marketing plan; develop aplan for the agency to execute the brand strategy;and propose metrics and measurements for thestrategy once implemented. The agency launchedits new identity and was able to effectively roll itsnew branding initiatives into a seamless effort dueto the support provided by the firm.Editing(a) Name of Contractor;(b) Contract Number;(c) BPA Number;Success Story:A small federal agency awarded a task order toa production firm in order to drive traffic to theagency’s new website, which serves as thegateway to the federal government. The projectincluded: writing and directing and shootingtelevision, radio and print advertisements. Thefirm also handled the distribution of the finishedmaterials to stations and print outlets. Theagency has been so pleased with the results thatthey have exercised the first of four option yearswith the firm.(d) Special Item Number (SIN);(e) Task Order Number;(f) Date of Purchase;(g) Quantity, Unit Price, and Extension of Each Item (unit prices and extensions need not be shown when incompatiblewith the use of automated systems; provided, that the invoice is itemized to show the information); and(h) Date of Delivery.(9) The requirements of a proper invoice are as specified in the GSA MAS contract. Invoices will be submitted to the addressspecified within the task order transmission issued against this BPA.(10) The terms and conditions included in this BPA apply to all purchases made pursuant to it. In the event of an inconsistencybetween the provisions of this BPA and the Contractor’s invoice, the provisions of this BPA will take precedence.*IMPORTANT — The GSA Multiple Award Schedules program permits contractors to offer pricereductions in accordance with commercial practice. Contractor Team Arrangements are permitted withGSA MAS contractors in accordance with FAR Subpart 9.6.174GSA Schedul e 541 Advertising and Integrated Marketing SolutionsGSA Schedul e 541 Advertising and Integrated Marketing Solutions

Purchasing OptionsGSA has a variety of purchasing optionsavailable to you. So whether your needs rangefrom addressing small business goals andrepetitive buys to creating your own totalsolution or having GSA do it for you, thepurchasing options offered give you theflexibility you need. Let’s take a more indepth look at each of the different options.Small Business MeansBig BusinessThe General Services Administration and theSmall Business Administration (SBA) stronglysupport the participation of small businessconcerns in the Multiple Award Schedulesprogram. To enhance small businessparticipation, SBA policy requires agencies toinclude in their procurement base and goalsthe dollar value of orders expected to beplaced against the Multiple Award Schedules,and to report accomplishments against thesegoals. For more details, please visit www.sba.gov.The GSA Schedules e-Library website containsinformation on business size and socioeconomic status. This information shouldbe used as a tool to assist ordering activitiesin meeting or exceeding established smallbusiness goals. By utilizing the informationfound on this website, you are also encouragedto consider small, small disadvantaged, 8(a)firms, veteran-owned, disabled veteran-ownedand women-owned small businesses whenmaking a best value determination. To visitGSA Schedules e-Library, go towww.gsa.gov/elibrary.Blanket Purchase AgreementsIf you are dealing with repetitive buys, BlanketPurchase Agreements (BPAs) are for you!A BPA is a simplified method of fillingrecurring needs for services and products,while leveraging your buying power by takingadvantage of quantity discounts, savingadministrative time and reducing paperwork.Think of the BPA as an “account” establishedbetween you (the customer) and a schedulecontractor. By setting up a BPA, you savetime and resources. Simplify your ordering byprocessing a BPA once and then use it as youragency’s needs occur.With an MAS BPA, you can order as little asyou want, as much as you want, and as oftenas you want. You are not restricted by anydollar limitations when placing orders under anMAS BPA. A BPA can be set up for your fieldoffices across the nation to use, thus allowingthem to participate in your BPA and placeorders directly with schedule contractors. Bydoing so, your entire agency reaps the benefitsof additional discounts negotiated into yourown BPA.A BPA cannot exceed the contractor’sschedule contract period. You should alwaysperform an annual review of your BPA todetermine whether it is still a “best value.”Agencies can locate the guidelinesfor establishing a BPA in the section titled“Placing Your Order” on page 10. For yourconvenience, we have also included a sampleBPA. For further guidance on establishinga BPA, visit our online FSS Centerfor Acquisition Excellence atwww.gsa.gov/schedules.SIN 541-4CExhibit Design andImplementation ServicesTopic and speaker identificationUnder this SIN, you will find assistanceconceptualizing, designing, and producingexhibits and their accompanying materials,including making all necessary arrangementsfor exhibits in various venues (museums, malls,tradeshows, etc.). Media and Exhibit Illuminationservices are also available. Support servicesmay include:On-site meeting and registration supportSet-up and dismantling of exhibit propertyShipping and storage of exhibit propertySite location researchFacility reservationsEditorial servicesAutomation and telecommunicationssupportDesign and editing productionsMailing and other communication withattendees including pre/post meetingmailings, travel support and computerdatabase creationSuccess Story:Success Story:A national museum needed to develop a welcomecenter exhibit with a lighting and sound conceptto greet visitors as they entered the museum. Themuseum used SIN 541-4C to contract with anexhibit design firm to produce the results theyneeded. The firm worked to develop a wall oflarge High Definition (HD) projection displaysas the focal point. The firm then researched andutilized various iconic images that representedthe purpose of the museum and includeddifferent languages that said “welcome” to bebroadcast through the projection display. Theresult was a spectacular and high-tech way towelcome visitors to the museum.SIN 541-4DConference, Events andTradeshow Planning Services(Small Business Set-Aside)Industry experts can make arrangementsfor conferences, events, seminars andtradeshows providing:Project managementCoordination and implementation of thirdparty participationCollection management of third partypayment for participationCeremonial eventsAudiovisual and informationtechnology supportA prominent agency program office neededconference planning services. The agency optedto use SIN 541-4D to raise public awareness oftheir mission, services and challenges througha conference setting. The requirement wascompeted among several of the contractorsunder this SIN and awarded to a woman-ownedsmall business firm. The firm was tasked withusing a measured approach to research potentialconference locations, conduct market researchand perform media analysis to assist the agencywith making pre-event, on-site and post-eventdecisions. Throughout the process of planningfor the conference, the firm’s staff wasresponsible for branding the event to potentialattendees through print media such as posters,newsletters, newspaper and trade journaladvertisements and brochures. A direct mailcampaign was also used to inform potentialattendees and exhibitors of the event.Photographic services were used on-site and thefirm videotaped many of the sessions to be usedin future agency videos. Graphic design serviceswere used to create the conference logo, namebadges, handouts and exhibit booths. A websitewas set up by the firm to market the event andallowed attendees to register online for trainingsessions and tracks. Additional web servicesincluded: lodging information, paymentprocessing, booth locations and transportationarrangements. This firm was also present atthe conference to provide on-site meeting andregistration support.516GSA Schedul e 541 Advertising and Integrated Marketing SolutionsGSA Schedul e 541 Advertising and Integrated Marketing Solutions

SIN 541-4ECommercial PhotographyServices (Small BusinessSet-Aside)SIN 541-4FCommercial Art and GraphicDesign Services (SmallBusiness Set-Aside)If you need black and white, color ordigital photographs for use in commercialadvertisements or illustrations that will appearin books, magazines, or other media, AIMScan help. Available photographers haveexpertise in:Get the design help you need to catch yourtarget market’s eye and educate them aboutyour product or service. The experts under thisSIN can help you update, rewrite, edit and evencreate new printed materials. Contractors will:Aerial photographyArchitectural photographyDevelop conceptual designs and layoutsfor publicationsProvide copywriting and technicalwriting servicesDigital photographyCreate sketches, drawings, publicationdesigns and typographic layoutsStill/field photographyStudio photographyRelated services such as photo editing andhigh-resolution scansFurnish custom or stock artwork (includingelectronic artwork)Success Story:Success Story:A large agency used SIN 541-4E to obtainaerial photography services in order to placephotographic images in flight brochures.The requirements called for 1:15, 840 scale and8-1/4” camera local length. The photographswere to be submitted in a 9”X 9” format of colornegative film. The project was completed withtime to spare and pilots had user-friendlybrochures for the flying season.A military agency awarded a task order to asmall graphic arts firm for the production ofgraphic products including publications, digitalpresentations and web pages. The contractorwas responsible for designing and producingdigital drawings, layouts and web pages forsubmission to the agency. Additional servicesincluded providing technical assistance tothe agency staff in matters of design andproduction, as well as recording all designs todigital media. With the help of this small graphicarts firm and the AIMS schedule, this militaryagency was able to produce professional lookingcollateral without taking away from theirmission-critical activities.A Word about PriceAlthough GSA has made the determinationthat the price awarded on a service scheduleis a fair and reasonable one, GSA has notdetermined that the level of effort or mix oflabor proposed in response to any specificrequirement is in itself, fair and reasonable.When buying services that require a statementof work, only you can make a determinationthat the task or delivery order price isreasonable and represents best value.It is a proven best practice that orderingoffices should seek additional pricereductions/increased discounts and/orconcessions when placing an order under aGSA Multiple Award Schedule (MAS) contract.Contractors will often “sharpen their pencils”to obtain a large MAS contract order. GSAMAS contractors are not required to pass on toall MAS users a price reduction extended onlyto an individual customer for a specific order.You are encouraged to seek further pricereductions as requirements may warrant! Pricereductions allow agencies to take advantage ofthe flexible and dynamic commercial marketpricing environment that is the hallmark ofMAS. When you ask for price reductions, it canmaximize your use of MAS by taking advantageof competitive forces, technological changes,labor conditions, supply and demand, industrysales goals, inventory reductions and more!The ability to seek additional price reductionsand concessions allows the government to notonly leverage its combined requirement toobtain favorable terms, conditions, and pricing,but to also leverage agency requirements thattake advantage of quantity or spot discountsavailable in a fluid, commercial pricingatmosphere!Reasons to seek price reductions includeinstances where you have determined thata service or product is available elsewhereat a lower price, or when establishing blanketpurchase agreements (BPAs) to fill recurringrequirements. BPAs offer an easy-to-use,flexible purchasing option that allows you totake advantage of quantity discounts, saveadministrative time and reduce paperwork.The potential volume of orders under BPAsoffers the opportunit

marketing services begins with GSA's Advertising and Integrated Marketing Solutions (AIMS), Schedule 541. This schedule was designed to hit the mark by keeping your communication needs in mind. It's never been easier to procure expert help in the advertising, marketing and related communications fields; because with the multiple award .

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