MARKETING PLAN - FM WORLD Distribution

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MARKETING PLANyou r g u ide on t he pat h to successW E L C O M EMAG N O L I AT OO U RO R C H I DC L U B SS TA R

MContentsARKETINGPLANThe Key to SuccessThe Key to Success03Direct Sales and Multi-Level Marketing04MLM and you, FM WORLD and you05About the Marketing Plan06Effectiveness Levels and Qualification Rules07Your Path to Success10Marketing Plan 113Marketing Plan 218Marketing Plan 331Check yourself40Before you Start – Glossary42In FM WORLD we believe that work can be a pleasure. The pleasure wecan share with others. The more we share it, the more we receive in return.That is why we have based the rules of our company on the multi-levelmarketing system. Now we want to share our idea with you.The booklet that you have in front of you is the description of the careerpath in FM WORLD. It presents in detail subsequent Effectiveness Levelsalong with calculation examples. Our Marketing Plan has been developedwith a view to a long-term cooperation. It is multistage and extensivewhich greatly motivates to permanent work. It creates the opportunitiesto obtain satisfactory Trade Discount or Remuneration from the firstmonths of operation. It rewards not only for the sales results but also forthe professional management of the Sales Groups.Read about all the possibilities and choose the option that suits you best.If you have any questions or doubts, you can always get help from ourTraining Department and prepare a professional action plan with theBusiness Trainer.Help us help others!F OU NDATIONwww.golden-tulip.comI wish you every success,Artur Trawiński03

MARKETINGPLANMARKETINGPLANDirect salesand multi-level marketingMLM and YOU,FM WORLD and YOUHave you ever recommended a good restaurant, a trustworthymechanic or a hair-dresser to a friend? Do you tell your family wherethe fresh fruits and vegetables are in your city?By cooperating with FM WORLD you can take advantage of multiplechannels. When you are a Business Partner you receive discounts forthe purchase of FM WORLD Products – you buy them for BusinessPartner’s Prices.The cooperation with FM WORLD gives you access to the highestquality products from the FMCG branch, for instance to cosmeticproducts or household chemistry, the purchase of which you canrecommend to others.MLM can be most easily defined as benefitting from selling your favourite products. That’snot all. By recommending and training new Business Partners you build your Sales Structure.If you manage it appropriately you can get a very good income.MLM combines the advantages of working in an advertising agency, employment agency,your own shop and a training company. If you take advantage of all these opportunitiesyou can generate a substantial income. However, even if you decide on only a few of theseoptions, for instance sales and advertising, you can earn amounts that will significantlysupport your household budget every month.Besides you can also generate:direct profit from selling the Products (the difference between the prices for which you buy andsell FM WORLD Distribution Products stays in your pocket),Trade Discount or Remuneration for your own purchases or the purchases of the BusinessPartners located below you in your sales structure (Marketing Plan 1),Trade Discount or Remuneration from the Marketing Plans 2 and 3 which guaranteesparticipation in the company’s Worldwide Turnover).FM WORLD provides you with tools indispensable for starting your own business, thanks to which:you minimise the operating costs (you do not have to buy large quantities of goods or investin the storage of Products),you receive marketing and training support from us (we develop professional Productcatalogues, leaflets, information booklets, presentations),you have access to a professional IT system, which lets you efficiently manage your Sales Group,you receive support from our Call Center,you can operate both in your country and abroad.However, we cannot guarantee profit if you do not generate it. We do not grant Trade Discount orRemuneration or just for joining the FM WORLD Club or sponsoring new people. Remember thatMLM is a business based on sales and the amount of Trade Discount or Remuneration or depends,among others, on the Point Turnover you generate.4Remember that Business Partners cooperate with us on the principles established in theAgreement, Regulations, Marketing Plan and the Code of Ethics, so you should not presentany materials which do not come from the company or have not been clearly approved orestablish different rules of cooperation.5

MARKETINGPLANAbout the Marketing PlanTIPSVisit our websitewww.fmworld.comThe Marketing Plan consists of three parts:Marketing Plan 1 – the Magnolia Club, MarketingPlan 2 – the Orchid Club and Marketing Plan 3 –the Star Club.Marketing Plan 1 specifies the rules for calculating a TradeDiscount or Remuneration or attributable to a BusinessPartner for Personal Points and the Points of all Partners inhis/her Structure.Once you are there, log in. Youwill see that our system calculateseverything for you and lets youmonitor your Point Turnover,Structure size, the amount of theTrade Discount or Remuneration oron an ongoing basis. Use the onlinesimulator, analyse your Structureand see how much you can gain.Notes6.Marketing Plan 2 is a logical extension to Marketing Plan1. It determines the rules and methods of calculating aRemuneration for Sponsors, who build or manage effectiveSales Groups.Marketing Plan 3 is based on Effectiveness Levels fromMarketing Plan 2; it specifies the rules of qualification andmethods of calculating a Remuneration for Sponsors, whomanage numerous stable Groups in which the Leadersreached Effectiveness Levels from Marketing Plan 2.The Marketing Plan is also the basis for determiningthe assumptions of Incentive Programmes andqualifications for various trainings.Before you start see the precise rules forcalculating the Trade Discount or Remunerationwe have described on the following pages.MARKETINGPLANEffectiveness Levelsand qualification rulesYou receive Points for buying selected FM WORLD Products. Whenyour Sales Group buys the Products, both you and they receive Points.Every month the number of accumulated Group Points qualifiesyou to a certain Effectiveness Level from 0% to 21%. Rememberthat each Month the Points are accumulated from the beginning andturnovers from various Months do not add up.MARKETING PLAN 1Check what number of points qualifies you for a particular Effectiveness Level!Effectiveness LevelNumber of Group Points3%300 - 1 199,996%1 200 - 3 599,999%3 600 - 7 199,9912%7 200 - 11 999,9915%12 000 - 20 399,9918%20 400 - 29 999,9921%od 30 000 TitleMagnoliaSilver MagnoliaGolden Magnolia7

MARKETINGPLANMARKThe Points accumulated for the Structure’s turnovers in Marketing Plan 1 are also the basis forqualification to a certain Effectiveness Level in Marketing Plan 2 – the Orchid Club. Take a look atthe following exemplary structures.AAAGPAdditional No.Minimum qualification rulesPearl Orchid21 %15%12 % 9 % 6 % 3 %at least 20 000 ptsYou have at least one Leg minimum at the 21% Effectiveness Level,whereas the sum of Points of other Groups in the Structure andPersonal Points equals at least 20 000.Amaranth Orchid12 %21 %21 %21 %15% 9 %You directly have at least three Legs minimum at the 21% Leveleach.Golden Orchid12 % P P P A 9 %You have at least three Legs minimum at the Orchid Level,located on any Line in the Structure.GGGAAdditional No. GGGGGMARKETING PLAN 3Effectiveness Levels achieved in Marketing Plan 2 are the basis of Marketing Plan 3.Minimum qualification rules8AAAPP PNew LegsPGPLANYou have a Structure, which consists of at least nine Legs,minimum at the Orchid Level. In the Base there are at least twoLegs minimum at the Golden Orchid Effectiveness Level, at leastfive Legs minimum at the Amaranth Orchid Effectiveness Leveland two Legs minimum at the Pearl Orchid Level (pursuantto the Leg Principle). At least three of nine Legs required inthe Base qualify as New Legs. Moreover, in any place in theStructure, there is an Additional Number at least at the PearlOrchid Level (it may be a part of the Base).PA ANew LegsPGAG GNew LegsAPPGYou have a Structure, which consists of at least eleven Legs,minimum at the Orchid Level. In the Base there are at leastseven Legs minimum at the Golden Orchid EffectivenessLevel, at least two Legs minimum at the Amaranth OrchidEffectiveness Level and two Legs minimum at the Pearl OrchidLevel (pursuant to the Leg Principle). At least four of eleven Legsrequired in the Base qualify as New Legs. Moreover, in any placein the Structure, there is an Additional Number at least at theAmaranth Orchid Level (it may be a part of the Base).You have a Structure, which consists of at least seven Legs minimumat the Orchid Level. In the Base of the Structure there are at leastthree Legs minimum at the Amaranth Orchid Effectiveness Leveland at least four Legs minimum at the Pearl Orchid EffectivenessLevel (pursuant to the Leg Principle). At least two of seven Legsrequired in the Base qualify as New Legs. Moreover, in any placein the Structure, there is an Additional Number at least at the 21%Effectiveness Level (it may be a part of the Base).DG G A AAAPPYou have a Structure, which consists of at least thirteen Legsminimum at the Orchid Level. In the Base of the Structurethere are at least two Legs minimum at the Diamond OrchidLevel, at least five Legs minimum at the Golden Orchid Level,at least four Legs minimum at the Amaranth Orchid Level andminimum two Legs at least at the Pearl Orchid Level (pursuantto the Leg Principle). At least five of the thirteen Legs requiredin the Base qualify as New Legs. Moreover, in any place in theStructure, there is an Additional Number at least at the GoldenOrchid Level (it may be a part of the Base).AAAAYou have a Structure, which consists of at least fifteen Legsminimum at the Orchid Effectiveness Level. In the Base of theStructure, there are minimum three Legs at least at the DiamondOrchid Level, at least five Legs minimum at the Golden OrchidLevel, at least seven Legs minimum at the Amaranth OrchidLevel (pursuant to the Leg Principle). At least six of fifteen Legsrequired in the Base qualify as New Legs. Moreover, in any placein the Structure, there is an Additional Number at least at theDiamond Orchid Level (it may be a part of the Base).New LegsDOnyx StarJasper Star21 %Additional No.NNephrite StarYou have at least five Legs minimum at the Orchid Level, locatedon any Line in the Structure.Additional No.Effectiveness levelIMalachite StarDiamond OrchidA P P P P P 21 % 9 %TAmethyst StarMARKETING PLAN 2Effectiveness levelEGGGDAdditional No.DAG GNew LegsADDA9

MARKETINGPLANYour way to successTIPSFamiliarise yourself with allmarketing, informative, andtraining materials usefulat work.Are you ready for new challenges? Great! Planyour success with us and start operating. Readabout a few simple rules and put them intoaction. From now on it is you who decides onyour development area.Check the IncentiveProgrammes we haveprepared for you.Follow promotions andspecial offers– they will letyou save even more.Stay up-to-date! Theimportant information canbe always found on ourwebsite.Have doubts? Ask! Get intouch with our Call Center orask us on Facebook.Learn from the best.Follow the example ofyour Sponsors’, Referrers’and Leaders’ work andexperiences.STEP 1Be your first customer.As a Business Partner you can buy high quality Products forlower, very affordable prices (Business Partner’s Prices). By usingthe Products you will consolidate your skills and knowledge – asyou know experience-based learning is the best. Remember thatthe most successful people are those who are fully convincedof the offer and the system they work in. With well-establishedknowledge you will be able to provide your future customerswith reliable information.MARKETINGPLANSTEP 2Sell to others and earn on the mark-up.Be an expert!You know the FM WORLD offer very well – youknow that the Products you use combine highquality with affordable prices. The time has cometo show the Products to others. You can start withyour family and friends.Be natural and recommend them to the people you knowand like, to those who trust you. It is the people you meetevery day that can become your customers. Our Catalogueand the Starter Set will help you with this task – with the useof these tools you will easily present the offer by tailoring it tothe customer’s needs.TIPSThink who you can offer FMWORLD Products to.Make a list of potentialcustomers.Be open minded. Any personyou meet is your potentialcustomer.Keep broadening yourknowledge about theProducts – you are the bestadvertisement and source ofinformation about our offer.Be an expert, remember thatthe customer also needs youto advise them.If you sell FM WORLD Products, your profit is the mark-up fromsales. When you process an order, you buy the products fora Business Partner’s Price (with a discount). The differencebetween the price for which you sell and the BusinessPartner’s Price is your DIRECT PROFIT.Know more! Use the widerange of our training courses.1011

MTIPSWhen you are building yourGroup remember aboutothers, as you are creatingbusiness which strictlydepends on cooperation.Introduce your BusinessPartners to the opportunitiesyou received.Remember that noteveryone has to be a goodsales person. Some peoplemay have managing skillswhich will make themexcellent Sponsors orReferrers.Be in constant touch withyour Business Partners.Organise trainings, shareyour knowledge about theProducts and special offers.ARKETINGPLANSTEP 3Create your own Structure – becomea Sponsor!Building a Structure is no different than encouraging new peopleto do what you do – to sell or recommend FM WORLD Products.By building a Group of independent Business Partners you earnextra money depending on the Point Turnover achieved by thewhole Group below you.You have recently made a list of potential customers – some ofthem are perfect candidates for becoming new Business Partners.Who you invite and how many people join your Group is up toyou. However, you need to remember a few basic rules. Use thetips in the margins.Present the sellingand customer contacttechniques you use.MARKETINGPLANMarketing Plan 1– the principlesYour or Trade Discount or Remuneration from Marketing Plan1 is based on the Point Turnover you have generated and thedifference between your Effectiveness Level and the Levelof the people you sponsored in the first Line.In order to receive a Trade Discount or Remuneration one needs to obtain at least 50 PersonalPoints in a given Month. If you have more than one Business Partner’s Number you need togenerate at least 50 Points on each of the Numbers on which you want to obtain the or TradeDiscount or Remuneration.By reaching successive Effectiveness Levels, you not only save when purchasing Products forthe Business Partner’s Prices, earn on the mark-up when selling them, but you also receive aTrade Discount or Remuneration which depend on the Point Turnover of the whole Structurebelow you.For the better understanding of how your or Trade Discount or Remuneration will be calculated,see the examples of Structures reaching successive Effectiveness Levels (pp. 14-17).Introduce your BusinessPartners to the MarketingPlan.Show what progressopportunities lie in theincentive programmesadjusted to certainEffectiveness Levels.Reliable and comprehensiveknowledge of the offer willlet you use the opportunitiesthat FM WORLD gives you tothe fullest.12E X A M PL E O F A P R O P E R L Y B U I L T ST R U C T U R E13

MARKETINGPLANMBuilding a Structure atthe 3% Effectiveness LevelYOUR TASKSGo back to the list ofpotential customers, youhave created.Present the company andProducts to the people youwant to cooperate with.Build the foundation ofa structure by sponsoring6 people.Structures are built so that everyone has an opportunity todevelop a stable and profitable business. When you invite newpeople to the Structure, your success depends not only onyourself but also on them.ETING3%AFB0%200 Group Pts0%200 Group PtsC0%ANTIPEXAMPLE 2Your Structure’s Turnover equals 6 950 Points.9%6 950 Group Pts6%3%1500 Group Pts950 Group PtsAF6%3%800 Group Pts6%1300 Group Pts0%0%LBuilding a Structure atthe 9% Effectiveness LevelB200 Group Pts150 Group PtsP1400 Group Pts150 Group PtsE150 Group PtsDC3%E900 Group PtsDRESULTS:Six active Legs in the Structure:1 500 pts 1 400 pts 1 300 pts 900 pts 800 pts 950 pts 6 850 ptsYour Personal Points:100 pts,Total - GROUP’ s POINTS: 6 950 pts Effectiveness Level:9%CALCULATION METHOD:RESULTS:Your Personal Points:Your Group’s Points:Your Effectiveness Level:100 pts1 150 pts3%CALCULATION METHODYour Trade Discount or Remuneration, which result from thenumber of Points granted for your and your Group’s purchase ofFM WORLD Products:14K1 150 Group Pts0%Notice that if you boughtProducts worth another 50points, your Effectiveness Levelwould be 6% and you wouldearn 18 EUR Commission.REXAMPLE 1You and your Structure have made the turnover of 1 150 Points.In the first Line (directly below you) there are 6 people. They havealready made a purchase and gained points, however, so far theyqualify only to the 0% Effectiveness Level.Keep in touch with thepeople you invited tocooperation.TIPA1 150 pts. x 3% x 0,25 34,50 PLNYour Trade Discount or Remuneration, which result from thenumber of Points granted for your and your Group’s purchase ofFM WORLD Products:Your Personal Points:100 pts x 9%Business Partner A: 1 500 pts x (9%- 6%) x 0,25Business Partner B: 1 400 pts x (9%- 6%) x 0,25Business Partner C: 1 300 pts x (9%- 6%) x 0,25Business Partner D: 900 pts x (9%- 3%) x 0,25Business Partner E: 800 pts x (9%- 3%) x 0,25Business Partner F: 950 pts x (9%- 3%) x 0,25Total:2,25 EUR11,25 EUR10,50 EUR9,75 EUR13,50 EUR12 EUR14,25 EUR73,5 EURThe people who you invite tocooperation will act as you do.It is a natural process calledduplication. So, be a good rolemodel for your Business Partners:be active and act ethically.When you buy and recommendProducts, you naturally becomea role model. Remember that youcan also convey bad habits – ifyou say that you buy only threebottles of perfume a month, donot expect the people in yourStructure to place huge ordersevery month EXTRA BONUS FOR 9%: ANADDITIONAL NUMBERWhen you reach the 9%Effectiveness Level on your MainNumber for the first time, youbecome entitled to operate onan Additional Number!This Number can be sponsoredanywhere within your Structure.You can build a New Leg onthe basis of this Number (bysponsoring it in the first Line) oruse it to strengthen an alreadyexisting Leg. In both cases theAdditional Number is a chancefor an additional Trade Discountor Remuneration!15

MARKETINGPLANMBuilding a Structure atthe 15% Effectiveness LevelYOUR TASKSImplement the duplicationprinciple,Think about who you workbest with, try to find as manyconscientious and hardworking people as possible,look for those who clearly settheir goals,Also remember about yourcustomers, who can at anypoint become your newBusiness Partners,15%18 900 Group Pts3%5000 Group Pts1100 Group PtsAF9%6%4000 Group PtsOrganise regular meetingsof your Group.2500 Group Pts6%3200 Group PtsC6%E165 000 pts 4 000 pts 3 200 pts 3 000 pts 2 500 pts 1100 ptsYour Personal Points:100 pts,Total of GROUP’ s POINTS: 18 900 pts Effectiveness Level: 15%CALCULATION METHOD:Your Trade Discount or Remuneration, which result from thenumber of Points granted for your and your Group’s purchase ofFM WORLD Products:Minimum Purchase:Business Partner A:Business Partner B:Business Partner C:Business Partner D:Business Partner E:Business Partner F:Your Commission:TINGPLANTIPS21%42 600 Group Pts15%9%12000 Group Pts5000 Group PtsAF12%100 pts x 15% x 0,25 3,75 EUR75 EUR5 000 pts x (15%- 9%) x 0,2560 EUR4 000 pts x (15%- 9%) x 0,2572 EUR3 200 pts x (15%- 6%) x 0,253 000 pts x (15%- 6%) x 0,25 67,50 EUR2 500 pts x (15%- 6%) x 0,25 56,25 EUR33 EUR1 100 pts x (15%- 3%) x 0,25367,5 EUR9%7900 Group PtsB5100 Group Pts12%7200 Group PtsCDSix active Legs in the Structure:EXTRA BONUS FOR THE 15%:AN ADDITIONAL NUMBERWhen you reach the 15%Effectiveness Level on your MainNumber for the first time, youbecome entitled to operate onan Additional Number.EBuilding a Structure atthe 21% Effectiveness Level3000 Group PtsRESULTS:TIPKYour Structure’s Turnover equals 42 600 Points.Your Structure’s Turnover equals 18 900 Points.BREXAMPLE 4EXAMPLE 39%A9%E5300 Group PtsDRESULTS:Six active Legs in the Structure:12 000 pts 7 900 pts 7 200 pts 5 300 pts 5 100 pts 5 000 ptsYour Personal Points:100 pts,Total - GROUP’ s POINTS: 42 600 pkt. Effectiveness Level:21%CALCULATION METHOD:Your Trade Discount or Remuneration, which result from thenumber of Points granted for your and your Group’s purchase ofFM WORLD Products:Minimum Purchase:100 pts x 21%x 0,25 5,25 EURBusiness Partner A: 12 000 pts x (21%- 15%) x 0,25 180 EURBusiness Partner B: 7 900 pts x (21%- 12%) x 0,25 177,75 EURBusiness Partner C: 7 200 pts x (21%- 12%) x 0,25 162 EURBusiness Partner D: 5 300 pts x (21%- 9%) x 0,25 159 EURBusiness Partner E: 5 100 pts x (21%- 9%) x 0,25 153 EURBusiness Partner F: 5 000 pts x (21%- 9%) x 0,25 150 EURYour Commission:987 EURYou are a Sponsor of a wellfunctioning Group! Well done!The next step in conductingbusiness with FM WORLD – theOrchid Club – is round the corner.Remember everything you havelearnt so far, it is crucial to sharegood practice with the BusinessPartners in your Group. Leadthem so that their success is alsoyours. MLM is a business basedon the foundations you buildyourself!Note that the calculation methodis the same for each BusinessPartner, so persons from yourStructure can also receive a TradeDiscount or Remuneration.EXTRA BONUS FOR THE 21%:AN ADDITIONAL NUMBERWhen you reach the 21%Effectiveness Level and theGolden Magnolia title on yourMain Number for the first time,you become entitled to operateon another Additional Number!17

MARKETINGPLANMarketing Plan 2– the principlesThe Business Partners, who reach Effectiveness Levels inthe Orchid Club participate in the company’s turnover.You can too!MARKETINGPLANEffectivenessLevelPercentage share of theWorldwide Point Turnoverto be shared among all Orchidsat a certain Effectiveness Levelin a certain MonthA one-time bonus for reaching the indicatedEffectiveness Level on your Main NumberPearlOrchid4% of the WorldwidePoint TurnoverThe right to one Additional Number(which may be sponsored at any locationwithin your Structure)AmaranthOrchid1,5% of the WorldwidePoint TurnoverThe right to one Additional Number(which may be sponsored at any locationwithin your Structure)GoldenOrchid1,5% of the WorldwidePoint TurnoverThe right to two Additional Numbers(which may be sponsored at any locationwithin your Structure)DiamondOrchid1,5% of the WorldwidePoint TurnoverThe right to three Additional Numbers(which may be sponsored at any locationwithin your Structure)FM WORLD dedicates 8,5% of the Worldwide Point Turnoverto be shared among all Orchids.This Orchid title distinction is based not only on financialprofits, but also entitles to various privileges, such asparticipation in attractive events.THE POLICY OF TRANSPARENCYTheWorldwide Point Turnover is published each month on our websitewww.distribution.fmworld.com Once you have logged in, you will find it in the “Reports” tab.18The Remuneration from Marketing Plans 1 and 2 adds up. For instance: an Amaranth Orchidis entitled to Remuneration from Marketing Plan 2 from the Effectiveness Levels of the PearlOrchid and the Amaranth Orchid as well as from Marketing Plan 1.19

MARKETINGPLANMARKEThe Remuneration is granted each Month, provided that at least one Business Partnerqualifies to a certain Effectiveness Level. In order to be entitled to a Remuneration in agiven Month, it is also necessary to make a Minimum Purchase worth 50 Personal Points.TINGPLANevery 7 directly sponsored Legs at the 21% Effectiveness Levelor higherTo calculate the Remuneration from Marketing Plan 2, firstly, one needs to calculate theAccumulated Points for a certain Business Partner from individual Effectiveness Levels inMarketing Plan 2.The total number of Personal Groups’ Points of all located in theStructure:EffectivenessLevel1) Pearl Orchids,which simultaneously are not a higher Orchid or a Star. Wherein,if there are in the Structure, more Orchids that comply with thiscondition, then the calculation includes the Personal Group Pointsof the Orchid located the closest to the Business Partner for whomthe Remuneration is calculatedThe rules for calculating the valueof Accumulated Points for OrchidsThe total number of Personal Group’s Points of all directlysponsored Business Partners, who have achieved a GoldenMagnolia Effectiveness Level (which simultaneously is not a higherEffectiveness Level)30 000 Stipulated Points for each Leg in which there is at leasta Pearl OrchidPearlOrchidAmaranthOrchidSpare PointsThe total number of Personal Group’s Points of all directlysponsored Business Partners, who have reached the EffectivenessLevel of a Golden Magnolia (which simultaneously is not a higherEffectiveness Level)60 000 Stipulated Points for each Leg in which the PearlOrchid Level has been achieved, which simultaneously is nota higher Effectiveness Level (unless the Leg Principle indicatesotherwise)90 000 Stipulated Points for each Leg, in which the Levels ofAmaranth, Golden, Diamond Orchid or any Star have beenachieved60 000 Stipulated Points for each directly sponsored 5 Legsminimum at the 21% Level or 90 000 Stipulated Points for20GoldenOrchid60 000 Stipulated Points for each Leg, in which maximally thePearl Orchid Level has been achieved, which simultaneously isnot a higher Effectiveness Level (unless the Leg Principle indicatesotherwise)90 000 Stipulated Points for each Leg, in which the AmaranthOrchid Level has been achieved (unless the Leg Principle indicatesotherwise)120 000 Stipulated Points for each Leg, in which the followingEffectiveness Levels have been achieved: a Golden Orchid,a Diamond Orchid or any Star Level60 000 Stipulated Points for each directly sponsored 5 Legs minimumat the 21% Effectiveness Level or 120 000 Stipulated Points for each 7directly sponsored Legs at the 21% Effectiveness Level or higher21

MARKETINGPLANARKETINGPLANThe total number of Personal Groups’ Points of all located in theStructure:The total number of Personal Groups’ Points of all located in theStructure:1) Pearl Orchids,2) Amaranth Orchids,which simultaneously are not a higher Orchid or a Star. Wherein,if there are in the Structure, more Orchids that comply with thiscondition, then the calculation includes the Personal Group Pointsof the Orchid located the closest to the Business Partner for whomthe Remuneration is calculated1) Pearl Orchids,2) Amaranth Orchids,3) Golden Orchids,which simultaneously are not a higher Orchid or a Star. Wherein,if there are in the Structure, more Orchids that comply with thiscondition, then the calculation includes the Personal Group Pointsof the Orchid located the closest to the Business Partner for whomthe Remuneration is calculatedThe total number of Personal Group’s Points of all directly sponsoredBusiness Partners, who achieved a Golden Magnolia EffectivenessLevel, which simultaneously is not a higher Effectiveness LevelDiamondOrchidMThe total number of Personal Group’s Points of all directlysponsored Business Partners, who achieved a Golden MagnoliaEffectiveness Level (which simultaneously is not a higherEffectiveness Level)60 000 Stipulated Points for each Leg, in which at most the PearlOrchid Level has been achieved, which simultaneously is nota higher Effectiveness Level (unless the Leg Principle indicatesotherwise)90 000 Stipulated Points for each Leg, in which the AmaranthOrchid has been achieved, which simultaneously is not a higherEffectiveness Level (unless the Leg Principle indicates otherwise)120 000 Stipulated Points for each Leg, in which the Golden OrchidLevel has been achieved, which simultaneously is not a higherEffectiveness Level (unless the Leg Principle indicates otherwise)150 000 Stipulated Points for each Leg, in which at least the DiamondOrchid Level has been achieved60 000 Stipulated Points for each directly sponsored 5 Legsminimum at the 21% Effectiveness Level or 120 000 StipulatedPoints for Stipulated Points for each 7 directly sponsored Legs atthe 21% Effectiveness Level or higher2223

MARKETINGPLAN.24ARKEWe multiply the Worldwide Point Turnover by the percentage,which specifies the profit share of all the Orchids at a givenEffectiveness Level. In this way, we obtain the amountattributable to all the Orchids, which in a given Month qualifiedto a given Effectiveness Level.INGPLANNext, one needs to de

Marketing Plan 1 - the Magnolia Club, Marketing Plan 2 - the Orchid Club and Marketing Plan 3 - the Star Club. Marketing Plan 1 specifies the rules for calculating a Trade Discount or Remuneration or attributable to a Business Partner for Personal Points and the Points of all Partners in his/her Structure. Marketing Plan 2 is a logical .

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