TeamViewer Marketing Strategy Update

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TeamViewerMarketing Strategy Update30 March 2021

Important NoticeThis presentation as well as any information communicated in connection therewith (the "Presentation") contains information regarding TeamViewer AG (the "Company") and its subsidiaries (the Company, together with its subsidiaries,"TeamViewer"). It is being provided for informational purposes only and should not be relied on for any purpose and may not be redistributed, reproduced, published, or passed on to any other person or used in whole or in part for anyother purpose.All stated figures are unaudited.Certain statements in this presentation may constitute forward looking statements. These statements are based on assumptions that are believed to be reasonable at the time they are made, and are subject to significant risks anduncertainties, including, but not limited to, those risks and uncertainties described in TeamViewer's disclosures. You should not rely on these forward-looking statements as predictions of future events and we undertake no obligation toupdate or revise these statements. Our actual results may differ materially and adversely from any forward-looking statements discussed in these statements due to several factors, including without limitation, risks frommacroeconomic developments, external fraud, lack of innovation capabilities, inadequate data security and changes in competition levels.The Company undertakes no obligation, and does not expect to publicly update, or publicly revise, any forward-looking statement, whether as a result of new information, future events or otherwise. All subsequent written and oralforward-looking statements attributable to it or to persons acting on its behalf are expressly qualified in their entirety by the cautionary statements referred to above and contained elsewhere in this Presentation.This document contains certain alternative performance measures (collectively, “APMs”) including billings and Adjusted EBITDA that are not required by, or presented in accordance with, IFRS, German GAAP or any other generallyaccepted accounting principles. TeamViewer presents APMs because they are used by management in monitoring, evaluating and managing its business and management believes these measures provide an enhanced understandingof TeamViewer’s underlying results and related trends. The definitions of the APMs may not be comparable to other similarly titled measures of other companies and have limitations as analytical tools and should, therefore, not beconsidered in isolation or as a substitute for analysis of TeamViewer’s operating results as reported under IFRS or German GAAP. APMs such as billings and Adjusted EBITDA are not measurements of TeamViewer’s performance orliquidity under IFRS or German GAAP and should not be considered as alternatives to results for the period or any other performance measures derived in accordance with IFRS, German GAAP or any other generally acceptedaccounting principles or as alternatives to cash flow from operating, investing or financing activities.TeamViewer has defined each of the following APMs as follows:“Billings” represent the (net) value of goods and services invoiced to customers in a given period if realization is probable – it is defined as revenue adjusted for change in deferred revenue P&L-effective;“Adjusted EBITDA” means EBITDA, adjusted for P&L-effective changes in deferred revenue as well as for certain special items relating to share based compensations and other material items that are not reflective of the operatingperformance of the business.This document also includes further certain operational metrics, such as Net Retention Rate, and additional financial measures that are not required by, or presented in accordance with IFRS, German GAAP or any other generallyaccepted accounting principles (collectively, “other financial measures”). TeamViewer presents these operational metrics and other financial measures for information purposes and because they are used by the management formonitoring, evaluating and managing its business. The definitions of these operational metrics and other financial metrics may not be comparable to other similarly titled measures of other companies and have limitations as analyticaltools and should, therefore, not be considered in isolation or as a substitute for analysis of TeamViewer’s operating results, performance or liquidity as reported under IFRS or German GAAP.TeamViewer has defined these operational metrics and other financial measures for information purposes as follows:“Net retention rate (NRR)” means annual recurring billings of existing subscription customers during the period considered less gross value churn plus billings from upselling and cross-selling, including foreign exchange effects andexpiring discounts, as a percentage of annual recurring billings in the previous period;“Levered free cash flow” (FCFE) means net cash from operating activities less capital expenditure for property, plant and equipment and intangible assets (excl. M&A), payments for the capital element of leaseliabilities and interest paid for borrowings and lease liabilities; and„Net Leverage“ means the ratio of net financial debt (sum of interest-bearing loans and borrowings, current and non-current, less cash and cash equivalents) to Adjusted EBITDA.2TeamViewer Marketing Strategy Update

Executive summaryGrowthstrategyInvestmentinbrand equityReaching the next level: We invest in brand equity to become a truly global tech brand and to unlock our fullbusiness potentialFurther expandinto all customersegmentsBuilding on our success: Our new marketing strategy accelerates our enterprise customer and personal userexpansion in all key markets to grow stronger for longerGlobal sportspartnershipswith #1 teamsGrowthambition3Our growth strategy delivers: Billings to more than double until 2023 to reach 1bnOur focused approach: Global sports partnerships with top teams, emotional storytelling and new use caseopportunities as cornerstones of the strategy: Principal partner of Manchester United: # 1 sports, # 1 league and # 1 club in terms of global reachTeam partner of Mercedes-Benz F1 and FE: # 1 motor sports, fastest growing sports and # 1 team in terms of reachOur growth ambition: Sports partnerships to foster 25% annual billings growth after 2023, leading to extrabillings of around 150m in 2025. At the same time, we maintain best-in-class adjusted EBITDA margin levelsand continue to drive our existing growth initiatives, including selective tuck-in acquisitionsTeamViewer Marketing Strategy Update

2020 saw a transformation of TeamViewer along all growth dimensions2018 230mBillings2020 460mBillings2023 1bnBillingsFull EnterpriseDigitalization PlatformARINDUSTRIALIoTENTERPRISESelective M&ASMEGlobalFull Customer CoverageIndustrial verticalsSoHoIncreasing enterprise footprintGlobalexpansion27% Total addressable market growthUse case expansion4PERSONALNew use cases & productsTeamViewer Marketing Strategy UpdateUse case expansion

Through organic R&D and selected M&A we created a solutions portfolioacross the entire customer value chainProductDevelopmentManufacturingSupply ChainCorporateSalesSharedWorkspaceInternet of ThingsAI & RoboticsAsset Monitoring& ManagementCustomerEngagementRepair &MaintenanceWork FromAnywhereAutomated Shopfloor / WarehouseTraining & Very attractive opportunities to tap into adjacent addressable markets5ServiceTeamViewer Marketing Strategy Update

Brand building as the obvious next growth engine DOMINATE the clutterAwarenessPOSITION the solutionsConsiderationGain global unaidedawareness & significantlyrevive ecosystemFoster brand values,relevant success storiesand quality perception toposition the solutionsportfolioGAIN pricing powerPurchaseGaining pricing powerfrom premiumpositioning, throughsignificant customeraccess and leadgenerationBUILD relationshipsRe-Purchase/ LoyaltyLong term business (RePurchase) based onrelevant innovation,repeated performanceproof pointsAll major tech players have started tobuild significant brand equity at onemoment in their life cycle6TeamViewer Marketing Strategy Update

.with proven impact according to numerous studiesLong-term impact of brand buildingBrand reaches new and future target groups Brand drives long-term sales growth vs. sales activation / performancemarketing that focus on short-term commercial success* Brand lowers activation costs and increases overall efficiency Broader targeting, combined withemotional messaging leads tobetter recall and build up ofawareness of future buyers90-95% of B2Bcustomer out ofmarket5-10% of B2Bcustomer are inmarketTime Brand is a distinctive asset thatprotects better against competitionCOMPETITIVEADVANTAGE Large profit growthpredominantly driven byemotional activation thelonger the campaignduration*Emotional campaigns outperform pure rationale7TeamViewer Marketing Strategy UpdateTALENTACQUISITION helps to acquire and retain top talentMEETINGRECEPTIVENESS opens doors to relevantstakeholders decreases pricing sensitivity,which can drive profitabilityBrand equity creates many ancillary advantageSource: Les Binet and Peter Field: Media in Focus Marketing Effectiveness in the Digital Era, IPA

The new TeamViewer global Marketing ESSTruly globalpresence8Emotionalappeal#1 GlobalsportsponsoringDEMOCRATIZING IT & ARENABLING THE DIGITAL ENTERPRISE lAdvertisingDigitalPerformanceMarketingTeamViewer Marketing Strategy UpdateExclusive Display AdvertisingIn-product Advertising &ConversionDigital Content HubsSearch EngineMarketing & AdvertisingLead Creation &Nurturing

Global sports partnerships with #1 teams combine all relevantmarketing tactics under one umbrellaGlobal sports partnerships Unrivalled global reach and awareness Presence across all relevant media, online andofflineTestimonial EmotionalStory-tellingInstant credibility if executed wellStrong localization possible “In-built” content creation, relevant and “must-see” Enterprise relationship building Players and managers as testimonials Joint use case discovery and development Multiple activation opportunitiesIntegrations Technology and innovation driven Trust through “word-to-mouth” promotion withinthe ecosystem Enterprise pipeline creation Attractive for partners Direct billings impactMedia advertising Wide variety of channel and partnering options Combination of digital marketing and exclusivedisplay advertising Specific story-telling & regional diversificationGlobal strategic partnerships combine all relevant tacticsMake our DNA tangiblePassion, Diversity, Trust,Simplicity, Security,Customer First9Be “Global”through gaining moreglobal (at)traction andvisibility in the marketsTeamViewer Marketing Strategy UpdateStrategic changefrom IT RemoteAccess/Support to the fullEnterprise & Industry PartnerMake Decision Makers& Personal users awareof our solutions andinnovation capabilitiesAcquire large accounts,compete in an activemarket while securing outlong-term growthGain & retain attractionwith employees andrecruiting candidates

We ran a competitive due diligence process to assess various sportsassetsTiming & VisibilityAmple OpportunitiesGlobal RelevancePick a WinnerLocal Göppingen sportssponsoring as firstvaluable experienceHandball world cup &media ads made usvisibleReview and rejection ofvarious opportunitiesProjectteamExpertAdvisorBoardCOVID has created “free”spots in high-end assetsTechnology partners arein great demandLearning & Research10TeamViewer Marketing Strategy UpdateSelectionNegotiationPick our Partner

Based on quantitative analysis we decided to pick assets that clearlystand out2,799Global sport followers (m)1,062797774the worlds mostbroadcasted sportsleague with 179countries 12%Out of homeNew YorkYankeesLos AngelesLakersROI*9%FollowingDigital EngagementPartnership BuzzTV AudienceManchesterUnited11TeamViewer Marketing Strategy Update639634590572480426 87m average TVviewing audience perrace as only truly globalsports series with 23races in 22 countries onall continents98% of fans can namethe shirt partner, highmarketing ROIdominant team with 7titles since 2014 20% of the ManchesterUnited’s 1.1bn fan baseare business decisionmaker48 CEOs attended lastMercedes AMG ExecutiveSummit287m e-sport matchesplayed with ManchesterUnited Team 50 technology & softwareplayer as Formula 1 andFormula E partner*relative comparison, normalized to ManUnited as 100%

These partnerships offer ample new use case opportunitiesConnecting TeamsReal-time Assistanceof Heavy EquipmentLarge ScaleDeploymentsSecure & DeviceAgnostic RemoteAccessFan EngagementAR Physiotherapy &Injury Prevention12IoT Monitoring ofCritical AssetsVirtual Stadium AccessRemote VehicleDiagnostics & FleetManagementAR Enhanced TrainingsVirtual Behind theScenes AccessTeamViewer Marketing Strategy Update

TeamViewer proudlypresents

Video14TeamViewer Marketing Strategy Update

Triple #1: The number one sport. The number one league.The number one clubFootball is the #1 sport inthe worldSource: Kantar15TeamViewer Marketing Strategy UpdateThe Premier League is the#1 league in the worldManchester United is the #1sports team in the world

Manchester United is the most popular club in the world 3,000,000,000 ANNUAL CUMULATIVE TV AUDIENCEAMERICASEMEAAPAC74M296.1M731.7MFANS AND FOLLOWERSFANS AND FOLLOWERSFANS AND FOLLOWERSSport follower growth in USA Tennis8%Football is the #1 Sport in g Ice HockeyBaseballPremier LeagueMU broke record attendance for a USfootball (soccer) gameSerie ABundesligaAn institution of European footballMost subscribed football channel in the UKSource: Kantar, Futures Sport Entertainment, Sportcal, Manchester United Data, Sina WeiboTeamViewer Marketing Strategy UpdateLa LigaFootball Badminton BasketballMotosport Swimming esports-7%Premier League rights in the US havedoubled in value in the last cycle16100%75%45%FootballThe #1 League in EMEA1st sports club to reach 10m Sina WeibofollowersLaunch of Harves entertainment centresto engage with fans locally in China

A global brand that transcends sports and entertainmentMANCHESTER UNITED #1 Fan base vs. Top 10 otherteamsBRANDING/ MARKETING ASSETS Principal Partner & official shirtpartner, exclusive within theproduct categoryFANBASE 1.1bn fans and followers6th shirt partner in theclub’s 143 year historyTHESHIRT17TeamViewer Marketing Strategy UpdatePHYSICAL& RETAILPRESSCOVERAGEOne of the top-sellingshirts globallyBROADCASTDIGITALPLATFORMSThe most iconic footballclub shirt in the worldGAMING:FIFA & PESLOCAL FAN& CSRENGAGEMENTPARTNERACTIVATION

Strategic partnership to accelerate our brand equity buildingGROWGLOBAL BRANDAWARENESS 18Shirt brandingLEDsInterview backdropStadium brandingConcourse brandingDigital exposureTeamViewer Marketing Strategy UpdateDRIVEMARKET GROWTHCONSIDERATION Social Media, Podcast, MUTV Top players brandambassadors Specific market strategies forChina, India, Japan, USA Infinite content creation Powerful TeamViewershowcasesENTERPRISE CUSTOMERENGAGEMENTPURCHASE Access to SeniorManagement VIP hospitality & experiences Access to OT & club locations Player of the Year Awards China entertainment centres B2B Case StudiesDRIVEBRAND AFFINITYLOYALTY B2B Case Studies TeamViewer Innovation hub Sustainability & EqualityProgrammes Experiential assets

Manchester United offers unparalleled social media activation Over 174m social media connections 8.7x more Facebook connectionsthan the New York Yankees More Facebook connections thanNBA, NFL, NHL, MLB combined Fastest sports club to reach 3mYouTube subscribers #1 sports app in 100 markets globally19TeamViewer Marketing Strategy Update

Accelerating brand impact for TeamViewer across global media 2,346 Global News Articles 500 News Articles in theUS alone 195m views of News Storiesacross all marketsSource: Meltwater, CoverageBook20TeamViewer Marketing Strategy Update

Delivering awareness growth for TeamViewer amongst fansglobally from Partnership Announcement54%50%39%20%19%17%USAAPACPre Awareness21TeamViewer Marketing Strategy UpdateGlobalPost Awareness

Partners achieved very positive results in both brand andfinancial metrics from year 1 of the partnershipRevenue“It represents great exposure. Manchester United providesus with a global stage, including here in the U.S. That’s rare.”TIM MAHONEY, CMO1.95“2007 was a landmark year for the AIG brand, with theMUFC sponsorship helping drive global awareness andrecognition to unprecedented levels.”1.211Pre-Partnership22AIG ANNUAL REPORTYear 1TeamViewer Marketing Strategy UpdatePartnershipto-date/Duration“When you say “Sharp” to people today many of them eitherbring up Manchester United or microwave ovens that havelasted for 20 years. Since we stepped away fromManchester United the awareness of Sharp has fallen.”MARTIN ARNOLD, COMMUNICATIONS MANAGER

Match Day don use casediscovery23TeamViewer Marketing Strategy UpdateConnectingNetwork ofClub LocationsBehind theScenes Accessfor FansIoTMonitoring ofStadiumEquipmentand CamerasAR BasedInjuryPrevention &RehabilitationEnhancingBusinessProcesses andDigitalizeWorkplace

Video24TeamViewer Marketing Strategy Update

Proudly presents

A unique partnership with one of the world‘s mostpowerful automotive brands across two of the mosttechnically advanced sports, Formula 1 and Formula EW I N N E RF O R M U L AO N EO FT H EW O R L DL A S TS E V E NC H A M P I O N S H I P S#1#1F O R T E A MF A N S O C I A LE N G A G E M E N TF O R T E A MS P O N S O RE X P O S U R E#1#1F O R T E A MS O C I A L M E D I AE X P O S U R EF O R T E A MS P E C T A T O RP A S S I O N2 0 1 426TeamViewer Marketing Strategy Update2 0 1 52 0 1 62 0 1 72 0 1 82 0 1 92 0 2 0

Formula1 is one AMGof the mostwatched annualsports in the world.MercedesFormula1 partnership snapshotDelivering unrivalled reach and frequency23COUNTRIES HOST F1 GRANDPRIX EVENTS170TERRITORIES BROADCAST F1ACROSS THE GLOBE87mAVERAGE TV VIEWINGAUDIENCE PER GRAND PRIX1.5bnANNUAL CUMULATIVEGLOBAL AUDIENCE35,259TOTAL BROADCASTHOURS IN 202027TeamViewer Marketing Strategy Update

The Mercedes-AMG Petronas Formula 1 Teamenjoys the largest social media following andgreatest share of TV broadcastLARGEST TEAM SOCIAL MEDIAFOLLOWING IN FORMULA ONE%199mTOTAL SOCIAL MEDIAENGAGEMENTS IN 20204.3bnMERCEDES F1 TOTAL REACHIN 2019. 54% INCREASEYEAR ON YEAR.28TeamViewer Marketing Strategy UpdateS H A R E O F T V C O V E R A G E( 2 0 2 0 S E A S O N )

Mercedes-AMG Petronas F1 Team partnershipSnapshotP R O M I N E N T29O NC A RB R A N D I N GTeamViewer Marketing Strategy Update

Mercedes-AMG Petronas F1 Team partnershipSnapshotLYAPO N G T E R M M U L T I E A R P A R T N E R S H I PS T H I R D M O S TR O M I N E N T P A R T N E RE X T E N S I V E S U I T EO F B R A N D I N G &M A R K E T I N G A S S E T S“ M O N E Y C A N ’ T B U Y ” E N T E R P R I S E E V E N T S30TeamViewer Marketing Strategy UpdateD R I V I N GM O T O R S P O R TS U S T A I N A B I L I T YS U P P O R T E D B Y AV A R I E T Y O F O N - T E A MB R A N D I N G P O S I T I O N S

Mercedes-AMG Petronas F1 Team partnershipSnapshot ESG31TeamViewer Marketing Strategy Update

Formula EOne of the fastest growing sports in the worldNEW YORKDIRIYAHR A C I N G F U L L YE L E C T R I C C A R SSEOULI N C I T Y - C E N T R EL O C A T I O N SC U M L U A T I V EA U D I E N C E O FPARISLONDONBERLIN4 1 0 M1STMERCEDES EQ FE TEAMCURRENT POSITION INFORMULA E DRIVER’SCHAMPIONSHIP2NDROMEMEXICO CITYMONACOMERCEDES EQ FE TEAMCURRENT POSITION INFORMULA E CONSTRUCTOR’SCHAMPIONSHIPSANTIAGO32TeamViewer Marketing Strategy UpdateSANYA

Mercedes-EQ Formula E Team partnershipSnapshotE X T E N S I V E S U I T EO F B R A N D I N G /M A R K E T I N GA S S E T SV I P E V E N T S &H O S P I T A L I T Y A TE - P R I XM U L T I - Y E A RP A R T N E R S H I PD R I V I N G T H EF U T U R E O FS U S T A I N A B L EM O B I L I T Y33TeamViewer Marketing Strategy UpdateP R O M I N E N T O N - C A RI D E N T I T Y C O M B I N E D W I T HA V A R I E T Y O F O N - T E A MB R A N D I N G P O S I T I O N S

Formula 1 and Formula ESignificant opportunities for further OT use casedevelopment between top-class engineering teamsEXISTING INTEGRATION F1 Team is already using TeamViewer as of today for remote accessand operations on the racetrack and in headquartersMULTIPLE ENGAGEMENT OPPORTUNITIES Position TeamViewer’s large product portfolio for IoT & AssetManagement Augmented Reality Supported inspection, maintenance and techniciantraining Augmented Reality Experience for fans that can’t attend the event Life Customer Engagement through Chat / Video with fanbase Behind the scenes reports – let fans get close to the drivers and crew Digitalize F1 and act as role model for further use cases34TeamViewer Marketing Strategy Update

Motorsport targets the right audiencefor Team Viewer and on-tracksuccess drives increased brand valueB R A N D VA LU E ( U S D B I L L I O N S )S O U R C E : I N T E R B R A N DRelevant Target AudienceMercedes F1 fans are more likely to beC-suite executives than4,75 x the general population in the US2x the general population in UK2,8 x more likely to have a final decision inrelation to IT processes35TeamViewer Marketing Strategy Update7 year Championshipwinning sequencecommences

Financial Impact &Growth Ambition

Adj. EBITDA margin will remain best-in-class. Growth initiativesto benefit from Marketing step-up and therefore.New marketing budget complementary to R&D and SalesExpansionTeamViewer S&M model very attractive compared toPeers New 2021 budget increased by additional marketingexpenditurePeer 1 Additional spend within financial envelope - no external fundingrequiredPeer 3 Investments in sales and R&D to continuePeer 5 M&A strategy of selective bolt-on acquisitions unchanged –potential margin dilution reflected in projected marginPeer 7 Capex plan unaffected TeamViewer maintains best-in-class adj. EBITDA marginamong high growth peersPeer 2Peer 4Peer 6Peer 8Peer 9TMV FY 21E 13% 15% 28%PeerAverage40%Peer 10TMV FY 18-20A12%7%19%Peer 110%1 Selected237peers incl. Atlassian, CrowdStrike, DataDog, Okta, RingCentral, salesforce, ServiceNow, Slack, Workday Zoom, ZScalerFY18-20 avg. sales and marketing expenses excl. share-based compensation as percentage of FY18-20 average revenue (billings in case of TeamViewer)TeamViewer Marketing Strategy Update10%20%Sales as % of billings30%40%50%Marketing as % of billings

.resulting in higher and longer growth 2023 - 2025 and beyond significant value creation upside Incremental billingsAdj. EBITDABillings 1.0bn Incremental billings from 2023 onwards Continued growth trajectory with annualgrowth of 25% after 2023 Expecting c. 150m incremental billingsin 2025 585 - 605mPartnership impactGrowth impact Margin expansion potential from 2024 286 - 309m149 - 51% 50% Positive adj. EBITDA impact acceleratingfrom 2025 50%1 20212021382022TeamViewer Marketing Strategy Update2023202420252026adj. EBITDA margin outlook 49-51% multiplied by 2021 billingsoutlook

Partnership expenses partially absorbed by strong billings growthFY 2021ELong-term ambitionBillings:Growth 25% p.a.after 20232021 Billings: 585 – 605mMarketing 15% of billings:Marketing in % of billings: 13% - 14%Marketing 13% of billings: 7% 8%sports1 other1sportssports otherother 8% 6%1 based39on pro-forma full year 2021 effectTeamViewer Marketing Strategy Update

Increased long-term growth opportunity2021 adj. EBITDA outlook updated to reflect near term marketing expenditurePrevious 2021 OutlookUpdated 2021 OutlookLong-term growth ambitionBillings 585 – 605m 585 – 605mGrow 25% p.a. after 2023Revenue 525 – 540m 525 – 540m55 – 57%49 – 51%(non-IFRS)(IFRS)Adj. EBITDA Margin(non-IFRS, as % of Billings) 2021 outlook assumes USD/EUR exchange rate of1.20 and broadly stable other currencies Billings outlook 2021 corresponds to 29 - 33% growthat constant currencies Adj. EBITDA margin updated solely due to step-up inmarketing spend. Sales and R&D investments tocontinue within financial model40TeamViewer Marketing Strategy UpdateMargin expansion potential from 2024due to scale effects Existing comprehensive growth plan and additionalmarketing initiatives to underpin strong growth acrosscustomers segments Enterprise billings expected to approach 40% of totalbillings Adj. EBITDA margin projected to remain at around 50%until 2023. This takes further dilutive bolt-on M&A intoaccount

Q&A41TeamViewer Marketing Strategy Update

3 TeamViewer Marketing Strategy Update Executive summary Growth strategy Our growth strategy delivers: Billings to more than double until 2023 to reach 1bn Investment in brand equity Reaching the next level: We invest in brand equity to become a truly global tech brand and to unlock our full business potential Further expand into all customer

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