International Olympic GUIDELINES FOR EDITORIAL USE June 2021 Committee .
InternationalOlympicCommitteeGUIDELINES FOR EDITORIAL USEOF THE OLYMPIC PROPERTIESBY MEDIA ORGANISATIONSJune 2021
Guidelines for editorial use of the Olympic Properties by media organisations — 20212IntroductionFor purposes of these GuidelinesThese Guidelines have been developed by the IOC to provide guidance to bona fide MediaOrganisations that wish to use the Olympic Properties in relation to their editorial news reportingon the Olympic Games, subject to the conditions set forth below.“Rights-Holding Broadcasters” (RHBs) means those broadcasters to which the IOC has grantedthe right to broadcast and exhibit the Olympic Games within a given territory, who, together withTOP Partners, IOC worldwide licensees, IOC worldwide suppliers and OCOG supporters thatacquired sponsorship, marketing, supply or licensing rights relating to Olympic Games, are referredto as “Olympic Partners”.For any use of the Olympic Properties not expressly permitted in the present document, priorwritten approval from the IOC is needed. Please contact: legal@olympic.org. For any editorial useincluded in this document, you may request the Olympic rings graphics at images@olympic.org.For any editorial use of the Olympic Games Organising Committee (OCOG) graphics,please contact the respective OCOGs: https://olympics.com/en/olympic-games.“Media Organisations” means accredited and non-accredited written press, photographers,non-rights-holding broadcasters, and any other rights holding media.For any editorial use of the National Olympic Committee (NOC) emblems, please contact therespective NOCs: es.“Olympic Properties” refers to the Olympic symbol (the Olympic rings), the emblem of theOlympic Games and other Olympic Games marks, mascots, pictograms and posters, thewordmarks “Olympic”, “Olympic Games” and “Olympiad”, the Olympic motto “Citius, Altius, Fortius”and any English or other language translations of the same, and other Olympic-related terminology.Any breach of these guidelines will be reviewed by the IOC, and appropriate action will be taken,including, if necessary, the withdrawal of accreditation at the Games.“Non-rights-holding broadcasters” means broadcast media organisations that have not beengranted any rights to broadcast and exhibit the Olympic Games in any territory.These guidelines apply to Media Organisations. They do not apply to the Olympic Partners whoare subject to the terms of their respective agreements with the IOC or other constituents of theOlympic Movement, as applicable.
Guidelines for editorial use of the Olympic Properties by media organisations — 20213CONTENTS1. General principles. . . . . . . . . . . 04Objective: protection ofthe Olympic Properties andthe Olympic Movement. . . . . . . . 05Integrity of the OlympicProperties. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06Integrity of the Olympic rings:Common misuses. . . . . . . . . . . . . . . . . . 07Editorial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Photography. . . . . . . . . . . . . . . . . . . . . . . . . . 122. Specific applications. . . . . . . . 13Domain names andsocial media accounts. . . . . . . . . . . 14Applications (apps). . . . . . . . . . . . . . . . 15Mastheads / footers. . . . . . . . . . . . . . . 16Sponsorship, advertisementsand promotions featured onan editorial content page. . . . . . . . 17Olympic Gamessupplements. . . . . . . . . . . . . . . . . . . . . . . . . . 18Olympic features . . . . . . . . . . . . . . . . . . . 19Sharing links. . . . . . . . . . . . . . . . . . . . . . . . . 20Contests, gamesand lotteries. . . . . . . . . . . . . . . . . . . . . . . . . . . 213. Non-Rights HoldingBroadcasters. . . . . . . . . . . . . . . 22Specific principles applyingto Non-Rights-HoldingBroadcasters . . . . . . . . . . . . . . . . . . . . . . . . . 23Broadcaster bug and/or logo. 24Network branding. . . . . . . . . . . . . . . . . . 25Studio layout andbackdrop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26Naming of a programme. . . . . . . . 27No Sponsorship. . . . . . . . . . . . . . . . . . . . . 284. Tokyo 2020Postponement. . . . . . . . . . . . . . 29References to the OlympicGames Tokyo 2020. . . . . . . . . . . . . . . . 30
Guidelines for editorial use of the Olympic Properties by media organisations — 20211GENERALPRINCIPLES5Objective: protection of the Olympic Propertiesand the Olympic MovementIntegrity of the Olympic PropertiesIntegrity of the Olympic rings: Common misusesEditorialPhotography6711124
Guidelines for editorial use of the Olympic Properties by media organisations — 2021Objective: protectionof the OlympicProperties and theOlympic MovementWhile the IOC fully recognises the essential roleplayed by the Media Organisations in reportingthe Olympic Games, it is the responsibility of theIOC to ensure that the integrity and value of theOlympic Properties are respected.Olympic symbolOfficial emblem of the Olympic GamesLook of the Olympic GamesMascot of the Olympic GamesThe protection of the Olympic Properties, andthe exclusive rights granted to the OlympicPartners, is indeed critical to ensuring theviability of the Olympic Movement.These are protected by specific legislation and/or trademark registrations on an internationallevel.Wordmark of the Olympic Games5
Guidelines for editorial use of the Olympic Properties by media organisations — 2021Integrity of the OlympicPropertiesThe full-colour version on its white background is the preferred version of the Olympic rings.The integrity of the Olympic Properties,including the Olympic rings, must bemaintained.To this effect, the Olympic Properties,including the Olympic rings, cannot bealtered or distorted, or used in a way that isnot relevant to the piece or the context theyare used for (e.g. in an article which has norelevance to the Olympic Games).The monochrome Olympic rings provide an alternative to the full-colour Olympic rings.The Olympic rings may appear in any of the six official Olympic colours when necessary.6
Guidelines for editorial use of the Olympic Properties by media organisations — 2021Integrity of the Olympicrings: Common misusesAlterationsThe Olympic rings should never be altered inany way, including modifying the official coloursor the order of the colours.Do not create “gaps” at the intersection of each of the ringsDo not use different tones of greyDo not reorder coloursFor monochrome Olympic rings, use only official coloursDo not modify coloursDo not insert imageryDo not outlineDo not crop7
Guidelines for editorial use of the Olympic Properties by media organisations — 2021Integrity of the Olympicrings: Common misusesDo not flip horizontallyOrientationThe Olympic rings must always be reproducedhorizontally, with three rings on top and two onthe bottom.Do not rotateDo not invertDo not rotate in 3D8
Guidelines for editorial use of the Olympic Properties by media organisations — 2021Integrity of the Olympicrings: Common misusesDistortionsThe Olympic rings must always be visible in theirentirety and should never be distorted in any way.Do not stretch or deformDo not distort the shape of the Olympic ringsDo not distort widthDo not reproduce as objects, shapes, people or productsDo not add gradationDo not insert images, words or illustrationsDo not add drop shadowDo not apply on surfaces where shape is distorted9
Guidelines for editorial use of the Olympic Properties by media organisations — 2021Integrity of the Olympicrings: Common misusesBackground for the full-colour Olympic rings must be whiteBackgroundsThe backgrounds on which the Olympic ringsappear must ensure maximum visibility.Background for the full-colour Olympic rings must be whiteFor monochrome use, background must be consistent behindthe Olympic ringsDo not place graphics in front of, through or behind theOlympic rings10
Guidelines for editorial use of the Olympic Properties by media organisations — 2021EditorialEditorial useEditorial useCommercial useFormal associationMedia Organisations may reproduce theOlympic Properties solely in an editorialcontext within their publication for legitimatenews reporting purposes, thereby providingfactual reference and information on theOlympic Games. In particular, the OlympicProperties may be used to illustrate newsstories related to the Olympic Games.However, the Olympic Properties must not beused for commercial or corporate purposes,in advertising or otherwise in any form ofcommercial content or context, to promoteany entity, brand, product or service, includingthat of the Media Organisations or otherwiseto create any form of official or non-officialassociation.The Olympic Properties must not be usedin a way that suggests a formal or officialassociation between the Media Organisationsor any third parties, brands, products or servicesand the IOC, the Organising Committees forthe Olympic Games, the Olympic Games,other members of the Olympic Family orthe Olympic Movement (e.g. in advertorialsor promotional campaigns for the MediaOrganisations or any third parties).11
Guidelines for editorial use of the Olympic Properties by media organisations — 2021PhotographyEditorial useEditorial useCommercial associationCommercial associationPhotographs taken by accredited photographersat the Olympic Games which include theOlympic Properties and which are available fromnews agencies or aforementioned accreditedphotographers, may be used by MediaOrganisations for reporting purposes.Photographs of the Olympic Games must notbe used to create an unauthorised association,in particular for commercial or promotionalpurposes, aiming at promoting any entities,brands products or services, including thatof the Media Organisation.For the sake of clarity, any use of still imageswhich simulates that of moving imagery, suchas gif animations, is strictly prohibited.Other related documents:Photographers’ UndertakingAudio-Visual ContentMedia organisations may not filmwithin Olympic venues. Non-RightsholdingBroadcasters’ use of Olympic audiovisualcontent is limited to the terms and conditionsof the News Access Rules of the respectiveOlympic Games.12
Guidelines for editorial use of the Olympic Properties by media organisations — 20212SPECIFICAPPLICATIONS14151617Domain names and social media accountsApplications (apps)Mastheads / footersSponsorship, advertisements and promotionsfeatured on an editorial content pageOlympic Games supplementsOlympic featuresSharing linksContests, games and lotteries1819202113
Guidelines for editorial use of the Olympic Properties by media organisations — 2021Domain names and socialmedia accountsWebsitesMedia Organisations are not allowed to createspecific Olympic-related websites or socialmedia accounts.Social mediawww.medianame.com/olympicgamesHowever, they may create a subfolderdedicated to the Olympic Games withinthe official website or social media accountof the Media ocial amecityyearwww.twitter.com/cityyear14
Guidelines for editorial use of the Olympic Properties by media organisations — 2021Applications (apps)IconIn the event that a Media Organisation wishesto report on the Olympic Games by means ofan application, this should be done throughthe Media Organisation’s existing generalapplication, with a section therein dedicated tothe Olympic Games coverage.MediaMediaNameNameAs such, the use of the typeface and/or the“Look of the Games” of the specific editionof the Olympic Games or any derivation orcolourable imitation thereof, is not permitted.Media NameMedia NameLATEST NEWSLATEST NEWSOLYMPIC GAMESUPDATESMedMiaeNdaiameName The application’s name cannot contain theterms “Olympic / Olympics / Olympic Games/ Olympiad” or their equivalent in foreignlanguages, or any derivations thereof; The application’s graphic identity and graphicenvironment (both in the application’s iconand within the application) must not suggestthat the application is official or is somehowendorsed by or associated with the IOC,the Olympic Games and/or the OlympicMovement.Content / DesignMedia Name The Olympic rings and the emblem of thespecific edition of the Olympic Games cannotbe used in the application’s icon (thumbnail);15MediaMediaNameNameLATEST NEWSOLYMPIC GAMESUPDATESIconOLYMPIC GAMESUPDATESOLYMPIC GAMESSMediaUPDNATEameMedia NameLATEST NEWSOLYMPIC GAMESUPDATESOLYMPIC GAMESUPDATESOLYMPIC GAMESUPDATESContent / DesignMediaNameMedia NameMedia NameOlympicNewsMediaNameMedia NameMedia NameMedia NameMediaNameOlympicNewsOlympicMedia NameOlympicNewsNewsMediaNameMediaName
Guidelines for editorial use of the Olympic Properties by media organisations — 2021Mastheads / footersPrint16Digital / Social mediaMediaNameTo avoid creating or implying a false associationwith the IOC, the Olympic Games or the OlympicMovement, the Olympic Properties must not beincorporated into the mastheads or footers ofa publication or screen view page of a websiteand/or social media meHowever, the use of the Olympic Properties toillustrate the editorial coverage of the OlympicGames, but separate from the original mastheador footer bar of a publication, a screen view pageof a website and/or a social media account, cPropertiesMediaNameDigital / Social eOlympicProperties
Guidelines for editorial use of the Olympic Properties by media organisations — 2021Sponsorship,advertisementsand promotions featuredon an editorial contentpageAdvertising clearly separateOlympic Properties clearly separateIntrusive advertisingUndue association with Olympic PropertiesThird-party advertisements or promotions whichfeature on an editorial-content page related tothe Olympic Games are permitted. Sponsorshipof any Olympic content (e.g. an Olympic resultstable) is not permitted unless it is that of anOlympic Partner with the prior approval ofthe IOC.However, third-party advertising should remainclearly distinct and separate from any editorialpiece and for many Olympic Properties to avoidany false association with the IOC, the OlympicGames and/or the Olympic Movement. Thisincludes, without limitation, any advertisingor promotion which overlaps, is intrusive to,or is superimposed on the reproduction orpresentation of the editorial piece or theOlympic Properties.Media Organisations must not associateor represent themselves as being an official,selected, approved, warranted, preferredor consented partner of the IOC, theOlympic Games or the Olympic Movement,nor serve any advertising, offer or sell anypromotional or commercial opportunity,including but not limited to sponsorship, toany third party in relation to Olympic Propertiesor the Olympic Games.Presentation and impression will be key.17
Guidelines for editorial use of the Olympic Properties by media organisations — 2021Olympic GamessupplementsPrint useDigital usePrint useDigital useA supplement or special edition of a newspaperor magazine, devoted to the coverage of theOlympic Games, is permitted.However, the supplement must be identifiedas a one-off issue of the parent newspaper/magazine, to avoid giving the false impressionthat it could be an official or authorisedpublication of the IOC or another Olympic entity.Olympic Games supplements must not besponsored by companies other than theOlympic Partners subject to the prior writtenapproval of the IOC.The same rules apply for any advertising orsponsorship within the supplement as canbe found on page 17.A take-over of all advertising space withinthe supplement which offers an advertiserexclusivity is not permitted, as this will givethe impression of an official associationbetween the advertiser and the Olympic Games.Olympic Partners may be permitted subject tothe prior written approval of the IOC.18
Guidelines for editorial use of the Olympic Properties by media organisations — 2021Olympic featuresPrint useDigital usePrint useDigital useMedia Organisations may use unbrandedinformation features, such as countdown clocks,and medal tables, for illustration purposes whenreporting on the Olympic Games in publicationsfor editorial purposes.Their implementation is subject to the principlesset out in these Guidelines, including, in theevent of any advertisements and sponsorship,the same rules as indicated in previous sectionsof these Guidelines.19
Guidelines for editorial use of the Olympic Properties by media organisations — 2021Sharing linksPrint useDigital usePrint useDigital useLinks to official websites of the IOC (e.g.www.olympics.com, https://olympics.com/en/olympic-channel), are accepted subject tothe condition that the link must be formattedin plain text only, must not use the OlympicProperties and must not be associated withany sponsorship, advertising material orotherwise with a third party (including theMedia Organisations) and third party productsand services, in accordance with the principlesset out in these Guidelines.20
Guidelines for editorial use of the Olympic Properties by media organisations — 2021adand Win andticketsWintotickets tothe Olympicthe OlympicGames! ameslottery onlottery onlotterylotteryon onMedia NameMedia NameMedia NameMediaNameadadadadadadadOlympic OlympicGames lotteryGames lotteryon MediaonNameMedia NameWatch MediaWatchNameMedia Nameand WinandticketsWintotickets totheOlympicGames!theOlympicWatch MediaWatchNameMediaName Games!adOlympicOlympicGames Gameslottery lotteryon MediaonNameMedia NameadadWatch MediaWatchNameMedia Nameand Win andticketsWin ticketsto a Musicto Concert!a Music Concert!adadadadadLottery onLottery onMedia NameMedia NameadadadLottery LotteryononMedia NameMedia NameadWatch MediaWatchNameMedia Nameand WinandticketsWin ticketsto a Musicto aConcert!Music Concert!Media Organisations must not raffle tickets orhospitality for the Olympic Games as prizes for acontest, game or lottery.adadNot linked to the Olympic Games coverageadMedia Organisations must not use the OlympicProperties in any contest, game or lottery.Not linked to the Olympic Games coverageadContests, gamesand lotteriesWatchMediaNameWatchMedia NameWatchMediaWatchNameMedia NameandandWinticketsand WinticketsWintoticketsand Wintototickets tothe OlympicOlympicGames! Games!Games!thetheOlympicthe Olympic Games!21
Guidelines for editorial use of the Olympic Properties by media organisations — 20213NON-RIGHTS-HOLDINGBROADCASTERS23Specific principles applyingto Non-Rights-Holding BroadcastersBroadcaster bug and/or logoNetwork brandingStudio layout and backdropNaming of a programmeNo Sponsorship242526272822
Guidelines for editorial use of the Olympic Properties by media organisations — 202123Specific principlesapplying to Non-RightsHolding BroadcastersIn accordance with these Guidelines, NonRights – Holding Broadcasters may use theOlympic Properties on-screen (whether ontelevision, digital or mobile platforms) forillustration editorial purposes solely whilespecifically reporting on the Olympic Games(and not in connection with general sports orgeneral news programmes or other programmesor in connection with other sports and/or events)to the extent of the limitations mentioned on thefollowing pages.News aboutthe Olympic ympicOlympicGamesGamesGamesNews aboutthe Olympic ympicOlympicGamesGamesGamesNon-Rights-Holding Broadcasters must in allcases comply with all additional applicable IOCguidelines, in particular: News Access Rules applicable to therelevant edition of the Olympic Games. IOC Social and Digital Media Guidelinesfor persons accredited to the relevant editionof the Olympic Games.News about anNewsNewsNewsaboutaboutaboutanan pChampionshipChampionshipGeneral mpicOlympicGamesGamesGamesth
Guidelines for editorial use of the Olympic Properties by media organisations — 2021Broadcaster bugand/or logoNon-Rights-Holding Broadcasters mustnot create a network bug with any Olympicproperties, or create their own composite logowith any Olympic Property or use OlympicProperties in a logo.media namemedia namemedia namemedia namemedia namemedia namemedia namemedia namemedia namemedia namemedia namemedia name24
Guidelines for editorial use of the Olympic Properties by media organisations — 2021Network brandingNon-Rights-Holding Broadcasters must notdisplay any Olympic Properties on networkbranding (e.g. microphones, uniforms orpins) – inside or outside the studio.networknetworkbrandbrandnetworknetworkbrand brandnetworknetworkbrandbrandnetworknetworkbrand brandorkrk netwndoawrnetrand bborkork netwandwtne randbrb25
Guidelines for editorial use of the Olympic Properties by media organisations — 2021Studio layoutand backdropNon-Rights-Holding Broadcasters must notdecorate the studio with Olympic Properties orcreate an Olympic logo.Non-Rights-Holding Broadcasters must notreport on the Olympic Games with Olympicevent or venues footage (whether live ordelayed) in the background, as this would givethe impression that they are Rights-HoldingBroadcasters. As a reminder, use of movingimages is subject to the News Access tworkbrandat theatolympicgamesthe k brandnetworkgamesbrandat the olympicat the olympic rting26
Guidelines for editorial use of the Olympic Properties by media organisations — 202127Naming of a programmeNon-Rights-Holding Broadcasters must notuse the Olympic Properties for the namingof a programme.Road toDestinationRoadto to TokyoDestinationDestinationDestination JapanRoadto RoadTokyoTokyoJapanJapanTokyoJapanRoad toMeRoadtotheto to TokyoMediaMediaNameName ORoadRoadto RoadMediaNameRoadto theto theRoadRoadto theOlympic GamesTokyoTokyoOlympicOlympic mesCoverageCoverage202020202020Coverage
Guidelines for editorial use of the Olympic Properties by media organisations — 2021No SponsorshipIn line with the rules set out in these Guidelines,sponsorship of Olympic content or itsreproduction or presentation is not permitted.Olympic Games News ReportingOlympic Games News ReportingOlympic GamesNews ReportingOlympic GamesNews Reporting28
Guidelines for editorial use of the Olympic Properties by media organisations — 20214TOKYO 2020POSTPONEMENT30References to the Olympic Games Tokyo 202029
Guidelines for editorial use of the Olympic Properties by media organisations — 2021References to theOlympic GamesTokyo 2020Despite the postponement of the OlympicGames Tokyo 2020 to take place in 2021, theIOC is retaining the official references to thegames “Olympic Games and Paralympic GamesTokyo 2020” along with any other associatedmarks.Tokyo 2021 and Tokyo 2020 1 and any variationsthereof, shall not be used as a reference ordesignator of the Olympic Games Tokyo 2020.Olympic Games Tokyo 2020Tokyo 2020Tokyo 2020Olympic medalist Tokyo 2020Medals table Tokyo /medianame/tokyo2020Any references to the Olympic Games andParalympic Games Tokyo 2020 taking place in2021 shall be made by media organisations in afactual referential manner within the text of theeditorial piece or be limited to oral referenceswithin a broadcast.Olympic Games Tokyo 2020 1Road to Tokyo 2021Tokyo 2021Tokyo2021Tokyo 2020 1Tokyo 2020 1Olympic medalist Tokyo 2020 1Medals table Tokyo a.com/medianame/tokyo202130
Olympic Games and other Olympic Games marks, mascots, pictograms and posters, the wordmarks "Olympic", "Olympic Games" and "Olympiad", the Olympic motto "Citius, Altius, Fortius" and any English or other language translations of the same, and other Olympic-related terminology.
Olympic Winter Games medals Olympic Winter Games posters Olympic Summer Games posters Olympic Summer Games mascots Olympic Winter Games mascots The sports pictograms of the Olympic Summer Games The sports pictograms of the Olympic Winter Games The IOC, the Olympic Movement and the Olympic Games The Olympic programme evolution Torches and torch .
Olympic Summer Games posters Olympic Summer Games mascots Olympic Winter Games mascots The IOC, the Olympic Movement and the Olympic Games The Olympic programme evolution The Olympic stadiums of the Summer Games The sports pictograms of the Olympic Summer Games The sports pictograms of the Olympic Winter Games .
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debut of women's boxing at the London 2012 Olympic Games to be a great success. The International Federation believes that the Olympic programme will benefit from including women's boxing in future Olympic Games. Lastly, the boxing competitions at the London Olympic Games received great support and participation from the public, television,
Olympic Committee than our dear colleague His Serene Highness Prince Albert of Monaco. Having participated in five Olympic Games as an athlete and being a Head of State now, he embodies the spirit of the Olympic Agenda 2020 which is about safeguarding the Olympic values and strengthening sport in society.
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A maximum rotation of the pile head of 0.5 is usually demanded. Regarding axially loaded piles an important question is how the axial ultimate pile capacity can be predicted with sufficient accuracy. The ß-method commonly used in offshore design (e.g. API, 2000) is known to either over-or underestimate pile capacities, dependent on the boundary
