BBC CorporateResponsibilityPerformanceReview 2013For more information see bbc.co.uk/outreach
WELCOMEWe’re educating, entertaining andinspiring millions to get involved;giving people opportunities topursue a new interest, follow apassion or come together in agreat collaborative adventure.I’ve seen the difference we canmake to young people - fromthe ambitious piece of theatrewe staged with our partners inLincolnshire, commemoratingthe 70th anniversary of theThe BBC is anDambusters raid, to the vitalextraordinary place.role played by our volunteersOver the last six months,at the Edinburgh Festival.I’ve seen for myself thegreat work our teamsare doing up and downthe country.2I also met a talented team ofapprentices and ambassadorsworking in Salford; theircontribution to the programmeswe’re producing there feelsnecessary and exciting. And,there’s more we can do. I wantus to lead the way in openingup the industry to all the talentsthe UK has to offer. As a start,we’re doubling the number ofapprentice places we offer;and doubling that number againnext September.Thanks to your generous support,we’re able to touch the livesof millions less fortunate thanourselves. This year saw recorddonations to our BBC Childrenin Need and Comic Reliefappeals programmes. Thank youto everyone who contributed.Working closely with the peoplewe serve really matters to me.It’s what you’d expect of a worldclass public service broadcaster –and something only the BBC can do.There are some outstanding projectsin this report. I urge you to read it.Tony HallDirector-General
ContentsPage3Introduction4Outreach and the BBC’s Public Purposes7Extending the BBC’s reach to its audiences11Working with Charities19Sustainability31The Way We Work36 Jimmy Savile, Newsnight and the aftermath:a challenge to BBC culture and management49Looking Ahead50
Introductionby Diane Reid, Head of BBC OutreachThis report, which isproduced by the BBCOutreach department,is a summary of theBBC’s work in thearea of corporateresponsibility duringthe period from April2012 to March 2013.It is produced for thelicence fee payer aspart of the BBC’saccountability process.It is published in addition tothe BBC Annual Report andAccounts and, in highlighting ourcorporate responsibility workduring the period under review,we also aim to demonstrate howa wide-ranging set of projects4and initiatives play a key rolein helping us to meet the sixPublic Purposes set out by ourRoyal Charter and Agreement– the constitutional basis for theBBC as presented to Parliament.In our review last year weasked Acona Partners LLP(now Carnstone Partners LLP)- an independent managementconsultancy specialising incorporate responsibility andsustainability – to commenton the process by which thedata and other informationhad been collated.Acona Partners LLP concludedthat in general the BBC hasa robust process for collatinginformation, for doing soat regular intervals whereappropriate, and for ensuringdata is reported both to theBBC’s senior management andto external bodies.The consultancy madesuggestions for improving thecollecting and reporting ofinformation and we believe wehave made progress againstmany of these recommendationsduring 2012/2013. We willseek a further independentevaluation of our work in thisarea in 2014.This year the BBC againachieved Platinum status in theBusiness in the CommunityCorporate Responsibility Index,reflecting the commitment wehave made to run our businesstransparently and ethically.
IntroductionThe past year has been asignificant one for the UK andfor the BBC. We brought theQueen’s Diamond Jubilee andthe London 2012 OlympicGames to audiences acrossthe country and, in the caseof the Games, made them themost inclusive and accessible todate for viewers and listeners aswell as delivering the first trulydigital Olympics.The work we do face-to-facewith our audiences reachesthem in a way that broadcastingalone does not.BBC News School Reportinvolved more than 1,000schools in news and newsmaking; Radio 1 & 1Xtra5delivered the biggest socialaction campaign in thenetwork’s history; the BBCNational Orchestra of Walesworked with 3000 pupils from79 schools as part of one ofthe biggest outreach projectsever staged by BBC CymruWales; and Stargazing LIVE againencouraged a broad audienceto explore and learn about thenight sky across three eveningsof programming, hundredsof associated events and abreadth of supporting materialsand resources.workforce in this area issomething that will not onlyimpact on the BBC and thebroadcast sector in the decadeahead, it will affect the UK’sability to remain competitiveand equipped with the right skills.The BBC Academy’s Womenin Engineering group, the STEMAmbassador programme runby BBC Cymru Wales, andthe launch of the BBC’s newtechnology apprenticeshipscheme are all designed toensure the BBC plays its part.Further details of the BBC’sWe supported the development outreach work in this areaof key STEM (Science, Technology, can be found in an editionof our CR Updates atEngineering and Mathematics)bbc.co.uk/outreach/reports.skills in young people. Thecurrent shortage of a trained
IntroductionDuring the year under review,BBC Children in Need, ComicRelief ’s Red Nose Day andthe Radio 4 Christmas Appealall raised huge sums, withrecord breaking on-the-nightAppeal totals. And the BBCPerforming Arts Fund andBBC Media Action deliveredimpressive programmes ofwork: respectively developingand supporting new performingtalent and empowering someof the poorest people inthe world to take part incommunity life and hold thosein power accountable.Internally, this has been a yearof change and of challenges.BBC News and BBC WorldService completed moves intoNew Broadcasting House;6Television Centre closed itsdoors as part of the BBC’soverall property strategy andBBC Outreach completed itsmove to MediaCityUK in Salford.And, we have made significantsteps forward in outreachactivity with our audiences,whether that is inspiring thenext generation of journalists,engineers and technicians;improving our accessibility anddiversity; enabling individualsto donate to causes they havelearned about through ourappeals; or encouraging staff tolearn and share skills throughvolunteering in communities.The BBC must also operate in asustainable and environmentallyresponsible way. The way inwhich it does this is describedin the Sustainability section ofthis review, and includes workto enhance the environmentalsustainability of the TVproduction process as well aswider business operations.This report is part of the BBC’scommitment to transparencyin the way we work. BBCOutreach will continue toproduce regular updates onhow we run our business,our support for charities andthe work we do to engage,inspire and support audiencesof all ages across the UK.Full details can be found atbbc.co.uk/outreach
Outreach And The BBC’sPublic PurposesThis report is producedby BBC Outreach – thedepartment responsiblefor work that focuseson engagement withaudiences who havebeen traditionally moredifficult to reach withour broadcast content.Everything we do at the BBC- every programme we make,every website page that goeslive and every event, activityor campaign we mount - isdesigned to fulfil at least one ofthe BBC’s six Public Purposes.7These are set out by the BBC’sRoyal Charter and Agreementand they apply equally to the vastrange of work we do face-to-facewith our audiences, which wedescribe as outreach and whichgoes beyond broadcasting.The BBC’s PublicPurposes are:This work is extensive, constantlyevolving and currently rangesfrom our Women in Engineeringinitiative to the launch of anew technology apprenticeshipscheme, and from work withschools on technological advancesto a scheme in BBC Cymru Walesthat sees our staff act as STEM(Science, Technology, Engineeringand Mathematics) ambassadorsin schools and within theeducational community. Stimulating creativityand cultural excellence Sustaining citizenshipand civil society Promoting educationand learning Representing the UK,its nations, regions andcommunities Bringing the UK to theworld and the worldto the UK Delivering to the publicthe benefit of emergingcommunicationstechnologies and services
Outreach And The BBC’sPublic PurposesBBC Outreach encourages BBCstaff to volunteer and runs anumber of activities that helpour workforce connect moreclosely with our audiences andcommunities across the UK.organisations, including thoseworking with children andteenagers, the homeless,prisoners, people with disabilitiesand individuals or families whowish to foster or adopt a child.Employees share their skills,experience and enthusiasm withcharity and voluntary sectorpartners on a range of projects.Mainly delivered in work time,they are designed to ensurethat staff get to meet audiences often those who are consideredhard to reach - and also beof benefit to the charities andindividuals involved.The activities and projects thevolunteers have helped deliverare diverse and include filmmaking, mentoring, voluntaryboard membership, skillsworkshops, audio recordings,supporting ‘careers in media’events, and environmentalregeneration challenges.By volunteering, staff have madean important contributionDuring the period covered by this to the work of charities andreview (April 2012 to March 2013) community groups whilst at themore than 800 staff volunteered same time getting closer to thewith a number of third sector8audiences they serve. They arethen able to use these insightsand experiences, as well as newskills, to inform the work theydo in their roles at the BBC.Much of our work is focusedin geographical areas wherewe have large numbers of staffas part of our responsibilityto be a good neighbour inlocal communities.In Hammersmith & Fulham andWestminster – the two Londonboroughs where we have largesites with almost 10,000 membersof staff – we run projects andactivities to open up the BBC,inviting people through ourdoors and encouraging staffto meet their neighbours.
Outreach And The BBC’sPublic PurposesDuring the summer of 2012,nine year 12 students fromschools in Hammersmith& Fulham undertook workexperience placements inBBC buildings in the boroughas part of a scheme designedto find young talent who mightnot otherwise consider theBBC as a career option.Placements were organisedto demonstrate the varietyof career options available atthe BBC, with opportunitiesoffered in Television, Strategyand Technology.Another project designed tohelp young people in Londonunderstand the roles involved increating broadcast programmes9is Programme Maker for a Day,which works with well-knownBBC brands to create one-dayworkshops where the participantsexperience first-hand what isinvolved in producing our content.Sixty young people learneddirectly from our productionstaff what it takes to succeedin the industry while givingour staff valuable insightsinto the way their productsare perceived. During eachworkshop, the participantswere asked to create a shortversion of the programmethey had learned about, helpingthem to develop confidenceand a deeper understandingof the production process.BBC programmes that took partincluded Eastenders, Match ofthe Day and Daily Politics.At MediaCityUK in Salford,where we employ 2,300 staff,volunteering work has focusedon sharing the skills we havein the organisation with thepeople living closest to us.Eighty pupils from 13 schoolsacross Greater Manchesterwere given the chance to pitchtheir digital ideas to a panel ofsenior BBC managers at a BBCOutreach facilitated Design anApp Challenge at MediaCityUK.BBC Outreach and BBC FutureMedia hosted the one-daycreative challenge duringwhich teams of pupils were
Outreach And The BBC’sPublic Purposesasked to create the best newdigital experience for one of achoice of audience groups andon behalf of a range of BBCdepartments, including BBCSport, BBC Children’s andBBC Entertainment.Minahil (aged 13), a member ofthe winning team from WhalleyRange 11-18 High School, said:“This was such an amazingexperience and I felt privilegedto be a part of it. The wholeday was fun and I was so proudthat we won.” As part of theirprize Minahil and the rest of theteam were presented with theirtrophy by Professor Brian Coxat a follow-on BBC event.10Outreach is integral to the BBC’spartnership with the City ofBristol. This year, BBC Outreachdelivered 130 career themedworkshops to 1,800 Year 9students in advance of themtaking their exam options. Ateach of the 11 schools involved,we worked with the entireschool year with workshops onsubjects such as news making,sports reporting and animation.Organised in partnership withthe University of the West ofEngland (UWE), the intentionwas to help the studentsunderstand the variety of rolesat the BBC and inspire them tofollow these career paths.Finally, BBC Outreach work hasenabled regional teams acrossthe North of England to getcloser to their audiences whileproducing creative content.In the North East and Cumbria,the 100 Faces film screened onDecember 20, 2012, featured100 people from the region –one born every year over thelast century – talking aboutwhat had made 2012 animportant year for them.This moving film featured themesof love, loss and adversitythrough very individual stories.
EXTENDING THE BBC’S REACHTO ITS AUDIENCESIn this section we look at examples of the work the BBC does with the publicand partners in education, industry and the broadcast sector which help usto reach new audiences. This work is rooted in our content and productionactivities. Its scope is huge and features a broad range of important andambitious projects and initiatives, just a few of which are highlighted here.BBC National Orchestra of WalesBBC National Orchestraof Wales has a longhistory of education andcommunity outreach work.As part of this programmeit has been deliveringaccessible orchestralconcerts for pupils inprimary schools andspecial schools withcreative musician AndyPidcock and conductorGrant Llewellyn.11During February 2013 fourconcerts for more than 3,000children from 79 schools acrosssouth, west and mid Wales tookplace at Sport Wales NationalCentre, Cardiff. The concertswere devised to be inclusive foreveryone and as appropriateas possible for deaf, deafenedor hard of hearing adults andchildren. An additional eveningconcert also took place targetingindividuals, families and groupsfrom the local communities.The primary aims were to sharean enjoyable and informativemusic experience, to help raisedeaf awareness and to providea platform for stimulatingcreativity and promotinglearning. The concerts werepresented and signed byDr. Paul Whittaker OBE (ArtisticDirector of Music and the Deaf)along with creative musicianAndy Pidcock and conductorGrant Llewellyn.
Feedback from the concerts:EXTENDING THE BBC’S REACHTO ITS AUDIENCESCommunication methodsincluded British Sign Languageinterpretation and speech-totext relay. Widget symbols,graphic representation of themusic and live pictures ofthe musicians, conductor andpresenters were also displayedvia three large screens. Largebass speaker cabinets placedunder the raked seating enabledthe audience to feel thevibrations of the music.The audience was also invitedto sit inside the orchestra andtouch the instruments to feelthe effect of the music as themusicians played. The audiencecould also sit, lie, touch orstand on vibrating sound boxesallowing the opportunity tofeel the sound and vibrations12created by the orchestra.The concerts highlighted thebuilding blocks of music – pitch,volume, rhythm and tempo anddemonstrated the instrumentsof the orchestra. The sectionswere also visually identifiablethrough colour-coded shirts.Music featured popular classicalworks as well as interactivemusic by Andy Pidcock.Andy Pidcock and musiciansfrom the BBC NationalOrchestra of Wales workedwith deaf and hearing impairedpupils from Ysgol Maes Dyfanin Barry in preparation for theconcerts. The children createdtheir own sound-scape whichthey later performed in frontof their peers.One of the highlights of theconcerts was the performanceOpportunities for audienceparticipation included ‘A.E.I.O.U.’ - by Katherine Mount of ‘Ethan’sSong’. The song describes thea fun, rhythmic introduction torelationship with music thatfinger spelling and a catalyst forKatherine shares with herlessons on deaf awareness.Grant Llewellyn also demonstrated profoundly deaf son Ethan.The performance was signedhis role as conductor andby the Llantarnam Deaf Choirencouraged members of thefeaturing pupils from the Hearingaudience to join him on theImpaired Unit at Llantarnampodium to try controlling theHigh School, Cwmbran.volume of the orchestra.“My pupils were totally captivated and it wasparticularly enjoyable for our hearing impaired childrenwho were able to join in completely as it was soaccessible to them It presented deafness in a verypositive light and helped children understand the rangeof communication strategies that can support deafchildren - accessible to all which is normally very rare.”Teachers, Coed Glas Primary School HearingImpaired Resource Base, Cardiff
EXTENDING THE BBC’S REACHTO ITS AUDIENCESBBC News School ReportBBC News SchoolReport is a projectthat allows 11 to 16year olds across theUK to report on thenews that matters tothem. Students choosetheir own stories tobroadcast, and givevoice to the issues thataffect them.Each year in March there is adesignated School Report NewsDay. On this day, all participatingschools across the UK work toa deadline to create and uploadtheir news reports onto theirschool websites.The BBC links to the students’content from the School Reportmap, thus providing the youngreporters with a real audiencefor their stories.The day provides manyexciting opportunities as manystudents’ stories are featured onvarious BBC News platformsthroughout the day, last yearSchool Reporters appeared on13the News Channel, the TodayProgramme and Woman’s Hourto name but a few.More than 1,000 schools tookpart in 2013, with studentscovering a wide range of topicsfor their broadcasts. Storiesranged from litter issues inschool, to explorations of jobprospects for young people.The project is designed sothat all schools can take partin News Day without extrasupport, but in some casesschools have a BBC mentor toassist them. Mentors work withthe young reporters by offeringjournalistic advice or by helping
Huw Edwards, BBC News presenter, says:EXTENDING THE BBC’S REACHTO ITS AUDIENCESthem to conduct interviews andfilm, record or write the storyready for broadcast. In addition,the BBC may set up a majorguest for a school or supportthem on a story that is ofparticular interest to them.BBC News School Report is apartnership between schoolsand BBC News. Projectsthis year were funded bydepartments including BBCLearning, BBC North and BBCOutreach. The overall aim isto ensure young people aregiven an opportunity to engagewith news by making andbroadcasting it for real.14Many of our young reportershave engaged in wide variety ofjournalism from filing backstagereports at the London 2012Olympic Opening Ceremony tointerviewing David Cameron.The project provides tangibleopportunities for the youngreporters to express theircreativity while learning aboutthe world of news and newsmaking. By giving studentsthe chance to take editorialleadership on news stories, theproject helps them to gain anunderstanding about the issuesthat affect society and the worldaround them. Through takingpart in the project, SchoolReporters also enhance theirconfidence, and gain greatercommunication skills.In 2013, BBC News SchoolReport also worked with someschools in Australia: studentsthere were invited to broadcastsome of their news to the UK.This partnership, it is hoped, willbe developed in the build-upto the Commonwealth Games2014, to be hosted in Glasgow.School Report News Day 2014will take place on March 27.For further information visit:bbc.co.uk/schoolreport“Over the years I’ve run many journalism workshopsin schools so I’ve seen how much fun it can beand how much can be learnt when there are realaudiences and real deadlines to meet. I’m involvedbecause I want to give young people the chance tomake the news themselves – and I want to sharethe principles of good journalism.”
EXTENDING THE BBC’S REACHTO ITS AUDIENCESStargazing LIVENow in its third year,Stargazing LIVE is agreat example ofhow the BBC canmaximise the impactof a television eventthat goes beyondbroadcasting to reachaudiences in creativeand engaging ways.It is also a goodexample of how theBBC fulfils its six PublicPurposes: Citizenship,Communications,Communities,Creativity, Globaland Learning.15Stargazing LIVE encourages abroad audience to explore andlearn about the night sky and tohave their own “wow moment”through engagement in contenton television, online and atassociated events across the UK.The objective is to make basicastronomy accessible and to giveaudiences skills to observe the
Quote from attendee atStargazing LIVE Event in Glasgow“It is the best event me and my son have ever beento very well organised and never seenso many interesting and educational activitiesfor all the family”EXTENDING THE BBC’S REACHTO ITS AUDIENCESskies by providing informationand resources to encourage agreater understanding of theuniverse, as well as inspiringand motivating the audience totake their learning experiencefurther by looking at additionalcontent provided by the BBCand external partners.Three one-hour broadcasts onBBC2 in January 2013 were eachfollowed by live chats in the Backto Earth programmes. ProfessorBrian Cox and Dara O’Briainbrought the wonders of thestars into viewers’ homes fromthe control room of Jodrell BankObservatory in Cheshire.The programmes focused onthe themes of leaving Earth andspace travel; Supernova; Mars;the history of the universe; and16telescopes, with the presentersinteracting live with audiencesand calling on an impressivecollection of the country’s finestastronomical minds to explorethe wonders of the cosmos.interplanetary exploration,interactive talks about spaceflights and the Mission toMars as well as outdoorstargazing sessions with localastronomy experts.Out in communities, onlineand in schools, Stargazing LIVEreached beyond television toinvolve viewers across a richrange of projects and initiatives.Project HighlightsFor example, in Glasgowwould-be stargazers learnedabout black holes in spaceand all about the theoryof the big bang. More than4,000 people took part at theBotanic Gardens and OranMor Auditorium with activitiesincluding making comets outof dry ice, using mini handheld electronic robots forIn the week of the firstprogramme, 32,000 peopleattended BBC Learning eventsacross the UK. These wereaimed at encouraging everyonefrom the complete beginnerto the enthusiastic amateur tomake the most of the night sky.Bringing together astronomicalsocieties, museums, discoverycentres, country parks andlocal authorities, the eventsfeatured planetarium shows,rocket making, star parties
EXTENDING THE BBC’S REACHTO ITS AUDIENCESand alien-themed activitiesas well as topical talks anddiscussions contributing toanother national stargazingcelebration.Over the course of StargazingLIVE 2013, around 170 partnersran some 520 events viabbc.co.uk/thingstodoNew for 2013, StargazingLIVE took on the challengeof re-building an historicalHerschel Telescope in Derby.A collaboration between theproduction team and BBCLearning, the aim was to createa working replica of WilliamHerschel’s 20ft telescope.The replica telescope has nowbeen taken on by the Universityof Derby and will continue to17be used by students, as wellas the local astronomy societyand community who were allinvolved in making it possible.An essential component ofStargazing LIVE is to encouragelearning, so that anyone whofelt inspired by the programmescould visit the Stargazing LIVEwebsite and find details ofassociated events taking placein their local area as well asresources produced by BBCLearning. These included:- A new Star Guide withinformative star maps andexciting facts about the starsand planets. Ninety thousandguides were printed fordistribution at Stargazing LIVEevents and, in addition, theOpen University funded afurther 40,000 copies whichthey distributed via itswebsite and through phoneline requests.- A Stargazing LIVE Star PartyPack received 7,296 downloadsfrom the website and offeredinspiration for music playlists,menus and activities to beused to help the audienceplan their own Star Party.- A pack was produced for thosepartners running a Stargazingactivity, containing a mix ofpractical advice on how to runa safe and successful event withsuggestions and instructions.- T he Sky at Night magazinewas commissioned to write aguide for those interested in
EXTENDING THE BBC’S REACHTO ITS AUDIENCESbuying their first telescope; aposter was produced tracingthe development of theuniverse from the big bang tothe present day; short audioguides were made availablefor downloading from theStargazing LIVE website tohelp people locate points ofinterest in the night sky duringthe different seasons of 2013direct from their MP3 player;and, with help from the RoyalObservatory Greenwich, weupdated resources outliningthe range of mobile anddesktop apps available forpeople to use to help themnavigate the night skies.18- A poster was also produceddetailing the history of theuniverse and which wasincluded as a special cover foldout in the Radio Times (900,000print run).Project Successes 14,208 page views wererecorded for the schools pageof the Stargazing LIVE website. 3 2,000 people attendedStargazing LIVE events hostedby BBC Learning. Around 170 Stargazing LIVEpartners staged some 520 events. Both Stargazing LIVE and Backto Earth were in the top 10most talked about televisionprogrammes on Twitter overthe three days of broadcast. 66,594 Tweets in total duringthe three days of transmissionvia Twitter (according to datafrom Second Sync) During the three nights oftransmission the StargazingLIVE website welcomed atotal of 265,984 uniqueUK browsers. There were 79,616 downloadsof the Star Guide. The Things to Do Stargazingactivities page received64,512 browsers in afive-week period.For further informationvisit bbc.co.uk/learning andbbc.co.uk/stargazing
Working With CharitiesWe know charitablegiving is important tothe British public andthe BBC has broadcastappeals for individualcharities since 1923.These are an important partof our remit as a public servicebroadcaster and help underpinthe BBC’s six Public Purposes.They also form part of theBBC’s broader involvement insocial action broadcasting andcoverage of the work of thevoluntary sector.Many of the causes weencourage the British public tosupport are now an integralpart of the fundraising activitiesof individuals, communities andorganisations across the country.19Appeals use creative programmingto engage the widest possibleaudiences in the work of UKand international charities and,despite being in the midst ofan economic downturn, BBCaudiences helped raise wellover 100m.An increase in the on-thenight fundraising total for BBCChildren in Need is evidenceof the degree to which BBCbroadcast appeals continueto resonate with viewers andlisteners. This was furtherdemonstrated by Comic Relief ’sRed Nose Day in March 2013,which also had an increase onthe 2011 fundraising total.Support for our three corporatecharities (BBC Children in Need,BBC Media Action and the BBCPerforming Arts Fund) also helpsus fulfil our Public Purposes.
Working With CharitiesComic Relief & Red Nose Day 2013Comic Relief is a majorcharity based in theUK which strives tocreate a just worldfree from poverty.Since it was launched in1985, Comic Relief hasraised more than 900million and worked in70 countries on almost16,000 projects.Comic Relief holds two biennialfundraising campaigns inalternate years, Sport Relief andRed Nose Day. The most recentof these was Red Nose Day,which took place on March 15,2013. First staged in 1988, thebasic premise is that everyonehas a laugh whilst raising moneyto help change lives across theUK and Africa. Ever since thefirst Red Nose Day, the BBChas played its part by givingcomedians and celebritiesan evening to entertain thenation whilst at the same timeencouraging people to donate.In the run-up and on the day ofRed Nose Day 2013, the BBCbroadcast television and radioprogrammes about the work20of the charity, encouraging andinspiring viewers and listenersto join fundraising activities.Red Nose Day 2013 attractedan average of 10.3 millionviewers with almost 40 percent of the available audiencetuning in to watch an eveningof entertainment, fundraisingactivities and thought-provokingand inspiring stories showcasingthe work of the charity.On the night totals 74.3million 75.1million20112013 57.8million2009
Case studyCase studyMum Louisa, 32,daughter Alice, 3 - UgandaShaun – GlasgowMother Louisa, 32, managed to gether three-year-old daughter Alice toMbale Hospital just in time to receivelifesaving medical care. This was Alice’sfifth hospital stay for malaria and Louisaunderstood all too well the urgencyof getting treatment for her youngdaughter, having already lost two sonsto this cruel disease. The doctors andnurses were able to give Alice thevital medical assistance she neededthanks to the Malaria Consortium, aproject that uses cash raised throughRed Nose Day to work in partnershipwith Mbale’s local health authority,providing medical supplies that arecrucial to saving the lives of childrenand babies infected with malaria.21Shaun joined one of Glasgow’s mostnotorious teenage gangs when hewas just 14. But it wasn’t the harshbeatings he received or the violencehe inflicted on rival gang membersthat eventually made him quit. It wasFARE, one of the most successfulgang-focused youth projects inScotland, which uses cash raised byRed Nose Day. Now a paid youthworker for FARE, Shaun has becomea role model
BBC News School Report involved more than 1,000 schools in news and news making; Radio 1 & 1Xtra delivered the biggest social action campaign in the network's history; the BBC National Orchestra of Wales worked with 3000 pupils from 79 schools as part of one of the biggest outreach projects ever staged by BBC Cymru
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2 Walmart 2013 Global Responsibility Report 2 Executive summary 20 Social responsibility 50 Environmental responsibility 70 Company responsibility 94 Local responsibility Message from Mike Duke Michael T. Duke, President and Chief Executive Officer Together, we are doing big things. I am proud to share our 2013 Global Responsibility Report with you because of what