SEO Checker User Manual

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SEO CheckerUser manual

SEO checker user manualVersion 1.81INTRODUCTION . 42INSTALLATION . 52.12.2Install a license . 5Give a user access to SEO Checker . 63SEO CHECKER FOR CONTENT EDITORS . 74VALIDATE PAGES . 84.14.24.34.45ISSUE OVERVIEW . 115.15.25.35.45.56Configuration . 21Redirect settings . 22Domain settings . 23Document type settings . 23Ignore list . 25Email settings . 26Configure the SEO Checker Data Type . 27Additional data types . 27Notifications . 27LIBRARY . 298.18.28.38.48.58.69Create a new redirect . 16Redirect data type . 18Redirect Import/Export . 18Automatically fix broken links after url change . 20SEO CHECKER CONFIGURATION . 217.17.27.37.47.57.67.77.87.98Validation issues . 11Inbound link errors . 12Configuration errors . 13Delete and ignore validation issues . 15Bulk Actions . 15REDIRECT MANAGER . 166.16.26.36.47Manual validation . 8Automatic validation . 8Scheduled validation . 9Validation queue . 10MVC . 29Razor . 30XSLT . 30.Net Usercontrol . 31MVC . 32Special properties . 32EXTEND SEO CHECKER . 33 Soeteman Softwarepage 2 / 46

SEO checker user manual9.110Manual installation of files . 34Alternative Configuration file location . 36Install database scripts . 36Additional Applications.config configuration . 41Additional Trees.config configuration . 42Additional Dashboard.config configuration . 42Add the XSLT Extension . 42Add the notfound handler . 42Additional web.config configuration . 42Add the Delete Action to config Extension . 42Add the license file . 43VALIDATION RULES . 4411.111.212URL Rewrite provider . 33MANUAL INSTALLATION . Version 1.8Page validation rules . 44Configuration validation rules . 45TROUBLESHOOTING . 4612.112.212.312.412.512.612.712.812.9I don’t see the SEO checker section . 46I don’t see the SEO checker dashboard . 46I see the following message on the redirect overview . 46I see the following message on the validation queue . 46Validation is reporting errors on the document. 46Some pages don’t get validated . 46I don’t receive email notifications. 46I found a bug in the software . 46I have another question . 46 Soeteman Softwarepage 3 / 46

SEO checker user manualVersion 1.81 IntroductionSEO checker helps you find common SEO issues on your website such as missing meta tags, brokenlinks etc. SEO checker allows you to fix issues on the page before publishing the page.Every page that has a template assigned can be validated. All validations are based on the "SearchEngine Optimization Starter Guide" document from Google http://tinyurl.com/yjm24yq checkchapter validation rules for a full list of all validations.SEO checker allows you to preview the Google search result snippet when editing content and willgive feedback about keyword usage in content and meta information.SEO checker will report any inbound link that is broken and will automatically redirect to the correctpage when a link pointing to your website uses the wrong extension, php instead of aspx for exampleand will automatically redirect to the correct page when an editor renames or moves a document.SEO checker allows you to generate meta data based on existing content on the page, canautomatically generate robot.txt and sitemap.xml files for you.SEO checker will also automatically solve canonical issues using its own URL Rewrite module.SEO Checker can schedule the validation process and allows users to receive notifications aboutissues on the site.IMPORTANT:SEO checker requires IIS7 and is compatible with Umbraco version 4.8 and up to 7.x. SEO checker iscompatible with SQL Server (Express), SQL CE 4 and Mysql databases.SEO Checker uses HTML Agility pack which is licensed under MS-PL eSEO Checker uses Lumenworks Framework IO which is licensed under MIT Fast-CSV-Reader Soeteman Softwarepage 4 / 46

SEO checker user manualVersion 1.82 InstallationInstall SEO Checker using the Umbraco package installer.Make sure that the installer has modify rights on the following folders: /bin /App Data /Umbraco /XSLTThe installer also needs rights to create tables in the database.If for some reason you can’t give the installer these rights, you can install the package manually. Readthe chapter manual installation how to do this.Once the installer is finished you will see the new SEO Checker section.2.1Install a licenseTo install a license download the license from your profile on our.umbraco.org and go to the SEOChecker section in Umbraco. When running in trial mode, upload instructions for a license areshown. Upload the license file to remove the trial restrictions Soeteman Softwarepage 5 / 46

SEO checker user manual2.2Version 1.8Give a user access to SEO CheckerWhen installing SEO Checker, the user installing the package will be given rights to the SEO Checkersection automatically. If you need to give more users access to the SEO Checker section, edit the userand enable the SEO Checker section. Soeteman Softwarepage 6 / 46

SEO checker user manualVersion 1.83 SEO Checker for content editorsSEO Checker comes with a Data Type that can be added to document types. The SEO Checker DataType will show a Snippet preview how the page will be shown in the Google search results1.It’s possible to specify a focus keyword, this is the keyword you want to rank the page for, use theKeyword tool(1) to get help selecting the keywords you want to rank the page for. SEO Checker willvalidate if the keyword can be found in the most important elements of the page: Page Title (H1)UrlSEO Title ( title )SEO Description ( meta name "description" .)At least once more in the text of the pageYou can also specify the SEO Title, SEO Description and SEO keywords (when configured). When youalready have fields for those properties defined in your document type you can configure the DataType to use those properties. It’s also possible to use default properties to generate the meta datafields, check chapter configuration for various configuration options per document type ofconfiguration of the Data Type.The page will be checked for other SEO Issues on the page also. See Validation rules for a list of allvalidations. The unpublished version of the page will be checked, this allows you to solve issuesbefore publishing the page.1Currently only normal snippets are supported, rich snippets will be supported in a future release.The preview requires title and meta name ”description”. tags available in the template thatrenders the page. Soeteman Softwarepage 7 / 46

SEO checker user manualVersion 1.84 Validate Pages4.1Manual validationTo validate a site, or a portion of a site open SEO Checker and select the Validate Pages option fromthe menu. This will show the following screen. By default the root is selected, if you want to validatea portion of a site specify the start location. When the include children all published children will bevalidated also. When you hit start the pages will be added to the validation queue.Only published pages having a template assigned will be validated4.2Automatic validationWhen a page gets published and have a template assigned it will be added to the validation queueautomatically. Check chapter configuration if you want to disable automatic validation.Only published pages having a template assigned will be validated Soeteman Softwarepage 8 / 46

SEO checker user manual4.3Version 1.8Scheduled validationIt’s possible to schedule the validation of pages for a certain day and time. Open SEO Checker, rightclick on the validate pages item and select Add scheduled validation. This will show the followingscreen.1. Validation options. Specify the start location and whether to validate children of that pagealso2. Schedule options. Specify a name, the email address to receive a notification2 and scheduleoptions.It’s possible to have more than one scheduled tasks. This allows you to schedule different parts ofthe site on a weekly basis. The saved scheduled task will appear in the tree and when saved thescheduled task will give information when it did run, or when it will be executed again.Only published pages having a template assigned will be validated2See chapter configuration how to specify email settings and how to change the lay-out of the email. Soeteman Softwarepage 9 / 46

SEO checker user manual4.4Version 1.8Validation queuePages will not be validated immediately, instead they will be added to the validation queue.Validation occurs on the background so you will not have to wait until the validation process isfinished. When all pages are validated the result will be available in the Validation issues overview. Soeteman Softwarepage 10 / 46

SEO checker user manualVersion 1.85 Issue overview5.1Validation issuesThis overview will show all issues found when validating the page.Options:1. When selected warnings will included in the overview.2. When selected errors will included in the overview.3. When this option is selected solved items since the selected period are also displayed in theoverview. Solved issues are displayed in strikethrough. In the example above the metadataissues are solved.4. Allows you to (de)select all issues and select a bulk action. A bulk action is a single action youcan apply to multiple items. The following bulk actions are available:a. Revalidate selected items.b. Delete selected itemsc. Ignore selected items5. Check items that you want to use in a bulk operation.6. Opens the document7. Opens the template assigned to the document. This option will only be available for Usersthat have access8. Deletes the issue from the overview, or adds the item to the ignore list. See the delete andignore validation issues for more details. Soeteman Softwarepage 11 / 46

SEO checker user manual5.2Version 1.8Inbound link errorsSEO checker comes with a module that will try to fix links automatically. The following situations canbe fixed by the module automatically:--Links to old pages that are renamed will be redirected to the new page. For example if youhad a page Modules and you renamed it to Umbraco Modules, the urlhttp://mydomain.com/modules.aspx will be redirected to http://mydomain.com/umbracomodules.aspx. This will also work with extension less url’s.Links to pages with the wrong extension will be redirected to the correct url. For example ifpeople are linking to a page using http://mydomain.com/umbraco-modules.php the requestwill be redirected automatically to http://mydomain.com/umbraco-modules.aspx (or adirectory url when you use extension less url’s). This can also be handy when a site ismigrated from a php, or other non .net platform to automatically redirect to the correctpage. The following extensions are supported:o .aspo . cfmo .htmo .htmlo .jspo .phpo .xhtmlWhen SEO Checker can’t fix the link automatically it will be logged. The inbound link errors overviewwill show you all logged inbound link errors. Soeteman Softwarepage 12 / 46

SEO checker user manualVersion 1.8This overview gives you the following options:1. Pick a node where the page should redirect to2. Select a redirect via advanced options (see also chapter redirects)3. Deletes the issue from the overview, or adds the item to the ignore list. See the delete andignore validation issues for more details.4. Search for a specific redirect5. Select options to show in the overview6. Check items that you want to use in a bulk operation.7. Allows you to (de)select all issues and select a bulk action. A bulk action is a single action youcan apply to multiple items. The following bulk actions are available:a. Assign selected items to a single node.b. Delete selected itemsc. Ignore selected items8. Save selected options.When you picked a page the next time a visitor requests that page the request will be redirected tothe new selected page.Redirects can be edited later using the Redirect manager.5.3Configuration errorsThis overview will show all issues found in the configuration of the website.1. When selected warnings will included in the overview.2. When selected errors will included in the overview.3. When this option is selected solved items since the selected period are also displayed in theoverview. Solved issues are displayed in strikethrough. In the example above the robots.txt issueis solved.4. Allows you to (de)select all issues and Ignore all selected items5. Check items that you want to use in a bulk operation. Soeteman Softwarepage 13 / 46

SEO checker user manualVersion 1.86. Deletes the issue from the overview, or adds the item to the ignore list. See the delete andignore validation issues for more details. Soeteman Softwarepage 14 / 46

SEO checker user manual5.4Version 1.8Delete and ignore validation issuesUsing the delete button in the various overviews you can delete an issue from the overview. This willshow the following dialog.When you hit “delete” directly it will just remove the item from the overview. Next time validationoccurs the issue will be reported again. When you check the “Ignore this issue next time” checkboxthe item will be added to the ignore list and the issue will not be reported again next time validationoccurs. Use the Ignore list overviews to see which items are ignored.5.5Bulk ActionsEvery selected bulk action will open a Dialog, in the example below we have selected the redirectselected items option from the inbound link errors overview. When we pick a single node and hit theredirect button all selected items will be redirected to this document in the future. Soeteman Softwarepage 15 / 46

SEO checker user manualVersion 1.86 Redirect managerUsing the redirect manager you can manage all redirects on your website. The manager will openwith an overview of all the redirects on your website.The overview will show you the source url and where to redirect to. When the url you redirect fromhas domain, or querystring information then the url will only redirect when the domain, orquerystring is used. This allows you to redirect to different pages when you have a single pagecoming from a different domain or containing a different querystring. When available it will showyou the last referrer also.The overview will show how many times the page has been accessed and what the last date/timewas when the redirect was used. This allows you to delete redirects over time.Options are:-EditDeleteIt’s also possible to select multiple items and perform a bulk action. Available bulk actions are:-6.1Redirect selected itemsDelete selected itemsIgnore selected itemsCreate a new redirectTo create a new redirect right click on the Redirect manager node and select the create action. Thiswill open a default Create dialog. Specify the url you want to redirect from and select Create. This willshow the following edit screen. SEO Checker will determine if the redirect is a content, or mediaredirect based on the file extension. Soeteman Softwarepage 16 / 46

SEO checker user manualVersion 1.81. The old url you want to redirect from.2. The node or url you want to redirect to3.3. Check wildcard url checkbox When you want all items underneath this path to redirect to thispage. For this example modules/seochecker will also redirect to installing modules whenwildcard url is checked. The wildcard url wil be displayed as modules/* in the overview4. Only redirect when the request is for the specified domain5. Only redirect when the request contains the specified querystring.3For content redirects the picker will open as content picker, otherwise the media picker will beshown. Soeteman Softwarepage 17 / 46

SEO checker user manual6.2Version 1.8Redirect data typeThe complete manager is also available as a data type. When used as data type it will only show theredirects for the page the data type is used on!6.3Redirect Import/ExportUsers that have access to the settings options of SEO Checker can use the redirect import/exportfunctionality.6.3.1Redirect importRight click on the redirect manager node and select import redirects. Select the type of file you wantto import (Excel or CSV) and select upload. The following screen will be shown. Soeteman Softwarepage 18 / 46

SEO checker user manualVersion 1.81. Set the data source options. Select the worksheet in case of excel, or a different file.2. Select the column names you want to map against the source and target redirect columns.3. Source and target columns need to be specified as url’s. During import SEO Checker will tryto map the target column against a node when “try map target url against a node” option isenabled.4. When enabled SEO Checker will only import redirects that can be mapped against a node.When the redirect cannot be mapped it will be reported after the import.Append /* to the url in the source column when you want to import a wildcard urlThe import button will start the import process and will report how many redirects got imported andwill report the errors. When errors occurred during import you can export the redirects to an excelfile to fix those and import them again. Soeteman Softwarepage 19 / 46

SEO checker user manual6.3.2Version 1.8Export redirectsRight click on the Redirect manager and select Export redirects to export redirects from the Umbracoenvironment to an Excel file, or select an xml sitemap file to create an Excel export file.When selecting Redirects as export option all logged redirects and/or broken links will be exported.When selecting XML-Sitemap you can specify the url of an XML-Sitemap. This doesn’t have to be thexml sitemap of the Umbraco installation but can also be an XML Sitemap of another site. This makesit ideal to use the xml Sitemap export for Site migrations.Once you select export an Excel file is created with a Source and Target column.Wildcard url’s will be exported with /* as prefix6.4Automatically fix broken links after url changeWhen a content or media item name changes this normally results in a 404 error when the url to thatcontent, or media item is requested. SEO Checker keeps track of the changes when you change thenames and will automatically create a redirect on the first request after the change is made. Soeteman Softwarepage 20 / 46

SEO checker user manualVersion 1.87 SEO Checker configuration7.1ConfigurationTo configure the default settings for SEO Checker go to the SEO Checker section into Umbraco, openthe settings tree and select configuration. This page allows you to set the default configurationoptions7.1.1TriggersWhen the “Validate a page when published” option is selected. Pages will be validated after they arepublished.7.1.2XML SitemapSEO Checker can create a dynamic XML Sitemap for you that you can submit to Google, Bing etc tomake it easier for search engines to crawl your website. When enabled you can view the XMLSitemap in your browser using http://domain.com/sitemap.xml or use the Preview link on theconfiguration page. When the exclude umbracoNaviHide option is selected all pages containing theumbracoNaviHide property set to true will be excluded from the sitemap.Specific sitemap option per document type can be set on the document type configuration. It’s alsopossible to add a property with the alias seoXmlSiteMapHide to the page.This needs to be atrue/false datatype. When the value is true the node will be excluded from the sitemap.7.1.3Robots.txtSEO Checker can create a dynamic robots.txt file for you. Robots.txt files give search enginesinformation what to crawl or what to exclude when crawling your website. When the XML Sitemapoption is enabled, the location of the sitemap will be added to the robotx.txt file. Below the XMLSitemap that will be generated by default:# SEO Checker for UmbracoSitemap: nt: *Disallow: /aspnet client/Disallow: /bin/Disallow: /config/Disallow: /data/Disallow: /macroScripts/Disallow: /umbraco/Disallow: /umbraco client/Disallow: /usercontrols/Disallow: /xslt/When you already have a robots.txt file this file will be picked up automatically. When you want tolink to the sitemap xml use:Sitemap: http:// {HTTP HOST}/sitemap.xml{HTTP HOST} will be replaced with the domain name.You can change the robots.txt file per site on the domain settings. Soeteman Softwarepage 21 / 46

SEO checker user manual7.1.4Version 1.8URL RewritingBy enabling Url rewriting SEO Checker will make sure multiple versions of a single url gets redirectedto the correct url. For example http://www.soetemansoftware.nl/products/ can be redirected tohttp://soetemansoftware.nl/products/ or vice versa.URL Rewriting is enabled by default and comes with two options:-WWW prefix. Specify if you want to use www prefix or notTrailing slash. Specify if the url needs to be with or without a trailing slash4The following situations will cause a redirect to the unique url:SituationSite is configured to use wwwprefixSite is configured to not usewww prefixSite is configured to usedirectory url’s and trailing slashSite is configured to usedirectory url’s and not trailingslashSite is configured to not usedirectory url’sRequest to the homepage node(/home/)Requested url contains upperand lowercase charactersRequested urlhttp://mysite.com/Redirected p://mysite.com/http://mysite.com/contact.aspx /http://mysite.com/contact/It’s recommended to use URL Rewriting. Only disable this option if you configured URL rewritingyourself using a URL Rewriting module.7.1.5General settingsUsing the general settings you can configure the following items:-7.2Keyword selection tool. By default the Google adwords url is configured to use as thekeyword selection tool. You can change the url hereWhen show Template errors for editors is enabled, issues found in templates will bereported to content editors also.Redirect settingsSpecify the redirect and op-4Store domain for not found url’s. When enabled the domain will be stored in the not foundinformation. This allows you to specify multiple targets for a url coming from differentOnly available when the site uses directory url’s Soeteman Softwarepage 22 / 46

SEO checker user manual--7.3Version 1.8domains such as www.soetemansoftware.nl/products andsupport.soetemansoftware.nl/productsStore querystring for not found urls. When enabled the querystring information from therequest will be stored in the not found information. This allows you to specify multipletargets for a url containing different querystring such aswww.soetemansoftware.nl/page.php?id 4 and www.soetemansoftware.nl/page.php?id 5Forward querystring. When enabled the querystring information will be forwarded to thepage where the request is redirected to.Redirect when node exists. When enabled the page will always be redirected to theconfigured redirect page. Even when the original node exists in Umbraco.Domain settingsUsing the domain settings you can specify the canonical url, a site and language specific not foundpage and customize the robots.txt file per site/rootnode. For editing the robots.txt fi

SEO checker allows you to generate meta data based on existing content on the page, can automatically generate robot.txt and sitemap.xml files for you. SEO checker will also automatically solve canonical issues using its own URL Rewrite module. SEO Checker can schedule the validation process and allows users to receive notifications about

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