Increasing Enterprise-level Reliance On SEO Insights And Demand For .

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Increasing enterprise-level reliance on SEO insights and demand forreal-time, in-the-moment consumer intelligence signifies a major shiftfrom SEO point solutions to a unified platform.The Global Leader in Enterprisetel: 800.578.8023info@brightedge.com

2Enterprises realize the importance of SEO and its ability to drive demand and fortifyconversion. Marketers are using SEO insights broadly within their organizations. Conductingthe work of SEO outside of unified platforms is messy and overly time consuming. Alreadythusly burdened, SEO professionals and digital marketers struggle to stay up on advancementsin search. These are some of the revelations from a BrightEdge Research study of 295marketing and SEO professionals.SEO Workflows Are Time ConsumingIn spite of, or perhaps, because of the elevated reliance on SEO throughout the enterprise,nearly all survey respondents (95%) reported that saving time in the SEO workflow isimportant or very important to them.To give context to the consensus desire for time saving, we quantified the amount of timeSEOs and marketers spend on various aspects of the SEO workflow. 76% reported spendingmore than 2 hours a day on research activities:989 E. Hillsdale Blvd, Suite 300, Foster City, CA 94404 tel: 800.578.8023 info@brightedge.comwww.brightedge.com

3Why is SEO so time-consuming? A contributing factor, according to respondents is thedisjointed nature of using multiple data sources and point solutions across the SEO workflow.85% of SEOs and marketers report using 4 or more distinct tools and data sources to executeSEO.989 E. Hillsdale Blvd, Suite 300, Foster City, CA 94404 tel: 800.578.8023 info@brightedge.comwww.brightedge.com

4SEO Has Value Across All Digital ChannelsSEO insights inform more than just website content creation and optimization. According torespondents every content or demand generating marketing discipline is applying SEO insightsin their work:The data clearly shows that SEO and content marketing have converged and there is closeralignment with paid search.It was also widely reported that SEO is integral to understanding the customer journey andnavigating risks to the enterprise’s interests.989 E. Hillsdale Blvd, Suite 300, Foster City, CA 94404 tel: 800.578.8023 info@brightedge.comwww.brightedge.com

5Search is Outpacing Search OptimizersSEOs and digital marketers understand the importance of advances in search like voice and videosearch, but many are not sure how to tackle them. Voice Search: 75% of respondents deemed voice search as important or veryimportant to their businesses, but 56% of those people do not have a strategy inplace for search Video Search: Respondents value the importance of search in equal proportion tovoice search with 75% of respondents designating YouTube search optimization asimportant or very important. They are only moderately better equipped to handleit, however, with 44% admitting to not having a strategy in place for video search.What does this mean for enterprise marketers?The benefits of SEO to the organization are now understood and institutionalized. The nextmilestone for enterprise marketers is to maximize the knowledge they gain from SEO byspeeding up the research and reporting process so they can focus on extracting greatermeaning in analysis.As the industry has done with other mature Martech technologies marketers will need to turnto a unified SEO platform to: Speed up and even automate currently manual workflows Gain access to robust, live, real-time rank and keyword data Maintain alignment with rapid changes in search like the emergence of voice andgrowing dominance of video SERPs and vertical search engines, and Exploit advances in artificial intelligence (AI) to benefit from predictive SEO analysis.989 E. Hillsdale Blvd, Suite 300, Foster City, CA 94404 tel: 800.578.8023 info@brightedge.comwww.brightedge.com

Introducing BrightEdge Instant: Everything an SEO needs – all in one platform6BrightEdge Instant, a revolutionary set of innovations that transforms how search marketers driveperformance at scale. BrightEdge Instant is the industry’s first and most powerful real-time SEOsolution that empowers marketers to utilize real-time insights and take action to optimize content allwithin one unified platform.BrightEdge Instant is set to transform the search industry rapidly. It is the industry’s first and onlysolution to give marketers real-time, up-to-the-second research, rankings and recommendations formobile and desktop search (SEO), commerce (Amazon) and video (YouTube) engines. All in oneunified platform.Research on Demand:Utilize real-time research to answer questions and uncoveropportunities as they happen. BrightEdge Instant givesmarketers access to real-time, on-demand data, whichallows them to ask specific questions and discoverquantitative, data-driven answers with rapid speed, easeand accuracy. Marketers for the first time can take actionon the voice opportunity with a data-driven approach toconversational search.Rankings in Real-time:Understand in real-time how content is performing acrossany search engine and any device across 37,000 locationsand 46 languages. Real-Time Rank Checker allowsmarketers to optimize at the speed of Google throughanalysis of video (YouTube) and image SERP rankings.Amazon Rank Checker enables marketers to protect theirbrand on Amazon.Recommendations and Page Speed Performance:Take action on instantly identified content opportunities,page insights and link recommendations through anintegrated approach to page speed analysis and datainsights. Page Speed Performance allows marketers tounderstand, at scale, desktop and mobile site speedperformance while comparing and contrasting against thecompetition.989 E. Hillsdale Blvd, Suite 300, Foster City, CA 94404 tel: 800.578.8023 info@brightedge.comwww.brightedge.com

7How and when the was data obtainedBrightEdge Research sourced the data in April 2019 from a survey of 295 marketing and SEOprofessionals.About BrightEdgeBrightEdge, the global leader in enterprise organic search and content performance, empowersmarketers to transform online content into business results, such as traffic, conversions, andrevenue. The BrightEdge S3 platform is powered by a sophisticated deep learning engine and isthe only company capable of web-wide, real-time measurement of content engagement acrossall digital channels, including search, social, and mobile. BrightEdge’s 1,700 customers includeglobal brands, such as Microsoft and Adobe, as well as 57 of the Fortune 100. The company haseight offices worldwide and is headquartered in Foster City, California.989 E. Hillsdale Blvd, Suite 300, Foster City, CA 94404 tel: 800.578.8023 info@brightedge.comwww.brightedge.com

the work of SEO outside of unified platforms is messy and overly time consuming. Already thusly burdened, SEO professionals and digital marketers struggle to stay up on advancements in search. These are some of the revelations from a BrightEdge Research study of 295 marketing and SEO professionals. SEO Workflows Are Time Consuming

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