Yoast SEO For WordPress Training - Module 3

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Yoast SEO for WordPress training – Module 3.2SnippetsTo get more clicks from the search results, you want to optimize whatyour site will look like when shown in the search results. A single result ina set of search results is called a snippet. The Yoast SEO plugin has asnippet preview, a simulation of what your post will look like in thoseresults. We’ll show you how to edit a snippet in the Yoast SEO plugin, butfirst, let’s talk about what exactly is a snippet and why it is important.What is a snippet?A snippet is a result Google shows to the user in the search results. Whenyou are searching for a good recipe for homemade pizza and google it,Google will show you a results list with normal snippets and richsnippets. A normal snippet usually looks like this:Image 1: SnippetGoogle shows the title in blue, the URL in green and a description of whatthe page is about. This is what we call the snippet, the thing Yoast SEOhelps you to optimize with our snippet preview.Rich snippetsYou might have seen snippets that look a bit different. Some snippets donot only show the title, slug and meta description. A rich snippet for aproduct for example, can include rating, reviews, price or availability.1

Image 2: An example of a rich snippetRich snippets stand out from the other snippets. Search engines like toshow them because they make it easier for a user to find the answers theyneed. They provide more information, and as a consequence, people aremore likely to click on them.Google can show rich snippets if you add structured data to your site.Structured data is a piece of code in a specific format, written in such away that search engines understand it. Search engines read the code anduse it to create rich snippets. You can learn more about structured data inthe last module of this course. To really understand structured databetter, you can also follow our S tructured data training .Why are snippets important?Now we know what snippets are, let’s take a look at why snippets areimportant. Snippets are important for two reasons:1.For increasing your ranking in Google.2. For increasing your click-through rate .If your snippet stands out from the other snippets, you’ll have a higherchance that people click on your snippet. That will lead to more traffic. Asmore people click on your result, Google will notice that people preferyour page above the other ones, so in the long run, a good snippet alsoimproves your ranking. Optimizing your snippet has a direct effect onyour rankings as well because if you put your focus keyphrase in yourSEO-title, this will lead to a higher ranking of that specific page for thatspecific keyphrase.If you don’t optimize your snippet, Google will automatically generateyour snippet for you. If you don’t put your site’s name in the SEO title,2

Google will do this for you. If you don’t set your meta description, Googlewill generate one. That could be the first paragraph of your blog post, butit could be something else as well.We’ve just seen that having a good snippet is really important, for boththe ranking and the click-through rate of your site. This is why youshould optimize your snippet. Luckily, Yoast SEO has something to helpyou with that.Editing your snippetThe Yoast SEO plugin has a snippet editor, with which you can optimizeyour snippet. The snippet editor is located in the meta box underneathyour post. It consists of a snippet preview and the actual editor. Thesnippet preview has two versions: the desktop snippet preview (Image 3)and the mobile snippet preview (Image 4). You can switch between theversions by clicking on the icons below the snippet preview.Image 3: Desktop snippet preview in Yoast SEO3

Image 4: Mobile snippet preview in Yoast SEOTo edit your snippet, go to the snippet editor. The snippet editor can beaccessed by clicking ‘Edit snippet’, below the snippet preview. In thesnippet editor, you’ll find three input fields: SEO title, slug and metadescription. We’ll di

2. 'Do you want to become a Yoast SEO expert? Follow our Yoast SEO for WordPress training and earn a certificate and a badge for your site.' Which would you click? Obviously, it depends on your interest in SEO and metaphors, but people tend to click on results like the latter. Your meta description should be easy to understand and,

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