The Hoth Presents: The Best SEO TOOLS
the hoth presents:the best SEOTOOLS
TOP SEO Toolsby The HOTHWe love these tools and use them everyday. Do you have tools that you love that youwant to add to this list? Just email tools@thehoth.com!Table Of ContentsSEO ToolsKeyword Research ToolsOnPage SEO ToolsBacklink Analysis ToolsSEO Analytics & Tracking ToolsLocal Specific ToolsPenalty Research ToolsBrand Building ToolsPBN Building ToolsOther ToolsAgency Building ToolsClient Meeting Scheduling & Software ToolsCRM (Customer Relationship Management Tools)Customer Support ToolsClient Reporting ToolsInternal Project ManagementInternal Team Communication & SharingInternal Employee Time TrackingBookkeeping & InvoicingOutsourcing & White Label Reseller ServicesOther Cool Tools
Keyword Research ToolsHere are the best tools for keyword research.SEMRushSEMRush is an awesome website research tool. You cancheck search engine or PPC stats on any website, seeyour rankings, or your competitors rankings. I love usingit for keyword jacking. Here are 2 ways you can use thistool in just a few min:1. Easy Wins Method: Put in your website URL. UnderOrganic Research on the left, click positions. See whatyou’re ranking for on page 2, re-optimize your pages oradd links (internal or external) to boost your rank.2. Keyword Jacking Method: Get your competitorsdomains and run a keyword report on them. Sort thereport by kw volume, jack their keywords and eitheradd them to your existing pages or build out newpages. BOOM.Here’s a quick example video for reference.KWFinderQuickest keyword tool ever! This will show strengthvalues that come from majestic (TF & CF), & Uniquelinking IPs for the top 10 results, as well as PR. Awesome.You can use this in combination with all the keywordideas you got from Semrush (item #1).
HOTH Keyword Research ToolThis is basically a free version of SEMRush - Just put in aseed keyword and it will give you all kinds of variations aswell as traffic, CPC, and more.UberSuggestThis is basically a google suggest scraper. Find all kindsof long tails with this baby.Answer The PublicSimilar to Ubersuggest, but with even more! You can usethis to find out what kinds of questions people are searchfor.Ahrefs Keyword Explorer 2.0Ahrefs has come a long way and they just released theirnew keyword explorer. This has some interesting featuresthat other tools don’t have like the “also rank for” feature.KeywordTool.ioAnother very popular keyword suggestion tool.
OnSite SEO ToolsHere are the best tools for OnPage SEO.Yoast Wordpress PluginGreat tool for optimizing your wordpress site.HOTH Free SEO AnalyzerGet a quick on page audit for your site, for free!Google Pagespeed InsightsSee how fast your website loads and how you canimprove it.Google Mobile Friendly TestSee if Google considers your website mobile friendly.
Backlink Analysis ToolsYou can check the backlinks of any site with these tools. I use them for all of thefollowing:1. Overview of what’s going on with a site (any anomalies etc)2. Checking for over-optimization3. Checking competitors to see if they have any good links or to replicate their links4. Doing general research on domainsThat all being said, these 3 tools do about the same thing but each one has strengths& weaknesses. Here’s what I think about all 3:1. Ahrefs - Best at catching backlinks. Most accuratechecker.2. Open Site Explorer - Most commonly used statistics forjudging website power or strength, however DA & PAmetrics scale with spam so you really need to look at theactual backlinks too.3. Majestic - Best for determining websites trust /strength.
MOZ SEO ToolbarThis cool toolbar will automatically run stats for you onall the websites you visit and put an overlay in searchresults if you want. This is the quickest way to checkstats as you’re browsing around.Moz Bulk Domain Checker for Google DocsWant to check a bulk group of domains? With this easytool, you can throw a bunch of domains into a Google docand quickly get the moz DA / PA for them.
Link Building ToolsHere are some great link building tools.AhrefsI had to include this here because Ahrefs has stepped upso much in the last year. If I were to pick one tool, thismight be it.Guest Post TrackerNeed a huge list of guest post websites? This is it.Ninja OutreachMakes link outreach easy. You can search for influencersand reach out all in one tool.PitchboxA very highly rated outreach tool. You can use this toscore guest posts, submit to link roundups and more.Link Building ServicesShameless Plug - If you just want someone to build linksfor you, we have it all.Point Blank Link Building StrategiesNot a tool, but an awesome resource with all kinds of linkbuilding strategies.OntoloAwesome link prospecting tool.
SEO Analytics & TrackingHere are the best tools for tracking.ImprovelyUse this to track all your campaigns and get a detailedlook at what's going on with your visitors.Google AnalyticsThe grand standard. I just use it on all my money sitesClicklyA Google Analytics alternative.Fresh Metrix (Rank Tracking)Easy rank tracking for national and down to the locallevel. You can start for free and they have plans all theway up to the thousands of keywords.Serpfox (Rank Tracking)Nice & easy tool for rank tracking. Just plop in your URL,keywords and location and it will do all the tracking foryou. They have a free plan as well if you’re just gettingstarted.Serpbook (Rank Tracking)Similar to serpfox but with nice white label andautomated reporting.
Local Specific ToolsHere are the best tools for local SEO.WhiteSpark Local Citation FinderThis is the industry standard tool and it’s awesome.Basically you can drop in your main kw and city, it will goout and find your competitors and see what citations theyhave, rank the citation sources by DA (Domain Authority)and show you which ones you are missing. This is thetool we use in HOTH Local.Local SEO ChecklistNice and easy checklist to make sure you have the basescovered more.Rich Snippet Validator (Google)Validate that rich snippets are working on your local site.Schema CreatorCreates schema.org microdata for your local site.Local SEO Quick Check (Moz)Quickly check where you stand with citations, duplicates,errors etc.Free Review MontioringThis will monitor your reviews, and you can track reviewsof your competition.
Bluementhals Local Business Category ToolCool tool to get all the categories you should be in onGoogle Places.Local Citation Audits & Custom Citation BuildingDoing local the right way. No cookie cutter solutions.Every campaign is customized and researched. As closeto push-button local as you can get.Citation Cleanup ServiceIf you have incorrect or inconsistent citations, we’ll cleanthem up for you manually.My Call IQ.comCall tracking for SEO & PPC Call scoringCall FireCall tracking, text messaging, voice response, and more.Free Review CheckerCheck your reputation with this free customer reviewaudit!
Penalty ResearchHere are the best tools for penalty research.Panguin ToolYou can connect your Google Analytics account and itwill display when google updates happened so you cansee if drops in traffic match any Google updates.Ultimate Guide To Google Update HistoryAll of the Google updates what really happened casestudies.Removeem Anchor Text Over Optimization CheckerYou can check to see if you’re over optimized for any ofyour anchors.Link Research ToolsThe industry standard in checking for toxic links. Becareful though, this tool likes to classify links as toxiceven if they are not. Use this as a baseline but judge eachlink individually.
Social MediaHere are the best tools for social media and expanding your presence.Lock My BrandRegisters your brand name on the top social mediawebsites in the world.Onepress Social LockerUse this tool to get more social shares on your blog.FlareThis a cool social media share box.BufferSchedule posts for your social media accounts.InstagressAutomate your instagram marketing.TweepiAutomate twitter marketing.
SEO Agency Building ToolsThese are tools you can use to build your SEO business.CalendlyYou can use this to avoid the dreaded back and forth offinding a time to meet. This will let clients book meetingswith you.join.meThe easiest online screensharing app. Once you have theapp, you can just give the client the link and they don’thave to download anything (wow right?)close.ioThis is the CRM we use at The HOTH after checking out abunch of different ones. It can be expensive, but this hasthe features you’re looking for. One of the best thingsabout this is that it creates a very customizablesearchable database.SalesforceThe industry standard CRM in the cloud. Integrates withlots of other apps as well.InfusionsoftCRM, Email Marketing, and E-commerce tools all in one.Often called confusionsoft.
OlarkLive Chat software, we use this to help customers getanswers faster. It really helps with on-site conversions!InsightlyPopular small business CRM that integrates with Gmail.Raven ToolsGood for generating large amounts of data together forclients and giving them their own log in to trackcampaigns. Can do on-site audits on the fly, track linksand rankings, and more!Authority LabsGreat rank tracking tool with an API.AsanaA very sleek project management app. I use thispersonally.TrelloEasy project management.SlackCommunication in one place for teams. They addednative voice calling so this is good for quick 1 on 1meetings or team meetings.Get HarvestSleek time tracking app.FreshbooksFantastic invoicing / time tracking / bookeeping app.BenchBookkeeping services for your business.
Thanks for reading!We’re looking forward to getting to know you.Do you have tools that you love that you want to add to this list?Just email tools@thehoth.comClick here to book a Free SEO consultation with The HOTH!
OnSite SEO Tools Here are the best tools for OnPage SEO. Yoast Wordpress Plugin Great tool for optimizing your wordpress site. HOTH Free SEO Analyzer Get a quick on page audit for your site, for free! Google Pagespeed Insights See how fast your website loads and how you can improve it. Google Mobile Friendly Test
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