Social Media, Marketing And Accessibility Tips - NACDD

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Social Media, Marketing and Accessibility TipsSOCIAL MEDIA HOW TOSFACEBOOK***To make changes to a Facebook page’s settings, you must be an admin on the account*** How to change your Facebook Page name:o To request a change to your Page's name: Click About on the left side of your Page Click Edit Page Info Enter a new Page name and click Save Changes Review your request and click Request Changeo If you don't see the option to edit your Page's name: You don't have a Page role that allows you to change your Page's name. You or another admin recently changed your Page's name. This option isn't currently available in your location. There may be limits on your Page. Facebook Page usernameo To create a username for your page: Your Page's username will appear below your Page's name, in search results andin your Page's URL to help people find and remember your Page. An example of ausername could be @JaspersMarket if the Page name is Jasper's Market To create a username for your Page: Click Create Page @username on the left side of your Page Enter a username If the username is available, click Create Username If the username you want is already taken or not approved, you'll need tochoose a different one. Make sure the username you're trying to create followsthe guidelines for custom usernames. Keep in mind that new Pages may not immediately be able to create a username,and that your Page's username may be removed because of inactivity.o To change the username for your page: Click About on the left side of your Page Click Page Info Click Edit next to the Username section Enter a new username If the username is available and follows the guidelines for custom usernames,click Create Username Cover Photo

o A cover photo is the larger photo at the top of your profile, above your profile picture.Like your profile picture, cover photos are public, which means anyone visiting yourprofile will be able to see them. To add or change your cover photo: Go to your profile. Hover over in the top-left of your current cover photo. Click Update Cover Photo. If you don't currently have a cover photo, click AddCover Photo. Choose whether you want to upload a new photo or pick a photo from one ofyour existing photo albums. Once you choose a photo, you can reposition it by clicking the image anddragging it up or down. Click Save Changes. Profile Pictureo Go to your profile and hover over your profile picture.o Click Update Profile Picture.o You can: Upload a photo from your computer. Take a new photo. Select a photo you've already uploaded or one you're tagged in.o Crop your photo and click Crop and Save. If you don't want to crop your photo, click SkipCropping in the bottom left, then click Save.o Remember: Your current profile picture is always public. Sharing someone else’s posto Click Share below a posto Click Share. in the dropdown menuo To select where you want to share, click Share on your own Timeline at the top of thepopup menu, and choose one of the following options: Share on your own Timeline Share on a friend's Timeline Share in a group Share in an event Share on your Page you manage Share in separate messageso If you are sharing on your own Timeline and want to select who can see your post, clickand choose one of the audience optionso If you'd like, write an additional messageo Click Posto Note: You can't share posts to people who weren't part of the original audience (ex: apost shared with “Friends” can’t be shared with “Public”).

TWITTER Quick Twitter glossaryo A handle or username is how you're identified on Twitter, and is always precededimmediately by the @ symbol. For instance, Katy Perry is @katyperry.o Your Twitter name is how your profile appears when searched for. For example, whileEllen DeGeneres’ handle is @TheEllenShow, her name is “Ellen DeGeneres.”o Your bio is a short (up to 160 characters) personal description that appears in yourprofile that serves to characterize your persona on Twitter.o A hashtag is any word or phrase immediately preceded by the # symbol. When you clickon a hashtag, you'll see other Tweets containing the same keyword or topic.o For more, look over Twitter's Glossary How to customize your Twitter profile:o Sign in to twitter.com or open your Twitter app (iOS or Android).o Go to your profile.o Click or tap the Edit profile button and you’ll be able to edit your: Header photo (recommended dimensions are 1500x500 pixels) Profile photo (recommended dimensions are 400x400 pixels) Name Bio (maximum 160 characters) Location Website Theme color (only editable on twitter.com) Birthdayo Click or tap into any of these areas and make your changes.o When changing a profile or header photo, click or tap the camera icon and select Uploadphoto or Remove.o You can choose to Show my Vine profile or Show my Periscope profile through yourTwitter profile (available if you’ve connected your Twitter account to your Vine orPeriscope account).o Click or tap Save changes.

SOCIAL MEDIA MARKETING Nevada 2013 Social Media Conference PowerPointHow to Reach a Non-English-Speaking YouTube AudienceSocial Network Visual GuideHow to Use Social Media Analytics to Create the Best ContentSocial Media Image Cheat SheetA Strategic Guide to Social Media for NonprofitsThe Complete Guide to Nonprofit Social Media: Strategy and Design Tips for SuccessSocial Media for Non-Profits: High-Impact Tips and the Best Free ToolsA Nonprofit’s Ultimate Guide to Social Media MarketingTips for Nonprofits on Measuring Social Media Metrics that Matter

SOCIAL MEDIA / GENERAL WEB ACCESSBILITY Section 508 Government Accessibilityo Revised 508 Standards Refresh Toolkit Web Content Accessibility Guidelines (WCAG) 2.0o WCAG At-a-Glanceo WCAG 2.0 Quick Reference HHS Making Files Accessibleo PDF Accessibility Checklisto Word Document 508 Checklist DigitalGov Social Media Platform Accessibility WebAIM WCAG 2.0 Checklist WebAIM Color Contrast Checker Microsoft Accessibilityo Make Your Word Documents Accessibleo Make Your PowerPoint Presentations Accessibleo Using the Microsoft Accessibility Checkero Make Your Outlook Email Accessibleo Make Your Excel Spreadsheets Accessible University of Minnesota: Accessible Uo Accessible Social Mediao Making Hyperlinks Accessibleo Making Documents Accessible Site Improve: How to be More Accessible on Social Media Facebook Accessibility Resources:o Facebook Accessibility for People with Disabilitieso DigitalGov Improving the Accessibility of Social Media Facebooko Facebook Accessibility Twitter Page Twitter Accessibility Resources:o DigitalGov Improving the Accessibility of Social Media Twitter

How to Use Social Media Analytics to Create the Best Content Social Media Image Cheat Sheet A Strategic Guide to Social Media for Nonprofits The Complete Guide to Nonprofit Social Media: Strategy and Design Tips for Success Social Media for Non -Profits: High Impact Tips and the Best Free Tools A Nonprofit's Ultimate Guide to Social Media .

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