CT BAC WITH QUESTIONS ABOUT MARKETING.BACLEVELAND.ORG OR 216.426.2053Copyright 2013 Business Advisers of Cleveland
While many think of Facebook, Facebook.com, as the most popular online place to connect withold friends and keep up with current friends and family members, we at BAC think it could be theright social media venue for extending the reach of your business or nonprofit organization.We reprinted below portions of an article we found in October 2013 on yola.com/blog, which wethink explains how to use Facebook for marketing. Following the is a case study showing howsomeone we know is doing a nice job of using Facebook to promote her business. When you͛refinished reading, Google ͞ facebook tutorial for business͟ to find tutorials that will help youoptimize use of Facebook. EnjoyͶand continued success.Tactics for Using Facebook Marketing to Promote Your BusinessIn any business, your main priorities should include keeping your clients happy and maintaining an everexpanding FXVWRPHU EDVH 7KHUH DUH YDULRXV ZD\V RI GRLQJ WKLV )RU WKH VDNH RI WKLV SRVW ZH¶OO GLVFXVV KRZ \RX can use Facebook as a way to promote your business and build your list. Q HDV\ DQG IUHH ZD\ WR EXLOG XS \RXU OLVW RI SURVSHFWV LV WKURXJK JDLQLQJ ³OLNHV RQ \RXU )DFHERRN SDJH.We have a few tactics to help you get more Facebook Likes and, in turn more profitable traffic:Make ³OLNLQJ your Facebook page easyTo prevent your customers from getting lost in the hunt to find you on Facebook, here are a few things you cantry:x'LVSOD\ \RXU )DFHERRN SDJH¶V 85/ RQ VLJQDJH EDQQHUV DQG IO\HUV xAdd your URL to the bottoms of your emailsx3ODFH WKH ³/LNH XV RQ )DFHERRN ZLGJHW RQ \RXU ZHEVLWH DQd blog. Each time you have a visitor, they areable to share your information and, in turn, increase your likes on your Facebook page.Incentivize Facebook users to like your page by offering exclusive, fan-only discounts and deals. In addition, youcan use your page to invite fans to sales and promotions. Be sure to update your Facebook page often withLQWHUHVWLQJ FRQWHQW EXW QRW VR RIWHQ WKDW \RX EHFRPH ZKLWH QRLVH ,W¶V XS WR \RX WR GHWHUPLQH D IUHTXHQF\ WKDW your customers appreciate and that you can accommodate.Use Facebook OffersFacebook Offers is a wonderful, free feature, allowing businesses to share discounts with their customers byposting an offer on their Facebook Page. When someone claims an offer, he or she receive an email that can beused at the business (online or in-store) to get the discount. You can create an offer from your page or fromthe ads create tool. This feature will help you spread brand awareness and attract new customers.Copyright 2013 Business Advisers of Cleveland
Give current customers a heDGV XS DERXW \RXU )DFHERRN RIIHUV ,I WKH\¶UH QRW DOUHDG\ IDQV RI \RXU SDJH OHWWLQJ WKHP LQ RQ WKH RIIHU LV DQ HDV\ ZD\ WR HDUQ D ³OLNH DQG SRWHQWLDOO\ ERRVW VDOHV Use Facebook AdsThough it may cost you a small sum, taking advantage of the Facebook Ads to promote your business is afantastic way to target your niche market. With Facebook Ads, you can decide exactly who gets to see your adsfrom a range of variables, including age, gender, location and even interests.Once you have your ad in place, you can test images, headlines and calls to action. If after some time you feelthat the advertising on Facebook is not reaping the rewards you had hoped, you can cancel the campaign atDQ\ WLPH ,W¶V D ORZ ULVN PDUNHWLQJ RSWLRQ ZLWK WKH SRWHQWLDO IRU KLJK rewards.Facebook also has analytics available that track the usage and interaction with your Facebook page andEXVLQHVV ,W¶V DYDLODEOH IUHH WR HYHU\ SDJH RZQHU 0DNH XVH RI WKHVH YDOXDEOH LQVLJKWV WR VHH KRZ PDQ\ SHRSOH are interacting with your page, what content is of most interest and demographics. You can then adjust yourcontent, advertising, Facebook page and blog activities accordingly.Using your Facebook page correctly to market your company and its services is an easy and inexpensive way toencourage new likes and fans, as well as build a loyal customer.############Copyright 2013 Business Advisers of Cleveland
Facebook Case StudyThrough her business, Healthy Alternatives, Diane helps women improve their health throughnutritional supplements, beauty products and green products for the home. She is a certifiednutritionist, consulting with clients about healthy eating as well. She also wants women to join hersales team.She reaches out to both audiences by creating a personal, clean and healthy image on her personalFacebook page. In fact, her profile photo includes an assortment of nutritious foods behind her.Diane links from her emails and website to her Facebook page, and links back to her website fromFacebook.Below is what the top of her personal Facebook page looked like on November 17, 2013. A friendhad posted her appreciation for the good time she had at Diane͛s business open house.Copyright 2013 Business Advisers of Cleveland
Because Diane believes a vegan diet is the healthy way to eat, she posts vegan recipes on herpersonal page. See below. She helps a friend promote her book by posting a photo of it underBooks she likes.Before ,ĂůůŽǁĞĞŶ͕ ĂŶŽƚŚĞƌ ďƵƐŝŶĞƐƐ ĨƌŝĞŶĚ ƉŽƐƚĞĚ ĂŶ ĂƉƉƌŽƉƌŝĂƚĞ ĐĂƌƚŽŽŶ ŽŶ ŝĂŶĞ͛Ɛ ƉĂŐĞ͕ ǁŚŝĐŚ ŚĞůƉĞĚ ƉƌŽŵŽƚĞ ŝĂŶĞ ƚŽ Ăůů ŽĨ ŚĞƌ ĨƌŝĞŶĚ͛Ɛ &ĂĐĞďŽŽŬ ĨƌŝĞŶĚƐ͘Copyright 2013 Business Advisers of Cleveland
This is what the cartoon looked like before clicking on it.When Diane was asked to give a talk before a group, she created an avatar of herself speaking andincluded it in a post about the talk on her page. All her Facebook friends could have seen whatƐŚĞ͛Ɛ ƵƉ ƚŽ ŝŶ ƚŚĞŝƌ ĚĂŝůǇ EĞǁƐ &ĞĞĚ͘Copyright 2013 Business Advisers of Cleveland
Diane made a special page on Facebook for her invitation to an annual open house. She invited 157people who are also on Facebook. The list on the left notes those who accepted her invitation andthose who were thinking about it.Diane also created a Facebook page for her business linked to her personal page. She now has 288people who are following her business. Followers could be different from friends on her personalpage. Because she recognizes the importance of her business page followers, Diane spends moretime posting fresh and business- ‐focused content here.Copyright 2013 Business Advisers of Cleveland
Tactics for Using Facebook Marketing to Promote Your Business In any business, your main priorities should include keeping your clients happy and maintaining an ever-expanding FXVWRPHU EDVH 7KHUH DUH YDULRXV ZD\V RI GRLQJ WKLV )RU WKH VDNH RI WKLV SRVW ZH¶OO GLVFXVV KRZ \RX can use Facebook as a way to promote your business and build your list.
CONTENTS Introduction to Business 3 International Business 3 Corporate Governance 3 Business Law 4 Business Research Methods 4 Business Ethics 5 Business Economics/Accounting 5 Business Communication 5 Business Statistics/Decision Sciences 6 Business and Management Information Systems 7 Entrepreneurship and Small Business Management 8 Project Management 8 Operations Management/Supply Chain .
Business Planning and Financial Forecasting: A Guide for Business Start-Up. This web-based guide is available on Small Business BC’s website by clicking on Small Business Guides at www.smallbusinessbc.ca. For all your other business information needs go to British Columbia’s award-winning resource centre for business information and planning tools. Small Business BC Suite 82, 601 West .
organization information. A business plan is critical, because without a business plan, a business may fail. Most banks require a business plan prior to lending. Two critical elements of a business plan: Determining the Legal Structure of the Business Determining the form for your business will impact the organization’s tax status,
Page 4 ggetta – Starting an owner – driver trucking business SETTING UP YOUR BUSINESS According to business.gov.au (2014), planning should always be the first step in developing your business. A business plan is a document that describes your business, its objectives, strategies, target market and financial forecasts. It gives your business direction and helps you prepare for the things .
Innovation is becoming business model-centric Business models are a unifying concept for business innovation, strategy, and business architecture Customer experience design and integrated business model design work together synergistically Future: Increased role of business archite
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Managing Composite Applications 5/23/2007 Page 7 SOA is Based on "Business Services" A business service is a common unit of work - Maps to business processes - Defined in business terms - Coarse grained Business Logic Back Office Business Logic ERP Business Logic CRM Business Logic
Additional copies of Doing Business 2010: Reforming through Difficult Times, Doing Business 2009, Doing Business 2008, Doing Business 2007: How to Reform, Doing Business in 2006: Creating Jobs, Doing Business in 2005: Removing Obstacles to Growth and Doing Business in 2004: Understanding Regulations may be purchased at www.doingbusiness.org.
your business checking account and with your personal checking account. You need to obtain four items to make your business a professional business. 1) A business telephone number, 2) a business address, 3) a business card, 4) a brochure. Your business telephone and address should be separate from your home telephone and address.
Business Models, Business Strategy and Innovation David J. Teece Whenever a business enterprise is established, it either explicitly or implicitly employs a particular business model that describes the design or architecture of the value creation, delivery, and capture mechanisms it employs. The essence of a business model is in de- fining the manner by which the enterprise delivers value to .
Business Architecture. o Descriptions of an Organization (Business model, MSGs, operating model). o Business processes & workflows. o Stakeholders and their roles and relationships. o Business rules (what the actors must do in a BP) o A lot about Process Change o Process Reengineering & Process Change, o Quality Movement o BPMN, UML Use Case Models . Lecture 4: Business Process Redesign .
Dear Small Business Owner, Most entrepreneurs know that a well-conceived business plan is critical to the success of a new business. It should be just as clear that a business resiliency plan will be critical to the sustainability and success of your business. Every business will face an unexpected disruption at some point. The planning
tax year 2020 small business checklist . section a identification . client(s) who actually operate business name of business (if any) address of business (if not home based) federal tax id number (if any) type of business . section b gross income of this business . p0f. 1. p. section c cost of goods sold – we will calculate final cogs. p1f. 2. p.
Catering for Kids Business Plan Business Plan Example iii Overview of Business Plan Example . The following business plan example, “Catering For Kids” 1, has been edited and adapted from its original to serve as an illustration of a functional and realistic business plan. This example will: Provide a template for business plan creation
The Complete Guide to Running a Business (Everything You Need to Know to Start and Manage Your Own Business) * How to Improve Your Leadership and Management Skills (Effective Strategies for Business Managers) * Small Business Management (Essential Ingredients for Success) * Business Plan Template (Complete Fill in the Blanks Sample Business Plan) *
A GUIDE TO BUILDING SMART BUSINESS CREDIT Establishing business credit can be the key to growing your company DID YOU KNOW? Business Credit can help grow your business Sound payment practices are key to a solid business credit profile Separating Business
International Business Business (firm) that engages in international (cross-border) economic activities or the action of doing business abroad (Peng, 2013) Global Business Business around the globe including both international (cross-border) activities and domestic business
Visa Business”) (formerly “RBC Visa Business Platinum Avion”), RBC Visa Business (“Visa Business”) or RBC Visa Business Gold (“Visa Business Gold”) account that you have opened for the Applicant. You may add other types of Accounts to this list at any time. All Cards you issue
BUSINESS start-up & Resource guide Table of Contents: business start-up planning 7 assess yourself as a potential business owner 8 personal characteristics 8 demands of owning your own business 8 business experience and management skills 9 self-analysis 9 conclusions 11 determine concept feasibility 12 define y
1 Advanced Engineering Mathematics C. Ray Wylie, Louis C. Barrett McGraw-Hill Book Co 6th Edition, 1995 2 Introductory Methods of Numerical Analysis S. S. Sastry Prentice Hall of India 4th Edition 2010 3 Higher Engineering Mathematics B.V. Ramana McGraw-Hill 11 th Edition,2010 4 A Text Book of Engineering Mathematics N. P. Bali and Manish Goyal Laxmi Publications 2014 5 Advanced Engineering .