Global Ad Impressions Advertising Specialties Study Impressions Study
DYIMPRESSIONSDemonstrating the value and effectivenessof promotionalproducts to consumersSTUDY2019 EDITIONV.4A PDF of this report (plus end-buyer-friendly, downloadable charts)can be found at asicentral.com/study. Copyright 2019 Advertising Specialty Institute.This report may be reproduced and used in presentations by active supplier, distributor and decorator members of theAdvertising Specialty Institute (ASI) to educate the public about advertising specialties. Such use must not alter theinformation and must set forth the following legend: “Research provided by the Advertising Specialty Institute, 2019, AllRights Reserved.” No other use is permitted without the express written consent of ASI.
INTRODUCTIONThe ASI Ad Impressions study givesASI members powerful data provingthat promotional products are themost high-impact, cost-effectiveadvertising medium around fortheir clients. The findings in thisstudy are based on thousands of in-person andonline surveys taken byconsumers in the U.S.,Canada, Mexicoand parts of Europe.This survey answersquestions about promotional products’reach, consumers’ perceptions of themand how branded products influencebuying decisions and products’ impacton consumer opinions of the advertiser.CANADAASI Market Research undertakes thisimportant study to show the power ofpromotional products among consumerson a global scale, and their affordablecost-per-impression as compared to otherforms of advertising.UNITED STATESMEXICOIt’s hoped that the data and infographicsin the study will raise awareness amongmembers of the public of the value andpower of promotional products, and willbe used by our members, in their presentations to clients, in order to demonstratethe impact of promotional products onbranding and advertising strategies. 2019 Advertising Specialty Institute . All Rights Reserved.2
PRODUCT OWNERSHIPU.S. consumers were asked which promotional products they currently owned. Promotionalitems are defined as items that have an advertiser’s logo and/or message on them. They are usually givenaway free by companies to consumers.As the graphic below reveals promotional pens and drinkware are widely owned by consumersacross the United States. Nearly 9 in 10 consumers report owning each. In fact, most categories ofpromotional products are owned by more than half of consumers!PRODUCT OWNERSHIP IN THE UNITED STATES10089% 88%80%8073%69%67%65% 64%6062%58%MOBILEPOWER BANKSUMBRELLASUSB DRIVES33%CALENDARSDESK ACCESSORIESPOLO ITING INSTRUMENTS45%0 2019 Advertising Specialty Institute . All Rights Reserved.3
CATEGORY SPOTLIGHTWRITING INSTRUMENTS89%Promotional writinginstruments are keptan average of9 monthsof consumers ownpromotional writinginstrumentsA pen that costs 1 will have aCPI of less than3,0001/10Number of impressionsPromotional Writing Instrumentsgenerate throughout their lifetimeof a centper impression! 20%of consumers own morethan 10 promo writinginstruments 2019 Advertising Specialty Institute . All Rights Reserved.51%state that they wouldbe more likely todo business with theadvertiser that gavethem the promo writinginstrument4
CATEGORY SPOTLIGHTBAGS73%of consumers ownpromotional Bags3,300Number of impressionsPromotional Bagsgenerate throughouttheir lifetime50%of consumers are more likely todo business with the advertiser thatgave them the promo bag 2019 Advertising Specialty Institute . All Rights Reserved.Promotionalbags are keptan average of11 monthsA bag that costs 5 willhave a CPI of under2/10of a centper impression!84%of baby boomers reportowning a promotional bag5
CATEGORY SPOTLIGHTT-SHIRTS63%of consumerskeep theirpromo T-shirtsfor overa year,with 47%keepingthem for 2years andlonger80%of consumers ownpromotionalT-Shirts3,400Number of impressions PromotionalT-Shirts generate throughout theirlifetimeA T-Shirt that costs 7will have a CPI of only2/10of a centper impression!Promo T-Shirts arekept an average ofMillennialsreport owning5promoT-shirts14 months 2019 Advertising Specialty Institute . All Rights Reserved.6
CATEGORY SPOTLIGHTHEADWEAR69%of consumers own promotionalHeadwearnoftenemof r moreiradkly oehetweh tnomOtheir proPromo headwear iskept an average of10 monthswearA hat that costs 10 will have aCPI of only3/10of a centper impression!3,400Number of impressionsPromotional headweargenerates throughout theirlifetime 2019 Advertising Specialty Institute . All Rights Reserved.63%of consumers keeptheir promo hatsbecause theyare attractive7
CATEGORY SPOTLIGHTCALENDARS52%of promo calendarsare kept1 year ormore850Number of impressionsPromotional calendarsgenerate over their lifetimeA promo calendarthat costs 3 willhave a CPI of only3/10of a centper impression!62%of consumers ownpromotional CalendarsMore women (37%)than men (20%) consulttheir promo calendars ona daily basis31%of Millennials and Gen X’ersuse their promo calendars on adaily basis 2019 Advertising Specialty Institute . All Rights Reserved.8
CATEGORY SPOTLIGHTUSBsA promo USB that costs 5will have a CPI of only7/10of a centper impression!On average, promoUSBs are kept43%of consumers keep apromo USB drive for 2years or longer13 months58%of consumers ownpromotional USBsPromotionalUSBs generateNearly half (47%)would give awaythe promo USBdrive if they didn’twant it 2019 Advertising Specialty Institute . All Rights Reserved.700impressions overtheir lifetime9
CATEGORY SPOTLIGHTDESK ACCESSORIESOn average, promoDesk Accessories arekept an average of13 months64%67%56%of consumers own promotional Desk Accessoriesof millennials havea more favorableopinion of anadvertiser whogave them the promoDesk AccessoryA promo Desk Accessory that costs 5 will have a CPI of3/10of a centper impression! 2019 Advertising Specialty Institute . All Rights Reserved.of consumers usepromotionaldesk accessoriesweekly ormore often1,450Number of impressionsPromotional DeskAccessories generate overtheir lifetime10
CATEGORY SPOTLIGHTDRINKWARE78%of consumersown promotionalDrinkwarePromo Drinkwarethat costs 7 will havea CPI of under1/2of a centper impression!84%of baby boomers ownpromotional Drinkware71%of Gen X’ers are more likely todo business with the advertiserwho gave them Promo Drinkware1,400Number of impressionsPromotionalDrinkware generatesthroughout its lifetimePromo Drinkwareis kept an average of12 months 2019 Advertising Specialty Institute . All Rights Reserved.11
CATEGORY SPOTLIGHTUMBRELLASPromo Umbrellas that costs 10will have a CPIof underPromotional Umbrellasare kept an average of1cent14 monthsper impression!45%of consumers ownpromotionalUmbrellas1,100Number of impressions PromotionalUmbrellas will generate over their lifetime59%58%of Baby Boomerskeep promotionalumbrellas they receivefor 2 yearsof consumers report that thequality of the umbrella is thenumber one reason they keep it 2019 Advertising Specialty Institute . All Rights Reserved.12
CATEGORY SPOTLIGHTOUTERWEARA Promo Jacket that costs 20will have a CPI of only3/10of a cent6,100Number of impressions Promotionalouterwear will generate over their lifetimeper impression!70%of consumers keep theirpromo outerwear for a yearor longer42%of women wear theirpromo outerwear on aweekly basis67%of consumers ownpromotionalOuterwearPromo Outerwear iskept an average of16 months 2019 Advertising Specialty Institute . All Rights Reserved.13
CATEGORY SPOTLIGHTPOLO SHIRTSA Promo Polo that costs 10will have a CPI of only4/10of a centper impression!2,300Number of impressions PromotionalPolos will generate over their lifetimePromotional Polos arekept an average of65%of consumers ownpromotionalPolo Shirts13 months76%of women reportkeeping their promopolos because theyfind them attractive 2019 Advertising Specialty Institute . All Rights Reserved.Gen Xers own 3 promopolos whereas millennialsown only 114
CATEGORY SPOTLIGHTPOWER BANKSOn average, promoPower Banks arekept an average of12 months900Number of impressionsPromotional Power Banksgenerate will generate overtheir lifetimeA promo Power Bankthat costs 10 willhave a CPI of only1 centper impression!33%of consumers ownpromotional Power Banks41%of consumers use a promoPower Bank once a weekor more often 2019 Advertising Specialty Institute . All Rights Reserved.40%of consumers keep a promoPower Bank for 2 years orlonger15
In TOTAL, 42% have a more favorable opinion of an advertiser if thePromotionalProductENVIRONMENTALLYFRIENDLY.In TOTAL,42%theyhavereceiveda more wasfavorableopinion of an advertiserif thePromotional Product they received was ENVIRONMENTALLY eMale58%58%57%57%44%KY 6%FLURBAN DENSITYURBAN %32%ARTX48%IL32%MOOKAK44%MO39%41%PAMD43%NJ 435-4445-54 2019 Advertising Specialty Institute . All Rights Reserved.NCMDMERIMACT48%NJ42%35%ILIANYMINHVT 58%45%36%36%65 65 16
In TOTAL 53% have a more favorable opinion of anadvertiser if the promotional product was MADE IN THE %62%DEDC63%52%LAFL51%HIRINCSCMS57%VAWVARAK47%URBAN 2%58%WYNVNY56%56%25-3435-44 2019 Advertising Specialty Institute . All Rights Reserved.57%59%55%45-5455-6465 17
STAYING POWERRespondents were asked how long they keep a typical type of promotional item. Across all promotionalproducts, the average was about one year. Outerwear, umbrellas and T-shirts stay around longestwhile Calendars, Writing Instruments and Headwear are kept the shortest amount of time.NUMBER OF MONTHS PROMOTIONAL ITEMS ARE KEPT16OUTERWEARUMBRELLAS14T-SHIRTS14USB DRIVES13DESK ACCESSORIES13POLO SHIRTS13MOBILE POWER BANKS12DRINKWARE1211BAGS10HEADWEAR9WRITING INSTRUMENTS8CALENDARS05 2019 Advertising Specialty Institute . All Rights Reserved.10152018
PROMO PRODUCTS MAKE AN IMPRESSIONFor this section, the average number of impressions each promotional product receives was calculated.The number of impressions a product makes was derived from multiplying how long a recipient has theproduct by how many people they come in contact when using it by the frequency of its usage. In theU.S., outerwear generates the most impressions (6,100) of any item measured in the study. This is becauseouterwear is often worn in public places where it can be seen by many people. Other items that deliver alarge number of impressions are headwear, T-shirts, bags and writing ssions900850ImpressionsImpressions700Impressions 2019 Advertising Specialty Institute . All Rights Reserved.19
PROMO PRODUCTS ARE PASSED ALONGGive the item tosomeone elseThrow Keep itit away anywayAll Products55%23%21%Outerwear68%11%21%Polo e Power esk Accessories53%28%19%Umbrella52%21%28%USB Drives47%27%27%Writing Instruments42%25%33%Calendars37%48%15%Women are more likelythan men to pass along productsthey don’t want.62%52%Consumers in the Northeast are most likely to giveaway a Promo Product they don’t want.WESTMIDWESTN54%ORTHEASTPERCENT WHO GIVE AWAY ITEMS THEY DON’T WANT61%53%SOUTH54% 2019 Advertising Specialty Institute . All Rights Reserved.20
QUALITY AND UTILITY ARE WHY PEOPLE KEEPPROMO ITEMSREASONS FOR KEEPING PRODUCTSALL ITEMS: Quality 52% / Utility 48% / Attractiveness 36%Quality. 69%Quality. 36%Quality. 46%Quality. 45%Utility. 41%Utility. 53%Utility. 40%Utility. 58%Attractiveness. 16%Attractiveness. 46%Attractiveness. 63%Attractiveness. 17%Quality. 43%Quality. 54%Quality. 70%Quality. 54%Utility. 64%Utility. 48%Utility. 48%Utility. 40%Attractiveness. 27%Attractiveness. 48%Attractiveness. 29%Attractiveness. 56%Quality. 53%Quality. 57%Quality. 45%Quality. 55%Utility. 61%Utility. 41%Utility. 35%Utility. 52%Attractiveness. 15%Attractiveness. 32%Attractiveness. 57%Attractiveness. 30%MaleFemale18-3435-5455 iveness37%36%38%39%33%39%38%34%36% 2019 Advertising Specialty Institute . All Rights Reserved.21
HOW MANY PROMO ITEMS PEOPLE OWNIn the study respondents were asked how many promotional products were in their household. The resultsindicate the average household in the United States owns 30 promotional items! The numbervaries somewhat by region of the country and age of the respondent, but the fact is that promo productsare everywhere in households!Households own an average of 30 Promo ProductsNUMBER OF PROMO PRODUCTS OWNED BY GENERATION:3034MILLENNIALSGEN X28BABY BOOMERSNUMBER OF PROMO PRODUCTS BY REGION28303132 2019 Advertising Specialty Institute . All Rights Reserved.22
OVERALLOPINIONOPINION OF ADVERTISINGOVERALLADVERTISINGMEDIUMSMEDIUMSWhen asked what types of advertising theylike best, consumers under 55prefer PROMOTIONAL S567234234NEWSPROMOTIONAL PRODUCTSare the most highly regardedform of advertising.1NEWS567567Ranking from best to worstThe WorldRemembers85%rememberthe advertiserworldwide.Recall is highest for apparel items, as 85%recall the advertiser that gave them a shirt or hat. 2019 Advertising Specialty Institute . All Rights Reserved.PROMOTIONAL PRODUCTS2NEWSNewspaper Advertising5Telvision Advertising3Radio Advertising4Magazine Advertising6 7Internet Advertising Mobile AdvertisingRanking from best to worstDeciding between PROMOTIONAL PRODUCTSor Internet advertising?Consider this.PromotionalProductsInternet AdvertisingConsumers are nearly 2.5x more likely tohave a positive opinion of promotionalproducts compared to Internet advertising.23
COUNTRY FOCUSGERMANY57%of German consumers have amore favorable opinion ofthe advertiser if the product theyreceived was Made in GermanyThe most influential productsin Germany are PowerBanks, USB Drives andOuterwear65%of Germans have a morefavorable opinion of theadvertiser if the product theyreceived was EnvironmentallyFriendly49%of Germans have a more favorableopinion of the advertiser if theproduct they received was SociallyResponsible 2019 Advertising Specialty Institute . All Rights Reserved.When asked what types of advertising they likebest, German consumers prefer promoproductsRANKED FROM BEST TO WORSTPromo bile24
COUNTRY FOCUSFRANCE56%of French consumers have amore favorable opinion ofthe advertiser if the product theyreceived was Made in FranceThe most influential productsin France are USB Drives,Bags, Writing Instrumentsand Drinkware45%of French consumers have amore favorable opinion ofthe advertiser if the product theyreceived was EnvironmentallyFriendly54%of French consumers have a morefavorable opinion of the advertiserif the product they received wasSocially Responsible 2019 Advertising Specialty Institute . All Rights Reserved.When asked what types of advertising theylike best, French consumers preferpromo productsRANKED FROM BEST TO WORSTPromo rnet25
COUNTRY FOCUSMEXICO59%of Mexicans have a more favorableopinion of the advertiser if the productthey received was Made in Mexico75%of Mexicans have a more favorableopinion of the advertiser if the product theyreceived was Environmentally Friendly54%of Mexican consumers have a more favorableopinion of the advertiser if the product theyreceived was Socially ResponsibleWhen asked what types of advertising theylike best, Mexican consumers preferpromo productsRANKED FROM BEST TO WORSTThe most influentialproducts in Mexicoare Drinkware,USB Drives andDesk Accessories 2019 Advertising Specialty Institute . All Rights Reserved.Promo sion26
COUNTRY FOCUSUNITED KINGDOM47%of U.K. consumers have a more favorableopinion of the advertiser if the product theyreceived was Made in the U.K.51%of U.K. consumers have a more favorableopinion of the advertiser if the product theyreceived was Environmentally Friendly45%of U.K. consumers have a more favorableopinion of the advertiser if the product theyreceived was Socially ResponsibleWhen asked what types of advertising theylike best, U.K. consumers prefer promoproductsRANKED FROM BEST TO WORSTPromo bile 2019 Advertising Specialty Institute . All Rights Reserved.The most influentialproducts in the U.K.are Power Banks,USB Drives andDrinkware27
COUNTRY FOCUSCANADA57%of Canadian consumers have a more favorableopinion of the advertiser if the product theyreceived was Made in CanadaThe most influentialproducts in Canadaare Power Banks,USB Drives andDrinkware51%of Canadian consumers have a morefavorable opinion of the advertiserif the product they received wasSocially Responsible 2019 Advertising Specialty Institute . All Rights Reserved.58%of Canadian consumershave a more favorableopinion of theadvertiser if the productthey received wasEnvironmentallyFriendlyWhen asked what types of advertising they like best,Canadian consumers prefer promo productsRANKED FROM BEST TO WORSTPromo bile28
PROVINCE FOCUSQUEBEC63%of consumers in the Quebec provincehave a more favorable opinion of theadvertiser if the product they received wasMade in CanadaThe most influentialproducts in the Quebecprovince are PowerBanks, USB Drivesand Drinkware, DeskAccessories andUmbrellas67%of consumers in the Quebec provincehave a more favorable opinion of theadvertiser if the product they received wasEnvironmentally FriendlyWhen asked what typesof advertising they like best,Quebec consumers preferpromo productsRANKED FROM BEST TO WORST59%of consumers in the Quebec provincehave a more favorable opinion of theadvertiser if the product they received wasSocially Responsible 2019 Advertising Specialty Institute . All Rights Reserved.Promo bile29
PROVINCE FOCUSONTARIO52%of consumers in the Ontario provincehave a more favorable opinion of theadvertiser if the product they received wasMade in CanadaThe most influential products inthe Ontario province are PowerBanks, Bags, USB Drives,Umbrellas and Drinkware52%of consumers in theOntario province have amore favorable opinionof the advertiser if theproduct they received wasEnvironmentally FriendlyWhen asked what typesof advertising they like best,Ontario consumers preferpromo productsRANKED FROM BEST TO WORSTPromo bile 2019 Advertising Specialty Institute . All Rights Reserved.43%of consumers in the Ontario provincehave a more favorable opinion of theadvertiser if the product they receivedwas Socially Responsible30
PROVINCE FOCUSALBERTA57%of consumers in the Alberta provincehave a more favorable opinion of theadvertiser if the product they received wasMade in Canada65%of consumers in the Alberta provincehave a more favorable opinion of theadvertiser if the product they received wasEnvironmentally FriendlyThe most influential productsin the Alberta province arePerformance Wear, PowerBanks, Outerwear, DeskAccessories and USB Drives51%of consumers in the Alberta province have a morefavorable opinion of the advertiser if the productthey received was Socially ResponsibleWhen asked what types of advertising they like best,Alberta consumers prefer promo productsRANKED FROM BEST TO WORSTPromo rnet 2019 Advertising Specialty Institute . All Rights Reserved.31
PROVINCE FOCUSBRITISH COLUMBIA61%The most influential productsin British Columbia arePower Banks, USBDrives, T-Shirts, Healthand Safety productsand Drinkwareof consumers in the British Columbiaprovince have a more favorableopinion of the advertiser if theproduct they received wasMade in Canada58%of consumers in the BritishColumbia province have a morefavorable opinion of theadvertiser if the productthey received wasEnvironmentallyFriendlyWhen asked what typesof advertising they like best,British Columbia consumersprefer promo productsRANKED FROM BEST TO WORSTPromo bile 2019 Advertising Specialty Institute . All Rights Reserved.54%of consumers in the BritishColumbia province have a morefavorable opinion of theadvertiser if the product they receivedwas Socially Responsible32
branding and advertising strategies. The ASI Ad Impressions study gives ASI members powerful data proving that promotional products are the most high-impact, cost-effective advertising medium around for their clients. The findings in this study are based on thou-sands of in-person and online surveys taken by consumers in the U.S., Canada, Mexico
Sherwin-Williams , marca líder a . Texture Impressions Stucco Acrílico Granulado 20 Texture Impressions Texturizado Grueso Texture Impressions Texturizado Liso 21 Texture Impressions Stucco Veneciano 22 Texture Impressions Faux Impressions Glaze 23
of digital advertising should grow by an additional 13.5% during 2022. On this basis, digital advertising should account for 64.4% of total advertising in 2021, up from 60.5% in 2020 and 52.1% in 2019 . Excluding China, where digital advertising shares are particularly high, global digital advertising accounts for 58.7% of all advertising in 2021.
Advertising Specialty Institute (ASI) to educate the public about advertising specialties. Such use must not alter the Such use must not alter the information and must set forth the following legend: “Research provided by the Advertising Specialty Institute, 2020,
the advertising is placed, the language of the advertising, and the release date identified in the advertising. Advertising that is intended for international audiences may nonetheless be subject to these Rules if, in the opinion of the senior executive of the Advertising Administration, the advertising is being made available to a significant
YouTube video ads that are played for at least :30, or in full if the ad is less than :30 Ipsos/Google Advertising Attention Research 2016 9 Visual Attention is defined as: time looking at advertising as a percent of advertising time TV Advertising Time All YouTube Mobile Advertising Time Paid YouTube Mobile* Advertising Time (Non-skipped)
Forum Annual Meeting 109M Grammy Awards 2.5B NFL Pro-Bowl 792M NHL All Star Game 366M State of the Union 1.8B College Football Championship Tweet 528M impressions 1 Tweet impressions1 Tweet impressions1 Tweet impressions1 Tweet impressions1 Tweet impressions1 Tweet impressions 1 Tweet impressions Tweet impressions CES Sundance Film Festival NFL .
3 to 4 times per day for its lifetime. Pens Impressions Best Value The cost per impression is less than 1/10th of a cent in the United States. 68% of consumers in the Midwest own a logoed pen, well above the U.S. average. OF U.S. CONSUMERS OWN LOGOED WRITING INSTRUMENTS 56% Democrats in the Southeast are prepared for write-in candidates. 1 .
WHAT IS MY SECOND GRADE STUDENT LEARNING IN MODULE 1? Wit & Wisdom is our English curriculum. It builds knowledge of key topics in history, science, and literature through the study of excellent texts. By reading and responding to stories and nonfiction texts, we will build knowledge of the following topics: Module 1: A Season of Change Module 2: American West Module 3: Civil Rights Heroes .
