How To Identify Your Affiliate Program Goals

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How to identifyyour affiliateprogram goalsThis worksheet will help you envision what successlooks like for your affiliate program, choose the correctmetrics to measure that success, and identify the stepsyou and your team need to take to get there.InteractiveworksheetDownload to usePage 1 of 5

Youcan’t start a journey without a destination in mind. Goals allow you to picture where you want to be and map outhow best to get there.Use this worksheet to build a successful and sustainable affiliate program. You begin by setting achievable goals anda reliable framework in which you can evaluate your results.How to use this worksheetLook over the example table on page 3 and use it as inspiration for your own plan. Page 4 has a table where youcan list your own program goals for the upcoming quarter or half year and how you will execute them. First, write your program goals and metrics in the first 3 columns. Next, list your strategy for achieving each goal in the final column.Tips to get startedGuidelines for success Find out your company’s business goals and consider howyour program can help drive success. For example, if yourcompany wants to acquire new customers, you can supportthis goal by providing higher commission rates for referrals. List more than one way to work toward achieving each goal. Look at your past performance to determine whether yourgoals are realistic. Think about what’s a realistic goal considering your budgetand resourcing. Reach out to your manager for help if you’re having troubledefining your program goals. Collaborate on your goals with your manager to ensure theyalign. Together, you can validate whether your goals areoverambitious and need to be dialed back or if there’s roomto be more aggressive by creating stretch goals. Set a realistic number of goals. Organizations typicallyidentify three or four program goals and one or two“stretch” goals per period.How to identify your affiliate program goals page 2 of 5

Example affiliate program goals tableThis example goals table is filled out with potential goals, metrics, and strategies.EXAMPLE EXAMPLE EXAMPLE Affiliate program goals table EXAMPLE EXAMPLE EXAMPLEProgram goalsCurrentGoalStrategy to executeIncrease revenue 100.2m 112.5mRecruit new partners, increase commission on percent ofsale, optimize performance of top partnersAcquire new customers10k/month50k/monthOffer higher commission rate for acquiring new customersIncrease app downloads1k/month5k/monthForge new relationships with mobile app partners, offercommissions for app downloads or in-app actionsGrow customer email list5k/month8k/monthOffer commission for each new email sign-upImprove return on ad spend(ROAS) 2.87 3.00Ensure commissions beat ROAS from other digitalchannelsDecrease customer acquisitioncosts (CAC) 10 8Ensure commissions beat costs from other digital channelsIncrease market share30%35%Offer more competitive commissions than directcompetitorsIncrease customer lifetimevalue (CLV) 150 200Work with loyalty partners, offer recurring commissions forsubscriptionsIncrease profit margin10%12%Offer higher rates for higher margin products and lowerrates for lower margin productsIncrease website traffic300k uniquevisitors per month 400k UVM(UVM)Recruit new partners that will provide access to newaudiences, improve communication with existing partners,and alert all partners to upcoming deals and promotionsHow to identify your affiliate program goals page 3 of 5

Affiliate program goals tableUse this table to fill in your goals, metrics, and strategies.Limiting the number of goals will ensure that each goal is achievable.Affiliate program goals tableProgram goalsCurrentGoalStrategy to executeHow to identify your affiliate program goals page 4 of 5

Action itemsNow that you’ve set the goals, adjust your program to help you achieve them.1. Update your contract rates and terms based on the program goals you define. For example, if you have a goal of acquiring newcustomers, consider increasing your payout rate for partners when they refer new customers.2. Adjust your program management strategy, including recruitment, partner communication, publisher activation, etc., to effectivelyreach your goals. Download this worksheet on how to recruit prospective affiliates and achieve a deep level of engagement tohelp them succeed.Want to hone your affiliate program even more?Check out these resources: Partnerships Experience Academy (training) Ultimate guide to affiliate marketing (ebook) How to analyze competing affiliate programs(worksheet)13 best practices for affiliate partnerships(ebook)How to identify your affiliate program goals page 5 of 5

your affiliate program goals This worksheet will help you envision what success looks like for your affiliate program, choose the correct metrics to measure that success, and identify the steps you and your team need to take to get there. Interactive worksheet Download to use

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