Ireland Make A Break For It

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IrelandMake a Break for itFáilte Ireland & Expedia Group Campaign 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary

Who is Expedia Group?We are the world’s travel platform. Our purpose is to bring the world within reach.Properties on corelodging platform4DemandMonthly visits1750M 1.1M Vrbo onlinebookable listingsActive corporate travelers2M Powering 100KOffline travel agents2High volume &diversity ofBroad anddiversifiedCustomersSuppliers35K Airlines500 Car rental companies175 B2B partners leveragingour platformUnique activitiesContacts handled annually350M 1.9M Supply35K Notes: Expedia Group data shown as of 12/31/18, unless otherwise noted. 1Monthly visits based on data for Brand Expedia, Hotels.com, Orbitz, Travelocity, Wotif, Vrbo, trivago and Hotwire combined during 2018.2Offline travel agents based on number of sales agents in Global Customer Operations, Expedia Partner Solutions (EPS), Vrbo, Classic Vacations, CruiseShipCenters, Travel Agent Affiliate Program (TAAP).3Contacts handled annually include calls, emails, chats and social media. 4 Property count as of 3/31/19, includes more than 460,000 integrated Vrbo listings. 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary2

Fáilte Ireland & Expedia Group Campaign DetailsBook DatesTravel DatesAugust 31st 2020 – January 22nd 2021August 31st – September 30th 2021 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary3

Dedicated Microsite & Regional Landing Pages 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary4

Media Traffic Drivers on ExpediaLeader board bannerMPU bannerSkyscraper banner 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary5

Here is how you can get involved .Join theCampaign inPartner Central 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary6

Join the Campaign in Partner CentralJoin by August 30th 2020 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary7

Join the Campaign in Partner Central 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary8

Create your owndiscount promotion 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary9

What works?Recommended promotionsMinimum Length of StayValue Add PromotionsMobile PromotionsCurrently domestic length ofstay is at 2.4 daysFood and beverage creditsSurge in mobile bookingsLate check-outs10% off on mobile devices orIncentivise guests to staylongerBar creditsto members booking 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary10

Create your own discount promotionJoining the Make a Break for It campaign after August 30th 20201.3.2.4. 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary11

Create your own discount promotionJoining the Make a Break for It campaign after August 30th 20201.Select ‘Ireland’ to target domestic guests in Republic of IrelandSelect ‘United Kingdom’ to target domestic guests in Northern Ireland2.Flexibility to increase % discount to guests3.3.Flexibility to add blackout dates4.Insert the Promotion Name5. 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary12

Create your ownValue AddPromotion 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary13

Create your own Value Add Promotion 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary14

Create your own Value Add PromotionValue AddOptions 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietaryExample value addedpromotion for freebeverage per stay for 2guests15

Expedia GroupActivities 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary16

Expedia Activities – Sign Up21Sign and enrollwith us todayTell us about yourbusiness and sign onlinecontract in 5-10 minutesBuild your productsin our interactive toolCreate products & addcontent, media & rates onPartner Central3Go LiveInternationallySee your products appear onour global brands and startgrowing your business!Convinced? Head to http://join.localexpertpartnercentral.com/signupto work with Expedia Activities now! 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary

Expedia GroupContacts Ireland 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary18

Expedia Account Management Team IrelandDonna O’SullivanTanya Da SilvaSandra SuttonAnthony RyanMarket Manager IrelandMarket Manager IrelandArea Manager IrelandArea Manager IrelandPlease feel free to contact the Expedia Group team in IrelandMADublin@expedia.com 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary19

2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary

2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Expedia Activities -Sign Up Build your products

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Wicklow is Ireland's premier outdoor destination and sits proudly within Ireland's Ancient East. Time travel to the Middle Ages or discover the ancient sun gods of Ireland or simply sample local produce and enjoy Ireland's famed storytellers at work. There is no shortage of ways to enjoy this very special part of Ireland.